COST

COST

Costco operates a global chain of membership-only warehouse clubs in the retail industry.
It is a dominant value retailer known for its high-volume, low-margin model that provides members with a curated selection of high-quality goods at significantly discounted prices.

$950.98 +9.05 (+0.96%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy COST Today?

Based on the provided analysis, here is an assessment of Costco (COST).

Technical Analysis COST shows promising short-term momentum but is in a neutral position within its 52-week range. While the recent one-month gain is a positive signal, its underperformance against the broader market over three months highlights ongoing challenges. The stock is not at an extreme, suggesting room for movement in either direction.

Fundamentals The company's fundamentals are exceptionally strong, characterized by robust revenue, consistent profitability, and a fortress-like balance sheet with minimal debt. Operational efficiency is a standout feature, with excellent inventory management and a highly effective membership-based business model driving cash flow.

Valuation & Risk Valuation is the primary concern, as traditional metrics like the P/E ratio near 50 indicate the stock is priced for significant future growth. The risks are relatively standard, with volatility in line with the overall market and no major red flags regarding short interest or financial health.

Recommendation Costco is a high-quality company with a dominant market position and impeccable financials. However, its current stock price appears to fully reflect this excellence, presenting a significant valuation hurdle. For long-term investors who prioritize quality and are comfortable paying a premium for it, COST could be a worthwhile core holding, but new buyers should be prepared for potential limited near-term upside until growth catches up to its price. This analysis is for reference only and not investment advice.

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COST 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive review, here is the 12-month outlook for Costco (COST):

Key Catalysts: The primary driver will be the company's ability to continue its steady, membership-funded growth. Key catalysts include consistent comparable sales growth, strategic international expansion, and potential for a special dividend or membership fee increase, which would provide a direct boost to earnings.

Potential Risks: The most significant risk is its elevated valuation (P/E ~50), which leaves the stock vulnerable to a de-rating if quarterly earnings merely meet, rather than exceed, high market expectations. Other risks include increased competition and a potential slowdown in consumer spending.

Target Price Range: While no specific analyst target was provided, the stock's neutral technical position and premium valuation suggest near-term upside may be limited. Given the strong fundamentals, a realistic 12-month range would likely be between $950 and $1,100, contingent on the company continuing to deliver exceptional execution.

Wall Street Consensus

Most Wall Street analysts are optimistic about COST's 12-month outlook, with consensus target around $950.98, indicating expected upside potential.

Average Target
$950.98
37 analysts
Implied Upside
+0%
vs. current price
Analyst Count
37
covering this stock
Price Range
$761 - $1236
Analyst target range
Buy Buy
23 (62%)
Hold Hold
12 (32%)
Sell Sell
2 (5%)

Bulls vs Bears: COST Investment Factors

Overall, COST has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong December Sales: December sales figures boosted investor confidence, lifting the stock significantly.
  • Consistent Comparable Sales Growth: The company posted another month of consistent comparable sales growth.
  • Potential Shareholder Returns: Strong sales have stoked talk of a special dividend or stock split.
  • Resilient Earnings Anticipation: Positive discussion is heating up ahead of the Q1 fiscal 2026 earnings release.
Bearish Bearish
  • Insider Stock Sale: A Senior EVP sold $1.37 million worth of company stock.
  • Weakening Membership Renewal Rates: An analyst warned that Costco's membership renewal rates are weakening.
  • Growing Competitive Pressure: Competition in the retail sector is increasing, posing a threat.
  • Analyst Downgrade to Sell: The stock was downgraded to a sell rating based on concerns.
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COST Technical Analysis

COST has demonstrated mixed performance with recent strength tempered by longer-term challenges relative to market benchmarks.

The stock has shown strong momentum over the past month with a 6.5% gain, though its three-month performance remains essentially flat at -0.1%. Despite this recent recovery, COST has underperformed the broader market by -3.47% over this three-month period, indicating relative weakness during this timeframe.

Currently trading approximately 12% above its 52-week low but still 13% below its yearly high, COST occupies a middle-ground position in its annual range. The -21.07% maximum drawdown suggests the stock has experienced significant volatility, while trading near the midpoint of its yearly range suggests neither strongly overbought nor oversold conditions.

šŸ“Š Beta
1.01
1.01x market volatility
šŸ“‰ Max Drawdown
-21.1%
Largest decline past year
šŸ“ˆ 52-Week Range
$844-$1078
Price range past year
šŸ’¹ Annual Return
+3.0%
Cumulative gain past year
Period COST Return S&P 500
1m +7.5% +1.3%
3m +2.2% +5.7%
6m -3.2% +10.6%
1y +3.0% +16.5%
ytd +11.3% +1.1%

COST Fundamental Analysis

Revenue & Profitability COST's Q1 2026 revenue of $67.3 billion shows a typical seasonal decrease from Q4's peak of $86.2 billion. Profitability remains strong with a net income margin of 2.97%, slightly compressed from the prior quarter's 3.03% but maintaining healthy levels for the low-margin retail sector. The company demonstrates consistent operational performance with stable gross and operating profit margins.

