BRO

BRO

Brown & Brown operates as a leading insurance brokerage firm in the United States.
It distinguishes itself through a decentralized, entrepreneurial model and a consistent strategy of growth via both acquisitions and organic expansion.

$79.43 +0.37 (+0.47%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy BRO Today?

Based on a comprehensive review, BRO presents a conflicting investment case. Technically, the stock appears oversold near 52-week lows, suggesting limited near-term downside. Fundamentally, it shows strong revenue growth and healthy cash generation, but this is offset by concerning operational efficiency and premium valuation metrics that appear disconnected from its negative earnings growth.

The company's moderate financial leverage and below-market volatility provide some stability, yet the core issue remains its lofty valuation amidst deteriorating profitability. While the current price may attract value hunters, the fundamental picture does not sufficiently justify the premium.

Recommendation: HOLD/NEUTRAL Current investors may consider holding given the technical oversold condition, but new buyers should await clearer signs of earnings improvement or a more compelling valuation entry point. The negative PEG ratio and high multiples create significant headwinds for substantial price appreciation despite the company's solid revenue trajectory. For reference only.

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BRO 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the comprehensive analysis, the 12-month outlook for BRO is neutral with limited upside potential. Key catalysts for a re-rating would be a reversal of the negative earnings trend and improved operational efficiency, which would help justify its premium valuation. The primary risk is that the stock's high multiples contract further if profitability continues to deteriorate, despite solid revenue growth. Given the technical oversold condition near 52-week lows, a reasonable target range is $75-$85, reflecting a stabilization around the current price but with significant headwinds preventing strong appreciation.

Wall Street Consensus

Most Wall Street analysts are optimistic about BRO's 12-month outlook, with consensus target around $79.43, indicating expected upside potential.

Average Target
$79.43
17 analysts
Implied Upside
+0%
vs. current price
Analyst Count
17
covering this stock
Price Range
$64 - $103
Analyst target range
Buy Buy
3 (18%)
Hold Hold
13 (76%)
Sell Sell
1 (6%)

Bulls vs Bears: BRO Investment Factors

Overall, BRO has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Undervalued Opportunity: Seeking Alpha article highlights stock as deep value due to EPS growth.
  • Fundamentally Strong: Yahoo Finance identifies BRO as an oversold, fundamentally strong stock.
  • Positive Recent Performance: Stock rose 2% with high trading volume, indicating trader interest.
  • Healthy Analyst Price Targets: Average analyst price target of $94.03 implies potential upside.
Bearish Bearish
  • Barclays Lowers Price Target: Barclays analyst reduced the price target for BRO stock.
  • BMO Capital Downgrade: BMO Capital downgraded BRO to Market Perform, suggesting caution.
  • JP Morgan Neutral Rating: JP Morgan initiated coverage with a Neutral rating and modest target.
  • Recent Share Price Pullback: Yahoo Finance notes recent price declines requiring valuation check.
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BRO Technical Analysis

BRO has demonstrated notable weakness over the near term, declining significantly in the three-month period. The stock is currently positioned near its 52-week low, signaling considerable selling pressure and investor pessimism.

Short-term performance shows a minor 1-month decline of 0.62%, which masks the more significant 3-month drop of 17.21%. This substantial quarterly underperformance is further highlighted by a -20.58% relative strength reading against the market, indicating BRO is lagging well behind broader market benchmarks.

Currently trading at $79.06, BRO sits just 3.8% above its 52-week low of $76.17 and 37% below its 52-week high. Given this proximity to recent lows and the stock's beta of 0.81 suggesting lower volatility than the market, the current position appears oversold rather than overbought, potentially indicating limited near-term downside.

📊 Beta
0.81
0.81x market volatility
📉 Max Drawdown
-38.6%
Largest decline past year
📈 52-Week Range
$76-$126
Price range past year
💹 Annual Return
-23.4%
Cumulative gain past year
Period BRO Return S&P 500
1m -2.7% +1.3%
3m -17.2% +5.7%
6m -26.5% +10.6%
1y -23.4% +16.5%
ytd +2.3% +1.1%

BRO Fundamental Analysis

Revenue & Profitability BRO demonstrated strong revenue growth with a 29% quarter-over-quarter increase to $1.61 billion in Q3 2025. The company maintained solid profitability with a gross profit margin of 50.6% and net profit margin of 14.1%, though the net margin declined slightly from 18.5% in the previous quarter primarily due to higher operating expenses and interest costs relative to revenue growth.

Financial Health BRO maintains a conservative capital structure with a debt ratio of 0.27 and debt-to-equity of 0.64, indicating moderate leverage. The company shows adequate liquidity with a current ratio of 1.18, though the cash ratio of 0.17 suggests limited immediate cash coverage, while the interest coverage ratio of 4.22x demonstrates sufficient earnings to service debt obligations.

