DKS

DKS

Dick's Sporting Goods is a major retailer in the sporting goods industry, operating a chain of stores across the United States.
It has established itself as a leading national destination for athletes and outdoor enthusiasts by offering a wide selection of products across numerous sports and activities.

$209.20 -6.49 (-3.01%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy DKS Today?

Analysis of Dicks Sporting Goods (DKS)

Technical Perspective While DKS has shown impressive recovery from its 52-week low, it is currently experiencing short-term underperformance against the broader market. The stock's high beta indicates notable volatility, as evidenced by a significant maximum drawdown, suggesting it remains sensitive to market swings. Recent momentum appears to be stabilizing, but the technical picture reflects a period of consolidation after earlier gains.

Fundamental Outlook Fundamentals present a mixed view: revenue growth is positive, but profitability has weakened considerably due to margin compression. The company’s financial health is stable in terms of debt levels, but negative operating cash flow raises concerns about near-term liquidity. Operational efficiency is also lackluster, with a low return on equity and extended cash conversion cycle indicating potential inefficiencies in working capital management.

Valuation & Risk Assessment Valuation metrics are a major red flag, with forward P/E and EV/EBITDA multiples at extreme levels that imply overly optimistic growth expectations. These premiums are difficult to justify given the current earnings trajectory and negative PEG ratio. Risks include above-average volatility, economic sensitivity as a discretionary retailer, and operational challenges that may constrain earnings growth.

---

Investment Recommendation

Based on the current analysis, DKS is not recommended for purchase at this time. The stock’s elevated valuation multiples are not supported by its recent earnings performance or operational efficiency. While the brand holds a strong market position, near-term headwinds in profitability and cash flow, combined with high volatility, suggest limited upside potential. Investors may want to wait for clearer signs of margin stabilization and more reasonable valuation levels before considering an entry.

CTA Banner

DKS 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the current analysis, the 12-month outlook for DKS is cautious. Key catalysts that could improve sentiment include a successful resolution of its operational inefficiencies and a stabilization of profit margins, which would help justify its lofty valuation. The primary risks are its significant vulnerability to a slowdown in consumer discretionary spending, persistent margin compression, and the high probability of a valuation correction given its extreme forward multiples. While a specific analyst target is unavailable, the current price appears to have limited upside, with a more reasonable trading range likely forming below current levels pending improved fundamentals.

Wall Street Consensus

Most Wall Street analysts are optimistic about DKS's 12-month outlook, with consensus target around $209.20, indicating expected upside potential.

Average Target
$209.20
28 analysts
Implied Upside
+0%
vs. current price
Analyst Count
28
covering this stock
Price Range
$167 - $272
Analyst target range
Buy Buy
14 (50%)
Hold Hold
12 (43%)
Sell Sell
2 (7%)

Bulls vs Bears: DKS Investment Factors

Overall, DKS has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Raised Price Target: Truist Securities increased price target to $275, maintaining Buy rating.
  • Institutional Buying: KLP Kapitalforvaltning AS raised holdings by 24.1% in Q3.
  • Strong Value Stock: Recognized as strong value stock with positive Zacks Style Scores.
  • Q3 Sales Beat: Reported better-than-expected sales despite earnings pressure.
Bearish Bearish
  • Weak Q4 Guidance: Weak guidance unsettled near-term expectations, weighing on shares.
  • Revenue Miss: Q3 revenue fell short of analyst expectations.
  • Earnings Decline: Analysts estimate a decline in earnings for upcoming report.
  • Consumer Spending Concerns: Shares fell due to worries over consumer spending habits.
Reward Banner

DKS Technical Analysis

DKS has delivered exceptional long-term performance from its 52-week low but faces notable short-term weakness. The stock has appreciated approximately 30% from its yearly low, despite recent downward pressure over the past quarter.

Over the past three months, DKS has declined 3.63%, underperforming the broader market by 7.0%, suggesting a period of significant relative weakness. The one-month performance shows a marginal decline of 0.46%, indicating the recent downward momentum may be stabilizing, though the stock's high beta of 1.22 confirms it is more volatile than the market.

Currently trading near the middle of its 52-week range, DKS is neither overbought nor oversold based on this metric. However, the substantial 33.12% maximum drawdown highlights the high volatility and risk inherent in the stock, even amidst its strong recovery from the yearly low.

📊 Beta
1.22
1.22x market volatility
📉 Max Drawdown
-33.1%
Largest decline past year
📈 52-Week Range
$166-$255
Price range past year
💹 Annual Return
-7.6%
Cumulative gain past year
Period DKS Return S&P 500
1m -2.1% +1.3%
3m -1.1% +5.7%
6m -0.5% +10.6%
1y -7.6% +16.5%
ytd +4.5% +1.1%

DKS Fundamental Analysis

Revenue & Profitability: DKS's Q3 2025 performance shows a significant sequential decline in profitability despite revenue growth. While revenue increased from $3.65B to $4.17B quarter-over-quarter, the net profit margin collapsed from 10.5% to 1.8%, primarily due to lower gross margins and negative other income. This indicates substantial margin pressure despite top-line expansion.

