Ford Motor Company

F

Ford Motor Company is a leading automaker in the motor vehicle industry.
It is an iconic American brand known for its lineup of trucks and its ongoing strategic pivot towards electric vehicles.

$13.78 -0.07 (-0.51%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy F Today?

Analysis of Ford (F)

Technical Analysis Ford's stock shows encouraging momentum, having recovered significantly from its lows and outperforming the market recently. However, trading near its 52-week high suggests it may be approaching overbought conditions, indicating potential for a near-term pullback. Investors should be cautious about entering at this level, as the high beta points to continued volatility.

Fundamentals The company faces clear operational challenges, with a sharp decline in Q4 profitability and negative margins suggesting pricing pressure or cost issues. While liquidity appears adequate, the high debt load and weak cash flow generation raise concerns about financial flexibility and efficiency. Metrics like the negative ROE and lengthy cash conversion cycle highlight underlying inefficiencies that need addressing.

Valuation & Peer Context Traditional valuation metrics are difficult to apply due to negative earnings, though the Price-to-Book ratio suggests the market values Ford slightly above its asset base. The extremely high EV/EBITDA ratio is a red flag, implying the market has significant doubts about the company's current earnings power compared to its enterprise value.

Risk Assessment The primary risk is the stock's high volatility, which is substantially greater than the overall market. Additionally, the cyclical nature of the auto industry and intense competitive pressures pose ongoing threats to a turnaround, despite the current lack of strong bearish sentiment from short sellers.

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Investment Recommendation

Based on the analysis, a Hold recommendation is appropriate for existing shareholders, while new investors should wait for a better entry point. The stock's proximity to resistance and overbought technicals, combined with weak quarterly fundamentals and high financial leverage, present significant near-term risks. A more attractive buying opportunity would likely emerge after a market pullback or upon clear evidence of improved operational execution and profitability.

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F 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, the 12-month outlook for Ford (F) is cautious.

Key catalysts for a potential upside would be clear evidence of improved operational execution, such as a sustained return to profitability and a reduction in its cash conversion cycle, demonstrating better efficiency. The primary risks remain the stock's high volatility, significant financial leverage, and the intense competitive pressures in the auto industry, which could hinder a turnaround if macroeconomic conditions weaken. Given the negative earnings and high valuation multiples, a specific target price is challenging to establish; investors should monitor for a break above technical resistance on strong fundamentals for a bullish case, or a pullback towards support levels for a better risk/reward entry, with a likely trading range between $11 and $16.

Wall Street Consensus

Most Wall Street analysts are optimistic about Ford Motor Company's 12-month outlook, with consensus target around $13.78, indicating expected upside potential.

Average Target
$13.78
22 analysts
Implied Upside
+0%
vs. current price
Analyst Count
22
covering this stock
Price Range
$11 - $18
Analyst target range
Buy Buy
4 (18%)
Hold Hold
17 (77%)
Sell Sell
1 (5%)

Bulls vs Bears: F Investment Factors

Overall, F has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Recent Stock Performance: Shares trading near 52-week highs indicate positive momentum.
  • Innovative Secret EV Lab: Reports of a secret lab accelerating EV development boost sentiment.
  • Strategic Partnership with Amazon: Amazon partnership on used cars opens new revenue streams.
  • High Investor Interest: The stock is among the most-watched, suggesting strong market attention.
Bearish Bearish
  • Significant EV Write-Offs: A $19.5 billion write-off for EV mistakes highlights financial missteps.
  • Modest Long-Term Price Target: Analysts project modest growth, with a $12 target by 2030.
  • Legacy Auto Industry Challenges: Faces intense competition and disruption in the evolving auto sector.
  • Potential Used Car Market Disruption: Amazon partnership may disrupt traditional dealers, creating uncertainty.
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F Technical Analysis

Ford's stock has demonstrated strong momentum with significant gains from its 52-week low, though it approaches a key resistance level near its yearly high.

Over the past one and three months, Ford has delivered positive returns of 1.95% and 3.09%, respectively, outperforming the broader market by 2.82% during the three-month period; however, the stock's high beta of 1.666 indicates notably higher volatility than the market average. Currently trading at $13.87, the stock is near the upper end of its 52-week range ($8.44 to $14.50), sitting approximately 4.3% below its yearly high. Given this proximity to resistance and considering the recent rally, the stock appears to be approaching overbought territory despite still having room before reaching its peak.

šŸ“Š Beta
1.67
1.67x market volatility
šŸ“‰ Max Drawdown
-15.6%
Largest decline past year
šŸ“ˆ 52-Week Range
$8-$14
Price range past year
šŸ’¹ Annual Return
+46.8%
Cumulative gain past year
Period F Return S&P 500
1m +3.8% +1.0%
3m +3.8% +1.9%
6m +22.5% +6.5%
1y +46.8% +12.1%
ytd +3.3% +0.2%

F Fundamental Analysis

Revenue & Profitability Ford's Q4 2025 revenue of $45.9 billion declined sequentially from Q3's $50.5 billion, while profitability deteriorated sharply with an operating loss of -$907 million compared to Q3's $1.6 billion profit. The net profit margin plummeted to -24.1%, driven by substantial other expenses and weak gross margins of only 3.7%, indicating severe pricing pressure or cost inefficiencies during the quarter.

