ETSY

ETSY

Etsy operates an online marketplace in the e-commerce industry, primarily connecting buyers with independent sellers of unique, handmade, and vintage goods.
It has established a distinct identity as the go-to platform for creative commerce, differentiating itself from mass-market retailers by fostering a community around unique and artisan products.

$61.58 +0.01 (+0.02%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy ETSY Today?

Based on a comprehensive analysis, ETSY presents a high-risk, high-potential investment case. Technically, the stock shows strong recent momentum but remains volatile and within a longer-term downtrend. Fundamentally, the company demonstrates solid revenue stability, dramatically improved profitability, and a robust liquidity position, though its negative book value is a notable anomaly. Valuation metrics are mixed, with a high trailing P/E but a more reasonable forward P/E, suggesting the market is pricing in significant future earnings growth.

Buy Recommendation: ETSY is a compelling buy for growth-oriented investors with a higher risk tolerance. The company's strong operational momentum, unique marketplace model, and improved profitability provide a solid foundation. While the valuation is not cheap and the stock is volatile, the forward-looking earnings potential appears to justify the risk for investors seeking exposure to a specialized e-commerce player. It is best suited as a strategic, non-core holding within a diversified portfolio.

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ETSY 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the comprehensive analysis provided, here is a 12-month outlook for ETSY:

12-Month Outlook for ETSY

The outlook for ETSY over the next year is driven by its potential to sustain operational momentum and demonstrate that its improved profitability is durable. Key near-term catalysts will be quarterly earnings reports that show progress in re-accelerating gross merchandise sales (GMS) growth and maintaining its strong profit margins. However, significant risks include persistent macroeconomic pressures on consumer discretionary spending, which could dampen growth, alongside the stock's inherent volatility and rich valuation that leaves little room for disappointment. Given the high-risk, high-potential profile and the absence of a specific analyst target, a cautious yet optimistic target range could be $70 - $85, contingent on the company successfully executing its growth strategy.

Wall Street Consensus

Most Wall Street analysts are optimistic about ETSY's 12-month outlook, with consensus target around $61.58, indicating expected upside potential.

Average Target
$61.58
32 analysts
Implied Upside
+0%
vs. current price
Analyst Count
32
covering this stock
Price Range
$49 - $80
Analyst target range
Buy Buy
8 (25%)
Hold Hold
22 (69%)
Sell Sell
2 (6%)

Bulls vs Bears: ETSY Investment Factors

Overall, ETSY has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Recent Momentum: Stock gained over 6% in three sessions amid high retail interest.
  • Year-to-Date Performance: Stock is up 28.9% since the beginning of the year.
  • Strategic Expansion: Investor enthusiasm followed news of strategic partnerships and market expansion.
  • Clear Succession Plan: CEO succession plan is in place with the current Chief Growth Officer.
Bearish Bearish
  • CEO Departure Uncertainty: Stock plunged due to the announced departure of CEO Josh Silverman.
  • Significant Single-Day Drop: Stock fell sharply, with one report indicating a 10% decline.
  • Mixed Earnings Report: Q3 results were mixed, contributing to the stock's negative reaction.
  • High Trading Volume on Decline: High trading volume of over $300 million accompanied the price drop.
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ETSY Technical Analysis

Overall Assessment: ETSY has delivered mixed performance with strong recent momentum but remains in a challenging longer-term downtrend, highlighted by significant volatility and a substantial maximum drawdown over the past year.

Short-term Performance: The stock has shown impressive short-term strength with a 15.11% gain over the past month, significantly outperforming the broader market. However, this rally follows a steep 15.5% decline over the previous three months, during which it underperformed the market by nearly 19%, indicating the recovery is recent and the medium-term trend remains negative.

Current Position: Trading at $61.57, ETSY sits near the midpoint (approximately 47th percentile) of its 52-week range ($40.05 to $76.52), suggesting it is neither overbought nor oversold based on this metric. The stock's high beta of 1.74 confirms its extreme volatility relative to the market, implying that while it may not be at an extreme, its position is precarious and susceptible to large swings.

šŸ“Š Beta
1.74
1.74x market volatility
šŸ“‰ Max Drawdown
-31.8%
Largest decline past year
šŸ“ˆ 52-Week Range
$40-$77
Price range past year
šŸ’¹ Annual Return
+15.6%
Cumulative gain past year
Period ETSY Return S&P 500
1m +14.3% +1.3%
3m -10.4% +5.7%
6m +13.8% +10.6%
1y +15.6% +16.5%
ytd +7.5% +1.1%

ETSY Fundamental Analysis

Revenue & Profitability ETSY demonstrated modest sequential revenue growth of 0.8% quarter-over-quarter, reaching $678 million in Q3 2025. Profitability improved significantly with net income margin expanding from 4.3% to 11.1%, driven by enhanced operational leverage as operating income grew faster than revenue. The company maintained stable gross margins above 71%, indicating strong pricing power and cost control in its core marketplace operations.

Financial Health ETSY exhibits robust liquidity with strong current and quick ratios above 3.0, supported by a substantial cash position representing over $15 per share. However, the negative debt-to-equity ratio and debt ratio above 1.0 reflect an accounting anomaly typically indicating accumulated deficits outweighing equity. The company maintains adequate interest coverage above 14x, suggesting comfortable debt servicing capability despite the unusual capital structure.

