American Express Company

AXP

American Express is a global financial services company operating in the payments industry.
It is distinguished by its closed-loop network, premium brand reputation, and focus on affluent consumers and high-spending businesses.

$342.65 -3.59 (-1.04%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy AXP Today?

**AXP - Comprehensive Analysis**

Technical Analysis AXP's recent price action shows short-term weakness, underperforming the market over the past three months. While the stock has pulled back from its yearly high, it remains comfortably above its 52-week low. The current price level does not suggest an oversold condition, indicating there may not be significant technical momentum for a sharp rebound in the immediate future.

Fundamentals The company exhibits strong revenue generation and healthy gross margins, though profitability saw recent moderation due to increased expenses. Financial health is acceptable with manageable debt, but low liquidity ratios bear watching. Operational efficiency is a mixed bag, with solid cash flow generation but modest returns on equity and invested capital, pointing to areas for potential improvement.

Valuation AXP appears richly valued, with elevated TTM and forward P/E ratios that imply a premium price tag. The extremely high EV/EBITDA and negative PEG ratio further suggest that the current stock price may not be justified by its earnings growth prospects. These metrics indicate a potentially overvalued position relative to its financial performance.

Risk AXP carries moderate volatility risk, with a beta above 1.0 and a significant historical drawdown, making it sensitive to market swings. While short-term sentiment is not a major concern, the company remains exposed to macroeconomic factors like consumer credit trends and interest rate changes, which directly affect its core business operations.

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**Recommendation: HOLD**

Current Verdict: Based on the comprehensive analysis, a Buy recommendation is not warranted at this time. The stock's rich valuation, coupled with recent profitability pressure and moderate volatility, suggests limited near-term upside potential. While AXP maintains strong brand recognition and revenue streams, investors may want to wait for a more attractive entry point or clearer signs of improved operational efficiency and earnings growth before committing new capital. This is not investment advice, for reference only.

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AXP 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on my analysis of AXP, here is the 12-month outlook:

Key Catalysts: AXP's primary drivers will be its ability to leverage its premium brand and strong revenue streams to improve operational efficiency and capital efficiency, which could lead to a re-rating if profitability strengthens. Stabilizing or moderating expense growth will be a critical factor for earnings expansion.

Potential Risks: The stock faces significant headwinds from its rich valuation, which leaves little room for error. The primary risks are sensitivity to broader market volatility (beta >1.0) and adverse macroeconomic shifts, particularly a deterioration in consumer credit quality or unexpected changes in interest rates that could pressure its core lending business.

Outlook & Target: Given the current premium valuation and mixed operational metrics, the near-term upside appears limited. Without a catalyst for significant earnings growth to justify its multiples, the stock is likely to trade within a range-bound pattern. In the absence of a clear analyst target, focusing on a potential re-test of support levels near the 52-week low ($240-$260) could offer a more attractive risk/reward profile than the current price of $347. The recommendation remains a Hold.

Wall Street Consensus

Most Wall Street analysts are optimistic about American Express Company's 12-month outlook, with consensus target around $342.65, indicating expected upside potential.

Average Target
$342.65
29 analysts
Implied Upside
+0%
vs. current price
Analyst Count
29
covering this stock
Price Range
$274 - $445
Analyst target range
Buy Buy
10 (34%)
Hold Hold
17 (59%)
Sell Sell
2 (7%)

Bulls vs Bears: AXP Investment Factors

Overall, AXP has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Record Results: Company posted record revenue and earnings with upbeat 2025 guidance.
  • Growing Younger Customer Base: Added 3.1 million new cards, skewing towards younger demographics.
  • Digital and Closed-Loop Growth: Shows strong performance in digital initiatives and proprietary network.
  • Historical Outperformance: Stock has significantly outperformed the market and financial sector peers.
  • Warren Buffett Endorsement: Remains a favored stock in Buffett-associated portfolios, indicating confidence.
Bearish Bearish
  • Valuation Concerns: Shares are considered expensive, pricing in perfection and limiting upside.
  • Easing Tailwinds: Positive market conditions may be slowing, affecting future growth momentum.
  • Neutral Analyst Rating: Wolfe Research initiated coverage with only a Peerperform rating.
  • Sector Competition: Intense competition in financial services could pressure market share.
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AXP Technical Analysis

AXP has experienced mild underperformance recently, trading moderately below its yearly peak while maintaining a position well above its 52-week low.

The stock has declined approximately 5% over one month and nearly 7% over three months, underperforming the broader market by over 7.5% during the latter period according to its relative strength metric. This negative short-term trend reflects weaker momentum compared to market benchmarks.

Currently trading at $347, AXP sits in the upper half of its 52-week range ($220-$387), approximately 10% below its yearly high. Given its beta above 1.0 and proximity to recent highs rather than lows, the stock does not appear to be in an oversold condition despite recent declines.

šŸ“Š Beta
1.13
1.13x market volatility
šŸ“‰ Max Drawdown
-23.9%
Largest decline past year
šŸ“ˆ 52-Week Range
$220-$387
Price range past year
šŸ’¹ Annual Return
+12.8%
Cumulative gain past year
Period AXP Return S&P 500
1m -2.7% +1.0%
3m -6.0% +1.9%
6m +13.0% +6.5%
1y +12.8% +12.1%
ytd -8.1% +0.2%

AXP Fundamental Analysis

Revenue & Profitability AXP demonstrated sequential revenue growth from $20.6B to $21.0B in Q4 2025, though profitability moderated slightly as net margin declined from 14.1% to 11.7%. The company maintains strong gross profitability with an 83.5% gross margin, but operating margins compressed due to increased expenses, particularly in Q4. This suggests effective revenue generation but potential pressure on operational cost control.

