Equifax Inc.

EFX

Equifax operates within the consumer credit reporting industry, providing critical financial data.
It is one of the three major credit bureaus, distinguished by its vast database of consumer information and sophisticated analytics services for risk assessment.

$195.30 +2.71 (+1.41%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy EFX Today?

Based on a comprehensive review of Equifax (EFX), the stock presents a challenging investment case at its current levels. While the company maintains moderate financial health and has recovered somewhat from its 52-week lows, several significant headwinds are evident.

From a technical perspective, EFX shows sustained weakness with substantial recent declines, underperforming the market and exhibiting high volatility. Fundamentally, the picture is mixed; while revenue shows modest growth, a sharp drop in the gross profit ratio signals potential cost pressures, and operational efficiency is merely satisfactory. Most concerning is the valuation, where extremely high multiples across all metrics—especially the TTM PE of 47.6 and PEG ratio of 3.25—suggest the stock is priced for perfection, leaving little room for error.

Recommendation: HOLD / CAUTION ADVISED

Given the combination of negative price momentum, mixed fundamentals, and a notably rich valuation, EFX does not appear to be worth buying at this time. The stock's high beta further increases its risk profile, making it susceptible to additional downside in a volatile market. Investors should wait for a more attractive entry point or clearer signs of sustained operational improvement and earnings growth that can justify its premium valuation.

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EFX 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, the 12-month outlook for Equifax (EFX) is cautious. The primary catalyst would be a significant acceleration in earnings growth to justify its premium valuation, potentially driven by successful cost management or new data product offerings. However, the key risks are substantial and include persistent cost pressures eroding profitability, high market volatility due to the stock's elevated beta, and a potential derating of its lofty valuation multiples if growth disappoints. In the absence of a specific analyst target, the outlook suggests range-bound to downward pressure, with a likely trading range between $160 and $210 as the market seeks a more sustainable valuation level. Investors are advised to adopt a patient stance.

Wall Street Consensus

Most Wall Street analysts are optimistic about Equifax Inc.'s 12-month outlook, with consensus target around $195.30, indicating expected upside potential.

Average Target
$195.30
25 analysts
Implied Upside
+0%
vs. current price
Analyst Count
25
covering this stock
Price Range
$156 - $254
Analyst target range
Buy Buy
17 (68%)
Hold Hold
8 (32%)
Sell Sell
0 (0%)

Bulls vs Bears: EFX Investment Factors

Overall, EFX has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Revenue and Earnings Growth: Company maintains sustained revenue and earnings growth despite stock decline.
  • Institutional Buying Interest: Assetmark and Madison Asset Management increased their positions significantly.
  • Innovation and Acquisitions: New acquisitions and AI innovations are driving future growth prospects.
  • Strong Market Position: Global data analytics leader with $25.9B market cap in growing industry.
Bearish Bearish
  • Persistent Stock Underperformance: Stock down 15% YTD and 20% over past year, trailing sector benchmarks.
  • Insider Selling Activity: CEO and EVP recently sold substantial shares, potentially signaling concerns.
  • Institutional Selling: TimesSquare Capital reduced its stake by 4.4%, indicating cautious sentiment.
  • Valuation Pressure: Recent pullback raises questions about current valuation sustainability.
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EFX Technical Analysis

EFX has demonstrated significant weakness over the past year, characterized by substantial price declines and high volatility.

The stock's short-term performance is notably poor, with a sharp 11.93% decline over one month and a 7.19% drop over three months, significantly underperforming the market by 7.47% during the latter period. This negative momentum underscores persistent selling pressure relative to broader market conditions.

Currently trading at $193.37, EFX sits approximately 31% above its 52-week low but remains about 31% below its yearly high, indicating a recovery from the lows but still well-off peak levels. While the stock is not at extreme oversold levels, its high beta of 1.559 suggests it remains susceptible to above-average market volatility and downside risk.

📊 Beta
1.56
1.56x market volatility
📉 Max Drawdown
-37.6%
Largest decline past year
📈 52-Week Range
$166-$281
Price range past year
💹 Annual Return
-19.0%
Cumulative gain past year
Period EFX Return S&P 500
1m -6.3% +1.0%
3m -5.7% +1.9%
6m -19.0% +6.5%
1y -19.0% +12.1%
ytd -8.8% +0.2%

EFX Fundamental Analysis

Revenue & Profitability EFX's Q4 2025 revenue shows modest sequential growth to $1.55 billion, while profitability metrics demonstrate mixed performance. The net profit margin improved to 11.3%, though the operating profit margin remained stable at 18.3%. However, the gross profit ratio declined significantly from Q3's 57.1% to 10.9%, indicating potential cost pressures or business mix changes.

