CL

CL

Colgate-Palmolive is a leading global consumer products company specializing in oral care, personal care, and home care products.
It is widely recognized for its powerful brand portfolio, including its namesake Colgate toothpaste, and its strong presence in over 200 countries.

$84.55 +1.59 (+1.92%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy CL Today?

Of course. Here is a comprehensive analysis of Colgate-Palmolive (CL) based on your provided data.

Technical Analysis CL has shown strong recent momentum, significantly outperforming the market over the past three months. Despite this rebound, the stock remains well below its 52-week high, suggesting there may be room for further recovery. Its very low beta indicates these gains have been achieved with much lower volatility than the overall market, which is appealing for risk-averse investors.

Fundamental Analysis The company's core business is exceptionally healthy, demonstrating stable revenue, high profit margins, and superb operational efficiency. The main concern is valuation, where CL trades at extremely high multiples (e.g., P/B of 53). While some premium is justified for a high-quality, defensive consumer staples leader, these levels are difficult to sustain unless growth accelerates significantly.

Risk Assessment & Conclusion The primary risk is valuation contraction; the stock is priced for near-perfection. However, this is balanced by its defensive nature, low volatility, and lack of bearish speculative pressure (0% short interest). CL is a classic "widow-and-orphan" stock prized for its stability and reliable dividends rather than explosive growth.

Recommendation Based on the analysis, a HOLD recommendation is most appropriate for existing investors. While the company's quality is undeniable, new money may find the current valuation too rich to warrant a new purchase. Investors should wait for a more attractive entry point, perhaps during a broader market pullback, to add this high-quality but expensively priced defensive stock to their portfolio.

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CL 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Of course. Here is a 12-month outlook for Colgate-Palmolive (CL):

Outlook: Neutral-to-Positive, with an expectation of modest single-digit returns driven primarily by its reliable dividend, barring a significant market-wide valuation reassessment.

1. Key Catalysts: The primary catalysts are its defensive qualities in an uncertain economic environment. Stable consumer demand for essential products and a commitment to its dividend should attract capital seeking safety. Any improvement in volume growth or expansion in emerging markets could provide a positive surprise.

2. Potential Risks: The most significant risk is valuation compression. Trading at high earnings multiples, the stock is vulnerable to a de-rating if inflation persists and interest rates remain elevated, making its yield less attractive relative to safer alternatives. A recession could also pressure consumer spending on its premium brands.

3. Target Price Range: While a specific analyst target is not provided, a realistic 12-month range is $85 - $95. This reflects modest earnings growth and the full dividend, but is capped by the current premium valuation, leaving little room for multiple expansion.

Wall Street Consensus

Most Wall Street analysts are optimistic about CL's 12-month outlook, with consensus target around $84.55, indicating expected upside potential.

Average Target
$84.55
22 analysts
Implied Upside
+0%
vs. current price
Analyst Count
22
covering this stock
Price Range
$68 - $110
Analyst target range
Buy Buy
14 (64%)
Hold Hold
7 (32%)
Sell Sell
1 (5%)

Bulls vs Bears: CL Investment Factors

Overall, CL has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Morgan Stanley Top Pick: Named top pick in household and personal care segment for 2026.
  • Institutional Buying Momentum: Funds like Diamond Hill and Towercrest significantly increased positions.
  • Wells Fargo Upgrade: Upgraded to Equal-Weight with raised price target to $86.
  • Valuation Opportunity: Recent share price pullback may offer attractive entry point.
Bearish Bearish
  • Consumer Fatigue Signals: CEO noted paycheck-cycle buying patterns and increased promotions.
  • Volume and Pricing Headwinds: Wells Fargo cited ongoing challenges despite valuation improvement.
  • Sluggish Outlook: Company emerging from a difficult period with balanced risk/reward.
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CL Technical Analysis

CL has delivered strong relative performance recently but remains significantly below its 52-week high, indicating a rebound from depressed levels.

The stock has posted impressive gains of 7.39% over one month and 6.62% over three months, substantially outperforming the market by 3.25% during the latter period. Given its low beta of 0.298, this performance is notable for its low volatility.

Currently trading at $82.96, the price sits approximately mid-range between its 52-week low of $74.545 and high of $100.18, suggesting it is neither overbought nor oversold. Despite the recent uptrend, the stock still carries a sizable 23.1% maximum drawdown over the past year.

šŸ“Š Beta
0.30
0.30x market volatility
šŸ“‰ Max Drawdown
-23.1%
Largest decline past year
šŸ“ˆ 52-Week Range
$75-$100
Price range past year
šŸ’¹ Annual Return
-3.8%
Cumulative gain past year
Period CL Return S&P 500
1m +7.9% +1.3%
3m +8.4% +5.7%
6m -7.7% +10.6%
1y -3.8% +16.5%
ytd +8.8% +1.1%

CL Fundamental Analysis

Of course. Here is a fundamental analysis of Colgate-Palmolive (CL) based on the provided data.

1. Revenue & Profitability

Colgate-Palmolive demonstrates stable revenue performance with consistent, high profitability. Quarterly revenue held steady at approximately $5.1 billion, supported by a robust gross profit margin of nearly 60%. This strong gross margin effectively covers operating expenses, translating to a healthy operating income margin of 21.4% and a net income margin of 14.3%, indicating efficient conversion of sales into bottom-line profit.

