CLX

Clorox

$90.60

-5.43%
Jun 22, 2026
Bobby Quantitative Model
The Clorox Company is a leading global manufacturer and marketer of consumer products, operating primarily in the Household & Personal Products industry. Its diverse portfolio includes iconic brands such as its namesake Clorox bleach, Pine-Sol cleaners, Glad bags, Hidden Valley dressings, Brita water filters, and Burt's Bees natural personal care items, positioning it as a dominant player in essential, everyday categories. The current investor narrative is dominated by a high-stakes turnaround story, as the stock has fallen to multi-year lows, with debates centering on whether its elevated 5.7% dividend yield signals a compelling value opportunity or a value trap amidst ongoing operational challenges and a need to prove a successful recovery.

People also watch

Procter & Gamble

Procter & Gamble

PG

Analysis
Colgate-Palmolive Company

Colgate-Palmolive Company

CL

Analysis
Kenvue

Kenvue

KVUE

Analysis
Kimberly-Clark

Kimberly-Clark

KMB

Analysis
Estée Lauder Companies

Estée Lauder Companies

EL

Analysis

CLX 12-Month Price Forecast

Historical Price
Current Price $90.6
Average Target $90.6
High Target $104.18999999999998
Low Target $77.00999999999999

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Clorox's 12-month outlook, with a consensus price target around $117.78 and implied upside of +30.0% versus the current price.

Average Target

$117.78

5 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

5

covering this stock

Price Range

$72 - $118

Analyst target range

Buy
1 (20%)
Hold
2 (40%)
Sell
2 (40%)

Analyst coverage is limited, with only 5 analysts providing estimates, and the institutional ratings show a unanimously neutral to cautious stance, with recent actions from firms like Deutsche Bank (Hold), Morgan Stanley (Equal Weight), and Evercore ISI (Underperform) indicating a lack of bullish conviction. The average analyst revenue estimate for the upcoming period is $8.22 billion, with a range from $7.95 billion to $8.36 billion, and the average EPS estimate is $7.30, ranging from $6.99 to $7.46; however, without a consensus price target provided in the data, the implied upside or downside cannot be calculated, and the wide EPS estimate range signals meaningful uncertainty about the company's near-term earnings power amidst its turnaround efforts.

Drowning in data?

Find the real signal!

CLX Technical Analysis

The stock is in a pronounced downtrend, evidenced by a 1-year price change of -20.78% and trading near the bottom of its 52-week range, with the current price of $95.8 sitting just 13.7% above the 52-week low of $84.7. This positioning near the lows suggests the market is pricing in significant fundamental concerns, though it may also attract value-oriented investors seeking a potential bottom. Recent momentum shows a slight short-term bounce, with a 1-month gain of 3.49%, but this is overshadowed by persistent weakness, as the stock is down 9.75% over the last three months, indicating the longer-term downtrend remains firmly intact despite any temporary rallies. Key technical support is clearly defined at the 52-week low of $84.7, while resistance looms far above at the 52-week high of $132.03; a sustained breakdown below support would signal a new leg down, while the stock's low beta of 0.545 indicates it has been significantly less volatile than the broader market, which may provide some relative stability but has not prevented deep underperformance, as shown by a staggering -45.77 relative strength versus the S&P 500 over the past year.

Beta

0.55

0.55x market volatility

Max Drawdown

-36.5%

Largest decline past year

52-Week Range

$85-$132

Price range past year

Annual Return

-25.0%

Cumulative gain past year

PeriodCLX ReturnS&P 500
1m-4.7%-0.2%
3m-12.1%+14.0%
6m-7.7%+7.8%
1y-25.0%+25.3%
ytd-10.2%+9.2%

Bobby - Your AI Investment Partner

Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions

CLX Fundamental Analysis

Revenue growth is stagnant and slightly negative, with the most recent quarterly revenue of $1.673 billion representing a year-over-year decline of -0.77%, and the sequential trend from the prior quarter's $1.429 billion shows improvement but remains below levels from a year ago, indicating the company is struggling to regain top-line momentum. Profitability is present but pressured, with net income of $157 million and a gross margin of 43.16% for the latest quarter; however, gross margin has been volatile, dipping from 46.33% in the quarter ending June 2025, suggesting ongoing cost inflation or pricing challenges, though the net margin of 9.38% shows the company remains profitable. The balance sheet carries significant financial risk, highlighted by an extremely high debt-to-equity ratio of 8.97, which elevates leverage concerns, but this is partially offset by solid free cash flow generation, with TTM free cash flow of $778 million providing internal funding capacity, and a return on equity of 2.52% indicating very modest returns on shareholder capital.

Quarterly Revenue

$1.7B

2025-12

Revenue YoY Growth

+0.00%

YoY Comparison

Gross Margin

+0.43%

Latest Quarter

Free Cash Flow

$778000000.0B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Health and Wellness
Household
International
Lifestyle

Open an Account, get $2 TSLA now!

Valuation Analysis: Is CLX Overvalued?

Given the company's positive net income, the primary valuation metric is the P/E ratio. The trailing P/E stands at 18.31x, while the forward P/E is lower at 15.30x, indicating the market expects earnings growth in the coming year. Compared to sector averages, Clorox's trailing P/E of 18.31x is modest, but its price-to-sales ratio of 2.09x and EV/EBITDA of 12.67x provide a more complete picture of its valuation relative to cash flow and sales. Historically, the stock's own valuation has fluctuated wildly, with recent historical P/E ratios showing extreme readings (e.g., 672.8x in Q3 2025) due to earnings volatility; the current trailing P/E of 18.31x is near the lower end of its own turbulent historical range, suggesting the market's expectations are currently subdued, which could represent a value opportunity if fundamentals stabilize.

PE

18.3x

Latest Quarter

vs. Historical

Mid-Range

5-Year PE Range -98x~185x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

12.7x

Enterprise Value Multiple