Financial Health: The company maintains moderate leverage with a debt-to-equity ratio of 1.39, but shows concerning cash flow trends. Operating cash flow turned negative in Q3, resulting in a cash flow to debt ratio of -0.026, suggesting potential challenges in servicing obligations from ongoing operations despite adequate interest coverage of 14.3x.

Operational Efficiency: Operational metrics reveal mixed efficiency, with a modest ROE of 1.4% and asset turnover of 0.24. Inventory turnover remains low at 0.49, contributing to an extended cash conversion cycle of 123 days, indicating potential working capital management challenges despite efficient receivables collection.

Quarterly Revenue
$4.2B
2025-11
Revenue YoY Growth
+20.0%
YoY Comparison
Gross Margin
33.1%
Latest Quarter
Free Cash Flow
$-0.2B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

RockFlow Bobby - Your AI Investment Partner

Get real-time data, AI-driven personalized investment analysis to make smarter investment decisions

Try Now & Get Tesla Stock Reward

Valuation Analysis: Is DKS Overvalued?

DKS appears significantly overvalued based on key valuation metrics. The trailing PE of 26.9 is high, but concerns are amplified by an extremely elevated forward PE of 62.6 and a sky-high EV/EBITDA of 209.5, indicating the market is pricing in substantial future growth that appears disconnected from current earnings power. The negative PEG ratio of -0.77 suggests earnings growth expectations are declining, while the PB of 3.51 and PS of 1.76 reflect premium valuations relative to the company's assets and sales.

Without industry average data for direct comparison, a conclusive peer assessment cannot be made. However, the extreme multiples—particularly the forward PE and EV/EBITDA—would likely place DKS at a substantial premium to most retail sector competitors. Investors should be cautious given these valuation levels appear to anticipate growth that current metrics do not support.

Current PE
26.9x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 4×-63×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
209.5x
Enterprise Value Multiple

Investment Risk Disclosure

Of course. Here is a professional risk analysis for DKS.

1. Volatility Risk A beta of 1.221 indicates that DKS is more volatile than the broader market, suggesting it has the potential to yield higher returns but with commensurately higher risk. The notable 1-year maximum drawdown of -33.12% underscores this volatility, demonstrating a significant historical loss from a peak that an investor would have had to endure. This combination points to a stock that is sensitive to market swings and consumer discretionary spending, carrying above-average volatility risk.

2. Other Risks The absence of notable short interest implies that professional investors do not currently see a compelling fundamental case for a price decline, which is a positive signal. However, DKS remains exposed to significant sector-specific risks, including economic sensitivity as a discretionary retailer and intense competition. While trading liquidity appears sufficient given the lack of flagged issues, liquidity can always diminish during periods of market stress, potentially amplifying price moves.

FAQs

Is DKS a good stock to buy?

I am bearish on DKS at its current levels. The stock is significantly overvalued with extreme forward multiples (e.g., Forward P/E of 62.6), while fundamentals show severe margin compression and negative operating cash flow. Add in near-term headwinds from weak guidance and consumer spending concerns, and the risk appears elevated. This stock is unsuitable for conservative or value investors and may only appeal to highly risk-tolerant traders speculating on a turnaround.

Is DKS stock overvalued or undervalued?

Based on the provided data, DKS stock appears to be significantly overvalued. The valuation is disconnected from its current fundamentals, as evidenced by an extreme forward P/E of 62.6 and a negative PEG ratio of -0.77, which signals declining growth expectations. The high trailing P/E of 26.9 and Price-to-Book of 3.51 would likely place it at a substantial premium to industry peers. This overvaluation is not supported by the company's fundamentals, which show collapsing profit margins, negative operating cash flow, and low operational efficiency (ROE of 1.4%), indicating the market's high growth expectations are unrealistic.

What are the main risks of holding DKS?

Based on the provided analysis, here are the key risks of holding Dicks Sporting Goods (DKS):

1. Economic & Consumer Discretionary Risk: As a retailer of non-essential goods, DKS is highly sensitive to reductions in consumer discretionary spending during economic downturns, which is evidenced by its high volatility and significant historical drawdowns. 2. Profitability and Margin Pressure Risk: The company faces substantial margin compression, as demonstrated by a sharp decline in net profit margin despite revenue growth, indicating an inability to pass on rising costs or intense competitive pricing pressures. 3. Financial Health and Cash Flow Risk: DKS exhibits potential liquidity strain with negative operating cash flow in the latest quarter, raising concerns about its ability to service debt from core operations despite currently adequate interest coverage. 4. Operational Inefficiency Risk: The company demonstrates challenges in inventory and working capital management, with a low inventory turnover rate and an extended cash conversion cycle of 123 days, which can tie up capital and hurt profitability.

What is the price forecast for DKS in 2026?

Based on current operational struggles and a weakening discretionary spending environment, DKS faces a challenging path to 2026. Our forecast implies a base case target range of $170-$190, reflecting downside risk from persistent margin compression and valuation normalization. Key catalysts for a bull case near $220 would require a successful operational turnaround, stabilized profit margins above 5%, and resilient consumer demand—assumptions that carry high uncertainty. This outlook is highly sensitive to macroeconomic pressures and the company's ability to rectify its working capital inefficiencies.