SOFI

SoFi

$18.13

-3.46%
Jul 13, 2026
Bobby Quantitative Model
SoFi Technologies is a digital financial services company that offers a comprehensive suite of products including student loan refinancing, personal loans, mortgages, credit cards, investment accounts, and banking services through its mobile app and website. Founded in 2011 and headquartered in San Francisco, SoFi has evolved from a niche student lender into a one-stop-shop financial platform, further strengthened by its 2020 acquisition of Galileo, a payment and account services provider. The current investor narrative centers on SoFi's rapid membership growth and record loan originations, which have been overshadowed by short-seller allegations and a premium valuation that have driven the stock down 32% in the first half of 2026, creating a debate between those who see a buying opportunity in the dip and those who remain cautious about the path to sustained profitability.

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SOFI 12-Month Price Forecast

Historical Price
Current Price $18.13
Average Target $18.13
High Target $20.85
Low Target $15.41

Wall Street consensus

Most Wall Street analysts maintain a constructive view on SoFi's 12-month outlook, with a consensus price target around $23.57 and implied upside of +30.0% versus the current price.

Average Target

$23.57

4 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

4

covering this stock

Price Range

$15 - $24

Analyst target range

Buy
1 (25%)
Hold
2 (50%)
Sell
1 (25%)

SoFi has coverage from 4 analysts, with a consensus leaning bullish. The distribution includes 2 Buy ratings (Needham, Citizens Market Outperform), 1 Overweight (JP Morgan), and 1 Hold (Truist Securities). The average target price is not explicitly provided in the data, but the estimated EPS average for the next fiscal year is $1.38, and the forward P/E of 23.2x implies a price target of approximately $32.00 (23.2 * $1.38). Based on the current price of $18.78, this would imply an upside of about 70% to the consensus target. The consensus recommendation is a Buy, reflecting optimism about SoFi's growth trajectory and path to profitability.

The target range from the analyst estimates shows an EPS low of $1.34 and high of $1.43, implying a price range of roughly $31.10 to $33.20 using the forward P/E. The high target assumes continued strong revenue growth, margin expansion, and successful execution on the bank charter strategy, while the low target may price in slower growth or higher credit costs. Recent ratings actions have been positive: JP Morgan upgraded from Neutral to Overweight in February 2026, and Citizens upgraded from Market Perform to Market Outperform. However, the stock has continued to decline since then, suggesting that analysts may be too optimistic. The limited coverage (4 analysts) is typical for a mid-cap stock that went public in 2021, and the wide spread between the current price and implied targets indicates high uncertainty. Investors should note that analyst targets may not fully reflect the recent short-seller allegations and macro headwinds that have weighed on the stock.

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SOFI Technical Analysis

SoFi is in a pronounced downtrend over the past year, with the stock declining 10.4% in the last 12 months while the S&P 500 gained 20.6%, resulting in a relative strength of -31.1%. The current price of $18.78 sits at 21.6% of its 52-week range ($14.92 low to $32.73 high), indicating the stock is trading near the bottom of its yearly range. This positioning near the lows suggests either a potential value opportunity if fundamentals support a recovery, or a falling knife scenario if negative momentum persists. The stock's beta of 2.149 implies it is more than twice as volatile as the market, amplifying both upside and downside moves.

Short-term momentum shows a conflicting picture: the stock has gained 18.3% over the past month and 15.8% over the past three months, significantly outperforming the S&P 500's 4.1% and 11.1% returns over the same periods. This recent strength diverges sharply from the 1-year downtrend, potentially signaling a trend reversal or a mean-reversion bounce. However, the 6-month change of -31.5% and year-to-date decline of -31.6% underscore that the longer-term trend remains bearish. The recent rally from the April low of $15.23 to the current $18.78 represents a 23% recovery, but volume data would be needed to confirm whether this move is sustainable or merely a short-covering rally.

Key technical support is at the 52-week low of $14.92, a break below which could trigger further downside toward the next major support level. Resistance is at the 52-week high of $32.73, and a breakout above that level would signal a major trend reversal. The stock's beta of 2.149 means it is 115% more volatile than the S&P 500, which is critical for risk management: a 1% move in the market could translate to a 2.15% move in SOFI. The current price is 42.6% below the 52-week high, suggesting significant overhead resistance, while the 25.9% distance from the 52-week low offers a cushion but also reflects the stock's high volatility.

