DE

DE

Deere & Company is a leading global manufacturer of agricultural, construction, and forestry equipment.
It is defined by its iconic John Deere brand, renowned for its durable machinery, advanced precision-ag technology, and extensive dealer network that serves its core farming customer base.

$512.10 +12.58 (+2.52%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy DE Today?

Based on a comprehensive review, Deere & Company (DE) presents a complex investment case. While showing strong recent price momentum and solid financial health, the stock faces significant headwinds from weakening profitability, high leverage, and a valuation that appears stretched relative to current earnings. Operational efficiency is a concern, and the stock's beta indicates it is unlikely to decouple from broader market volatility.

The primary appeal lies in its market-leading position and recent outperformance. However, the current price near the upper end of its 52-week range, combined with premium valuation multiples and margin pressures, suggests limited near-term upside. The risk/reward profile appears balanced to slightly unfavorable for new capital at this level.

Recommendation: HOLD. For existing shareholders, DE's strong brand and market position may justify maintaining a position. For new investors, it may be prudent to wait for a more attractive entry point, such as a pullback from current levels or clearer signs of improved operational efficiency and sustained margin recovery. The stock is best suited for investors with a long-term horizon who are comfortable with its cyclical nature.

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DE 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive review of Deere & Company's (DE) current positioning:

The 12-month outlook for DE is expected to be challenged, with limited upside from the current price near its 52-week high. Key positive catalysts include its unassailable market-leading position in agriculture and construction equipment, which provides a strong foundation, and potential for cyclical recovery in farm incomes. However, significant risks dominate the near-term picture, including sustained pressure on profit margins, high financial leverage that could amplify a downturn, and a valuation that appears rich relative to near-term earnings potential. Without a clear analyst target consensus, the risk/reward profile suggests a trading range-bound outlook, likely between the mid-$400s to low-$500s, contingent on broader economic conditions.

Wall Street Consensus

Most Wall Street analysts are optimistic about DE's 12-month outlook, with consensus target around $512.10, indicating expected upside potential.

Average Target
$512.10
25 analysts
Implied Upside
+0%
vs. current price
Analyst Count
25
covering this stock
Price Range
$410 - $666
Analyst target range
Buy Buy
14 (56%)
Hold Hold
11 (44%)
Sell Sell
0 (0%)

Bulls vs Bears: DE Investment Factors

Overall, DE has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong dividend payment: Company declared a quarterly dividend of $1.62 per share.
  • Improved analyst target: Jefferies raised price target to $475 despite maintaining Hold rating.
  • Better-than-expected quarterly results: Deere posted a strong fourth-quarter earnings print.
Bearish Bearish
  • Subdued future outlook: Company provided a weak fiscal 2026 growth forecast.
  • Falling demand and trade tensions: Facing headwinds from China's soybean import halt and tariffs.
  • Tough market conditions: Challenging agricultural and construction machinery markets expected to persist.
  • Recent stock price decline: Stock fell over 5% following lowered guidance and outlook.
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DE Technical Analysis

DE has demonstrated strong outperformance against the market over recent months, achieving near double-digit gains. The stock has exhibited a steady recovery from its 52-week lows, displaying significant upward momentum. This performance reflects robust bullish sentiment surrounding the company.

Over the past one and three months, DE delivered returns of 4.95% and 9.49% respectively, significantly outpacing the general market by 6.12% over the three-month period. This consistent short-term outperformance, coupled with a beta near 1.0, indicates the stock has generated strong alpha without excessive volatility relative to the broader market. The price action suggests sustained positive momentum.

Currently trading at $499.52, DE sits approximately in the 67th percentile of its 52-week range, positioning it closer to the upper bound. While not yet at extreme overbought levels, the stock is nearing the higher end of its annual trading band. Given its substantial rally from the lows and a 1-year maximum drawdown of -18.91%, the risk/reward profile warrants caution for new investments at current levels.

šŸ“Š Beta
1.01
1.01x market volatility
šŸ“‰ Max Drawdown
-18.9%
Largest decline past year
šŸ“ˆ 52-Week Range
$404-$534
Price range past year
šŸ’¹ Annual Return
+19.4%
Cumulative gain past year
Period DE Return S&P 500
1m +5.6% +1.3%
3m +14.7% +5.7%
6m +0.5% +10.6%
1y +19.4% +16.5%
ytd +9.7% +1.1%

DE Fundamental Analysis

Revenue & Profitability DE's Q4 2025 revenue increased to $120.94B from Q3's $117.83B, showing modest sequential growth. However, margins weakened notably, with the gross profit ratio declining from 35.8% to 32.6% and the net profit margin falling from 10.9% to 8.8%, indicating pressure on profitability despite higher sales.

Financial Health The company maintains a strong liquidity position with a current ratio of 2.31 and quick ratio of 2.08. However, the debt-equity ratio of 2.46 and total debt to capitalization of 71.1% reflect significant leverage, while the modest interest coverage of 2.49 warrants monitoring given rising interest expenses.

