Equifax Inc.

EFX

Equifax (EFX) operates in the consumer credit reporting industry.
It is one of the three major U.S. credit bureaus, using extensive data and analytics to provide critical risk assessment solutions.

$208.96 +1.11 (+0.53%)

Updated: February 27, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy EFX Today?

Based on a comprehensive analysis of Equifax (EFX), the stock presents a mixed profile with concerning valuation and volatility offset by improving fundamentals.

Technical Analysis indicates EFX is in a recovery phase but remains volatile and oversold relative to its peak, having underperformed the broader market. The current price level is far from overbought. Fundamentals show modest revenue growth but significantly improved profitability in Q4, with strong operating and net margins, though efficiency ratios are modest. The company's financial health is acceptable with moderate leverage, but liquidity is tight. The most significant concern is Valuation, which appears stretched based on elevated P/E and EV/EBITDA multiples, suggesting the stock is priced for more growth than it may deliver. Risk is elevated due to the stock's high beta and history of deep drawdowns.

Recommendation: HOLD While EFX demonstrates operational improvements and is technically not overbought, its premium valuation is difficult to justify given its modest growth profile. The high volatility adds significant risk without a clear valuation-based reward. Investors should wait for either a more attractive entry point or clearer evidence of accelerated earnings growth that can support its current price. For existing shareholders, the improving profitability may warrant maintaining a position, but new money may find better risk/reward opportunities elsewhere.

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EFX 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, here is a 12-month outlook for Equifax (EFX):

12-Month Outlook for EFX:

The primary catalyst for EFX will be its ability to translate operational improvements into sustained, accelerated earnings growth that can justify its current premium valuation. Key factors to watch are consistent quarterly execution that demonstrates the strong Q4 profitability is a new trend, not an anomaly. The main risk remains the stock's high valuation multiples (P/E, EV/EBITDA), which leave it vulnerable to a significant correction if growth disappoints or if market sentiment sours, exacerbated by its high beta and history of deep drawdowns. Given the absence of a specific analyst target and the mixed signals, a target price range is challenging to define, but the stock is likely to remain range-bound until it either grows into its valuation or the price adjusts downward to a more attractive entry point. The Hold recommendation suggests the potential for modest upside is currently balanced by substantial downside risk.

Wall Street Consensus

Most Wall Street analysts are optimistic about Equifax Inc.'s 12-month outlook, with consensus target around $208.96, indicating expected upside potential.

Average Target
$208.96
25 analysts
Implied Upside
+0%
vs. current price
Analyst Count
25
covering this stock
Price Range
$167 - $272
Analyst target range
Buy Buy
17 (68%)
Hold Hold
8 (32%)
Sell Sell
0 (0%)

Bulls vs Bears: EFX Investment Factors

Overall, EFX has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Long-Term Growth Potential: Recognized as a top growth stock by Zacks Style Scores analysis.
  • Strategic Leadership Appointment: Hiring a former Truist executive to lead USIS division and drive growth.
  • Institutional Investor Confidence: JPMorgan Chase increased its stake in Equifax by 27.1%.
  • Resilience to AI Disruption: Identified by J.P. Morgan as a stock that can withstand AI-related market fears.
Bearish Bearish
  • Severe Recent Stock Underperformance: Stock price is down 15% YTD and 20% over the past year.
  • Valuation Concerns: Analysts are assessing valuation after the significant price pullback.
  • Sector Underperformance: Stock performance is lagging behind industrial sector benchmarks in 2025.
  • Insider Selling: An Executive VP sold 4,500 shares of company stock.
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EFX Technical Analysis

EFX has demonstrated volatile price action over the past year, trading closer to the lower end of its 52-week range after a significant peak-to-trough decline.

In the short term, the stock has been essentially flat, with a marginal decline over one month and a slight gain over three months; however, its underperformance relative to the broader market by over 5% during this period highlights notable weakness. The stock's high beta of 1.56 confirms it has been significantly more volatile than the market.

Currently trading near $208, EFX is approximately 26% above its 52-week low but a substantial 26% below its high, indicating it is far from overbought territory. Considering the -37.6% maximum drawdown, the stock appears to be in a recovery phase but remains in an oversold condition relative to its recent peak.

šŸ“Š Beta
1.56
1.56x market volatility
šŸ“‰ Max Drawdown
-37.6%
Largest decline past year
šŸ“ˆ 52-Week Range
$166-$281
Price range past year
šŸ’¹ Annual Return
-14.8%
Cumulative gain past year
Period EFX Return S&P 500
1m +1.8% -1.4%
3m -2.2% +4.1%
6m -15.9% +7.5%
1y -14.8% +15.4%
ytd -2.4% +0.4%

EFX Fundamental Analysis

Revenue & Profitability EFX's Q4 2025 revenue showed modest sequential growth to $1.55 billion, while profitability metrics strengthened significantly. The company achieved an operating margin of 18.3% and net margin of 11.3%, reflecting improved operational efficiency. However, the gross profit ratio declined notably to 10.9% from 57.1% in Q3, indicating potential cost structure changes or one-time items affecting cost of revenue.

