About Xiaomi

Founded in April 2010, Xiaomi is an innovative technology company specializing in the construction of high-end smartphones, Internet TV and smart home ecological chain. 'Let everyone enjoy the fun of technology' is Xiaomi's vision. Xiaomi has applied the Internet development model to develop products, making products in the spirit of geeks, killing the intermediate links with the Internet model, and is committed to enabling everyone in the world to enjoy high-quality technology products from China. Since its inception, Xiaomi has maintained a growth rate that has surprised the world. Xiaomi sold 7.19 million mobile phones in 2012, 18.7 million in 2013 and 61.12 million in 2014. Xiaomi has also upended traditional markets in areas such as Internet TV set-top boxes, Internet smart TVs, as well as home smart routers and smart home products. By the end of 2016, the number of Xiaomi ecological chain enterprises had reached 77. Among them, Xiaomi mobile power supply of Zimi Technology, millet bracelet of Zepp Health, Xiaomi air purifier of Zhimi Technology and Xiaomi piston headphones of Magic Acoustics have rapidly become star products affecting the entire Chinese consumer electronics market in a short period of time. On March 29, 2016, Xiaomi Company strategically upgraded Xiaomi's ecological chain and launched a new brand-MIJIA, which is called 'Mijia' in Chinese. The name of the Mijia brand comes from the words 'rice' and 'home' in Xiaomi smart family, and the idea is 'to be a work of art in life'. Xiaomi ecological chain construction will adhere to the open, non-exclusive, non-exclusive cooperation strategy, and industry partners to promote the construction of intelligent ecological chain.