Operational Efficiency Operational efficiency shows mixed signals with a negative Return on Equity indicating historical cumulative losses impacting the equity base. Asset turnover remains modest at 0.26, reflecting the capital-light marketplace model, while receivables turnover of 3.9 demonstrates effective working capital management. The negative cash conversion cycle of -59 days highlights ETSY's advantageous position of collecting from buyers before paying sellers, providing inherent operating leverage.

Quarterly Revenue
$0.7B
2025-06
Revenue YoY Growth
+4.1%
YoY Comparison
Gross Margin
71.2%
Latest Quarter
Free Cash Flow
$0.6B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is ETSY Overvalued?

ETSY Inc. Valuation Analysis

Valuation Level: ETSY's trailing P/E ratio of 68.43 is exceptionally high, signaling significant overvaluation based on current earnings, though the forward P/E of 21.84 suggests anticipated earnings growth. The negative P/B ratio, resulting from negative book value, is not meaningful, while the P/S ratio of 2.26 appears reasonable. However, the extremely high EV/EBITDA of 69.01 underscores substantial overvaluation relative to operating cash flow, compounded by a PEG ratio far below 1, indicating the stock price may not be justified by growth prospects.

Peer Comparison: Without specific industry average data, a precise comparison is constrained. Generally, a forward P/E near 22 might align with or exceed broader e-commerce or consumer discretionary sector averages, which often range from the high teens to low 20s. The elevated EV/EBITDA likely indicates ETSY trades at a premium to peers, emphasizing the need for caution absent concrete benchmark data to contextualize its valuation metrics.

Current PE
69.8x
Latest Quarter
vs. Historical
Near High
5-Year PE Range -24Ɨ-73Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
69.0x
Enterprise Value Multiple

Investment Risk Disclosure

Of course. Here is a risk analysis for Etsy (ETSY).

1. Volatility and Market Risk ETSY exhibits notably high market risk, as evidenced by its Beta of 1.742, indicating the stock is approximately 74% more volatile than the broader market. This heightened sensitivity means ETSY is likely to experience larger gains in bullish markets but will also face more severe declines during market downturns. This characteristic is further confirmed by the significant maximum drawdown of -31.75% over the past year, demonstrating a substantial peak-to-trough decline that underscores the stock's potential for considerable price erosion during periods of stress.

2. Structural and Sentiment Risks The absence of reported short interest is a mildly positive signal, suggesting a lack of concentrated, active bets against the company's near-term success. However, this does not eliminate other critical risks. As a niche e-commerce platform, ETSY remains highly exposed to consumer discretionary spending cycles, competition from larger rivals, and its ability to maintain seller fee structures without alienating its core base. Furthermore, while low short interest can indicate bullish sentiment, it may also reflect a low level of institutional trading or hedging activity, which can itself be a liquidity concern during volatile periods.

FAQs

Is ETSY a good stock to buy?

Bearish. ETSY appears overvalued with a high trailing P/E of 68 and significant volatility (beta 1.74), compounded by mixed earnings and negative analyst sentiment. Recent CEO departure adds leadership uncertainty, offsetting strong liquidity and recent momentum. This stock is suitable only for high-risk, speculative investors comfortable with substantial price swings.

Is ETSY stock overvalued or undervalued?

Based on the provided metrics, ETSY appears fairly valued to slightly undervalued when considering its future growth potential. While its trailing P/E of 68.4 is very high compared to the market average, its more relevant forward P/E of 21.8 is reasonable for a growth company. The most compelling metric is the PEG ratio of 0.13, which is significantly below 1.0 and suggests the stock price is low relative to its earnings growth rate. This indicates that the market may be undervaluing ETSY's strong profitability improvements (net margin expanding to 11.1%) and its unique, capital-light marketplace model that generates a negative cash conversion cycle.

What are the main risks of holding ETSY?

Based on the provided information, here are the key risks of holding Etsy (ETSY), ordered by importance.

1. High Market Volatility: The stock's high beta of 1.74 makes it significantly more volatile than the market, leading to substantial price swings and a severe maximum drawdown of -31.75% over the past year. 2. Sensitivity to Consumer Discretionary Spending: As a niche e-commerce platform, Etsy's performance is highly vulnerable to downturns in economic cycles that reduce consumer spending on non-essential goods. 3. Structural Financial Anomaly: The negative debt-to-equity ratio indicates accumulated deficits outweighing shareholder equity, representing a historical weakness in the company's capital structure despite current strong liquidity. 4. Competitive and Operational Pressures: Etsy faces ongoing risks from competition with larger e-commerce rivals and the challenge of maintaining its seller fee structure without alienating its core base of artisans and merchants.

What is the price forecast for ETSY in 2026?

Based on the provided analysis, my forecast for ETSY's stock price by 2026 is a base case of $90-$100 and a bull case of $110-$125.

Key growth drivers include the successful execution of its strategy to re-accelerate Gross Merchandise Sales (GMS), the durability of its improved, high-margin profitability, and its strong, capital-light marketplace model that generates negative working capital. The main assumptions underpinning this outlook are a stabilizing macroeconomic environment that supports consumer discretionary spending and ETSY maintaining its competitive position without significant market share erosion. It is crucial to note that this forecast has high uncertainty, as the stock's performance is highly sensitive to quarterly GMS results and broader economic pressures on its core customer base.