Diageo plc

DEO

I am unable to provide an introduction for this stock as insufficient information has been provided regarding its main business operations and industry sector.
Without key details such as the company's name or a description of its activities, a meaningful analysis cannot be generated.

$96.48 +1.31 (+1.38%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy DEO Today?

Based on a comprehensive review, Diageo (DEO) presents a mixed investment case with notable near-term headwinds. While the technical setup suggests the stock is approaching oversold levels, offering a potential entry point after significant underperformance, fundamental weaknesses are concerning. The company is experiencing revenue declines, severely compressed profit margins, and weak operational efficiency, raising questions about near-term earnings recovery.

The valuation appears elevated relative to the company's current financial performance, particularly the high EV/EBITDA ratio, which is difficult to justify given negative earnings growth expectations. While the stable, low-beta profile and strong brand portfolio provide some downside protection, the combination of deteriorating fundamentals and premium pricing presents significant risk.

Recommendation: Exercise caution. DEO is not a compelling buy at current levels despite its technical oversold condition. Investors should wait for clearer signs of operational improvement and margin stabilization before considering a position. The stock may be more attractive at a lower valuation that better reflects its current growth challenges.

CTA Banner

DEO 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive analysis, the 12-month outlook for Diageo (DEO) is one of subdued performance characterized by a challenging fundamental backdrop.

Key Catalysts: A meaningful recovery is contingent on a reversal of current trends, with the primary positive catalysts being a return to organic sales growth in key markets (notably North America) and successful execution of the company's productivity plans to stabilize and expand profit margins. The stock's oversold technical condition could also provide a floor if fundamentals show even modest improvement. Potential Risks: The significant risks include the persistence of revenue declines, ongoing pressure on margins from inflation and potential consumer downtrading, and the lack of near-term earnings visibility. The stock's elevated valuation compared to its negative growth profile presents a key risk of further de-rating if operational improvements are delayed. Outlook & Target: Given the weak fundamentals and premium valuation, significant upside appears limited in the near term. A plausible 12-month price range would be $85 - $105, representing a consolidation phase where the stock works to establish a base while awaiting clearer signs of a fundamental turnaround.

Wall Street Consensus

Most Wall Street analysts are optimistic about Diageo plc's 12-month outlook, with consensus target around $96.48, indicating expected upside potential.

Average Target
$96.48
8 analysts
Implied Upside
+0%
vs. current price
Analyst Count
8
covering this stock
Price Range
$77 - $125
Analyst target range
Buy Buy
4 (50%)
Hold Hold
3 (38%)
Sell Sell
1 (12%)

Bulls vs Bears: DEO Investment Factors

Overall, DEO has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Free Cash Flow: Company expects $3 billion FCF in FY26, aided by CAPEX cuts.
  • Resilient Premium Brand Portfolio: Well-positioned for premiumization trend with strong brand portfolio.
  • Clear Recovery Path: New CEO provides potential for strategic turnaround and recovery.
Bearish Bearish
  • Sharp Stock Price Decline: Stock down 57% from 2021 peak, trading near 52-week lows.
  • U.S. Spirits Market Weakness: UBS downgraded due to specific risks in key U.S. spirits market.
  • Industry-Wide Consumption Decline: Alcohol industry facing declining consumption trends affecting performance.
  • Negative Analyst Sentiment: Jim Cramer and others noted multiple business lines struggling.
  • Institutional Selling Pressure: Crestwood Advisors reduced Diageo holdings by 4.6% in Q3.
Reward Banner

DEO Technical Analysis

DEO has delivered mixed performance with recent strength but longer-term underperformance relative to market benchmarks.

Short-term, the stock has shown notable recovery with a 6.39% one-month gain, though it remains down 2.86% over three months and has underperformed the market by 3.23% during that period, reflecting its low beta characteristics. The recent uptick suggests potential momentum shift after previous weakness.

Currently trading at $94.22, DEO sits in the lower portion of its 52-week range (26% above the low but 19% below the high), indicating the stock may be approaching oversold territory given its substantial distance from recent highs and maximum drawdown of 26.46% over the past year.

šŸ“Š Beta
0.18
0.18x market volatility
šŸ“‰ Max Drawdown
-26.5%
Largest decline past year
šŸ“ˆ 52-Week Range
$85-$117
Price range past year
šŸ’¹ Annual Return
-10.7%
Cumulative gain past year
Period DEO Return S&P 500
1m +8.5% +1.0%
3m +0.5% +1.9%
6m -13.4% +6.5%
1y -10.7% +12.1%
ytd +10.8% +0.2%

DEO Fundamental Analysis

Revenue & Profitability DEO's revenue declined from $10.9B to $9.4B quarter-over-quarter, reflecting sales pressure. Profitability metrics weakened significantly with net profit margin contracting from 17.8% to 4.5%, primarily due to elevated other expenses. Operating margin also declined from 28.9% to 23.0%, indicating compressed profitability despite maintaining a healthy gross margin near 58%.

