BF.B

BF.B

Brown-Forman Corporation is a leading producer and distributor of premium alcoholic beverages.
It is globally recognized for its iconic portfolio of brands, most notably Jack Daniel's Tennessee Whiskey.

$27.20 +0.85 (+3.23%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy BF.B Today?

Based on the provided analysis, Brown-Forman (BF.B) presents a challenging investment case at this time.

Analysis Summary: From a technical perspective, the stock is in a pronounced downtrend and deeply oversold, which could attract contrarian buyers, but the lack of positive momentum is a significant concern. The fundamental picture is unclear due to missing financial data, preventing a confident assessment of the company's underlying health. While traditional valuation multiples like P/E appear reasonable, the extremely high PEG ratio suggests the stock is priced for aggressive future growth that may be difficult to achieve, adding valuation risk. The stock's high volatility, evidenced by its substantial drawdown, further compounds the uncertainty.

Recommendation: A buy recommendation is challenging to justify at this moment. The combination of strong negative price momentum, an incomplete fundamental picture, and valuation concerns based on growth expectations creates a high level of uncertainty. Investors should await more conclusive fundamental data, particularly the next earnings report, and a clear technical signal of a trend reversal before considering a position. Therefore, a Hold or Wait-and-See approach is more appropriate until the outlook improves.

*Note: This is not investment advice, for reference only.*

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BF.B 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, the 12-month outlook for Brown-Forman (BF.B) is one of high uncertainty and caution.

Key catalysts for a potential recovery would be a clear reversal in the stock's technical downtrend and a strong next earnings report that clarifies the murky fundamental picture and justifies its current valuation.

The primary risks are the continuation of the negative price momentum, disappointing financial results that validate the high PEG ratio's concerns, and the stock's inherent volatility potentially leading to further losses.

Given the significant uncertainties and the explicit lack of an analyst target price, providing a specific target price range is not feasible; the immediate focus should be on the stock stabilizing above key support levels rather than projecting upside. The recommendation remains to adopt a Hold or Wait-and-See approach.

Wall Street Consensus

Most Wall Street analysts are optimistic about BF.B's 12-month outlook, with consensus target around $27.20, indicating expected upside potential.

Average Target
$27.20
22 analysts
Implied Upside
+0%
vs. current price
Analyst Count
22
covering this stock
Price Range
$22 - $35
Analyst target range
Buy Buy
1 (5%)
Hold Hold
15 (68%)
Sell Sell
6 (27%)

Bulls vs Bears: BF.B Investment Factors

Overall, BF.B has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Share Buyback Program: Company completed a $266 million buyback, signaling confidence and returning value to shareholders.
  • Attractive Valuation: Stock appears undervalued after a 28% year-to-date price decline.
  • Dividend Appeal: Stock stands out as an attractive dividend stock after recent results.
  • Peak Pessimism: Some analysts believe investor pessimism has peaked, suggesting potential for upside.
Bearish Bearish
  • Weak U.S. Demand: Challenging headwinds and worsening demand conditions are weighing on revenue.
  • Declining Profit and Revenue: The company reported lower profit and revenue in its second quarter.
  • Analyst Downgrades: Citigroup and others have downgraded the stock to Sell on weak outlook.
  • Fading Premiumization Trend: The trend of consumers trading up to premium brands is losing momentum.
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BF.B Technical Analysis

BF.B has demonstrated notably weak performance, trending downward significantly over both short and medium-term horizons.

Short-term performance has been particularly poor, with the stock declining 14.67% over one month and 3.76% over three months, substantially underperforming the market by over 7 percentage points during the latter period. This consistent negative momentum indicates significant selling pressure and a lack of positive catalysts.

The stock is currently trading near its 52-week low of $25.32, just 4.1% above that level and far from its $38.85 high. Positioned at approximately the 3rd percentile of its yearly range, BF.B appears deeply oversold from a technical perspective, having experienced a maximum drawdown of -33.22% over the past year.

šŸ“Š Beta
1.00
1.00x market volatility
šŸ“‰ Max Drawdown
-33.2%
Largest decline past year
šŸ“ˆ 52-Week Range
$25-$39
Price range past year
šŸ’¹ Annual Return
-19.3%
Cumulative gain past year
Period BF.B Return S&P 500
1m -11.6% +1.3%
3m +1.9% +5.7%
6m -4.0% +10.6%
1y -19.3% +16.5%
ytd +4.1% +1.1%

BF.B Fundamental Analysis

Based on the limited information provided, a comprehensive fundamental analysis of BF.B cannot be conducted. The absence of both a recent quarterly report and standard financial ratios presents a significant obstacle to any meaningful assessment of the company's operational and financial standing.

In the absence of critical metrics such as debt-to-equity or free cash flow figures, an evaluation of the company's financial health and liquidity position is not feasible. Similarly, without data on revenue trends, profit margins, or return on equity, any commentary on profitability or operational efficiency would be speculative.

