About Bilibili

Bilibili is an iconic brand and a leading video community for the younger generation in China. Our website was founded in June 2009 and officially named 'Bilibili' in January 2010. we provide a full range of video content to meet the diverse interests of users. and build our community around culturally motivated users, high-quality content, talented content creators and the strong emotional bonds between them. Our mission is to enrich the daily life of Chinese young people. Our brand proposition is 'all the videos you are interested in are on Bilibili'. In our community, users and content creators can discover and interact with multiple content based on different interests, covering many other areas such as life, games, entertainment, animation, technology and knowledge. We also support a wide range of video content consumption scenarios, focusing on professional user-created video (PUGV), supplemented by live streaming, professional organization-created video (OGV), and so on. Our community brings together users' favorite multiculturalism and various interests, and is the best platform for exploring cultural trends and trends among young people. Video connects people with the world in an intuitive, vivid and informative way, and has quickly become the main medium for communication, entertainment and information. We call the trend of combining video with daily life scenes as 'video', which will form a huge video industry in China. As the preferred video community for China's younger generation, we believe we can seize the great opportunities brought about by the 'video' era. With a vibrant community and high-quality content, we have become the preferred platform for video creation and consumption of the 'Z + Generation' (born in China in 1985-2009). According to iResearch, the 'Z + Generation' is regarded as the golden generation of China's video industry, driving the growth of all kinds of consumption in China and leading the trend. It has always been our top priority to build a beautiful community with a strong sense of belonging. Our community is made up of a large number of subcircles based on interests, and enthusiastic users build emotional ties through common interests. We have carefully designed a variety of interactive functions and enhanced user participation through the iconic comment function 'on-screen comment'. We have designed a unique full membership assessment system to enhance users' sense of belonging and loyalty to the community. We believe that our dynamic community and more than a decade of experience in community operation is one of our strongest competitive advantages. We are committed to meeting the diverse and expanding interests of our users. We attract users with high-quality content, retain users in a dynamic community, and provide appropriate content to meet their cultural consumption needs. We have realized multiple commercial revenue models, including mobile games, value-added services, advertising, e-commerce and other ways. Driven by the 'video' trend, and with our deep understanding of highly active users, we believe we will seize the growing consumer demand of China's younger generation.