Financial Health The company maintains moderate leverage with a 49.5% debt ratio but faces concerning liquidity metrics, including a low 0.21 cash ratio. Interest coverage remains adequate at 4.4x, though cash flow to debt ratio is weak at 0.04, suggesting limited cash generation relative to obligations. The high payout ratio of 195% indicates dividends exceeding earnings, potentially straining cash reserves.

Operational Efficiency Operational efficiency appears challenged with low returns (ROE of 3.8%, ROA of 0.9%) and poor asset turnover of 0.19. The extended cash conversion cycle of 202 days reflects substantial capital tied up in operations, particularly due to high inventory days outstanding of 243. Fixed asset turnover below 1.0 suggests suboptimal utilization of long-term assets driving weak overall capital efficiency.

Quarterly Revenue
$9.4B
2025-06
Revenue YoY Growth
-0.1%
YoY Comparison
Gross Margin
58.2%
Latest Quarter
Free Cash Flow
$8.2B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

RockFlow Bobby - Your AI Investment Partner

Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions

Try Now & Get Tesla Stock Reward

Valuation Analysis: Is DEO Overvalued?

Based on the provided metrics, Diageo's (DEO) valuation appears elevated. The trailing P/E of 22.33 and a higher forward P/E of 24.02 suggest anticipated earnings growth is not currently lowering the valuation multiple. This is further supported by a very high EV/EBITDA of 40.64, which indicates the market is pricing the company at a significant premium to its core operating earnings. However, the negative PEG ratio of -0.31 complicates the analysis, as it typically signals that analyst earnings growth estimates are negative, creating a discrepancy with the premium pricing.

A peer comparison cannot be conclusively performed without the relevant industry average data. The absence of this benchmark makes it impossible to determine if DEO's P/E of approximately 22-24 is high or low relative to its beverage sector peers. Therefore, any assessment of its relative valuation remains incomplete without the context provided by industry comparables.

PE
22.8x
Latest Quarter
vs. Historical
Near High
5-Year PE Range -34Ɨ-24Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
40.6x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: DEO exhibits exceptionally low volatility relative to the broader market, as evidenced by its remarkably low Beta of 0.178, indicating muted price swings. However, its 1-year maximum drawdown of -26.46% demonstrates that the stock is still capable of significant, albeit infrequent, downside moves. This combination suggests a generally stable but not immune profile during market-wide downturns.

Other Risks: A notable aspect of DEO's risk profile is the complete absence of short interest, which removes the threat of a short squeeze but may also reflect limited speculative or hedging activity. Liquidity risk is a more pertinent concern, as low trading volume can lead to wider bid-ask spreads and increased transaction costs, potentially impacting execution for larger orders.

FAQs

Is DEO a good stock to buy?

Neutral to bearish for now. While DEO's strong brand portfolio and free cash flow provide long-term appeal, near-term headwinds are significant. Key concerns include declining revenue/profitability, U.S. market weakness, and a premium valuation (EV/EBITDA >40) not yet justified by earnings performance. This stock may appeal primarily to very patient, long-term investors who can withstand continued volatility while awaiting a potential turnaround under new leadership.

Is DEO stock overvalued or undervalued?

Based on the provided data, DGEpl missing DEO stock appears moderately overvalued. Its P/E ratio of 22 and significantly elevated EV/EBITDA of 40 suggest a premium valuation, which is not supported by its fundamentals. The company exhibits declining revenue, sharply contracting profit margins, and weak operational efficiency with very low returns on equity and assets. While the negative PEG ratio signals negative growth expectations, the combination of high valuation multiples and deteriorating financial health points to the stock being overvalued.

What are the main risks of holding DEO?

Based on the provided data, here are the key risks of holding DEO, ordered by importance:

1. Financial Risk: The company's liquidity is strained, with a cash ratio of 0.21 and a payout ratio of 195% indicating dividends are not supported by earnings, creating a high risk of a dividend cut or a need to raise capital. 2. Business Risk: Significant operational inefficiency is evident, with a cash conversion cycle of 202 days and low returns (ROE of 3.8%), signaling poor working capital management and weak profitability. 3. Market Risk: While exhibiting low volatility (Beta 0.178), the stock's substantial 1-year maximum drawdown of -26.46% and low trading volume expose it to infrequent but sharp price declines and higher transaction costs.

What is the price forecast for DEO in 2026?

Based on the provided analysis, my forecast for Diageo (DEO) through 2026 is for a recovery from current challenges, contingent on the successful execution of its turnaround plan. My base case target for 2026 is a range of $110 - $125, with a bull case of up to $140 if the recovery accelerates.

Key growth drivers include a sustained return to organic sales growth in critical markets like North America, successful margin expansion from productivity initiatives, and a normalization of inventory levels to improve operational efficiency.

The main assumptions are that management stabilizes revenue declines by late 2024/2025, that cost inflation moderates, and that the current premium valuation is justified by a return to modest earnings growth. Significant uncertainty remains, particularly regarding the timeline for a North American recovery and potential consumer downtrading, which could materially impact this forecast.