Financial Health The company maintains moderate leverage with a debt-to-equity ratio of 1.11 and total debt to capitalization of 52.5%. Interest coverage remains adequate at 5.25x, though the cash ratio of 0.08 suggests limited cash reserves relative to current obligations. Operating cash flow coverage ratios appear sufficient, supporting ongoing operations despite tight liquidity positions.

Operational Efficiency EFX demonstrates modest operational efficiency with return on equity of 3.8% and return on assets of 1.5%. Asset turnover of 0.13 indicates relatively low revenue generation from the asset base, while receivables turnover of 1.53 suggests extended collection periods. The company's capital efficiency appears constrained, though operating cash flow generation remains robust at $3.88 per share.

Quarterly Revenue
$1.6B
2025-12
Revenue YoY Growth
N/A
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$1.1B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is EFX Overvalued?

Based on the provided metrics, EFX appears significantly overvalued. The high trailing and forward P/E ratios in the mid-30s are elevated for a standalone valuation. This is further supported by the extremely high EV/EBITDA multiple of over 66 and a concerning PEG ratio well above 1, which indicates the stock's price is high relative to its expected earnings growth.

A definitive conclusion on peer comparison cannot be reached due to the unavailability of industry average data. Without this benchmark, it is impossible to determine if EFX's premium valuation is typical for its sector or an outlier. The analysis is therefore limited to an absolute assessment of the metrics, which point to a stretched valuation.

PE
37.7x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 27Ɨ-73Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
66.9x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: With a beta of 1.56, EFX exhibits significantly higher volatility than the broader market, implying it is likely to experience larger price swings. This elevated sensitivity to market movements is confirmed by the stock's substantial one-year maximum drawdown of -37.6%, indicating a pronounced potential for deep corrections during adverse market periods.

Other Risks: The apparent lack of short interest is generally a positive indicator, suggesting no significant speculative bets against the company. However, this characteristic should be interpreted alongside other liquidity metrics, which are not provided here but are essential for a complete assessment of trading and execution risks.

FAQs

Is EFX a good stock to buy?

Based on the analysis, my opinion is neutral to slightly bearish in the near term. The high valuation multiples (P/E, EV/EBITDA) and the stock's recent underperformance relative to the market are significant headwinds, despite positive fundamentals and strong analyst sentiment. However, its elevated beta (1.56) signifies high volatility and higher risk. This stock may be suitable only for long-term, growth-oriented investors who can tolerate significant price swings and are confident in the company's strategic initiatives to drive future growth.

Is EFX stock overvalued or undervalued?

Based on the provided metrics, EFX appears clearly overvalued. Its valuation multiples are substantially high on an absolute basis, particularly its P/E ratio of 37.7 and PEG ratio of 3.25 (indicating the price is high relative to its earnings growth). Unlike typical growth stocks where a high P/E is offset by a low PEG, EFX's PEG well above 1.0 signals a stretched valuation. Furthermore, a PB ratio of 5.41 suggests investors are paying a significant premium over the company's book value. While EFX shows profitability improvements, these elevated metrics imply the market has priced in very optimistic future growth expectations that the current fundamentals may not support.

What are the main risks of holding EFX?

Based on the provided information, here are the key risks of holding EFX stock, ordered by importance:

1. Market Volatility Risk: The stock's high beta of 1.56 indicates it is significantly more volatile than the broader market, exposing it to larger price swings, as evidenced by its substantial -37.6% maximum drawdown. 2. Liquidity and Financial Flexibility Risk: A very low cash ratio of 0.08 suggests the company has limited immediate cash reserves to meet its short-term obligations, potentially creating financial strain. 3. Operational Efficiency Risk: Key efficiency metrics are weak, including a low asset turnover of 0.13 and a receivables turnover of 1.53, indicating the company generates relatively little revenue from its asset base and takes a long time to collect money owed to it.

What is the price forecast for EFX in 2026?

Based on the provided analysis, here is a forecast for Equifax (EFX) through 2026:

Our base case target for late 2026 is $220-$240, factoring in modest earnings growth as the company works to justify its valuation. A bull case of $260+ is possible if EFX successfully demonstrates that its improved Q4 profitability is a sustainable new trend, leading to accelerated earnings growth. The key growth drivers are the translation of operational improvements into sustained profit expansion, consistent quarterly execution, and robust operating cash flow generation. This forecast assumes EFX can grow into its premium valuation without a major market sentiment shift, but it carries high uncertainty due to the stock's vulnerability to corrections if growth disappoints.