Beta

2.15

2.15x market volatility

Max Drawdown

-53.0%

Largest decline past year

52-Week Range

$15-$33

Price range past year

Annual Return

-14.5%

Cumulative gain past year

PeriodSOFI ReturnS&P 500
1m+9.3%+1.0%
3m+1.2%+7.9%
6m-32.0%+8.5%
1y-14.5%+20.1%
ytd-34.0%+9.9%

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SOFI Fundamental Analysis

SoFi's revenue trajectory is strongly accelerating, with Q4 2025 revenue of $1.335 billion growing 32.5% year-over-year, up from 18.7% growth in Q4 2024. The company has consistently delivered sequential revenue increases, from $849 million in Q1 2024 to $1.335 billion in Q4 2025, a 57% increase over that period. Revenue is diversified across three segments: Financial Services ($1.069 billion), Lending ($942 million), and Technology Platform ($232 million), with Financial Services being the largest and fastest-growing driver. This robust growth trajectory supports the investment case for a company gaining market share in the digital banking space, though the market has discounted it due to valuation and profitability concerns.

SoFi achieved GAAP profitability in 2025, with net income of $173.5 million in Q4 2025, compared to a net loss of $332.5 million in Q4 2024 (which included a tax benefit). Gross margin has been volatile but remains high at 53.5% in Q4 2025, down from 72.2% in Q4 2024 due to a shift in revenue mix toward lower-margin lending. Operating margin improved dramatically to 37.1% in Q4 2025 from 5.9% in Q4 2024, reflecting operating leverage as revenue scales. The net margin of 13.0% in Q4 2025 is impressive for a financial services company, though it should be noted that the Q4 2024 net margin of 33.0% was inflated by a tax benefit. The trend toward profitability is clear and accelerating.

SoFi's balance sheet shows a debt-to-equity ratio of 0.184, which is low for a financial services firm, indicating conservative leverage. However, free cash flow has been deeply negative, with TTM free cash flow of -$2.613 billion, driven by heavy investment in loan origination and working capital needs. The company's current ratio of 0.238 is very low, suggesting potential liquidity risk if funding sources dry up. ROE of 4.6% is modest but improving from negative levels in prior years. SoFi has raised significant equity capital, with common stock issued of $1.718 billion in Q3 2025, to fund growth. The negative free cash flow and reliance on external financing are key risks, though the bank charter (obtained in 2022) has helped lower funding costs and attract deposits.

Quarterly Revenue

$1.3B

2025-12

Revenue YoY Growth

+32.5%

YoY Comparison

Gross Margin

53.5%

Latest Quarter

Free Cash Flow

$-2.6B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Technology Platform Segment
Financial Services Segment
Lending Segment

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Valuation Analysis: Is SOFI Overvalued?

Since SoFi has positive net income ($173.5 million in Q4 2025), the primary valuation metric is the P/E ratio. The trailing P/E is 62.3x, while the forward P/E is 23.2x, implying the market expects significant earnings growth over the next year. The wide gap between trailing and forward P/E suggests that the market is pricing in a sharp earnings acceleration, which is consistent with the company's improving profitability trajectory. The P/E of 62.3x is elevated, but the forward multiple of 23.2x is more reasonable if earnings materialize as expected.

Compared to the financial services sector, SoFi trades at a significant premium. The industry average P/E for credit services is around 15x, making SoFi's trailing P/E of 62.3x roughly 315% above the sector. Even on a forward basis, 23.2x is about 55% above the sector average. This premium may be justified by SoFi's superior revenue growth (32.5% YoY) and expanding margins, but it leaves little room for error. The PS ratio of 6.3x is also elevated versus the sector average of 2-3x, further confirming the premium valuation.

Historically, SoFi's P/E has been highly volatile, ranging from negative (when unprofitable) to over 100x. The current trailing P/E of 62.3x is near the lower end of its historical range since becoming profitable, as the stock has sold off significantly. The historical P/E was as high as 97.8x in Q2 2024 and as low as 12.6x in Q4 2024 (when net income spiked due to a tax benefit). The current multiple is below the average of the past four quarters, suggesting that the market has become more skeptical about growth sustainability. The forward P/E of 23.2x implies that if earnings meet estimates, the stock could be reasonably valued, but any miss could lead to multiple compression.

PE

62.3x

Latest Quarter

vs. Historical

High-End

5-Year PE Range -106x~98x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

35.7x

Enterprise Value Multiple