For an accurate analysis, access to audited financial statements, including the income statement, balance sheet, and cash flow statement, is essential. This foundational data is required to calculate the necessary ratios and perform a reliable fundamental review of the company.

Quarterly Revenue
$0.9B
2025-07
Revenue YoY Growth
-2.8%
YoY Comparison
Gross Margin
59.7%
Latest Quarter
Free Cash Flow
$1.0B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is BF.B Overvalued?

Based on the provided metrics, Brown-Forman appears modestly valued based on traditional price multiples but shows signs of growth premium concerns. The trailing P/E of 14.61 and Price-to-Sales of 3.12 suggest a reasonable valuation relative to the broader market. However, the extremely high PEG ratio of 6.76, which substantially exceeds 1.0, indicates the market is pricing in significant growth expectations that may not be sustainable, creating potential valuation risk.

A comprehensive peer comparison cannot be conducted due to the absence of industry average data. This limitation prevents a contextual assessment of whether Brown-Forman's multiples (P/E of 14.61, P/B of 3.09, P/S of 3.12) represent a premium or discount to its beverage sector competitors. The analysis would benefit from benchmarking against specific industry peers to better gauge relative valuation.

Current PE
14.5x
Latest Quarter
vs. Historical
Near Low
5-Year PE Range 16Ɨ-44Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
N/Ax
Enterprise Value Multiple

Investment Risk Disclosure

Based on the provided data, the stock exhibits significant volatility risk, as evidenced by a substantial one-year maximum drawdown of -33.22%. This indicates the stock has experienced considerable price declines from its peaks within the past year. Notably, a Beta value is not available ('None'), which prevents a standard assessment of its volatility relative to the broader market.

The absence of reported short interest suggests that there is not a significant speculative bet against the stock's price in the near term. Concurrently, the lack of available Beta or other specific liquidity metrics ('None') makes it challenging to assess other market-based risks, such as trading liquidity or susceptibility to rapid price movements based on order flow.

FAQs

Is BF.B a good stock to buy?

Based on the analysis, I would adopt a neutral to cautiously bearish stance on BF.B.

The stock appears deeply oversold technically and has an attractive valuation after its sharp decline, supported by a meaningful buyback and dividend. However, these positives are outweighed by significant fundamental headwinds, including declining profit/revenue and weak U.S. demand, which have led to a consensus "sell" rating from analysts.

This stock may only suit high-risk, contrarian investors who are betting that the current pessimism is overdone and are willing to endure potential further volatility for a long-term recovery.

Is BF.B stock overvalued or undervalued?

Based on the provided valuation metrics, BF.B appears fairly valued at first glance but shows signs of being potentially overvalued. The stock appears reasonably valued based on traditional multiples (trailing P/E of 14.61 is reasonable), but the extremely high PEG ratio of 6.76 is concerning. This PEG ratio significantly exceeds the standard benchmark of 1.0, suggesting the market is pricing in growth expectations that may not be justified relative to the stock's current valuation.

Key valuation metrics: - P/E Ratio: 14.61 (appears reasonable) - P/B Ratio: 3.09 - P/S Ratio: 3.12 - P/EG Ratio: 6.76 (extremely high)

The primary valuation risk comes from the PEG ratio of 6.76, which indicates investors may be expecting much higher growth than is currently reflected in the stock's valuation multiples. It suggests the market is pricing in significant future growth that may not be sustainable given the relatively conservative P/E ratio.

What are the main risks of holding BF.B?

Based on the provided information, here are the key risks of holding BF.B stock, ordered by importance:

1. Significant Price Volatility and Downward Momentum: The stock has experienced a severe one-year maximum drawdown of -33.22% and is trading near its 52-week low, indicating persistent selling pressure and high vulnerability to further declines. 2. Uncertain Financial Health: The complete lack of available fundamental data (e.g., debt levels, cash flow, profitability) makes it impossible to assess the company's ability to meet obligations or sustain operations, representing a critical information gap. 3. Inability to Gauge Market Correlation Risk: The absence of a Beta value prevents an understanding of how the stock's price movement correlates with the broader market, creating uncertainty about its behavior during market downturns.

What is the price forecast for BF.B in 2026?

Based on the provided analysis, forecasting BF.B stock to 2026 is highly indeterminate due to a critical lack of fundamental data.

A realistic target price range cannot be established without visibility into financial health, revenue trends, or a clear catalyst for reversing the current negative momentum. The primary growth drivers would hinge on successfully navigating its operational challenges and demonstrating a sustainable recovery in profitability, details of which are currently unavailable.

The main assumptions are that the company continues operations and that future financial disclosures will clarify its trajectory; however, these assumptions carry extreme uncertainty, making any multi-year projection speculative. Until the company provides transparent financial data showing a path to recovery, the forecast remains one of high risk and caution.