Deckers Outdoor Corporation designs and markets innovative footwear and accessories within the rubber and plastics footwear industry.
It is a leading lifestyle and performance brand portfolio manager, renowned for its powerful, cult-favorite franchises like UGG and HOKA.
Updated: February 19, 2026, 16:00 EST
Technical Analysis DECK exhibits strong bullish momentum, significantly outperforming the market with recent gains of 17% over one month and nearly 40% over three months. Currently trading around $118, it sits mid-range between its 52-week low and high, suggesting it is neither overbought nor oversold. The recovery from a steep 49% drawdown indicates renewed investor confidence and potential for further upside.
Fundamentals The company showcases robust fundamentals, with Q3 revenue surging 37% sequentially to $1.96 billion and net profit margin expanding to 24.6%. Excellent financial health is reflected in minimal debt, strong interest coverage, and ample cash reserves. High returns on equity and capital employed, coupled with efficient working capital management, underscore operational strength.
Valuation DECK appears reasonably valued on a trailing PE basis, but its forward PE of 7.91 and exceptionally low PEG ratio of 0.095 signal significant undervaluation of future earnings growth. While the PB and EV/EBITDA ratios suggest a premium for assets and cash flows, the absence of industry peer data makes a relative valuation inconclusive.
Risk The stock's beta above 1 indicates moderate volatility, and the historical 49% drawdown highlights downside risk during market stress. Although low short interest suggests limited bearish sentiment, unaddressed risks like dependency on key brands or consumer discretionary trends warrant caution.
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Buy. DECK combines strong technical momentum with exceptional fundamental health, including rapid revenue growth, high profitability, and a debt-light balance sheet. The valuation is compelling, particularly the low forward PE and PEG ratios, which point to underestimated growth potential. While volatility is a consideration, the company's operational excellence and recovery trajectory support a positive outlook for investors seeking growth exposure.
Based on the comprehensive analysis provided, here is a 12-month outlook for Deckers Outdoor Corp (DECK):
12-Month Outlook for DECK
The outlook for DECK over the next 12 months is strongly positive, driven by the continued brand momentum of its key labels, HOKA and UGG, which serve as the primary catalysts for sustained revenue growth and high profitability. The primary risks involve market-wide volatility due to the stock's beta above 1 and potential macroeconomic pressures on consumer discretionary spending, which could challenge its premium valuation multiples. While an explicit analyst target is unavailable, the compelling valuation metrics—notably the exceptionally low forward P/E and PEG ratio—suggest significant upside potential from the current price of $117.83, with a target range likely aligning with or exceeding its previous highs.
Most Wall Street analysts are optimistic about Deckers Outdoor Corporation's 12-month outlook, with consensus target around $118.07, indicating expected upside potential.
Overall, DECK has investment potential but also faces challenges. Here are key factors to weigh before investing.
DECK has delivered exceptionally strong recent performance characterized by significant outperformance versus the broader market.
Over the short term, the stock has rallied impressively with gains of 17.02% and 39.63% over one and three months, respectively, significantly outpacing the market by 39.21 percentage points. This momentum indicates powerful bullish sentiment has recently driven the stock higher.
Currently trading at $117.83, DECK sits approximately midway between its 52-week low of $78.91 and high of $156.605, suggesting it is neither technically overbought nor oversold. Following a substantial 1-year maximum drawdown of -48.96%, the recent surge represents a strong recovery, placing the stock in a moderate position with room for further advancement.
| Period | DECK Return | S&P 500 |
|---|---|---|
| 1m | +20.5% | +1.0% |
| 3m | +42.1% | +1.9% |
| 6m | +13.8% | +6.5% |
| 1y | -21.3% | +12.1% |
| ytd | +10.6% | +0.2% |
Revenue & Profitability DECK demonstrates strong revenue growth, with Q3 revenues increasing 37% sequentially to $1.96 billion. Profitability metrics improved significantly, with net profit margin expanding from 18.7% to 24.6% quarter-over-quarter, supported by a healthy 59.8% gross margin. This indicates effective cost management and pricing power driving bottom-line performance.