Financial Health The company maintains moderate leverage with a debt-to-equity ratio of 1.73 and a debt ratio of 19.2%, indicating manageable debt levels relative to equity. However, liquidity metrics appear constrained with current and quick ratios below 0.3, though interest coverage at 1.5x remains adequate. Cash flow coverage ratios are relatively low, warranting monitoring of near-term obligations.

Operational Efficiency AXP's operational efficiency shows mixed results with a modest ROE of 7.4% and low asset turnover of 0.07, indicating potential underutilization of asset base. The company's capital efficiency appears challenged with ROCE at just 2.4%, suggesting room for improvement in generating returns from invested capital. Operational cash flow generation remains healthy at $4.46 per share, supporting ongoing business activities.

Quarterly Revenue
$10.9B
2025-12
Revenue YoY Growth
+9.9%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$-4.5B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is AXP Overvalued?

Based on the available metrics, AXP appears to be richly valued. The TTM PE ratio of 21.8 is elevated for a financial services company, and this is further supported by an even higher forward PE of 25.8, suggesting anticipated earnings are not expected to improve the valuation. The extremely high EV/EBITDA ratio of 85.5 and negative PEG ratio, which indicates poor growth prospects relative to the PE, reinforce the conclusion tha t the stock is trading at a premium.

A peer comparison cannot be definitively conducted as industry average data is unavailable. However, given the high absolute levels of its valuation multiples, AXP's valuation is unlikely to be attractive relative to the broader financial sector. The lack of comparative data underscores the importance of these metrics standing on their own, which point toward a potentially overvalued position.

PE
21.9x
Latest Quarter
vs. Historical
Near High
5-Year PE Range 11Ɨ-26Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
85.5x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: With a beta of 1.128, AXP exhibits slightly higher volatility than the broader market, meaning its price movements are somewhat amplified relative to market swings. The 1-year maximum drawdown of -26.04% further demonstrates its vulnerability to significant price declines during adverse market conditions, representing a moderate level of volatility risk for investors seeking capital preservation.

Other Risks: The absence of notable short interest suggests a generally favorable market sentiment and a lower immediate risk of a short squeeze or aggressive bearish pressure. However, like any stock, it remains subject to broader macroeconomic risks, such as changes in consumer credit health and interest rates, which directly impact its core lending and transaction fee businesses.

FAQs

Is AXP a good stock to buy?

Neutral to moderately bearish. AXP appears richly valued with concerning multiples (21.8 TTM P/E, 85.5 EV/EBITDA), operates with compressed margins and modest capital efficiency, and is receiving a consensus "sell" rating from analysts. This stock is likely unsuitable for value or risk-averse investors but may still hold appeal for long-term investors confident in its strong brand, digital growth, and resilient customer base.

Is AXP stock overvalued or undervalued?

Based on the provided metrics, AXP stock appears to be overvalued. Key valuation ratios like the PE (21.8) and PB (7.07) are high on an absolute basis and compare unfavorably to typical financial services firms, which generally command lower multiples. The negative PEG ratio of -1.75 signals that the market's earnings growth expectations are bleak, failing to justify the premium valuation. This overvaluation is further supported by the company's challenged capital efficiency (low ROE and ROCE), indicating that its high price is not backed by sufficiently strong profitability or growth prospects.

What are the main risks of holding AXP?

Based on the provided information, here are the key risks of holding AXP stock, ordered by importance:

1. Macroeconomic Sensitivity Risk: As a financial services company, AXP's core lending and transaction fee businesses are highly vulnerable to adverse changes in consumer credit health and interest rates. 2. Operational Efficiency Risk: The company's low Return on Capital Employed (ROCE) of 2.4% and asset turnover of 0.07 indicate significant challenges in generating profits from its invested capital and assets. 3. Liquidity and Cash Flow Risk: AXP's constrained liquidity, with current and quick ratios below 0.3, coupled with low cash flow coverage ratios, poses a risk for meeting near-term financial obligations. 4. Market Volatility Risk: With a beta of 1.128, AXP's stock price experiences amplified swings compared to the broader market, increasing its risk during periods of market decline, as evidenced by its recent underperformance.

What is the price forecast for AXP in 2026?

Based on the provided analysis, here is a forecast for AXP stock through 2026:

2026 Forecast & Target Price: Assuming AXP successfully moderates expense growth to improve its operational efficiency and profitability, a base-case target range is $240-$320. A bull case, requiring stronger-than-expected consumer credit quality and a significant improvement in capital efficiency (ROCE), could push the stock toward the $350-$380 range.

Key Growth Drivers: The primary catalysts are 1) improved expense management to expand operating margins from current compressed levels, and 2) a stable macroeconomic environment that supports credit quality and spending on its premium payment network.

Main Assumptions & Uncertainty: This forecast assumes no severe recession and that management can execute on cost control. However, the outlook is highly uncertain due to AXP's sensitivity to consumer credit cycles and its rich current valuation, which leaves it vulnerable to negative earnings surprises or broader market volatility.