AAPL

Apple Inc.

$308.91

-7.35%
Jul 31, 2026
Bobby Quantitative Model
Apple Inc. designs and manufactures a broad portfolio of consumer electronics, including the iPhone, Mac, iPad, and Wearables, along with a growing services ecosystem that includes streaming, subscriptions, and augmented reality. As one of the world's most valuable companies, Apple holds a dominant position in the premium smartphone market, differentiated by its integrated hardware-software integration and loyal customer base. The current investor narrative centers on the company's robust iPhone sales growth, which surged 22% in the latest quarter, but is tempered by supply constraints and cautious guidance that have triggered a recent sell-off. Additionally, Apple's strategic focus on AI and services is seen as a key growth driver, though near-term headwinds from component shortages and margin pressure are fueling debate about its growth sustainability.

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AAPL 12-Month Price Forecast

Historical Price
Current Price $308.91
Average Target $308.91
High Target $355.25
Low Target $262.57

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Apple Inc.'s 12-month outlook, with a consensus price target around $323.28 and implied upside of +4.7% versus the current price.

Average Target

$323.28

0 analysts

Implied Upside

+4.7%

vs. current price

Analyst Count

covering this stock

Price Range

$215 - $400

Analyst target range

The target price range spans from a low of $215.00 to a high of $400.00, representing a wide spread of 86% between the lowest and highest estimates. This wide dispersion signals significant uncertainty about Apple's future performance, likely driven by debates over supply chain constraints, AI monetization, and the sustainability of iPhone growth. The high target of $400 assumes that Apple will successfully navigate supply issues, accelerate services growth, and potentially benefit from AI-driven upgrades, leading to multiple expansion. Conversely, the low target of $215 reflects concerns about margin compression, competitive pressures, and a potential slowdown in consumer spending, which could result in de-rating. The recent institutional rating actions show a mix of upgrades and downgrades, with firms like Citigroup and BofA maintaining Buy ratings, while KeyBanc's downgrade to Underweight highlights the bearish case. This divergence in opinions underscores the high conviction on both sides of the trade, making Apple a stock with significant upside potential but also notable downside risk.

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AAPL Technical Analysis

Apple's stock is in a strong long-term uptrend, with a 1-year price change of +48.8%, significantly outperforming the S&P 500's +18.2% over the same period. The current price of $308.91 sits at 72% of the 52-week range (between $201.5 and $344.57), indicating the stock is trading closer to its highs but has pulled back from the peak. This positioning suggests momentum has been powerful, but the recent decline from the high may signal a consolidation phase or a potential overextension correction.

Beta

1.10

1.10x market volatility

Max Drawdown

-13.8%

Largest decline past year

52-Week Range

$202-$345

Price range past year

Annual Return

+48.8%

Cumulative gain past year

PeriodAAPL ReturnS&P 500
1m+4.9%+0.3%
3m+10.3%+4.0%
6m+19.0%+8.3%
1y+48.8%+20.2%
ytd+14.0%+9.6%

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AAPL Fundamental Analysis

Apple's revenue trajectory remains robust, with the most recent quarter (Q2 FY2026, ended March 28, 2026) generating $111.2 billion, a 16.6% year-over-year increase. This growth is accelerating, as the prior quarter (Q1 FY2026) saw revenue of $143.8 billion, up from $124.3 billion in the year-ago period, and the sequential trend shows a strong holiday season followed by a seasonal decline. The iPhone remains the primary growth driver, with segment revenue of $57.0 billion in the latest quarter, up 22% year-over-year, while Services grew to $31.0 billion, contributing to a diversified revenue base. However, Mac and iPad segments saw more modest contributions, indicating a reliance on the core smartphone franchise for growth.

Quarterly Revenue

$111.2B

2026-03

Revenue YoY Growth

+16.6%

YoY Comparison

Gross Margin

49.3%

Latest Quarter

Free Cash Flow

$129.2B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Mac
Service
Wearables, Home and Accessories
iPad
iPhone

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Valuation Analysis: Is AAPL Overvalued?

Given Apple's positive net income, the price-to-earnings (PE) ratio is the most appropriate valuation metric. The trailing PE stands at 34.1x, while the forward PE is 32.3x, implying that the market expects modest earnings growth of about 5.6% over the next year. This relatively small gap between trailing and forward multiples suggests that analysts anticipate stable but not explosive earnings expansion, which is consistent with Apple's mature growth profile. The PEG ratio of 1.51x further indicates that the stock is fairly valued relative to its expected growth rate, as a PEG below 2 is generally considered reasonable for a company with Apple's quality and consistency.

PE

34.1x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 21x~38x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

27.0x

Enterprise Value Multiple