Synchrony Financial
SYF
$68.26
-9.61%
Synchrony Financial is the largest provider of private-label credit cards in the United States, operating through retail card, payment solutions, and CareCredit segments. As a market leader in point-of-sale financing, it partners with major retailers and healthcare providers to offer credit products. The current investor narrative centers on improving credit metrics and consumer resilience amid inflation, with attention on its capital return program and buyback activity as signals of management confidence.…
SYF
Synchrony Financial
$68.26
Related headlines
SYF 12-Month Price Forecast
Wall Street consensus
Most Wall Street analysts maintain a constructive view on Synchrony Financial's 12-month outlook, with a consensus price target around $88.74 and implied upside of +30.0% versus the current price.
Average Target
$88.74
7 analysts
Implied Upside
+30.0%
vs. current price
Analyst Count
7
covering this stock
Price Range
$55 - $89
Analyst target range
Seven analysts cover Synchrony, with a consensus leaning bullish. Recent ratings include 3 Buys (BTIG, TD Cowen, Baird upgraded to Outperform), 3 Holds (Truist, RBC Sector Perform, JP Morgan Neutral), and 1 Overweight (Barclays). The average EPS estimate is $12.80, with a low of $12.37 and high of $13.08. Revenue estimates average $16.96 billion, ranging from $16.52 billion to $17.25 billion. The implied upside from the current price of $76.33 to the average target (not directly provided, but implied by EPS estimates) suggests a positive outlook. The high target of $13.08 EPS assumes accelerating growth and margin expansion, while the low target of $12.37 EPS prices in potential headwinds from consumer weakness. Recent upgrades from Baird and maintained Buy ratings from BTIG and Barclays indicate positive sentiment. The spread between high and low EPS estimates is about 5.8%, reflecting moderate uncertainty.
SYF Technical Analysis
Synchrony's 1-year price change of +9.87% indicates a moderate uptrend, though the stock has experienced significant volatility. The current price of $76.33 sits at 52.8% of its 52-week range ($63.08 low to $88.77 high), suggesting it is in the middle of the range after a sharp decline from the highs. This positioning implies the stock is neither overextended nor at a clear value bottom, reflecting a period of consolidation after a pullback from the 52-week high. The 1-month change of +7.55% shows strong short-term momentum, while the 3-month change of +11.56% indicates accelerating gains. However, the 6-month change of -9.83% reveals a conflicting longer-term downtrend, suggesting the recent rally may be a counter-trend bounce or early reversal. The divergence between short-term strength and medium-term weakness warrants caution, as it could signal a temporary pullback or a potential trend change if sustained. The 52-week low of $63.08 provides key support, while the 52-week high of $88.77 acts as resistance. A breakout above $88.77 would signal a resumption of the long-term uptrend, while a breakdown below $63.08 could indicate further downside. With a beta of 1.308, Synchrony is about 31% more volatile than the S&P 500, meaning larger price swings and higher risk for position sizing.
Beta
1.31
1.31x market volatility
Max Drawdown
-27.9%
Largest decline past year
52-Week Range
$63-$89
Price range past year
Annual Return
-1.5%
Cumulative gain past year
| Period | SYF Return | S&P 500 |
|---|---|---|
| 1m | -3.2% | +0.8% |
| 3m | -5.8% | +9.6% |
| 6m | -21.4% | +7.4% |
| 1y | -1.5% | +20.2% |
| ytd | -19.4% | +9.3% |
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SYF Fundamental Analysis
Synchrony's revenue trajectory shows slight deceleration, with Q4 2025 revenue of $4.766 billion down 3.11% year-over-year from $4.919 billion in Q4 2024. The multi-quarter trend reveals revenue declining from $4.892 billion in Q1 2024 to $4.766 billion in Q4 2025, indicating stagnation. The retail card segment likely faces pressure from consumer spending shifts, while CareCredit may offer growth in elective healthcare financing. This revenue softness raises questions about the company's ability to grow in a competitive credit market. Profitability remains solid, with Q4 2025 net income of $751 million and a gross margin of 49.33%. However, gross margin has compressed from 55.38% in Q3 2025 to 49.33% in Q4 2025, indicating rising costs or mix shift. The net margin of 15.76% is healthy but down from 22.28% in Q3 2025. The company is profitable with consistent earnings, though margin compression warrants monitoring. Synchrony's balance sheet shows a debt-to-equity ratio of 0.906, indicating moderate leverage. Free cash flow for Q4 2025 was $2.454 billion, and the trailing twelve-month free cash flow is $9.851 billion, providing ample liquidity. The ROE of 21.19% is strong, reflecting efficient capital use. The current ratio of 0.213 is low, typical for financial firms, but the company generates sufficient cash to cover obligations.
Quarterly Revenue
$4.8B
2025-12
Revenue YoY Growth
-0.03%
YoY Comparison
Gross Margin
+0.49%
Latest Quarter
Free Cash Flow
$9.9B
Last 12 Months
Revenue & Net Income Trends (2 Years)
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Valuation Analysis: Is SYF Overvalued?
Since net income is positive, the trailing P/E ratio of 8.92x is the primary valuation metric. The forward P/E of 7.22x implies earnings growth expectations, with the gap suggesting the market anticipates higher future earnings. The P/E is low relative to the broader market, indicating potential value. Compared to the industry average (not provided), Synchrony's P/E of 8.92x appears discounted, but without sector data, a precise premium/discount cannot be calculated. The P/B ratio of 1.78x and P/S of 1.56x further suggest a value-oriented valuation. Historically, Synchrony's trailing P/E has ranged from around 3.27x (Q1 2024) to 9.94x (Q4 2025). The current 8.92x is near the top of its recent range, suggesting the market is pricing in optimistic expectations. This could imply limited upside if earnings fail to meet growth projections, or a potential re-rating if the company delivers.
PE
8.9x
Latest Quarter
vs. Historical
High-End
5-Year PE Range 3x~10x
vs. Industry Avg
N/A
Industry PE ~N/A*
EV/EBITDA
5.9x
Enterprise Value Multiple

