BILI

BILI

Bilibili Inc.
is a leading Chinese online entertainment platform for young generations, primarily known for its video-sharing website. It is defined by its vibrant community culture, centered around anime, comics, and gaming (ACG) content, which fosters strong user engagement and a unique ecosystem.

$33.34 +1.94 (+6.18%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy BILI Today?

**Analysis of Bilibili (BILI)**

Technical Outlook BILI shows strong momentum with a 26% monthly surge, indicating a potential trend reversal from previous weakness. However, trading near its 52-week high suggests limited short-term upside, as the stock may face resistance at current levels. Investors should watch for consolidation or a breakout above recent highs for clearer direction.

Fundamental Health Bilibili demonstrates improving fundamentals, with solid revenue growth and a doubling of net income margin last quarter, underscoring better cost control. Its financial strength is evident in a negative cash conversion cycle and manageable debt, though low return on equity indicates room for operational improvement. The company is transitioning toward sustainable profitability.

Valuation & Risk Valuation remains challenging, with high P/E and P/S ratios suggesting premium pricing, yet a low PEG ratio hints at growth potential not fully appreciated. Risks include high drawdowns despite low market correlation, reflecting stock-specific volatility. Sector competition and regulatory uncertainties in Chinese tech add to the risk profile.

Investment Recommendation Consider a speculative buy on weakness. BILI’s improved profitability, efficient cash flow cycle, and growth trajectory are compelling, but its premium valuation demands caution. Investors could accumulate shares on any pullback toward $25–$28, balancing the promising fundamental progress with price sensitivity. Position size should account for the stock’s inherent volatility and sector risks.

*This is not investment advice. Conduct your own research before investing.*

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BILI 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Of course. Here is a 12-month outlook for Bilibili (BILI) based on the provided analysis.

**12-Month Outlook for Bilibili (BILI)**

Catalysts: The primary positive catalysts are the company's demonstrated path to sustainable profitability, marked by improved cost controls and a doubling of its net income margin. Continued user growth and engagement on its unique platform could further validate its growth trajectory.

Risks: The stock faces significant risks from its premium valuation (high P/E and P/S ratios), which makes it vulnerable to a broad market pullback or disappointment in earnings. Furthermore, sector-wide competition and regulatory uncertainties within the Chinese tech sector pose persistent headwinds.

Outlook: Given the technical momentum and fundamental improvement, BILI has potential for upward movement, but investors should be highly selective on entry. A speculative target range of $38-$45 is conceivable if profitability trends continue, but this is contingent on overcoming near-term resistance. Accumulating on any weakness toward the $28-$30 support level would be a more risk-averse strategy.

Wall Street Consensus

Most Wall Street analysts are optimistic about BILI's 12-month outlook, with consensus target around $33.34, indicating expected upside potential.

Average Target
$33.34
32 analysts
Implied Upside
+0%
vs. current price
Analyst Count
32
covering this stock
Price Range
$27 - $43
Analyst target range
Buy Buy
28 (88%)
Hold Hold
4 (12%)
Sell Sell
0 (0%)

Bulls vs Bears: BILI Investment Factors

Overall, BILI has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Advertising Growth: Stock rose 5% following marketing conference highlighting ad revenue potential.
  • EPS Beat in Q3 2025: Company exceeded earnings per share estimates despite revenue miss.
  • Raised Price Target: Bernstein SocGen increased target to $32, maintaining Outperform rating.
  • Recent Share Price Surge: Stock gained 29% in one month amid renewed investor confidence.
Bearish Bearish
  • Q3 2025 Revenue Miss: Revenue fell short of estimates despite EPS beat.
  • Subdued Growth Concerns: Long-term growth trajectory remains uncertain despite recent rally.
  • Analyst Downgrade to Hold: Seeking Alpha downgraded rating after significant price surge.
  • Stock Volatility: Experienced unexplained price drops amid overall positive momentum.
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BILI Technical Analysis

BILI has demonstrated strong recent performance with significant short-term gains from previously depressed levels. The stock's substantial 26% monthly rally indicates renewed investor confidence despite its volatile trading history.

Over the past month, BILI has surged 26%, significantly outperforming the market over three months by 3.61%. However, the more moderate 6.98% three-month gain suggests this recent momentum represents a notable acceleration from its previous trend.

Currently trading at $31.4, BILI sits near the upper end of its 52-week range, approximately 3.4% below its yearly high. While not technically overbought, the proximity to recent highs suggests limited near-term upside potential given the stock's elevated position within its annual trading band.

📊 Beta
0.65
0.65x market volatility
📉 Max Drawdown
-38.3%
Largest decline past year
📈 52-Week Range
$14-$34
Price range past year
💹 Annual Return
+98.1%
Cumulative gain past year
Period BILI Return S&P 500
1m +35.5% +1.3%
3m +25.3% +5.7%
6m +53.1% +10.6%
1y +98.1% +16.5%
ytd +26.4% +1.1%

BILI Fundamental Analysis

Of course. Here is a concise analysis of BILI's fundamentals based on the provided data.

**Revenue & Profitability**

Bilibili shows solid revenue growth, with Q3 2025 revenue increasing to 7.69 billion CNY from 7.34 billion CNY in Q2. Profitability has improved significantly, with the net income margin more than doubling from 2.98% to 6.12% quarter-over-quarter, driven by a stable gross profit margin of approximately 36.7%. This indicates effective cost management and scaling operations leading to stronger bottom-line performance.

