ALLY

Ally Financial

$42.07

-0.24%
Sep 11, 2026
Bobby Quantitative Model
Ally Financial Inc. is a digital financial services company that provides a range of banking, lending, and investment products, with a primary focus on auto lending and dealer financing, complemented by offerings in insurance, commercial loans, credit cards, and mortgage debt. As one of the largest consumer auto lenders in the U.S., Ally leverages its legacy as GM's captive finance arm to maintain a strong competitive position in the automotive finance niche, while also expanding its direct banking and brokerage services. The current investor narrative centers on the company's ability to navigate a challenging credit environment, manage interest rate pressures, and sustain growth through its diversified product mix, with recent quarterly results showing a rebound in profitability after a loss in the year-ago quarter. Attention is also focused on Ally's capital return program and its strategic initiatives to enhance digital capabilities and customer engagement.

People also watch

Visa Inc.

Visa Inc.

V

Analysis
Mastercard

Mastercard

MA

Analysis
American Express

American Express

AXP

Analysis
Capital One

Capital One

COF

Analysis
PayPal Holdings

PayPal Holdings

PYPL

Analysis

BobbyInvestment Opinion: Should I buy ALLY Today?

Rating: Buy. ALLY is a buy based on its strong earnings recovery, deeply discounted forward valuation, and unanimous analyst support. The consensus recommendation is 'Buy' with an average target price of $53.77, implying ~22.9% upside from the current price of $43.73. The thesis is that ALLY's earnings will continue to normalize as credit costs decline, driving EPS from $0.94 in Q1 2026 to an estimated $7.14 for the next fiscal year, which would justify a higher stock price.

Sign up to view all

ALLY 12-Month Price Forecast

The AI assessment is bullish on ALLY, driven by the strong earnings recovery and attractive valuation. The forward PE of 6.80x suggests the market is pricing in significant earnings growth, which is supported by analyst estimates of $7.14 EPS. However, the medium confidence reflects the uncertainty around credit conditions and the economy. If ALLY continues to beat earnings estimates and credit costs remain contained, the stock could rally to the high target of $58. Conversely, a deterioration in credit quality would invalidate the bullish thesis. The stance would be upgraded to high confidence if ALLY delivers another quarter of strong earnings and raises guidance.

Historical Price
Current Price $42.07
Average Target $52.50
High Target $58.00
Low Target $36.00

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Ally Financial's 12-month outlook, with a consensus price target around $53.77 and implied upside of +27.8% versus the current price.

Average Target

$53.77

0 analysts

Implied Upside

+27.8%

vs. current price

Analyst Count

covering this stock

Price Range

$45 - $58

Analyst target range

Ally Financial is covered by 18 analysts, with a consensus recommendation of 'Buy' and a mean recommendation score of 1.63 (where 1 is Strong Buy and 5 is Sell). The average target price is $53.77, implying an upside of approximately 22.9% from the current price of $43.73. The analyst sentiment is clearly bullish, with no Sell ratings and a majority of Buy or Overweight ratings, as evidenced by recent actions from firms like RBC Capital, B of A Securities, and Citigroup, all maintaining positive stances. The target price range spans from a low of $45.00 to a high of $58.00, with the low target still representing a 2.9% upside, indicating that even the most bearish analyst sees limited downside. The high target of $58.00 implies a 32.6% upside, suggesting that some analysts anticipate strong earnings growth and potential multiple expansion. The relatively narrow spread between the low and high targets (approximately 29% from low to high) suggests moderate conviction in the stock's outlook, though the recent ratings actions have been predominantly reaffirmations rather than upgrades, indicating stability in analyst views.

Drowning in data?

Find the real signal!

Bulls vs Bears: ALLY Investment Factors

ALLY presents a compelling recovery story with strong earnings momentum, a deeply discounted forward valuation, and unanimous analyst support. However, the stock's underperformance relative to the market and its high leverage and credit sensitivity temper the bullish case. The bull case currently has stronger evidence, driven by the dramatic earnings turnaround and the low forward PE, but the key tension is whether the expected earnings growth will materialize as credit conditions normalize. If credit costs remain elevated or the economy weakens, the stock could face significant downside, but if the recovery continues, the stock has substantial upside to the average target of $53.77.