Operational Efficiency Operational efficiency appears mixed with a low ROE of 1.8% and asset turnover of just 0.05, indicating suboptimal utilization of assets. However, the fixed asset turnover of 2.53 suggests reasonable efficiency in deploying fixed assets, while the operating cash flow to sales ratio of 29.1% shows strong cash generation from core operations.

Quarterly Revenue
$1.6B
2025-09
Revenue YoY Growth
+36.3%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$-6.7B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is BRO Overvalued?

Based on the provided metrics, BRO appears significantly overvalued despite its high growth expectations. The TTM and forward P/E ratios are both elevated at approximately 34, while the price-to-sales ratio of 6.33 is exceptionally high, indicating investors are paying a substantial premium for each dollar of revenue. Alarmingly, the negative PEG ratio of -2.70 suggests that while the stock is priced for growth, its earnings growth rate is negative, creating a major valuation disconnect. The extremely high EV/EBITDA of 71.5 further confirms that the company's core operating profitability is low relative to its total enterprise value.

The lack of available industry average data prevents a formal peer comparison; however, the metrics themselves signal significant overvaluation. A P/E of 34 implies very high growth expectations, which are contradicted by the negative PEG ratio. The combination of high multiples across the board (P/E, P/S, EV/EBITDA) with negative earnings growth paints a clear picture of a stock trading at a substantial premium to its fundamental performance, irrespective of specific industry benchmarks.

Current PE
33.9x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 16×-48×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
71.5x
Enterprise Value Multiple

Investment Risk Disclosure

Brown & Brown's risk profile appears relatively moderate based on the metrics provided. The Beta of 0.812 indicates the stock is 19% less volatile than the broader market, suggesting lower systematic risk. However, the significant maximum drawdown of -38.58% over the past year highlights that the stock has experienced substantial price declines from its peak, indicating notable downside volatility despite its lower Beta.

The absence of significant short interest is a positive signal, implying that professional investors do not have a strong bearish conviction on the stock's near-term prospects. This lack of selling pressure from short sellers reduces one source of potential downward momentum. However, investors should still consider other unquantified risks such as company-specific operational challenges, interest rate sensitivity inherent to the insurance brokerage industry, and broader economic cyclicality that could impact earnings.

FAQs

Is BRO a good stock to buy?

Bearish - BRO appears overvalued and faces near-term headwinds despite solid fundamentals. The stock trades at premium valuations (P/E ~34, negative PEG) with declining earnings growth, while technical indicators show significant underperformance. This suits only patient, long-term investors who can withstand volatility while waiting for valuation to align with fundamentals.

Is BRO stock overvalued or undervalued?

Based on the valuation metrics provided, BRO stock is overvalued.

Key metrics supporting this view: - PE ratio of 34.1 is high, suggesting investors are paying a premium for earnings. - PS ratio of 6.33 is elevated, indicating investors are paying substantially for each dollar of revenue. - Negative PEG ratio (-2.70) implies that earnings growth is negative, contradicting the high PE ratio.

The company’s premiums are not backed by corresponding profitability or growth—high debt service costs, declining net margins, and low ROE (1.8%) further weaken the justification for such multiples. Without strong earnings growth to support its high valuation, BRO appears overvalued.

What are the main risks of holding BRO?

Based on the provided information, here are the key risks of holding Brown & Brown (BRO) stock, ordered by importance:

1. Industry and Economic Cyclicality: As an insurance broker, BRO's earnings are sensitive to economic cycles, as demand for its services can decline during recessions when client businesses reduce their insurance spending. 2. Significant Price Volatility and Technical Weakness: The stock has demonstrated substantial downside risk, as evidenced by a 17.21% drop over three months and a maximum drawdown of -38.58% in the past year, indicating high investor pessimism and selling pressure. 3. Operational Inefficiency: The company exhibits weak asset utilization, with a very low Return on Equity (ROE) of 1.8% and an Asset Turnover of 0.05, signaling potential challenges in generating profits from its capital base. 4. Margin Compression: Despite strong revenue growth, BRO's net profit margin declined from 18.5% to 14.1% quarter-over-quarter due to rising operating and interest expenses, posing a risk to future profitability.

What is the price forecast for BRO in 2026?

Based on the mixed fundamental picture, my 2026 forecast for BRO is neutral with a base case target range of $75-$85 and a bull case of $90-$100 contingent on operational improvements. Key growth drivers would be sustaining its strong revenue trajectory, improving its low asset turnover, and converting operational cash flow into higher net profitability. The main assumptions are that premium valuation multiples stabilize and that management successfully addresses efficiency challenges, though the forecast carries significant uncertainty given the divergence between top-line growth and weak bottom-line/return metrics.