Financial Health The company maintains moderate leverage with a debt ratio of 42.9% and a debt-to-equity ratio of 1.11. Interest coverage remains adequate at 5.25x, though the cash ratio is low at 0.08, suggesting limited liquid assets relative to current obligations. Operating cash flow coverage ratios appear reasonable but warrant monitoring given the tight liquidity position.

Operational Efficiency EFX demonstrates modest operational efficiency with an asset turnover of 0.13 and return on equity of 3.8%. The 59 days sales outstanding indicates reasonable receivables management, while the fixed asset turnover of 0.43 suggests moderate utilization of long-term assets. These metrics point to satisfactory but not exceptional operational performance.

Quarterly Revenue
$1.5B
2025-09
Revenue YoY Growth
+8.0%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$0.8B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is EFX Overvalued?

Valuation Level: Equifax's valuation appears elevated based on traditional metrics. The TTM PE ratio of 47.6 and forward PE of 37.5 are both significantly high, suggesting the market is pricing in substantial future growth expectations. This premium valuation is further supported by high multiples for PB ratio (4.7), EV/EBITDA (66.9), and particularly the PEG ratio of 3.25, which indicates the stock may be overvalued relative to its earnings growth prospects.

Peer Comparison: Without specific industry average data for comparison, a definitive peer assessment cannot be provided. However, given the exceptionally high EV/EBITDA multiple of 66.9 and elevated PE ratios, Equifax likely trades at a substantial premium to typical professional services or data analytics companies. Investors should seek comparable industry multiples to determine the exact valuation discrepancy relative to sector peers.

PE
47.5x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 27×-73×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
66.9x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: EFX exhibits significantly higher volatility than the broader market, as indicated by its Beta of 1.559, meaning its price movements are approximately 56% more volatile. This elevated sensitivity is corroborated by a substantial 1-year maximum drawdown of -37.6%, highlighting the potential for significant capital loss during market downturns.

Other Risks: The lack of reported short interest suggests the market does not harbor a strong negative sentiment or bearish conviction on the stock. However, this absence does not eliminate fundamental risks, which could include industry-specific regulatory pressures or earnings volatility, and investors should assess liquidity through average trading volumes and bid-ask spreads.

FAQs

Is EFX a good stock to buy?

Neutral. While EFX is a leader in a growing data analytics industry and maintains fundamental revenue growth, this is countered by significant stock underperformance, high valuation multiples, and concerning insider selling. This stock is best suited for patient, long-term investors who believe in the company's strategic investments and can tolerate its high volatility.

Is EFX stock overvalued or undervalued?

Based on the provided data, EFX stock appears to be overvalued. Its valuation multiples are significantly elevated on both an absolute and growth-adjusted basis. The key metrics supporting this view are its high TTM PE ratio of 47.6, a forward PE of 37.5, and particularly its PEG ratio of 3.25, which indicates the price is high relative to its earnings growth. This premium valuation suggests the market has priced in very strong future growth expectations that may be difficult to achieve, especially given the company's mixed profitability signals and only modest operational efficiency.

What are the main risks of holding EFX?

Based on the provided information, here are the key risks of holding EFX stock, ordered by importance:

1. Elevated Volatility and Downside Risk: The stock's high beta of 1.559 and substantial 1-year maximum drawdown of -37.6% indicate it is significantly more volatile than the market and prone to severe price declines during downturns. 2. Significant Cost Pressure or Business Mix Deterioration: The alarming quarterly drop in the gross profit ratio from 57.1% to 10.9% signals a potential collapse in core profitability, possibly due to rising costs or a shift to lower-margin business segments. 3. Weak Liquidity Position: The extremely low cash ratio of 0.08 suggests the company has minimal liquid assets to meet its short-term obligations, increasing financial risk, especially if operating cash flows were to weaken. 4. Persistent Negative Momentum: The stock's sharp underperformance (-7.19% over three months, underperforming the market by 7.47%) reflects ongoing selling pressure and a lack of positive catalysts to reverse the trend.

What is the price forecast for EFX in 2026?

Based on the cautious near-term outlook mixed with Equifax's established industry position, my forecast for EFX stock into 2026 is for moderate growth contingent on the successful execution of its strategy. My base case target range is $210-$240, with a bull case of $260+ if the company can accelerate growth.

Key growth drivers include leveraging its unique data assets for new analytics products, expanding its digital identity solutions, and improving operational efficiency to boost margins. The main assumptions are that the company manages cost pressures effectively and avoids a significant derating of its valuation multiples.

Given the substantial uncertainties around profitability expansion and high market volatility noted in the 12-month outlook, this forecast carries significant risk if economic conditions worsen or execution falters.