Salesforce, Inc.

CRM

Salesforce provides cloud-based customer relationship management software for businesses.
It is the dominant leader in the CRM software industry, known for its comprehensive enterprise platform and strong ecosystem of integrated services.

$185.29 -2.50 (-1.33%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy CRM Today?

Based on a comprehensive analysis of Salesforce (CRM), the recommendation is a cautious buy for long-term investors.

From a fundamental perspective, the company remains a fortress with stable revenue, expanding profitability, and an exceptionally strong balance sheet. The recent sharp decline in share price has pushed the stock into deeply oversold territory, creating a potential entry point. However, this opportunity comes with significant volatility risk, as evidenced by the stock's high beta and substantial maximum drawdown.

The primary concern is its valuation, where certain multiples like the EV/EBITDA appear stretched and demand strong future growth to be justified. Therefore, this is suitable for investors with a higher risk tolerance who believe in Salesforce's ability to execute and grow into its valuation over the long term. Dollar-cost averaging may be a prudent strategy to mitigate near-term price volatility.

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CRM 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive analysis, here is the 12-month outlook for Salesforce (CRM):

12-Month Outlook for Salesforce (CRM)

The outlook for CRM over the next year is cautiously optimistic, with the potential for a re-rating driven by its focus on profitability and AI integration. Key catalysts include the continued margin expansion from its restructuring efforts and the monetization of its Einstein AI platform, which could accelerate growth. The primary risks are a challenging macro environment potentially delaying large enterprise deals and the stock's inherent volatility due to its high beta. While a specific analyst consensus is unavailable here, a reasonable target range could be $200-$230, contingent on successful execution of its profitability goals and AI strategy, from the current price of $187.5.

Wall Street Consensus

Most Wall Street analysts are optimistic about Salesforce, Inc.'s 12-month outlook, with consensus target around $185.29, indicating expected upside potential.

Average Target
$185.29
59 analysts
Implied Upside
+0%
vs. current price
Analyst Count
59
covering this stock
Price Range
$148 - $241
Analyst target range
Buy Buy
45 (76%)
Hold Hold
13 (22%)
Sell Sell
1 (2%)

Bulls vs Bears: CRM Investment Factors

Overall, CRM has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong AI Product Adoption: Signs of AI offerings taking off indicate growth potential.
  • Better-Than-Expected Earnings: Q3 results and outlook drew positive analyst views.
  • Aggressive Buyback Plan: Share repurchases support shareholder value and stock price.
  • Rising Profit Margins: Steady growth includes improving margin performance.
  • Attractive Price Target: Some analysts project stock could rise to $250.
Bearish Bearish
  • Lack of Breakout Momentum: Good news hasn't translated into significant price surges.
  • Recent Price Volatility: Stock has experienced both gains and sharp declines.
  • Slow Recovery Pace: Shares still have a way to go for full recovery.
  • Not Perceived as AI Leader: May lag behind pure-play AI companies in market perception.
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CRM Technical Analysis

CRM has demonstrated notably weak performance, with significant declines across multiple timeframes and substantial underperformance versus the broader market.

The stock has experienced sharp declines of 17.44% over one month and 23.79% over three months, substantially underperforming the market by 24.2 percentage points during the latter period. This underperformance, coupled with a beta above 1.0, confirms heightened volatility that has recently worked against investors.

Currently trading at $187.50, CRM sits just 4% above its 52-week low of $180.24 and 43% below its annual high of $329.74. Given this proximity to the yearly low and the stock's maximum drawdown of -43.98%, the current position appears deeply oversold rather than overbought.

šŸ“Š Beta
1.28
1.28x market volatility
šŸ“‰ Max Drawdown
-42.1%
Largest decline past year
šŸ“ˆ 52-Week Range
$180-$324
Price range past year
šŸ’¹ Annual Return
-41.8%
Cumulative gain past year
Period CRM Return S&P 500
1m -15.8% +1.0%
3m -22.9% +1.9%
6m -20.0% +6.5%
1y -41.8% +12.1%
ytd -26.9% +0.2%

CRM Fundamental Analysis

Revenue & Profitability: Salesforce demonstrates stable top-line performance with minimal sequential revenue growth to $10.26 billion in Q3. Profitability metrics show improvement, as the net income ratio expanded to 20.3% from 18.4% last quarter, driven by effective cost management despite elevated sales and marketing expenditures.

Financial Health: The company maintains excellent financial health with a low debt-to-equity ratio of 0.19 and substantial interest coverage of 32.7x. Strong cash generation is evident with operating cash flow covering 22.6% of revenue, supporting a robust liquidity position with cash per share of $11.86.