**Financial Health**

The company maintains a strong liquidity position with a healthy current ratio of 1.64. The debt-equity ratio of 0.65 suggests a moderate level of debt that is comfortably managed, further supported by a strong interest coverage ratio of 8.4. The negative cash conversion cycle of -84.6 days is a significant strength, indicating the company gets paid by its customers long before it has to pay its suppliers, which boosts its operating cash flow.

**Operational Efficiency**

Operational efficiency is mixed. The return on equity (ROE) is low at 3.16%, suggesting the company is not yet generating high returns for shareholders from its equity base. However, the asset turnover ratio of 0.19 indicates room for improvement in generating revenue from its asset base. The high fixed asset turnover of 12.07 is a positive signal, showing efficient use of property and equipment.

Quarterly Revenue
$7.7B
2025-09
Revenue YoY Growth
+5.2%
YoY Comparison
Gross Margin
36.7%
Latest Quarter
Free Cash Flow
$3.3B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is BILI Overvalued?

Bilibili's valuation metrics present a mixed picture. The stock appears significantly overvalued on several fundamental bases, with a high trailing PE of 120.77, an elevated PB of 5.60, and a very high PS ratio of 10.86. The forward PE of 44.38 indicates expected earnings growth, but the extremely high EV/EBITDA of 163.19 suggests weak current profitability. However, the PEG ratio of 0.38 signals potential undervaluation when accounting for earnings growth expectations, providing a notable counterpoint to other stretched metrics.

A comparative analysis is not feasible as industry average data is unavailable for benchmarking. Without context from peer companies, it is impossible to determine whether Bilibili's premium valuations are justified by superior operational performance or are simply excessive relative to its sector. The valuation assessment therefore remains incomplete, relying solely on absolute metrics without the critical perspective of industry norms.

Current PE
128.2x
Latest Quarter
vs. Historical
Near High
5-Year PE Range -1600×-154×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
163.2x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk:

BILI's beta of 0.652 suggests it is 35% less volatile than the broader market, indicating lower systematic risk. However, its maximum drawdown of -38.26% over the past year highlights significant downside volatility and substantial loss potential during market downturns. This disconnect between low beta and high drawdown suggests stock-specific risks have driven recent declines, rather than broader market movements.

Other Risks:

While short interest data is unavailable, the absence of reported short interest does not inherently mitigate risk, as it may reflect low liquidity or limited institutional attention. Liquidity risks could emerge from low trading volumes, potentially amplifying price swings during large transactions. The stock remains exposed to company-specific operational challenges and sector-headwinds affecting its fundamentals.

FAQs

Is BILI a good stock to buy?

Neutral. While BILI shows strong fundamental improvements in profitability and a powerful recent rally, its valuation appears stretched with a high P/E of 120. The proximity to its 52-week high also suggests limited near-term upside. This stock is most suitable for growth-oriented investors who are tolerant of volatility and believe in the company's long-term earnings potential to justify its current premium.

Is BILI stock overvalued or undervalued?

Based on the aggregate data, Bilibili (BILI) appears overvalued on a standalone basis. Key metrics like its trailing PE of 120.77 and PS ratio of 10.86 are exceptionally high, indicating a significant premium. While unavailable industry averages prevent a direct peer comparison, these absolute levels are typically associated with overheated valuations. The primary reason for this premium is high growth expectations, as signaled by the more reasonable forward PE of 44.38 and an undervalued PEG ratio of 0.38. However, this optimism contrasts with its weak current profitability (evidenced by an extremely high EV/EBITDA of 163.19), making the lofty valuation difficult to justify without flawless future execution.

What are the main risks of holding BILI?

Based on the provided information, here are the key risks of holding BILI stock, ordered by importance:

1. Stock-Specific Volatility Risk: Despite a low market beta, the stock has experienced a significant maximum drawdown of -38.26% in the past year, indicating high susceptibility to company-specific operational challenges or investor sentiment shifts rather than broader market movements. 2. Industry and Execution Risk: The company operates in the competitive online entertainment sector and faces the ongoing challenge of improving its low Return on Equity (3.16%), indicating potential risks in translating assets and equity into strong shareholder returns. 3. Liquidity and Momentum Risk: The stock's recent 26% surge places it near its 52-week high, suggesting limited near-term upside and potential for a pullback, a risk that could be amplified by low trading volumes. 4. Operational Efficiency Risk: While showing profitability improvement, the low asset turnover ratio (0.19) points to underlying inefficiencies in generating revenue from its asset base, which could hinder future growth and profitability.

What is the price forecast for BILI in 2026?

Based on a projected continuation of current trends, Bilibili's (BILI) forecast through 2026 suggests moderate upside potential driven by sustained profitability improvements.

A base case target price range for 2026 is $45-$55, with a bull case of $60-$70+ if monetization accelerates significantly. Key growth drivers include the expansion of high-margin revenue streams like advertising and value-added services, continued growth in its highly-engaged user base, and deepening penetration into lower-tier Chinese cities. Main assumptions are that the company maintains its path to profitability without major regulatory shifts and that overall market sentiment towards Chinese tech stocks remains stable.

However, this forecast carries significant uncertainty, as it is highly sensitive to China's macroeconomic health, competitive pressures, and potential regulatory changes.