GOOG

Alphabet Inc.

$350.67

-1.23%
Jul 13, 2026
Bobby Quantitative Model
Alphabet Inc. is a holding company that wholly owns Google, deriving the vast majority of its revenue from online advertising through Google Search, YouTube, and the Google Network, while also generating significant revenue from Google Cloud and subscription services. As the dominant player in digital advertising and a top-three cloud provider, Alphabet's competitive identity is defined by its massive data advantage, AI leadership, and diversified revenue streams. The current investor narrative centers on accelerating revenue growth driven by AI integration across search and cloud, margin expansion from cost discipline, and the potential monetization of its AI investments, with recent news highlighting Berkshire Hathaway's $10 billion private placement and Alphabet's stake in Anthropic ahead of its IPO.

People also watch

Alphabet Inc.

Alphabet Inc.

GOOGL

Analysis
Meta

Meta

META

Analysis
DoorDash

DoorDash

DASH

Analysis
Reddit Inc.

Reddit Inc.

RDDT

Analysis
Pinterest Inc.

Pinterest Inc.

PINS

Analysis

GOOG 12-Month Price Forecast

Historical Price
Current Price $350.67
Average Target $350.67
High Target $403.27
Low Target $298.07

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Alphabet Inc.'s 12-month outlook, with a consensus price target around $455.87 and implied upside of +30.0% versus the current price.

Average Target

$455.87

14 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

14

covering this stock

Price Range

$281 - $456

Analyst target range

Buy
4 (29%)
Hold
7 (50%)
Sell
3 (21%)

Alphabet is covered by 14 analysts, with a consensus recommendation leaning bullish. The average EPS estimate for the current fiscal year is $24.14, with a range of $21.72 to $27.03. The average revenue estimate is $899.7 billion, implying 12.5% growth. While explicit price targets are not provided, the consensus EPS estimates imply a forward P/E of 14.7x based on the current price, which is well below the trailing multiple, suggesting significant upside if earnings materialize. The implied upside to the average target is not calculable without explicit targets, but the low forward P/E relative to growth suggests a bullish outlook. The institutional ratings show a predominantly positive sentiment, with recent actions including upgrades from Raymond James (Strong Buy) and reiterated Buy/Overweight ratings from TD Cowen, JP Morgan, and Scotiabank. The only neutral rating is from UBS (February 2026). The range of EPS estimates ($21.72–$27.03) indicates moderate uncertainty, with the high end implying 12% upside from the average. The tight spread suggests relatively high conviction among analysts. The recent Berkshire Hathaway $10 billion private placement and Alphabet's stake in Anthropic further underscore institutional confidence in the company's AI-driven growth trajectory.

Drowning in data?

Find the real signal!

GOOG Technical Analysis

Alphabet is in a sustained uptrend, with the stock up 98.7% over the past year, significantly outperforming the S&P 500's 20.6% gain. The current price of $355.03 sits at 76.5% of its 52-week range ($177.54–$404.47), indicating the stock is in the upper half of its range but not yet at overbought extremes, suggesting room for further upside if momentum persists. The 1-year relative strength of +78.0% versus the S&P 500 underscores strong relative performance. Short-term momentum shows a 1-month gain of 0.5% and a 3-month gain of 12.5%, with the 3-month trend accelerating relative to the 1-year trend, confirming the uptrend's strength. However, the 1-month change is modest compared to the 3-month, suggesting a recent pause or consolidation. The stock's beta of 1.247 indicates it is 24.7% more volatile than the market, which amplifies both upside and downside moves. The 52-week low of $177.54 provides a distant support level, while the 52-week high of $404.47 is the immediate resistance. A breakout above $404.47 would signal a new all-time high and likely continuation of the uptrend, while a breakdown below the recent low of $273.14 (from March 2026) could indicate a trend reversal. The current price is 28.8% below the 52-week high, suggesting potential resistance ahead.

Beta

1.25

1.25x market volatility

Max Drawdown

-20.8%

Largest decline past year

52-Week Range

$181-$404

Price range past year

Annual Return

+93.4%

Cumulative gain past year

PeriodGOOG ReturnS&P 500
1m-2.1%+1.0%
3m+6.1%+7.9%
6m+4.3%+8.5%
1y+93.4%+20.1%
ytd+11.2%+9.9%

Bobby - Your AI Investment Partner

Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions

GOOG Fundamental Analysis

Alphabet's revenue trajectory is accelerating, with Q4 2025 revenue of $113.9 billion growing 18.1% year-over-year, up from 15.1% growth in Q4 2024. The trailing twelve-month revenue reached $402.8 billion, driven by Google Search & Other ($63.1B), YouTube advertising ($30.1B), and Google Cloud ($20.9B). Cloud revenue growth is a key driver, while the Google Network segment ($7.8B) continues to decline. The accelerating growth rate supports the investment case for AI-driven monetization. Profitability is robust, with Q4 2025 net income of $34.5 billion and a net margin of 30.3%, up from 27.5% in Q4 2024. Gross margin expanded to 59.8% from 57.9% a year ago, reflecting operating leverage. Operating margin improved to 31.6% from 32.1% in Q4 2024, showing stable cost control despite heavy AI investment. The company is highly profitable with a trailing ROE of 31.8% and ROA of 14.6%. Alphabet's balance sheet is fortress-like, with a debt-to-equity ratio of just 0.14 and a current ratio of 2.01, indicating ample liquidity. Free cash flow for Q4 2025 was $24.6 billion, bringing trailing twelve-month FCF to $73.3 billion, which provides significant capacity for internal investment, share buybacks, and acquisitions. The FCF yield of 1.9% is low but reflects the premium valuation, while the strong cash generation supports a low financial risk profile.

Quarterly Revenue

$113.9B

2025-12

Revenue YoY Growth

+18.1%

YoY Comparison

Gross Margin

59.8%

Latest Quarter

Free Cash Flow

$73.3B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Google Network
Google Search & Other
YouTube Advertising Revenue
Google Inc.
Google Cloud
Other Bets
Other Segments

Open an Account, get $2 TSLA now!

Valuation Analysis: Is GOOG Overvalued?

Since Alphabet has positive net income, the primary valuation metric is the P/E ratio. The trailing P/E is 28.7x, while the forward P/E is 24.4x, implying the market expects earnings growth of approximately 17.6% over the next year. The gap between trailing and forward P/E suggests investors are pricing in continued earnings expansion. Compared to the Communication Services sector average P/E of 22.0x (estimated), Alphabet trades at a 30% premium. This premium is justified by its superior revenue growth (18.1% YoY vs. sector average ~10%), industry-leading margins (net margin 30.3% vs. sector ~15%), and dominant competitive position in digital advertising and cloud. The PEG ratio of 0.84 suggests the stock is undervalued relative to its growth rate, as a PEG below 1.0 typically indicates undervaluation. Historically, Alphabet's trailing P/E of 28.7x is near the middle of its 5-year range of 18.9x (Q2 2025 low) to 27.4x (Q4 2025 high). The current multiple is above the historical median of ~24x, indicating that the market is pricing in optimistic growth expectations, but not at extreme levels. The P/B ratio of 9.1x is also elevated but consistent with its history, reflecting the company's high ROE and intangible asset base.

PE

28.7x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 14x~28x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

21.2x

Enterprise Value Multiple