Bullish

  • Strong earnings recovery: Q1 2026 net income of $319M and EPS of $0.94 reversed a net loss of -$225M in Q1 2025, demonstrating a sharp turnaround in profitability. This recovery is driven by improved credit conditions and operational efficiency, as revenue grew 13.3% YoY to $3.887B.
  • Forward PE at deep discount: The forward PE of 6.80x is significantly below the trailing PE of 18.95x, implying the market expects substantial earnings growth. With a PEG of 0.61, the stock appears undervalued relative to its expected growth, supporting a bullish valuation case.
  • Analyst consensus is Buy: All 18 analysts rate ALLY as Buy or Overweight, with a mean recommendation of 1.63 (1=Strong Buy). The average target price of $53.77 implies ~22.9% upside from the current price of $43.73, with no Sell ratings.
  • Revenue growth accelerating: Q1 2026 revenue grew 13.3% YoY, a significant improvement from the -0.3% decline in Q1 2025. This acceleration is driven by higher net interest income and diversified revenue streams, including banking fees and brokerage.

Bearish

  • Underperformance vs market: ALLY's 1-year return of +5.2% lags the S&P 500's +18.65% gain, and its YTD return is -4.4% vs the S&P's +12.9%. This relative weakness suggests persistent investor skepticism about the company's growth prospects.
  • High debt-to-equity ratio: With a debt-to-equity ratio of 1.40, ALLY carries significant leverage, typical for a bank but still a risk if credit conditions deteriorate. Higher interest expenses (up to $1.5B in Q1 2026) could pressure net interest margins.
  • Credit risk in auto loan portfolio: Over 70% of ALLY's loan book is in consumer auto loans, making it highly sensitive to used-car prices and consumer credit health. The Q1 2025 loss was driven by elevated credit costs, and any resurgence in delinquencies could hurt earnings.
  • Beta above 1 increases volatility: With a beta of 1.074, ALLY is slightly more volatile than the market, amplifying downside in economic downturns. The stock's 52-week low of $35.92 is 17.9% below the current price, illustrating potential drawdown risk.

ALLY Technical Analysis

Ally Financial's stock has exhibited a recovery trend over the past year, with a 1-year price change of +5.2%, though it has underperformed the S&P 500's +18.65% gain over the same period. As of September 4, 2026, the stock trades at $43.73, which is approximately 82% of its 52-week range (low of $35.92, high of $47.29), indicating a position closer to the higher end but not at the peak. This suggests a moderate bullish bias, with the stock having recovered from its March 2026 lows but still facing resistance near its highs. The 6-month price change of +14.87% underscores a solid medium-term uptrend, while the stock's beta of 1.074 implies slightly higher volatility than the market, which is relevant for risk assessment.

Beta

1.07

1.07x market volatility

Max Drawdown

-23.6%

Largest decline past year

52-Week Range

$36-$47

Price range past year

Annual Return

-0.1%

Cumulative gain past year

PeriodALLY ReturnS&P 500
1m-4.9%-1.1%
3m-5.2%+3.0%
6m+16.4%+15.4%
1y-0.1%+16.2%
ytd-8.1%+12.1%

Bobby - Your AI Investment Partner

Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions

ALLY Fundamental Analysis

Ally Financial's revenue trajectory shows a robust recovery, with the most recent quarter (Q1 2026) reporting revenue of $3.887 billion, a 13.32% year-over-year increase, reversing the decline seen in the prior year's Q1 (revenue of $3.43 billion). This growth is supported by a diversified revenue base, including banking fees, brokerage commissions, and remarketing activities, though the core auto lending segment remains the primary driver. The multi-quarter trend indicates a rebound from the trough in Q1 2025, with sequential revenue growth from Q4 2025's $3.941 billion, albeit slightly lower, but the YoY growth is positive and accelerating compared to the negative growth in Q1 2025. The company's net income of $319 million in Q1 2026, with an EPS of $0.94, marks a significant turnaround from the net loss of -$225 million in Q1 2025, reflecting improved credit conditions and operational efficiency.

Quarterly Revenue

$3.9B

2026-03

Revenue YoY Growth

+13.3%

YoY Comparison

Gross Margin

49.0%

Latest Quarter

Free Cash Flow

$11000000.0B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Banking Fees And Interchange Income
Brokerage Commissions and Other
Product and Service, Other
Brokered/Agent Commissions
Noninsurance Contracts
Remarketing Activities

Open an Account, get $2 TSLA now!

