Dollar General Corporation

DG

DG is a leading operator of variety stores in the retail sector.
It maintains a strong presence by offering affordable, everyday essentials primarily in small towns and rural communities.

$151.79 -0.23 (-0.15%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy DG Today?

Comprehensive Analysis of DG Stock

Technical Perspective DG's technical picture shows impressive momentum with substantial gains, particularly over three months. While trading near its 52-week high suggests the stock may be extended, the low beta indicates this strength has occurred with below-market volatility. The modest maximum drawdown provides some comfort regarding downside protection during its advance.

Fundamental Assessment Fundamentally, DG presents mixed signals with concerning margin compression in the latest quarter despite solid revenue levels. The company maintains moderate leverage but faces liquidity constraints that could limit short-term flexibility. Operational efficiency appears adequate though not exceptional, with inventory management representing an area for potential improvement.

Valuation & Risk Profile Valuation metrics present an inconsistent picture, with the forward P/E suggesting reasonable pricing if projected earnings materialize. The stock demonstrates low volatility risk with its defensive beta characteristics and minimal short interest, indicating market confidence in its stability. However, the negative PEG ratio warrants caution regarding growth expectations.

Investment Recommendation DG appears reasonably positioned for investors seeking a defensive holding with historical price strength. While current valuation seems fair based on forward earnings projections, the deteriorating profitability metrics and extended technical position suggest waiting for a better entry point. Investors should monitor upcoming earnings for confirmation that margin pressures are temporary rather than structural. Consider initiating a small position on any meaningful pullback from current levels.

*Note: This analysis is for reference only and not investment advice.*

CTA Banner

DG 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive review, here is the 12-month outlook for Dollar General (DG):

Catalysts: The primary catalyst will be the company's ability to execute a turnaround and demonstrate that recent margin compression is temporary. Success in improving inventory management and stabilizing profitability in upcoming quarterly earnings reports could restore investor confidence and drive the stock higher.

Risks: The key risk is that margin pressures and liquidity constraints persist or worsen, revealing structural challenges rather than cyclical issues. Trading near 52-week highs also poses a technical risk, making the stock vulnerable to a pullback if results disappoint, despite its historically low volatility.

Outlook: While DG's defensive profile and reasonable forward P/E offer some support, the negative PEG ratio and profit concerns warrant caution. A more attractive entry point may materialize on a market-driven pullback. The 12-month price action will likely be range-bound, with a potential trading range of approximately $130 to $165, heavily dependent on earnings performance and macroeconomic conditions affecting its core consumer base.

Wall Street Consensus

Most Wall Street analysts are optimistic about Dollar General Corporation's 12-month outlook, with consensus target around $151.79, indicating expected upside potential.

Average Target
$151.79
32 analysts
Implied Upside
+0%
vs. current price
Analyst Count
32
covering this stock
Price Range
$121 - $197
Analyst target range
Buy Buy
13 (41%)
Hold Hold
17 (53%)
Sell Sell
2 (6%)

Bulls vs Bears: DG Investment Factors

Overall, DG has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Q3 Earnings Beat: Third-quarter results exceeded analyst expectations, driving stock gains.
  • Bargain-Seeking Shopper Demand: Increased consumer focus on value shopping boosted quarterly performance.
  • JPMorgan Overweight Upgrade: Upgraded citing exposure to low-income shoppers and operational improvements.
  • Outperformance vs Market: Stock gains regularly outpaced the broader S&P 500 index.
  • Sector-Wide Earnings Strength: Discounter peers like Dollar Tree also reported strong results.
Bearish Bearish
  • Overbought Territory Selloff: Stock fell after being flagged as overbought, indicating volatility.
  • Recent Sharp Price Decline: Shares dropped 6% with high trading volume suggesting selling pressure.
  • Competitive Downgrade Risk: Sector saw mixed analyst ratings amid broader retail challenges.
  • Volatile Trading Pattern: Rapid price swings indicate investor uncertainty about sustainability.
Reward Banner

DG Technical Analysis

DG has demonstrated exceptionally strong long-term performance with substantial gains over recent months.

The stock has delivered impressive short-term returns, gaining 45.71% over three months while significantly outperforming the market by 45.34%, though its 1-month gain of 2.08% suggests recent momentum moderation. DG's low beta of 0.255 indicates this strong performance has occurred with below-market volatility.

Currently trading at $151.84, near its 52-week high of $155, the stock appears to be in an extended position after its substantial rally. The modest maximum drawdown of -17.52% over the past year suggests relatively contained declines during this advance, though the proximity to recent highs warrants monitoring for potential resistance.

📊 Beta
0.26
0.26x market volatility
📉 Max Drawdown
-17.5%
Largest decline past year
📈 52-Week Range
$70-$155
Price range past year
💹 Annual Return
+99.4%
Cumulative gain past year
Period DG Return S&P 500
1m +3.5% +1.0%
3m +45.7% +1.9%
6m +31.8% +6.5%
1y +99.4% +12.1%
ytd +10.9% +0.2%

DG Fundamental Analysis

Revenue & Profitability DG's Q3 revenue declined slightly to $10.65 billion from Q2's $10.73 billion, while profitability weakened significantly. Gross profit margin fell from 31.3% to 29.9%, and net profit margin dropped to 2.7% from 3.8%, indicating margin compression in the quarter. Operating income ratio nearly halved to 4.0% from 5.6% in the previous quarter.

