Whirlpool Corp.
WHR
$44.62
+13.80%
Whirlpool Corp. is a global manufacturer and marketer of home appliances, offering a diverse portfolio that includes refrigerators, washing machines, cooktops, ovens, and freezers under well-known brands such as KitchenAid, Maytag, Amana, Brastemp, Consul, and Whirlpool. As one of the world's largest appliance makers, it holds a leading market position in North America and has a significant presence in Europe, Latin America, and Asia. The current investor narrative is dominated by severe operational stress, as the company faces weak consumer demand, tariff-related cost pressures, and a slowing housing cycle, which have led to a sharp decline in its stock price, a dividend cut, and a challenging outlook for near-term profitability.…
WHR
Whirlpool Corp.
$44.62
Related headlines
WHR 12-Month Price Forecast
Wall Street consensus
Most Wall Street analysts maintain a constructive view on Whirlpool Corp.'s 12-month outlook, with a consensus price target around $52.55 and implied upside of +17.8% versus the current price.
Average Target
$52.55
0 analysts
Implied Upside
+17.8%
vs. current price
Analyst Count
—
covering this stock
Price Range
$30 - $137
Analyst target range
The wide range between the low target of $30 and the high target of $137 (a spread of $107) highlights the high uncertainty surrounding Whirlpool's future. The high target likely assumes a successful turnaround with margin recovery and a rebound in housing demand, while the low target prices in continued margin compression and potential liquidity issues. Recent institutional actions show a bearish tilt, with Goldman Sachs downgrading from Buy to Neutral in May 2026, and B of A Securities and RBC Capital maintaining Underperform ratings. This pattern suggests that analysts are becoming more cautious, and the consensus may continue to drift lower if the company's performance does not improve.
Bulls vs Bears: WHR Investment Factors
Whirlpool presents a classic value trap scenario: the stock is deeply discounted, but the underlying business is deteriorating rapidly. The bear case is currently stronger, given the accelerating revenue decline, negative earnings, and high leverage. The most important tension is whether the company can stabilize its top line and restore profitability before liquidity becomes a serious issue. If management successfully navigates tariffs and demand weakness, the valuation offers substantial upside; if not, the stock could test the 52-week low of $35.45 or lower.
Bullish
- Deep Valuation Discount: WHR trades at a price-to-sales ratio of 0.26x, a fraction of the industry average of 0.8x, and a forward P/E of 9.5x. This suggests the market has priced in severe deterioration, offering potential upside if the company stabilizes.
- Strong Brand Portfolio: Whirlpool owns iconic brands like KitchenAid, Maytag, and Amana, which command strong consumer loyalty and pricing power. This brand equity provides a competitive moat that can support recovery when demand rebounds.
- Analyst Upside Potential: The average analyst target price of $52.55 implies a 40% upside from the current price of $37.50. Even the low target of $30 suggests limited downside, while the high target of $137 reflects a potential turnaround scenario.
- Global Diversification: With operations in North America, Europe, Latin America, and Asia, Whirlpool is diversified across geographies, reducing reliance on any single market. This can provide a buffer against regional downturns.
Bearish
- Severe Revenue Decline: Q1 2026 revenue fell 9.61% year-over-year to $3.273 billion, with all major segments (Cooking, Laundry, Refrigeration) under pressure. This accelerating contraction signals weak consumer demand and tariff impacts.
- Negative Net Income: Q1 2026 net income was -$82 million, with a net margin of -2.5%. The company is losing money, and the trailing twelve-month free cash flow is -$10 million, indicating cash burn.
- High Debt and Low Liquidity: Debt-to-equity ratio stands at 2.88x, and the current ratio is 0.76, indicating potential liquidity stress. High interest expenses ($77M in Q1) further strain profitability.
- Dividend Cut and Negative Sentiment: Whirlpool eliminated its dividend in May 2026, reflecting deep operational stress. Analyst actions are bearish, with Goldman Sachs downgrading to Neutral and BofA/RBC maintaining Underperform.
WHR Technical Analysis
Whirlpool's stock is in a pronounced downtrend, with a 1-year price change of -54.84%, reflecting a sustained bearish trajectory. The current price of $37.50 sits near the bottom of its 52-week range, at approximately 3.2% above the 52-week low of $35.45 and 61.2% below the 52-week high of $96.57. This positioning near the lows suggests that the market is pricing in significant fundamental deterioration, and the stock remains in a falling knife scenario, with no signs of a bottoming pattern yet.
Beta
1.13
1.13x market volatility
Max Drawdown
-67.7%
Largest decline past year
52-Week Range
$35-$97
Price range past year
Annual Return
-46.3%
Cumulative gain past year
| Period | WHR Return | S&P 500 |
|---|---|---|
| 1m | +17.1% | +3.6% |
| 3m | -18.5% | +5.1% |
| 6m | -47.6% | +13.8% |
| 1y | -46.3% | +22.2% |
| ytd | -40.1% | +13.1% |
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WHR Fundamental Analysis
Whirlpool's revenue trajectory has turned negative, with the most recent quarter (Q1 2026) reporting revenue of $3.273 billion, a 9.61% decline year-over-year. This marks a sharp reversal from the prior year's quarters, where revenue was relatively stable, and the trend indicates accelerating contraction. The decline is broad-based, with segments like Cooking ($797M), Laundry ($980M), and Refrigeration ($916M) all under pressure, reflecting weak consumer demand and tariff impacts. The investment case is challenged by this top-line deterioration, which is likely to persist given the macroeconomic headwinds.
Quarterly Revenue
$3.3B
2026-03
Revenue YoY Growth
-9.6%
YoY Comparison
Gross Margin
12.5%
Latest Quarter
Free Cash Flow
$-10000000.0B
Last 12 Months
Revenue & Net Income Trends (2 Years)
Revenue Breakdown
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Valuation Analysis: Is WHR Overvalued?
Given that Whirlpool's trailing twelve-month net income is negative (Q1 2026 net income of -$82 million), the price-to-earnings ratio is not meaningful, so I selected the price-to-sales (PS) ratio as the primary valuation metric. The current PS ratio is 0.26x, which is significantly below the industry average of approximately 0.8x, indicating a substantial discount. This discount is justified by the company's deteriorating fundamentals, including negative net margins and a high debt load, but it also suggests that the market is pricing in a severe earnings decline that may already be reflected in the stock price.
PE
12.7x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 3x~24x
vs. Industry Avg
N/A
Industry PE ~N/A*
EV/EBITDA
9.7x
Enterprise Value Multiple
Investment Risk Disclosure
Financial risks are severe. Whirlpool's debt-to-equity ratio of 2.88x and current ratio of 0.76 indicate a fragile balance sheet. The company's negative net income of -$82 million in Q1 2026 and negative free cash flow of -$10 million TTM mean it is burning cash. Interest expenses of $77 million per quarter add a heavy burden, and the dividend cut signals management's urgency to preserve cash. If revenue continues to decline, the company may face liquidity constraints, potentially forcing asset sales or equity dilution.