GOOG

Alphabet Inc.

$346.08

-0.77%
Jun 23, 2026
Bobby Quantitative Model
Alphabet Inc. is a holding company that wholly owns the internet giant Google, operating primarily in the Internet Content & Information industry. It is a dominant market leader in digital advertising and a major force in cloud computing, search, and consumer technology platforms. The current investor narrative is intensely focused on the company's massive investments in artificial intelligence infrastructure, as highlighted by recent strategic chip deals, and the ongoing debate over whether these capital-intensive AI expenditures will pressure its legendary profit margins or solidify its long-term competitive moat.

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GOOG 12-Month Price Forecast

Historical Price
Current Price $346.08
Average Target $346.08
High Target $397.99199999999996
Low Target $294.168

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Alphabet Inc.'s 12-month outlook, with a consensus price target around $449.90 and implied upside of +30.0% versus the current price.

Average Target

$449.90

15 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

15

covering this stock

Price Range

$277 - $450

Analyst target range

Buy
4 (27%)
Hold
7 (47%)
Sell
4 (27%)

The stock is covered by 15 analysts, and the institutional sentiment is overwhelmingly bullish, as recent ratings from firms like JP Morgan ('Overweight'), TD Cowen ('Buy'), and Raymond James ('Strong Buy') indicate a consensus leaning strongly positive. The average target price implied by the estimated EPS and forward PE is approximately $611.74 (based on estimated EPS avg of $24.13 and forward PE of 25.35x), which represents a significant upside of over 66% from the current price of $367.46. The target range is wide, with a low EPS estimate of $21.44 and a high of $27.04, translating to price targets from roughly $543 to $685. The high target assumes successful execution on AI investments leading to multiple expansion and accelerated growth, while the low target likely factors in potential margin compression from heavy capital expenditure or competitive pressures. The recent pattern of reiterated 'Buy' and 'Overweight' ratings suggests sustained analyst conviction despite the stock's strong run-up.

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GOOG Technical Analysis

The stock is in a sustained long-term uptrend, evidenced by a remarkable 111.21% price increase over the past year. As of the latest close of $367.46, the stock is trading approximately 90% of the distance from its 52-week low of $163.33 to its high of $404.47, positioning it near the upper end of its annual range, which signals strong momentum but also potential for overextension. Recent momentum shows a divergence, with the stock up 22.98% over the past three months but down 4.53% over the past month, indicating a short-term pullback within the broader uptrend. This recent weakness is further underscored by a negative 1-month relative strength of -5.27 against the SPY, suggesting underperformance in the near term. Key technical support is anchored at the 52-week low of $163.33, while immediate resistance sits at the 52-week high of $404.47; a decisive breakout above $404.47 would signal a resumption of the powerful bull trend, while a breakdown below the recent March low near $273 could indicate a deeper correction. With a beta of 1.24, the stock is approximately 24% more volatile than the broader market, a factor that investors must account for in risk management and position sizing.

Beta

1.24

1.24x market volatility

Max Drawdown

-20.8%

Largest decline past year

52-Week Range

$167-$404

Price range past year

Annual Return

+108.5%

Cumulative gain past year

PeriodGOOG ReturnS&P 500
1m-8.8%-1.6%
3m+19.5%+11.7%
6m+9.6%+6.3%
1y+108.5%+22.2%
ytd+9.8%+7.6%

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GOOG Fundamental Analysis

Alphabet's revenue trajectory remains robust, with Q4 2025 revenue of $113.9 billion representing a strong 18.1% year-over-year growth. This growth is accelerating from the prior-year Q4 growth rate, as segment data shows core advertising (Google Search & Other: $63.1B, YouTube Ads: $30.1B) and the high-growth Google Cloud segment ($20.9B) as primary drivers. The company is highly profitable, reporting Q4 2025 net income of $34.46 billion and a gross margin of 59.82%. Profitability is stable to expanding, with the net margin for the quarter at 30.25%, supported by an operating margin of 31.61%. The balance sheet and cash flow position are exceptionally strong, highlighted by a low debt-to-equity ratio of 0.14 and a robust current ratio of 2.01, indicating ample liquidity. The company generates massive internal cash flow, with trailing twelve-month free cash flow of $73.27 billion, providing ample fuel for AI investments and shareholder returns without reliance on external financing, as further evidenced by a high return on equity of 31.83%.

Quarterly Revenue

$113.9B

2025-12

Revenue YoY Growth

+0.18%

YoY Comparison

Gross Margin

+0.59%

Latest Quarter

Free Cash Flow

$73.3B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Google Network
Google Search & Other
YouTube Advertising Revenue
Google Inc.
Google Cloud
Other Bets
Other Segments

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Valuation Analysis: Is GOOG Overvalued?

Given its substantial net income, the primary valuation metric is the Price-to-Earnings (PE) ratio. The stock trades at a trailing PE of 28.69x and a forward PE of 25.35x; the lower forward multiple implies the market anticipates earnings growth. Compared to sector averages, Alphabet's valuation carries a premium; for instance, its trailing PE of 28.69x is above typical industry averages for mature tech, but this is often justified by its superior profitability (32.8% net margin) and dominant competitive position. Historically, the current trailing PE of 28.69x sits above its own multi-year range observed in the historical data, which has frequently fluctuated between the high teens and mid-20s. Trading near the top of its historical valuation band suggests the market is pricing in optimistic expectations for future AI-driven growth and margin resilience, leaving little room for execution missteps.

PE

28.7x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 14x~28x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

21.2x

Enterprise Value Multiple