Financial Health The company maintains moderate leverage with a debt ratio of 52% and interest coverage of 7.6x. However, liquidity appears constrained with a quick ratio of 0.24 and cash ratio of 0.17, suggesting limited short-term flexibility. Operating cash flow to sales ratio of 9.4% indicates adequate but not strong cash generation relative to revenue.

Operational Efficiency DG's operational metrics show mixed efficiency with return on equity at 3.5% and asset turnover of 0.34, indicating modest capital utilization. Inventory turnover remains low at 1.1x, contributing to an 81-day inventory outstanding period. The 29-day cash conversion cycle demonstrates reasonable working capital management despite inventory challenges.

Quarterly Revenue
$10.6B
2025-10
Revenue YoY Growth
+4.6%
YoY Comparison
Gross Margin
29.9%
Latest Quarter
Free Cash Flow
$2.3B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

RockFlow Bobby - Your AI Investment Partner

Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions

Try Now & Get Tesla Stock Reward

Valuation Analysis: Is DG Overvalued?

DG exhibits a mixed valuation picture based on its TTM and Forward PE ratios. The current PE of 25.8 is moderately high for a traditional retailer, suggesting some premium. However, the significantly lower Forward PE of 19.2 indicates strong projected earnings growth that could justify the current multiple, leaning toward a reasonably valued to slightly undervalued position if future earnings materialize as expected.

Peer comparison using industry averages is not feasible with the provided data. The negative PEG ratio, which typically signals poor growth prospects relative to valuation, contrasts sharply with the positive implication of the lower forward PE. This inconsistency in metrics suggests a need for more detailed industry context or verification of the underlying data to form a conclusive relative valuation assessment.

PE
26.2x
Latest Quarter
vs. Historical
Near High
5-Year PE Range 13×-28×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
53.4x
Enterprise Value Multiple

Investment Risk Disclosure

Based on the provided metrics, DG exhibits low volatility risk. The Beta of 0.255 indicates the stock is significantly less volatile than the broader market, typically behaving as a defensive holding. The one-year maximum drawdown of -17.52%, while a notable decline, is relatively moderate for an individual stock and aligns with its low-beta profile.

Regarding other risks, the notable lack of any reported short interest suggests the market has minimal speculative pressure betting on a price decline. This could indicate broad market confidence in the company's stability, though it is not a standalone indicator of safety. Other potential risks, such as sector-specific challenges or company fundamentals, would require further analysis as they are not captured by these specific metrics.

FAQs

Is DG a good stock to buy?

Neutral. While DG has shown strong technical momentum and benefits from bargain-seeking consumer trends, recent margin compression and high valuation multiples create near-term headwinds. The stock appears fairly valued at current levels, making it suitable for long-term investors who believe in its defensive positioning, but short-term volatility warrants caution. Investors should monitor whether operational improvements can sustain its premium valuation.

Is DG stock overvalued or undervalued?

Based on the current data, DG appears slightly overvalued. Its PE ratio of 25.8 is elevated for a traditional retailer with declining profitability, and a negative PEG ratio signals growth concerns despite the improved forward PE. Key metrics show premium valuation (PB of 4.02) against weak fundamentals—declining margins, compressed profitability, and low inventory turnover. The stock's price seems to anticipate a recovery that recent operational performance doesn't yet support.

What are the main risks of holding DG?

Based on the provided information, here are the key risks of holding DG stock, ordered by importance:

1. Significant Profitability Deterioration: The company is experiencing severe margin compression, with its net profit margin nearly halving in the most recent quarter, which threatens future earnings and investor returns. 2. Severe Liquidity Constraint: With a quick ratio of 0.24, DG has insufficient liquid assets to cover its short-term obligations, creating a high near-term financial risk. 3. Valuation Risk After Strong Rally: The stock is trading near its 52-week high following a 45%+ short-term surge, increasing its vulnerability to a price correction, especially if quarterly earnings disappoint.

What is the price forecast for DG in 2026?

Based on current turnaround execution challenges and macroeconomic pressures on its core budget-conscious consumer, Dollar General's outlook through 2026 suggests cautious progress with significant execution risk.

My 2026 forecast includes a base case target of $175-$190 and a bull case of $210+, driven by successful margin recovery initiatives, effective inventory management, and stabilization of consumer spending. Key assumptions are that the company's turnaround plan gains traction by late 2024 and that inflation moderates without causing a deep recession.

The forecast carries high uncertainty given DG's recent profitability struggles and reliance on a financially pressured customer base. The stock's path will be heavily dependent on quarterly execution evidence, making the 2026 target highly sensitive to management's ability to demonstrate sustained operational improvement.