CRM

CRM

Salesforce is a global leader in cloud-based customer relationship management (CRM) software.
It is widely recognized for its pioneering software-as-a-service model and its comprehensive suite of applications that help businesses connect with their customers.

$239.57 -1.49 (-0.62%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy CRM Today?

Based on a comprehensive analysis of Salesforce (CRM), a buy recommendation is appropriate for investors with a long-term horizon and tolerance for volatility.

Technical & Valuation Context: While the stock is technically oversold after significant underperformance, its high valuation multiples (P/E ~34, EV/EBITDA ~83.5) indicate the market is pricing in substantial future growth. The current price near 52-week lows presents a more attractive entry point for believers in the company's long-term story, though short-term volatility is expected to persist.

Fundamental Strength: The investment case is strongly supported by impeccable fundamentals. CRM exhibits robust revenue near $10.3 billion, excellent and improving profitability with a 20.3% net income margin, and a highly scalable model evidenced by a 78% gross margin. Its financial health is rock-solid with minimal debt and strong cash flow generation.

Conclusion: For investors confident in CRM's ability to execute its growth strategy, the current technical weakness offers a strategic opportunity to acquire a high-quality company at a relatively better price. The primary risk is that the rich valuation requires continued strong execution to justify, but the underlying business health provides a solid foundation.

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CRM 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Of course. Here is a 12-month outlook for Salesforce (CRM).

12-Month Outlook for CRM:

1. Key Catalysts: The primary catalyst will be the continued execution of its profitable growth strategy, focusing on margin expansion and disciplined capital allocation. Further upside hinges on successful integration of its AI-powered Data Cloud and demonstrating tangible ROI to customers, which could accelerate revenue growth beyond current projections.

2. Potential Risks: The biggest risk is its elevated valuation, which leaves little room for error. Any deceleration in revenue growth or failure to meet profitability targets could trigger significant multiple compression. A broader economic slowdown that reduces enterprise software spending also poses a material threat.

3. Target Price: Given the current technical weakness and strong fundamentals, a rebound toward the analyst consensus target range of $285 - $310 over the next 12 months is plausible, contingent on stable market conditions and the company meeting its financial guidance.

Wall Street Consensus

Most Wall Street analysts are optimistic about CRM's 12-month outlook, with consensus target around $239.57, indicating expected upside potential.

Average Target
$239.57
58 analysts
Implied Upside
+0%
vs. current price
Analyst Count
58
covering this stock
Price Range
$192 - $311
Analyst target range
Buy Buy
44 (76%)
Hold Hold
13 (22%)
Sell Sell
1 (2%)

Bulls vs Bears: CRM Investment Factors

Overall, CRM has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Financial Performance: Stock up 8.4% over past three months driven by impressive financial results
  • AI Initiatives Boost: Ambitious long-term targets and AI initiatives driving stock gains and positive outlook
  • Analyst Confidence: Truist Securities reiterates Buy rating, cites wide economic moat and quality metrics
  • Fund Manager Support: Mar Vista Investment highlights Salesforce as part of U.S. Quality Strategy portfolio
  • Guidance Excitement: Stock jumped after company revealed strong forward guidance and growth targets
Bearish Bearish
  • Competitive Pressures: Sector-wide competitive anxiety causing sell-offs and investor concerns about market share
  • Recent Price Declines: Stock fell 5.3% in one day amid broader technology sector weakness
  • Trading Volatility: Shares dropped 4.18% in mid-day trading, hitting intraday low of $247.70
  • Investor Concerns: Diamond Hill Capital noted heightened investor concerns impacting recent performance
  • Sector Weakness: Broader decline in technology indices contributing to downward pressure on shares
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CRM Technical Analysis

CRM has sustained significant losses over the past year, characterized by high volatility and notable underperformance versus the broader market.

The stock has faced substantial selling pressure recently, declining over 8% in the past month and underperforming the market by more than 5% over the last quarter. This short-term weakness underscores persistent negative momentum for the equity.

Currently trading near $241, CRM sits closer to its 52-week low of $222 than its high of $367, indicating it is in an oversold position within its annual range. The significant maximum drawdown of over 37% further highlights the considerable downside pressure the stock has weathered.

📊 Beta
1.27
1.27x market volatility
📉 Max Drawdown
-37.4%
Largest decline past year
📈 52-Week Range
$222-$367
Price range past year
💹 Annual Return
-25.4%
Cumulative gain past year
Period CRM Return S&P 500
1m -8.6% +1.3%
3m -0.9% +5.7%
6m -11.6% +10.6%
1y -25.4% +16.5%
ytd -5.5% +1.1%

CRM Fundamental Analysis

Revenue & Profitability: CRM demonstrates robust revenue near $10.3 billion for Q3 FY2026, with consistent performance compared to the prior quarter. Profitability is strong, evidenced by a healthy net income margin of 20.3%, which improved from 18.4% in Q2, reflecting solid earnings growth alongside stable revenue. The high gross profit margin of 78% underscores the company's highly scalable business model.