2. Financial Health

The company's financial health is characterized by moderate leverage but strong coverage ratios. The debt-to-equity ratio of 9.84 is high, indicating a leveraged capital structure; however, this is managed by an exceptionally strong interest coverage ratio of over 16 times. The current ratio below 1 suggests a relatively low level of liquid assets compared to short-term obligations, which is common for efficient consumer staples firms but warrants monitoring.

3. Operational Efficiency

Operational efficiency is a key strength, with a very high return on equity (ROE) of 85.9%, significantly boosted by the high financial leverage (equity multiplier of 20.5). Asset turnover is modest at 0.29, which is typical for a branded consumer goods company with significant intangible assets. The cash conversion cycle of 42 days reflects efficient management of working capital, allowing the company to generate cash quickly from its sales.

Quarterly Revenue
$5.1B
2025-09
Revenue YoY Growth
+1.9%
YoY Comparison
Gross Margin
59.4%
Latest Quarter
Free Cash Flow
$3.2B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is CL Overvalued?

Valuation Level: CL appears significantly overvalued based on traditional metrics. The stock trades at extremely elevated multiples, with a Price-to-Book ratio of 53.34 and EV/EBITDA of 58.93 far exceeding reasonable levels, while a negative PEG ratio suggests deteriorating growth expectations do not justify these premiums.

Peer Comparison: A precise valuation assessment against industry peers is not possible due to unavailability of comparative industry data. However, given the extreme nature of these multiples, CL likely trades at a substantial premium to most consumer goods companies, indicating potential vulnerability if fundamentals fail to support such rich valuations.

Current PE
22.0x
Latest Quarter
vs. Historical
Near Low
5-Year PE Range 21Ɨ-3280Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
58.9x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk CL exhibits exceptionally low volatility risk, with a Beta of 0.298 indicating it is significantly less volatile than the broader market. Despite this, the stock experienced a notable 1-year maximum drawdown of -23.1%, suggesting it is not immune to periods of substantial decline, though such movements are likely infrequent.

Other Risks A significant positive factor is the complete absence of short interest, which points to minimal speculative pressure or bearish sentiment from professional investors. This lack of short interest, combined with the stock's low volatility profile, suggests an overall low-risk environment, though general market and sector-specific risks common to all equities remain applicable.

FAQs

Is CL a good stock to buy?

Bullish - CL presents a compelling opportunity for long-term, defensive investors. Despite valuation concerns, the bullish case is supported by strong institutional buying momentum, its status as a Morgan Stanley top pick for 2026, and the stock's impressive low-volatility outperformance. The recent pullback offers a more attractive entry point for investors seeking a stable, high-quality consumer staples name with robust profitability.

Is CL stock overvalued or undervalued?

Based on the data provided, CL appears significantly overvalued.

The current PE ratio of 21.7 (and similar forward PE) is reasonable for a stable consumer goods company, but the valuation is stretched by extreme multiples on other metrics. Most notably, the Price-to-Book (P/B) ratio of 53.34 and the negative PEG ratio are major red flags. The P/B ratio is astronomically high compared to industry norms, suggesting the market price is disconnected from the company's accounting value. The negative PEG ratio indicates that its earnings growth expectations are negative, which fails to justify its current premium valuation. This valuation seems to be pricing in perfection, leaving the stock vulnerable if its high profitability or growth falters.

What are the main risks of holding CL?

Based on the provided information, here are the key risks of holding Colgate-Palmolive (CL) stock:

1. High Financial Leverage Risk: The company's aggressive capital structure, evidenced by a very high debt-to-equity ratio of 9.84, creates significant risk if earnings were to decline or interest rates rise, increasing its financial obligations and potential for distress. 2. Valuation and Cyclical Downturn Risk: Despite low daily volatility (Beta), the stock experienced a substantial 23.1% maximum drawdown, indicating it remains vulnerable to significant price declines, potentially from sector rotation away from defensive stocks or failure to meet growth expectations from its current mid-range valuation. 3. Industry Competition and Margin Pressure Risk: As a dominant player in the mature consumer staples market, Colgate faces persistent pressure from competitors and retailers, which could challenge its ability to maintain its high gross margins and stable revenue base over the long term.

Explanation: * Order: The risks are ordered from most to least critical, with the high leverage being a fundamental financial risk, the drawdown representing a key market risk despite a low beta, and industry competition as a persistent business risk. * Dimensions Covered: The risks cover financial risk (leverage), market/price risk (drawdown), and business/industry risk (competition).

What is the price forecast for CL in 2026?

Based on a fundamental analysis of its defensive industry position, dividend stability, and current valuation, here is a forecast for Colgate-Palmolive (CL) stock through 2026.

My 2026 target price range is $95-$110, representing a base case of low-single-digit annual growth from the current price and a bull case contingent on multiple expansion. The key growth drivers are consistent pricing power for its essential brands, strategic market share gains in high-growth emerging economies, and ongoing productivity savings. The primary assumptions are stable gross margins around 60%, continued dividend growth supporting the valuation, and no severe global recession. This forecast is highly uncertain, as the stock's premium valuation leaves it vulnerable to compression if interest rates remain elevated, potentially capping significant upside.