DraftKings Inc.

DKNG

DraftKings operates a leading online sports betting and daily fantasy sports platform in the rapidly growing digital gaming industry.
It is a dominant player in the U.S. market, defined by its strong brand recognition and aggressive pursuit of market share through technology and marketing.

$22.49 -0.72 (-3.10%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy DKNG Today?

Based on a comprehensive analysis, here is my assessment of DraftKings (DKNG):

Technical Analysis: The stock is in a severe downtrend, having lost over half its value from its 52-week high and significantly underperforming the market. While this suggests persistent selling pressure, the price is now near its 52-week low, which could attract buyers looking for an entry point if the fundamentals justify it.

Fundamental Analysis: The fundamentals are notably strong and improving. The company has achieved a critical turnaround to profitability with impressive revenue growth and excellent operational efficiency, as seen in its high return on equity and negative cash conversion cycle. Its financial health is manageable with strong interest coverage, supporting its aggressive growth strategy.

Valuation & Risk: Valuation multiples are very high, pricing in massive future growth expectations, which carries inherent risk if execution falters. The stock is also highly volatile, much more so than the market, reflecting its speculative nature and sensitivity to sector-specific risks like regulation and economic cycles.

Recommendation: Given its compelling fundamental turnaround, strong operational metrics, and leadership in a high-growth industry, DraftKings presents a high-risk, high-reward opportunity. For investors with a higher risk tolerance and a long-term perspective who believe in the company's ability to meet its aggressive growth targets, the current depressed price level could be a strategic entry point. However, it is unsuitable for risk-averse investors due to its volatility and rich valuation.

*Note: This is not investment advice, for reference only.*

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DKNG 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive analysis, here is a 12-month outlook for DraftKings (DKNG).

Key Catalysts: The primary drivers will be the company's ability to sustain its recent profitability and impressive revenue growth by successfully expanding into new legalized markets and gaining market share. Continued operational efficiency and leveraging its leadership position in the rapidly expanding online sports betting and iGaming industry are critical to justifying its valuation.

Potential Risks: The stock faces significant risks, primarily from its high valuation multiples, which leave it vulnerable to any slowdown in growth or execution missteps. High volatility, intense competition, and potential regulatory headwinds in new or existing markets pose additional substantial threats to investor sentiment.

Target Price Outlook: While specific analyst targets are not provided, the outlook is bifurcated. Success in executing its growth strategy could propel the stock significantly higher from its current depressed level. However, failure to meet lofty expectations could lead to further downside, with the stock likely to remain highly volatile and sensitive to quarterly earnings results. A speculative target range might be $30-$40 on success, but risks of a decline toward $15-$18 persist.

Wall Street Consensus

Most Wall Street analysts are optimistic about DraftKings Inc.'s 12-month outlook, with consensus target around $22.49, indicating expected upside potential.

Average Target
$22.49
36 analysts
Implied Upside
+0%
vs. current price
Analyst Count
36
covering this stock
Price Range
$18 - $29
Analyst target range
Buy Buy
29 (81%)
Hold Hold
7 (19%)
Sell Sell
0 (0%)

Bulls vs Bears: DKNG Investment Factors

Overall, DKNG has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Record Online Betting Volume: Recent reports show record-breaking online sports betting activity boosting investor sentiment.
  • Analyst Buy Rating Initiation: Benchmark initiated coverage with a 'Buy' rating, driving a 3%+ stock price increase.
  • Rebound Potential Identified: Some analysts believe the stock's significant decline may finally be ending.
  • Long-Term Growth Opportunity: The company's push into prediction markets represents a potential future growth avenue.
Bearish Bearish
  • Disappointing 2026 Guidance: Fiscal 2026 sales and profit forecasts fell short of Wall Street estimates.
  • Analyst Price Target Cuts: Multiple firms, including Oppenheimer, lowered their price targets for the stock.
  • Poor Historical Performance: The stock has underperformed for investors over the past few years.
  • Earnings Miss Concerns: Below-consensus guidance led to a significant stock sell-off and analyst concern.
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DKNG Technical Analysis

Of course. Here is the technical analysis of DKNG's performance based on the data provided.

Overall Assessment: DKNG has experienced a period of intense selling pressure and significant underperformance relative to the broader market over the last quarter.

Short-term Performance: The stock has declined sharply over both one-month (-28.43%) and three-month (-25.91%) periods, indicating sustained negative momentum. Despite a high beta suggesting it should be more volatile than the market, DKNG has dramatically underperformed, as evidenced by its -26.27% relative strength over three months, meaning it has fallen much faster than the market benchmark.

Current Position: With a current price of $23.34, DKNG is trading much closer to its 52-week low of $21.01 than its high of $53.50, placing it near the lower bounds of its yearly range. While not technically oversold, the stock appears to be in a deeply bearish trend, with the massive -57.74% max drawdown highlighting the severe losses experienced from its peak over the past year.

šŸ“Š Beta
1.65
1.65x market volatility
šŸ“‰ Max Drawdown
-56.0%
Largest decline past year
šŸ“ˆ 52-Week Range
$21-$50
Price range past year
šŸ’¹ Annual Return
-54.5%
Cumulative gain past year
Period DKNG Return S&P 500
1m -30.3% +1.0%
3m -24.2% +1.9%
6m -47.8% +6.5%
1y -54.5% +12.1%
ytd -36.9% +0.2%

DKNG Fundamental Analysis

Revenue & Profitability DraftKings demonstrates notable revenue growth and improving profitability, with Q4 2025 revenue reaching approximately $1.99 billion. The company achieved a significant turnaround, posting a net income of $136 million and a net profit margin of 6.86% in Q4, contrasting sharply with a net loss in the previous quarter. This improvement is further evidenced by a healthy operating income margin of 7.95%, indicating effective cost management relative to sales.

