DG

Dollar General

$123.44

+3.80%
Jul 13, 2026
Bobby Quantitative Model
Dollar General Corp. is the largest dollar store operator in the United States, operating over 20,000 small-box discount stores across 48 states, primarily serving rural and low-income markets with a focus on consumables (82% of sales). As a market leader in the discount retail space, the company differentiates itself through its extensive store network and private-label offerings (over 20% of sales). The current investor narrative centers on Dollar General's ability to sustain growth amid an affordability crunch that is driving consumers to value retailers, while also navigating margin pressures from weather and fuel costs and a cautious near-term outlook that has weighed on the stock despite strong profit growth.

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DG 12-Month Price Forecast

Historical Price
Current Price $123.44
Average Target $123.44
High Target $141.96
Low Target $104.92

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Dollar General's 12-month outlook, with a consensus price target around $160.47 and implied upside of +30.0% versus the current price.

Average Target

$160.47

7 analysts

Implied Upside

+30.0%

vs. current price

Analyst Count

7

covering this stock

Price Range

$99 - $160

Analyst target range

Buy
2 (29%)
Hold
3 (43%)
Sell
2 (29%)

Dollar General is covered by 7 analysts, with a consensus recommendation leaning bullish (mix of Buy and Hold ratings). The average EPS estimate for the current fiscal year is $10.16, with a range of $10.03 to $10.30, implying a forward P/E of approximately 11.7x based on the current price of $118.92. Revenue estimates average $51.93 billion, with a range of $51.43 billion to $52.49 billion. The average target price is not explicitly provided, but based on the forward P/E and EPS estimates, the implied target price is around $150 (using 14.85x forward P/E), suggesting approximately 26% upside from current levels. The consensus sentiment is moderately bullish, with several firms maintaining Buy or Outperform ratings. The target range is wide, with the high estimate of $10.30 EPS implying a target of ~$153 (using 14.85x P/E) and the low estimate of $10.03 implying ~$149. This tight spread (about 3%) indicates strong conviction among analysts. Recent ratings actions show stability, with no major downgrades or upgrades in the past few months, suggesting that the outlook is relatively consistent. The wide range of revenue estimates ($51.4B to $52.5B) reflects some uncertainty about top-line growth, but overall, the analyst community appears confident in Dollar General's earnings trajectory.

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DG Technical Analysis

Dollar General is in a sustained downtrend over the past six months, with a 1-year price change of +5.93% masking significant weakness: the stock has declined 16.69% over six months and is currently trading at $118.92, approximately 75% of its 52-week range (52-week low $95.11, high $158.23). This positioning near the lower end of the range suggests the stock is in a bearish phase, potentially offering value if fundamentals stabilize, but also carrying risk of further downside if negative momentum persists. The 1-month price change of +8.15% and 3-month change of +2.76% indicate a short-term recovery attempt, diverging from the 6-month decline of -16.69%. This divergence could signal a potential trend reversal or a temporary bounce within a larger downtrend. The stock's beta of 0.247 is significantly lower than the market, indicating that DG is much less volatile than the S&P 500, which may appeal to risk-averse investors but also means it may lag during market rallies. The 52-week high of $158.23 represents a key resistance level, while the 52-week low of $95.11 serves as critical support. A breakout above $158.23 would signal a bullish reversal, while a breakdown below $95.11 could indicate further downside. Given the low beta, the stock's movements are less influenced by broad market swings, making company-specific factors more important.

Beta

0.25

0.25x market volatility

Max Drawdown

-34.9%

Largest decline past year

52-Week Range

$95-$158

Price range past year

Annual Return

+9.1%

Cumulative gain past year

PeriodDG ReturnS&P 500
1m+7.5%+1.0%
3m+3.2%+7.9%
6m-18.2%+8.5%
1y+9.1%+20.1%
ytd-9.8%+9.9%

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DG Fundamental Analysis

Dollar General's revenue trajectory shows steady growth, with the most recent quarterly revenue (Q4 FY2025, ended Jan 30, 2026) of $10.91 billion, up 5.89% year-over-year. Over the past four quarters, revenue has grown from $9.91 billion (Q1 FY2025) to $10.73 billion (Q2), $10.65 billion (Q3), and $10.91 billion (Q4), indicating a decelerating growth rate from 7.5% in Q1 to 5.9% in Q4. The consumables segment drives the majority of sales (82%), while seasonal, home products, and apparel contribute smaller portions. The growth trend suggests the company is benefiting from trade-down behavior but faces headwinds from a slower macroeconomic environment. Dollar General is profitable, with net income of $426 million in Q4 FY2025 and a net margin of 3.9%. Gross margin improved to 30.45% in Q4 from 29.4% in the prior-year quarter, reflecting better cost management and mix shift. Operating margin was 5.56% in Q4, up from 2.86% a year ago, indicating margin expansion. However, net margin remains thin compared to the industry average for discount retailers, which typically ranges around 4-6%. The company's balance sheet shows a debt-to-equity ratio of 1.85, indicating moderate leverage. Free cash flow (TTM) was $3.08 billion, providing ample coverage for capital expenditures ($547 million in Q4) and dividends ($130 million quarterly). The current ratio of 1.13 suggests adequate liquidity, though not excessive. ROE of 17.8% is strong, reflecting efficient use of equity. Overall, the company generates sufficient cash to fund operations and growth internally, reducing reliance on external financing.

Quarterly Revenue

$10.9B

2026-01

Revenue YoY Growth

+5.9%

YoY Comparison

Gross Margin

30.4%

Latest Quarter

Free Cash Flow

$3.1B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Apparel
Consumables
Home Products
Seasonal

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Valuation Analysis: Is DG Overvalued?

Since net income is positive, the primary valuation metric is the P/E ratio. The trailing P/E is 20.88x, while the forward P/E is 14.85x, implying the market expects earnings growth in the coming year. The gap between trailing and forward P/E suggests that the market is pricing in a significant earnings recovery, which aligns with the company's raised outlook. Compared to the industry average (discount stores), Dollar General's trailing P/E of 20.88x is above the sector median of approximately 18x, representing a 16% premium. This premium may be justified by the company's dominant market position and consistent cash flow generation, but it also reflects the market's optimism about future earnings growth. Historically, Dollar General's trailing P/E has ranged from 12x to 28x over the past five years. The current 20.88x is near the middle of this range, suggesting the stock is fairly valued relative to its own history. However, the forward P/E of 14.85x is near the lower end of the historical range, indicating that the market may be pricing in a more conservative outlook. This could present a value opportunity if the company delivers on its growth expectations.

PE

20.9x

Latest Quarter

vs. Historical

Mid-Range

5-Year PE Range 13x~28x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

14.2x

Enterprise Value Multiple