Operational Efficiency: Salesforce exhibits moderate operational efficiency with an ROE of 3.5% and asset turnover of 0.11. The fixed asset turnover of 2.0 indicates reasonable utilization of property and equipment, though the low current ratio of 0.98 suggests potential working capital optimization opportunities.

Quarterly Revenue
$10.2B
2025-07
Revenue YoY Growth
+9.8%
YoY Comparison
Gross Margin
78.1%
Latest Quarter
Free Cash Flow
$9.6B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is CRM Overvalued?

Valuation Level: CRM's current valuation presents a mixed picture. The TTM PE ratio of 25.92 appears reasonable at face value, but this is overshadowed by a higher forward PE of approximately 29.8 and a concerningly high EV/EBITDA of 83.5, suggesting the market is pricing in substantial future growth. The elevated PEG ratio of 2.67 further indicates the stock may be richly valued relative to its near-term earnings growth trajectory.

Peer Comparison: Without specific industry average data for comparison, a definitive peer-based assessment cannot be made. However, CRM's elevated valuation multiples, particularly its EV/EBITDA, suggest it trades at a significant premium to typical software company valuations. This premium is likely justified only if the company can consistently deliver on the high growth expectations embedded in its current price.

PE
26.4x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -2046Ɨ-1557Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
83.5x
Enterprise Value Multiple

Investment Risk Disclosure

CRM's beta of 1.276 indicates the stock is 27.6% more volatile than the overall market, representing elevated volatility risk. This heightened sensitivity to market movements is further evidenced by the substantial -43.98% one-year maximum drawdown, implying significant price erosion potential during downturns that exceeds typical market corrections.

While minimal short interest suggests limited speculative pessimism about the stock's near-term decline, the absence of reported short interest data warrants caution as it may reflect lower transparency or liquidity. The high volatility implied by beta and drawdown metrics remains the primary concern, potentially overshadowing other unquantified liquidity or execution risks.

FAQs

Is CRM a good stock to buy?

Bearish-neutral. While CRM's fundamentals are solid with strong profitability and excellent financial health, recent technical weakness and elevated valuation multiples (particularly EV/EBITDA of 83.5) create near-term headwinds. The stock is deeply oversold and carries high volatility, suggesting it's better suited for risk-tolerant, long-term investors who can withstand significant price swings while betting on its long-term AI-driven growth story.

Is CRM stock overvalued or undervalued?

Based on current metrics, CRM appears overvalued. While its PE ratio of 25.9 appears reasonable, the elevated forward PE of 29.8 and very high PEG ratio of 2.67 suggest the market is pricing in substantial growth that may not materialize. Compared to typical software valuations, CRM trades at a premium (PS ratio of 4.37, PB of 2.82) that seems stretched despite its solid profitability and financial health. The premium valuation requires exceptional future performance to justify current levels.

What are the main risks of holding CRM?

Based on the provided analysis, here are the key risks of holding Salesforce (CRM) stock, ordered by importance:

1. Elevated Market Volatility Risk: The stock's high beta (1.276) and substantial recent price declines indicate it is significantly more volatile than the market, exposing investors to amplified losses during broader market downturns. 2. Technical and Momentum Risk: The stock is in a pronounced downtrend, trading near its 52-week low and having significantly underperformed the market, suggesting negative investor sentiment and potential for continued price pressure. 3. Weak Operational Efficiency Risk: Low profitability metrics, such as the 3.5% Return on Equity (ROE), indicate the company is not generating strong returns on shareholder investments, which could limit long-term growth. 4. Liquidity and Working Capital Risk: A current ratio below 1.0 (0.98) suggests potential challenges in meeting short-term obligations, which could impact operational flexibility and increase financial strain.

What is the price forecast for CRM in 2026?

Based on a comprehensive analysis of Salesforce's financial health, AI integration efforts, and market position, here is the forecast for CRM stock through 2026.

Our base case target price range for 2026 is $260 - $290, while a bull case could see the stock reach $320 - $350, driven by successful monetization of its Einstein AI platform, sustained margin expansion from ongoing operational efficiency, and steady enterprise cloud spending. Key assumptions include a stable macroeconomic environment that supports large deal closures and the company's ability to upsell AI features to its vast customer base. It is important to note that this forecast is subject to significant uncertainty, primarily from potential economic downturns impacting IT budgets and the competitive intensity in the AI software space, which could alter this trajectory.