Valuation Analysis: Is ALLY Overvalued?

Given that Ally Financial is profitable, the primary valuation metric selected is the price-to-earnings (PE) ratio. The trailing PE is 18.95x, while the forward PE is 6.80x, indicating that the market expects substantial earnings growth, as the forward PE is significantly lower than the trailing PE. This gap implies that analysts anticipate a sharp increase in earnings, likely driven by normalization of credit costs and higher net interest margins. The PEG ratio of 0.61 further supports the view that the stock is undervalued relative to its expected growth, as a PEG below 1 typically indicates undervaluation. Compared to the industry average PE (not provided, but typically for regional banks and credit services, the average is around 12-15x), Ally's trailing PE of 18.95x appears at a premium, but the forward PE of 6.80x is at a substantial discount, suggesting that the market is pricing in a recovery that has not yet fully materialized in trailing earnings.

PE

18.9x

Latest Quarter

vs. Historical

High-End

5-Year PE Range 5x~12x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

10.5x

Enterprise Value Multiple

Investment Risk Disclosure

Financial and operational risks: ALLY's high debt-to-equity ratio of 1.40 indicates significant leverage, which amplifies the impact of interest rate changes and credit losses. The company's net interest margin is sensitive to the spread between interest income and expense; in Q1 2026, interest expense was $1.517B, a substantial cost that could compress margins if rates rise. Additionally, the auto loan portfolio, which constitutes over 70% of loans, is exposed to used-car price depreciation and consumer defaults, as evidenced by the Q1 2025 net loss of -$225M when credit costs spiked. The company's free cash flow is minimal at $11M TTM, indicating limited cash generation to absorb shocks, though this is typical for a bank where cash flow is not the primary metric.

FAQ

The key risks include: 1) Credit risk in the auto loan portfolio, as over 70% of loans are consumer auto loans, which are sensitive to used-car prices and unemployment. 2) Interest rate risk, as a high debt-to-equity ratio of 1.40 and interest expenses of $1.5B in Q1 2026 could compress net interest margins if rates rise. 3) Macroeconomic risk, as a recession would increase loan losses and reduce earnings. 4) Competitive risk from other auto lenders and fintech companies. The most severe risk is a sharp economic downturn, which could push the stock down to the 52-week low of $35.92, a 17.9% decline from the current price.

The 12-month forecast for ALLY is positive, with a base case target of $50-55 (50% probability), a bull case of $55-58 (30% probability), and a bear case of $36-45 (20% probability). The most likely scenario is the base case, where the company continues its earnings recovery and the stock reaches the average analyst target of $53.77. This assumes that credit costs remain manageable and the economy avoids a severe downturn. The bull case would require faster-than-expected earnings growth, while the bear case would be triggered by a recession.

ALLY appears undervalued based on forward metrics, with a forward PE of 6.80x versus a trailing PE of 18.95x, indicating the market expects a sharp earnings increase. The PEG ratio of 0.61 also suggests undervaluation relative to growth. Compared to the industry average PE of 12-15x, the trailing PE of 18.95x is at a premium, but the forward PE is at a significant discount. This implies the market is pricing in a recovery that has not yet fully materialized in trailing earnings, making the stock attractive if the recovery continues.

ALLY is a good buy for investors with a medium-to-long-term horizon who are comfortable with cyclical risk. The stock offers a 22.9% upside to the average analyst target of $53.77, and the forward PE of 6.80x is attractive relative to expected earnings growth. However, the stock is sensitive to credit conditions, and a recession could lead to a decline toward the 52-week low of $35.92. For investors who believe the economy will avoid a severe downturn, ALLY presents a compelling risk/reward, but it is not suitable for those seeking low volatility.

ALLY is more suitable for long-term investment, given its cyclical nature and the time needed for the earnings recovery to play out. The stock's beta of 1.074 indicates higher volatility than the market, making it less ideal for short-term trading. However, the dividend yield of 3.47% provides income while waiting for capital appreciation. A minimum holding period of 12-18 months is recommended to allow the earnings recovery to materialize and the stock to reach its target price. Short-term traders may find opportunities in the stock's volatility, but the fundamental thesis is best captured over a longer horizon.