Operational Efficiency Operational metrics show challenges, with ROE at 4.1% and asset turnover of just 0.11, indicating inefficient utilization of assets. The extended cash conversion cycle of 475 days, driven by high days sales outstanding of 425, suggests working capital management could be improved to enhance returns.

Quarterly Revenue
$12.4B
2025-11
Revenue YoY Growth
+11.2%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$5.4B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is DE Overvalued?

Valuation Level Assessment

DE's current valuation metrics present a mixed picture. The trailing PE of 26.55 and forward PE of 29.31 suggest a premium valuation, which is further supported by a high PB ratio of 5.11. However, the significantly negative PEG ratio of -1.70 and an exceptionally high EV/EBITDA of 65.69 are major red flags, indicating the market is pricing in substantial future growth that may not be materializing or that current earnings are depressed. The PS ratio of 2.91 is not excessively high on its own, but in the context of the other metrics, it points towards a stock that appears richly valued relative to its current profitability.

Peer Comparison

Unfortunately, a direct peer comparison cannot be performed as the specific industry average data is not available. To accurately assess whether DE is overvalued or undervalued relative to its competitors, it would be essential to compare its PE, PB, and PS ratios against the median or average figures for the Agricultural & Farm Machinery industry. Without this benchmark, the analysis remains incomplete, and it is difficult to contextualize DE's valuation multiples within its market segment.

Current PE
27.0x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 10Ɨ-38Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
65.7x
Enterprise Value Multiple

Investment Risk Disclosure

Based on the provided metrics, DE carries volatility risks that warrant consideration. With a beta of 1.01, the stock's price movement is expected to be nearly identical to the broader market, indicating it offers little insulation from general market downturns. This is compounded by a significant one-year maximum drawdown of -18.91%, demonstrating that the stock has experienced substantial peak-to-trough declines, which could test the risk tolerance of investors during periods of market stress.

Regarding other risks, the absence of notable short interest suggests that professional investors do not currently have a strong, concentrated bearish outlook on the stock. However, this does not eliminate company-specific risks such as exposure to cyclical agricultural demand, commodity price fluctuations, or geopolitical tensions affecting global trade. The lack of explicit liquidity data means this area should be verified separately, as poor liquidity could exacerbate price declines during sell-offs.

FAQs

Is DE a good stock to buy?

Based on the analysis, I maintain a neutral opinion on DE at the current price. The stock appears reasonably valued with a mixed technical setup (strong momentum but nearing 52-week highs) and faces headwinds from margin pressure, high leverage, and a weak fiscal 2026 outlook. It may suit long-term, income-focused investors attracted by its dividend, but near-term growth appears constrained by cyclical challenges.

Is DE stock overvalued or undervalued?

Based on the provided data, DE stock appears overvalued. Key valuation metrics like its PE ratio of 26.55 and a PB ratio of 5.11 suggest a premium price, which is difficult to justify given the company's current fundamentals. The negative PEG ratio of -1.70 is a particularly strong warning signal, indicating that the market's high growth expectations are not supported by actual earnings growth. This overvaluation is further highlighted by deteriorating profitability, with net margins falling to 8.8%, and poor operational efficiency, such as a low ROE of 4.1%.

What are the main risks of holding DE?

Based on the provided information, the key risks of holding DE are:

1. High Financial Leverage: The company carries significant debt with a debt-to-equity ratio of 2.46 and a high total debt to capitalization of 71.1%, which increases its vulnerability to rising interest rates and economic downturns. 2. Cyclical Market Exposure: DE's performance is inherently tied to the cyclical agricultural sector, making it susceptible to downturns caused by fluctuations in farm incomes, commodity prices, and global trade tensions. 3. Weak Operational Efficiency and Profitability Pressure: Declining profit margins and a very low asset turnover ratio of 0.11 indicate challenges in efficiently utilizing assets to generate profits, which could hinder long-term growth. 4. Market Correlation and Drawdown Risk: With a beta near 1.0, the stock offers little protection from broad market declines, a risk evidenced by its significant one-year maximum drawdown of -18.91%.

What is the price forecast for DE in 2026?

Based on the provided analysis, the outlook for Deere & Company (DE) through 2026 appears cautious, with a potential for a cyclical rebound being the key variable. My forecast incorporates the company's strong market position but is tempered by its current financial and operational headwinds.

1. Target Price Range: My base case for 2026 is a range of $450 - $525, reflecting modest growth contingent on a farm income recovery. A bull case, dependent on a stronger-than-expected economic cycle, could see the stock approach $550 - $600. 2. Key Growth Drivers: The primary catalysts are a cyclical recovery in farm incomes boosting equipment demand, DE's market-leading position allowing it to capture pricing power, and potential operational improvements to shorten its cash conversion cycle. 3. Main Assumptions: This forecast assumes a stabilization or modest improvement in profit margins, no significant worsening of the high financial leverage, and a gradual macroeconomic recovery supporting its core markets. 4. Uncertainty: The forecast is highly uncertain due to DE's sensitivity to commodity cycles, persistent margin pressures, and elevated leverage which could amplify any downturn.

*Disclaimer: This forecast is for informational purposes only and does not constitute financial advice. Investing involves risks, including the potential loss of principal.*