Financial Health The company maintains a manageable debt level with a debt ratio of 42.7%, though its debt-to-equity ratio of 3.06 suggests a leveraged capital structure. Interest coverage is strong at 29.1x, reflecting ample earnings to service debt obligations. Liquidity appears adequate with current and quick ratios just above 1.0, supported by a solid cash ratio of 0.91.

Operational Efficiency DraftKings shows impressive operational efficiency, highlighted by a robust return on equity (ROE) of 21.6%. The asset turnover ratio of 0.44 suggests reasonable efficiency in generating sales from its asset base. A negative cash conversion cycle of -61 days is a significant positive, indicating the company collects from customers long before paying its suppliers, enhancing working capital management.

Quarterly Revenue
$2.0B
2025-12
Revenue YoY Growth
+42.8%
YoY Comparison
Gross Margin
46.0%
Latest Quarter
Free Cash Flow
$0.5B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is DKNG Overvalued?

Valuation Level: DKNG's astronomical trailing PE ratio of over 3,000 reflects minimal earnings on a TTM basis but presents a more reasonable outlook with a forward PE of approximately 31, signaling strong expected profit growth. The negative PEG ratio, due to anticipated earnings turning positive, and a high EV/EBITDA of 73.8 suggest the stock is priced for significant future expansion, leaning toward overvalued on current fundamentals but justified if hyper-growth materializes.

Peer Comparison: A definitive peer comparison is hindered by the absence of industry average data. However, a forward PE of 31 and a price-to-book of 17.6 would typically be considered high for a mature company, but may be more in line with the elevated valuations common in the high-growth, speculative online gambling and sports betting sector. Without sector benchmarks, the assessment remains isolated to the company's own growth trajectory.

PE
3084.2x
Latest Quarter
vs. Historical
Near High
5-Year PE Range -121Ɨ-70Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
73.8x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: With a beta of 1.649, DKNG exhibits substantially higher volatility than the broader market, being approximately 65% more sensitive to market swings. This elevated volatility is further evidenced by its significant 1-year maximum drawdown of -57.74%, indicating a high potential for severe capital depreciation during market downturns.

Other Risks: Unavailability of short interest data does not imply an absence of risks, with potential headwinds including regulatory changes in the rapidly evolving sports betting industry and sensitivity to economic downturns impacting discretionary spending. The stock must also be assessed for general liquidity and company-specific execution risks.

FAQs

Is DKNG a good stock to buy?

Neutral. While DraftKings shows strong revenue growth and improving profitability, the stock is volatile and trades at a premium valuation that requires perfect execution to justify. Recent weak 2026 guidance and significant price target cuts create near-term uncertainty, offsetting the solid long-term opportunity in online sports betting. This stock is suitable primarily for aggressive, growth-oriented investors who can tolerate high volatility while betting on the company's long-term market expansion.

Is DKNG stock overvalued or undervalued?

Based on current valuation metrics, DKNG appears overvalued relative to traditional benchmarks. The forward PE of 31 and price-to-book ratio of 17.6 are substantially elevated compared to market averages, though they may reflect sector growth expectations. Key metrics indicating premium pricing include the high PB ratio and negative PEG ratio (due to earnings transitioning from negative to positive).

The valuation is primarily driven by expectations for hyper-growth in the online sports betting sector rather than current fundamentals. While DraftKings shows impressive profitability improvements and operational efficiency (21.6% ROE), the current price implies nearly perfect execution of future growth prospects. Investors are paying a significant premium for anticipated market expansion and market share gains.

What are the main risks of holding DKNG?

Based on the provided information, here are the key risks of holding DKNG stock, ordered by importance:

1. High Volatility and Market Sensitivity: The stock's high beta of 1.649 makes it significantly more volatile than the broader market, leading to a severe 1-year maximum drawdown of -57.74% and substantial capital depreciation risk during downturns. 2. Regulatory and Industry Risk: The sports betting industry is subject to rapid and unpredictable regulatory changes at the state and federal levels, which could directly impact DraftKings' operations, expansion plans, and profitability. 3. Economic Sensitivity Risk: As a discretionary entertainment service, DraftKings' revenue is highly sensitive to economic downturns that reduce consumer spending, posing a threat to its recent trend of improving profitability. 4. Execution and Competitive Risk: Maintaining strong growth and operational efficiency requires flawless execution against well-funded competitors in a highly competitive market, where any misstep could rapidly erode its market position and financial performance.

What is the price forecast for DKNG in 2026?

Based on a fundamental analysis projecting continued execution, DraftKings (DKNG) shares could see significant appreciation by 2026.

My forecast suggests a base case target of $40-$50 and a bull case of $60+ by 2026, driven by sustained market share gains in new legalized states, the expansion of its higher-margin iGaming segment, and continued operational leverage improving profitability. The primary assumptions are the successful legalization in several key new markets, the maturation of existing markets leading to higher customer lifetime value, and no major adverse regulatory changes. This forecast is inherently uncertain, highly sensitive to the pace of state-level legalization and DKNG's ability to maintain its competitive edge against intensifying competition.