Financial Health The company maintains adequate liquidity with current and quick ratios of 1.07 and 0.94 respectively, though the cash ratio of 0.20 suggests limited immediate cash coverage. However, Ford carries high leverage with a debt-to-equity ratio of 4.66 and total debt-to-capitalization of 82%, while weak operating cash flow relative to debt raises concerns about debt service capacity.

Operational Efficiency Operational metrics reflect significant challenges with return on equity deeply negative at -30.8% and return on assets at -3.8%. The asset turnover of 0.16 indicates poor utilization of the asset base, while the extended cash conversion cycle of 105 days suggests working capital inefficiencies, particularly in receivables collection which takes over 126 days.

Quarterly Revenue
$45.9B
2025-12
Revenue YoY Growth
-0.7%
YoY Comparison
Gross Margin
-12.5%
Latest Quarter
Free Cash Flow
$3.2B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is F Overvalued?

Valuation Level: With negative trailing and forward P/E ratios, F cannot be meaningfully valued using these standard earnings-based metrics. The negative earnings render the P/E ratios uninformative for determining overvaluation or undervaluation, indicating the company is currently unprofitable. The Price-to-Book ratio of 1.57 suggests the market values the company at a modest premium to its net asset value.

Peer Comparison: A direct comparison to industry averages is not possible due to the lack of provided data. However, the exceptionally high EV/EBITDA ratio of 262.60 strongly suggests operational inefficiency or financial distress relative to typical industry standards. Conversely, the extremely low PEG ratio, which is derived from negative earnings growth, is anomalous and unreliable for valuation in this context.

PS
0.3x
Price-to-Sales Ratio
vs. Historical
Mid-Range
5-Year PE Range -300Ɨ-26Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
262.6x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: F exhibits significant volatility risk, with a Beta of 1.666 indicating it is approximately 67% more volatile than the broader market. This elevated sensitivity to market swings is corroborated by its 1-year maximum drawdown of -15.63%, reflecting a substantial potential for loss during market downturns. Investors should be prepared for pronounced price fluctuations relative to the overall market.

Other Risks: While the notable absence of short interest removes a potential catalyst for a short squeeze and suggests limited bearish sentiment, it does not inherently reduce fundamental or macroeconomic risks. Liquidity is generally robust for a large-cap stock like F, but the cyclical nature of the automotive industry exposes it to risks from economic downturns, shifting consumer demand, and intense competition.

FAQs

Is F a good stock to buy?

Bearish - Ford's current financial weakness and valuation concerns outweigh recent momentum. The stock trades near yearly highs despite negative profitability, deteriorated margins, and high leverage, while technical indicators suggest overbought conditions. It may suit only speculative, momentum-focused traders willing to tolerate volatility; long-term or value investors should avoid until fundamental improvements emerge.

Is F stock overvalued or undervalued?

Based on the available data, Ford's stock (F) appears overvalued. While traditional earnings-based metrics like its negative P/E ratios are uninformative, the valuation is difficult to justify given its fundamental deterioration. The company is trading at a premium to its book value (P/B of 1.57) despite experiencing severe profitability issues, including a -24.1% net profit margin and deeply negative returns on equity and assets. Compared to implied industry standards signaled by its extremely high EV/EBITDA ratio (262.60), the stock's price seems to overlook significant operational inefficiency and financial distress.

What are the main risks of holding F?

Based on the provided information, here are the key risks of holding Ford (F) stock, ordered by importance:

1. Fundamental Profitability Risk: The company faces severe and rapid deterioration in profitability, evidenced by a Q4 operating loss of -$907 million and a net profit margin of -24.1%, indicating deep pricing pressure or cost inefficiencies. 2. High Financial Leverage Risk: Ford's capital structure is highly leveraged with a debt-to-equity ratio of 4.66 and total debt-to-capitalization of 82%, creating significant risk if operating cash flows remain weak. 3. Elevated Market Volatility Risk: The stock's high Beta of 1.666 makes it substantially more volatile than the broader market, exposing investors to pronounced price swings, especially during downturns. 4. Cyclical Industry & Operational Inefficiency Risk: The automotive industry's cyclical nature exposes Ford to economic downturns, compounded by poor operational metrics like a negative ROE of -30.8% and a cash conversion cycle of 105 days, indicating inefficient operations.

What is the price forecast for F in 2026?

Based on the provided analysis, my forecast for Ford's stock (F) through 2026 is cautious, anticipating a base case price range of $11-$15 and a bull case of up to $18.

Key growth drivers would be a successful turnaround in operational execution, evidenced by a return to sustained profitability and a significant reduction in its 105-day cash conversion cycle. My main assumptions are that intense industry competition and high financial leverage will continue to pressure margins, but that management can achieve modest efficiency improvements. This forecast is highly uncertain, given the company's negative earnings and high volatility, making its performance heavily dependent on a broader economic recovery and successful execution of its operational plans.