Financial Health The company maintains excellent financial health with minimal debt exposure, evidenced by a low 8.4% debt ratio and robust interest coverage of 328.5x. Strong cash generation is reflected in the operating cash flow to sales ratio of 53.2% and substantial cash reserves of $14.20 per share, providing ample financial flexibility.
Operational Efficiency DECK exhibits strong operational efficiency with a return on equity of 18.4% and return on capital employed of 20.8%. The company maintains an efficient operating cycle of approximately 89 days, supported by rapid receivables turnover (5.6x) and healthy asset turnover of 0.48x, indicating effective utilization of both working capital and total assets.
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Try Now & Get Tesla Stock RewardBased on DECK's current PE ratio of 16.02, the stock appears reasonably valued relative to the broader market. However, the significantly lower forward PE of 7.91 and an exceptionally low PEG ratio of 0.095 suggest the market is substantially undervaluing the company's future earnings growth potential. The elevated PB ratio of 6.38 and EV/EBITDA of 22.90 indicate the market assigns a premium to its assets and operational cash flows.
A peer comparison cannot be conclusively determined as industry average data is unavailable. The absence of industry benchmarks prevents a definitive assessment of whether DECK's valuation multiples represent a premium or discount relative to its competitors. Investors would need sector-specific comparable data to contextualize these valuation metrics effectively.
Volatility Risk: DECK exhibits moderate volatility with a beta of 1.146, indicating it tends to move slightly more than the broader market. The significant 1-year maximum drawdown of -48.96% highlights substantial downside risk and potential capital erosion during market downturns, suggesting a relatively high-risk volatility profile.
Other Risks: The absence of reported short interest suggests market participants do not have strong immediate bearish conviction on the stock. However, reliance on a single data point demands a broader evaluation of other risks, such as brand concentration or discretionary consumer spending exposure, which remain unaddressed here.
Bullish. DECK shows exceptional revenue growth and profitability improvements, coupled with a compelling valuation based on its low forward P/E and PEG ratios. While the stock has high volatility, its strong financial health and operational efficiency provide a solid foundation. This stock is best suited for growth-oriented investors with a moderate tolerance for risk who believe in the company's continued execution.
Based on the valuation metrics and fundamental analysis, DECK appears significantly undervalued. Its valuation is compelling when compared to its own projected growth and to typical market levels (e.g., an S&P 500 average PE of around 20-25). Key metrics signaling this are: * A remarkably low PEG ratio of 0.095, which is far below 1.0 and indicates the stock price is not keeping up with expected earnings growth. * A Forward PE of 7.91, which is very low and suggests the market is pricing in minimal future growth despite strong recent performance. * A high but justified PB ratio of 6.38, reflecting the company's exceptional profitability (24.6% net margin, 18.4% ROE). The primary reason for undervaluation is that the market seems to be heavily discounting DECK's powerful combination of explosive revenue growth, surging profitability, and a fortress balance sheet.
Based on the provided information, here are the key risks of holding DECK stock:
1. Market Volatility Risk: The stock's high volatility (beta of 1.146) and substantial historical drawdown of -48.96% expose it to significant price declines during broader market downturns. 2. Consumer Discretionary Spending Risk: As a footwear and apparel company, DECK's performance is highly susceptible to reductions in consumer discretionary spending during economic slowdowns, a fundamental risk not fully captured by recent strong financials. 3. Momentum Reversal Risk: Following a period of exceptionally strong bullish momentum and outperformance, the stock faces the risk of a sharp correction if market sentiment shifts or growth fails to meet elevated investor expectations.
Based on the provided analysis projecting strong brand momentum and financial health, here is a forecast for DECK stock through 2026.
My base case target price for 2026 is $170-$200, with a bull case of $220+, driven by the sustained growth of the HOKA and UGG brands and expanding profit margins. Key assumptions include continued premium brand strength and stable consumer discretionary spending. However, this forecast is highly uncertain and subject to significant macroeconomic pressures that could impact discretionary purchases and the stock's premium valuation.