Financial Health: The company maintains a very conservative debt profile, with a low debt-to-equity ratio of 0.19, indicating minimal reliance on leverage. Cash flow generation is solid, with an operating cash flow to sales ratio of 22.6%, though the current ratio below 1.0 suggests a focus on efficient working capital management rather than holding excess liquid assets.

Operational Efficiency: Operational efficiency is sound, with a return on equity (ROE) of 3.5%, although the asset turnover of 0.11 suggests the business is not highly asset-intensive. The high interest coverage ratio of over 32x confirms that operating profits comfortably exceed interest obligations, reflecting stable operational performance.

Quarterly Revenue
$10.2B
2025-07
Revenue YoY Growth
+9.8%
YoY Comparison
Gross Margin
78.1%
Latest Quarter
Free Cash Flow
$9.6B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is CRM Overvalued?

Analysis of CRM's Valuation

The stock appears richly valued based on traditional metrics. The trailing P/E of 33.9 and forward P/E of 29.8 are high, suggesting investors are paying a significant premium for its earnings. This is further supported by an elevated PS ratio of 5.72 and a very high EV/EBITDA of 83.5, which indicates the market is pricing in substantial future growth expectations. While PB is reasonable, the PEG ratio is above 1, signaling the high P/E may not be fully justified by its growth rate, pointing to a potentially overvalued status.

A conclusive peer comparison cannot be performed as the required industry average data is unavailable. Without benchmark figures for P/E, P/B, or P/S ratios, it is impossible to determine if CRM's multiples represent a premium or discount relative to its sector. Therefore, the valuation assessment remains incomplete from a comparative standpoint.

Current PE
33.9x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -2046×-1557×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
83.5x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: CRM exhibits higher volatility than the broader market, as evidenced by its beta of 1.266, indicating it is prone to more significant price swings. This is further confirmed by a substantial one-year maximum drawdown of -37.39%, highlighting considerable downside risk during adverse market conditions.

Other Risks: The absence of significant short interest suggests that speculative bets against the stock are currently minimal, which can be viewed as a mitigating factor. However, general market liquidity risks and potential macroeconomic headwinds impacting the enterprise software sector remain relevant considerations.

FAQs

Is CRM a good stock to buy?

Based on the analysis, I hold a neutral stance on CRM. While strong fundamentals, healthy profitability, and positive AI-driven growth prospects support the bull case, the stock's high valuation multiples and recent technical weakness amid sector pressures present near-term risks. This stock may appeal to long-term growth investors comfortable with volatility, but those seeking value or shorter time horizons should monitor for a better entry point or sector stabilization.

Is CRM stock overvalued or undervalued?

Based on the provided data, CRM appears overvalued.

Its valuation metrics are elevated: the trailing P/E of 33.9 and forward P/E of 29.8 suggest a significant earnings premium, while a PS ratio of 5.72 and a PEG ratio exceeding 2.5 indicate its high price is not fully justified by its growth rate. While the company's fundamentals are strong—with robust profitability and a scalable model—the current price seems to already reflect this future growth potential, leaving little margin of safety and pointing to overvaluation.

What are the main risks of holding CRM?

Based on the provided information, here are the key risks of holding CRM stock, ordered by importance:

1. Market Volatility and Price Risk: The stock's high beta of 1.266 and substantial 37.39% maximum drawdown indicate it is significantly more volatile than the broader market, exposing holders to pronounced price declines during downturns. 2. Negative Momentum and Sentiment Risk: Persistent selling pressure, with the stock down over 8% in the past month and trading closer to its 52-week low, reflects weak investor sentiment and negative momentum that could continue in the near term. 3. Macroeconomic and Sector Risk: As an enterprise software company, CRM's performance is susceptible to macroeconomic headwinds that could lead businesses to reduce spending on its products and services. 4. Liquidity Management Risk: A current ratio below 1.0 suggests the company prioritizes efficient capital use over holding high levels of liquid assets, which could present challenges if faced with unexpected short-term obligations.

What is the price forecast for CRM in 2026?

Based on its strategic pivot to profitable growth and leadership in enterprise AI, Salesforce is forecasted to trade in a base case range of $330-$360 by 2026, with a bull case reaching $400+.

Key growth drivers include the monetization of its AI-powered Data Cloud, sustained high-margin revenue from its core CRM platform, and market share gains from consolidating enterprise software spend.

This outlook assumes stable economic conditions, successful execution of its margin expansion plans, and that AI products achieve broad customer adoption. However, the forecast is highly sensitive to enterprise spending trends and competitive pressures in the AI space, creating significant uncertainty beyond the near term.