Financial Health The company maintains an exceptionally strong balance sheet with a minimal debt ratio of 9.8% and a robust interest coverage ratio of 70.4, indicating negligible financial risk. Operating cash flow generation remains healthy, supporting the company's capital allocation strategy while maintaining substantial liquidity buffers.

Operational Efficiency COST exhibits solid operational efficiency with a return on equity of 6.6% and an asset turnover of 0.81, reflecting effective utilization of its asset base. The 33-day inventory outstanding demonstrates excellent inventory management, while the near-zero cash conversion cycle highlights superior working capital efficiency characteristic of the membership warehouse model.

Quarterly Revenue
$67.3B
2025-11
Revenue YoY Growth
N/A
YoY Comparison
Gross Margin
13.1%
Latest Quarter
Free Cash Flow
$7.5B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is COST Overvalued?

Valuation Level: COST appears significantly overvalued based on traditional metrics. The trailing PE of 50.36 and forward PE of approximately 49 are exceptionally high, suggesting a substantial growth premium priced into the stock. This overvaluation is corroborated by an elevated PB ratio of 13.81 and a notably high EV/EBITDA of nearly 126, while the negative PEG ratio of -2.11 implies earnings growth expectations may not justify the current price.

Peer Comparison: Unfortunately, without industry average data, a direct peer comparison cannot be performed. However, the PE ratio approaching 50 and the EV/EBITDA exceeding 125 would typically be considered very high for most retail or consumer staples sectors. Investors should interpret these ratios cautiously until industry benchmarks become available for proper contextual analysis.

Current PE
50.3x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 28Ɨ-66Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
125.9x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility risk appears moderate for this stock, based on its beta of approximately 1.0, which indicates its price movements are closely aligned with the broader market. The one-year maximum drawdown of -21.07% demonstrates a typical level of downside risk experienced during market downturns, suggesting investors should expect normal market-related fluctuations without excessive volatility for a company of this size and stability.

Other risks seem relatively contained. The absence of reported short interest implies that there is little speculative betting against the stock, reflecting a positive market sentiment regarding its near-term prospects. While liquidity is not specified here, a company of this profile generally maintains ample trading volume, leaving market-driven sentiment and broader economic cycles as the primary risk factors beyond standard volatility.

FAQs

Is COST a good stock to buy?

Bullish, but suitable mainly for long-term, growth-oriented investors. Key positives include resilient fundamentals, strong sales momentum, and a healthy balance sheet with minimal debt. However, the stock is significantly overvalued by traditional metrics, with a high P/E ratio, making it less attractive for value-focused buyers. It remains a solid core holding for those comfortable with paying a premium for quality and steady growth.

Is COST stock overvalued or undervalued?

Based on the metrics provided, COST appears significantly overvalued. Its trailing PE of 50.4 and forward PE of 49 are exceptionally high compared to typical retail or consumer staples sector averages, which are often in the 15-25 range. The premium valuation is also confirmed by a very high price-to-book (PB) ratio of 13.8. This overvaluation is primarily driven by investor expectations for sustained high growth and the company's impeccable financial health, including a minimal 9.8% debt ratio and strong profitability, rather than its current earnings justifying the price.

What are the main risks of holding COST?

Based on the provided information, here are the key risks of holding COST stock:

1. Market Sentiment and Relative Underperformance: Despite strong fundamentals, the stock has underperformed the broader market recently, indicating it is susceptible to shifts in investor sentiment that may not align with its operational strength. 2. Industry-Related Margin Compression: The company operates in the competitive, low-margin retail sector, leaving profitability vulnerable to incremental cost pressures or pricing wars that could further compress its net income margin. 3. Cyclical Consumer Spending: As a retailer, COST's revenue is tied to consumer discretionary spending, which is at risk of declining during broader economic downturns or periods of high inflation.

What is the price forecast for COST in 2026?

Based on the provided fundamentals and industry position, the forecast for Costco (COST) through 2026 is for continued steady growth, though the pace may be moderated by its high starting valuation.

My target price range for 2026 is $1,150 to $1,350, with $1,150 as a base case and $1,350 representing a bull case driven by strong execution on key growth drivers. These drivers include sustained growth in high-margin membership fee income, strategic international expansion, and consistent market share gains from value-conscious consumers. The forecast assumes stable gross margins, continued robust membership renewal rates, and no severe recession, but its primary uncertainty is the stock's sensitivity to any earnings disappointment given its premium valuation.