About CHOW TAI FOOK

Chow Tai Fook Jewelry Holdings Limited (the 'Group'; HKSE: 1929) was listed on the main board of the Stock Exchange of Hong Kong in December 2011 with the vision of becoming the most trusted jewellery group in the world. The group's flagship brand 'Chow Tai Fook', founded in 1929, is widely recognized as a symbol of credibility and authentic goods, and is famous for its product design, quality and value. The success of the Group and its flagship brands, from the long history of more than 90 years, reflects the lasting persistence of innovation and technology, as well as the core value of 'sincerity and eternity'. Chow Tai Fook develops steadily in different customer groups by virtue of differentiation strategy, and provides a personal consumer experience. To meet the needs of different stages of life by providing a wide range of products, services and sales channels. The Group's differentiated brand strategy focuses on Chow Tai Fook's flagship brand, and has successively launched targeted retail experiences, as well as other personalized brands such as HEARTSONFIRE, ENZO, SOINLOVE and MONOLOGUE, each of which carries the attitude and personality of different customer groups. Based on its customer-oriented focus and strategy, the Group fulfills its commitment to sustainable business growth and is committed to promoting long-term innovation in terms of business, staff and culture. A mature and flexible business model is a major advantage in driving the Group's sustainable growth, supporting the Group's pursuit of excellence throughout the value chain and extending business opportunities to industry partners in different communities and around the world. The Group has a huge retail network throughout Greater China, Japan, Korea, Southeast Asia and the United States, and operates a fast-growing e-commerce business. It can effectively implement online and offline strategies and successfully break out in today's omni-channel retail environment.