GM

GM

General Motors is a global automotive manufacturer in the motor vehicles industry.
As a longstanding industry leader, it is undergoing a significant strategic transformation to accelerate the adoption of electric and autonomous vehicles.

$81.23 -2.01 (-2.41%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy GM Today?

Technical Analysis

GM has demonstrated impressive short-term momentum, rallying nearly 50% over three months to approach its 52-week high. While this surge suggests strong investor enthusiasm, the stock is now technically extended and may be overbought. Recent sideways movement indicates a pause as the market digests these gains, signaling potential for consolidation before further advances.

Fundamentals

GM's Q3 revenue and profitability showed concerning sequential declines, with margin compression highlighting operational challenges. The company maintains adequate leverage and working capital efficiency, but low returns on equity and assets point to deeper inefficiencies. These fundamental headwinds suggest GM needs strategic improvements to sustain long-term growth.

Valuation

GM trades at attractive absolute valuation multiples, including a low P/E and P/S ratio, indicating it may be undervalued relative to earnings and sales. However, the elevated EV/EBITDA ratio and negative PEG ratio reflect market skepticism about future profitability. Without peer benchmarks, it's unclear how GM stacks up against sector rivals.

Risk Assessment

The high beta indicates GM is more volatile than the broader market, exposing investors to larger swings during downturns. While no significant bearish bets are present, the automotive sector remains vulnerable to economic cycles and competitive pressures. Investors should be prepared for potential volatility despite the stock's recent run-up.

Investment Recommendation

GM presents a mixed picture: strong technical momentum contrasts with softening fundamentals and modest valuations. The stock appears reasonably priced for value-oriented investors, but operational challenges and sector risks cannot be overlooked. A cautious buy recommendation is warranted for those comfortable with volatility and bullish on GM's ability to execute a turnaround, though it may be prudent to wait for a pullback from current elevated levels.

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GM 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the current analysis, the 12-month outlook for GM is cautiously optimistic but hinges critically on execution.

Key catalysts will be GM's ability to stabilize and improve its profit margins while advancing its electric vehicle rollouts and software initiatives, which are essential for justifying its recent valuation surge. The primary risk remains executional, as the company must navigate economic sensitivity, competitive pressures, and internal operational inefficiencies to reverse the concerning sequential declines in fundamentals. Given the stock's technically overbought position after a 50% rally, a near-term period of consolidation or a pullback is likely, but successful execution of its strategy could support a move toward the $90-$100 range over the next year.

Wall Street Consensus

Most Wall Street analysts are optimistic about GM's 12-month outlook, with consensus target around $81.23, indicating expected upside potential.

Average Target
$81.23
27 analysts
Implied Upside
+0%
vs. current price
Analyst Count
27
covering this stock
Price Range
$65 - $106
Analyst target range
Buy Buy
18 (67%)
Hold Hold
7 (26%)
Sell Sell
2 (7%)

Bulls vs Bears: GM Investment Factors

Overall, GM has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Q3 Earnings Beat: GM handily topped third-quarter earnings and revenue views.
  • Increased 2025/2026 Profit Guidance: The company raised its profit and EPS guidance for 2025 and 2026.
  • Morgan Stanley Buy Upgrade: Analyst upgraded GM to Buy, citing positive outlook compared to EV rivals.
  • Stock Price Surge to All-Time High: GM stock soared over 16%, marking its best performance since 2009.
Bearish Bearish
  • Ongoing Electric Vehicle Woes: The company continues to face challenges in its EV segment.
  • Political Pressure on Affordability: Detroit automakers are clashing with lawmakers over vehicle affordability concerns.
  • Dependence on Favorable Tariffs: Positive guidance is partially reliant on supportive tariff news continuing.
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GM Technical Analysis

GM has delivered exceptionally strong performance over the past three months, culminating near its 52-week high.

The stock demonstrates robust short-term momentum, with a significant 48.86% surge over three months that substantially outperforms the market by 45.49%, though the milder 2.96% one-month gain suggests some recent consolidation. Its high beta of 1.317 indicates the stock has been more volatile than the broader market during this advance. GM currently trades near the top of its 52-week range, sitting just 2.3% below the $85.18 high after rallying from the $41.60 low. While this positioning suggests the stock is technically extended and potentially overbought in the near term, its recovery from the maximum 1-year drawdown of -22.65% shows strong underlying momentum.

šŸ“Š Beta
1.32
1.32x market volatility
šŸ“‰ Max Drawdown
-22.6%
Largest decline past year
šŸ“ˆ 52-Week Range
$42-$85
Price range past year
šŸ’¹ Annual Return
+57.1%
Cumulative gain past year
Period GM Return S&P 500
1m +0.4% +1.3%
3m +46.8% +5.7%
6m +54.5% +10.6%
1y +57.1% +16.5%
ytd +0.3% +1.1%

GM Fundamental Analysis

Revenue & Profitability GM's Q3 2025 revenue of $45.0 billion showed a sequential decline from Q2's $47.1 billion, while profitability metrics deteriorated significantly. The gross profit margin fell from 9.1% to 6.9%, and the net profit margin compressed from 4.0% to 2.9%, indicating substantial margin pressure during the quarter. This suggests growing cost inefficiencies or pricing challenges in the current operating environment.

Financial Health The company maintains moderate leverage with a debt ratio of 46%, though the debt-to-equity ratio of 2.0 reflects significant debt usage. The interest coverage ratio of 5.1 remains adequate, while the cash conversion cycle of 8.5 days demonstrates efficient working capital management. However, the relatively low cash ratio of 0.25 suggests limited immediate liquidity cushion.

Operational Efficiency Operating efficiency appears challenged with a return on equity of just 2.0% and return on assets of 0.5%, indicating suboptimal capital utilization. The asset turnover ratio of 0.16 reflects relatively low revenue generation from the asset base. These metrics point to operational headwinds that may require strategic adjustments to improve returns.

Quarterly Revenue
$48.6B
2025-09
Revenue YoY Growth
+1.3%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$9.4B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is GM Overvalued?

GM's valuation appears modest based on traditional multiples. The trailing PE of 8.55 and forward PE of 11.06 suggest reasonable earnings valuation, while the PB ratio of 1.13 and PS ratio of 0.41 indicate the stock trades close to book value and at a significant discount to sales. However, the negative PEG ratio reflects declining growth expectations, and the elevated EV/EBITDA of 29.32 suggests the enterprise value is high relative to operating earnings.

Without industry average data, a comprehensive peer comparison cannot be performed. The analysis is therefore limited to absolute valuation metrics rather than relative positioning within the automotive sector. For a more complete assessment, industry benchmark data would be necessary to contextualize GM's multiples against competitors.

Current PE
8.6x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -5Ɨ-12Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
29.3x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: GM's beta of 1.317 indicates the stock is approximately 32% more volatile than the broader market, presenting elevated sensitivity to market fluctuations. This is corroborated by its significant one-year maximum drawdown of -22.65%, demonstrating a pronounced potential for capital depreciation during market downturns.

Other Risks: While the absence of notable short interest suggests a lack of strong negative sentiment from sophisticated investors, the company remains exposed to industry-wide risks. These include cyclical demand, intense competitive pressures, and potential supply chain disruptions inherent to the automotive sector.

FAQs

Is GM a good stock to buy?

Based on the analysis, I hold a neutral view on GM at current levels. The stock appears technically extended after its strong rally, while fundamentals show margin pressure and operational headwinds. However, raised guidance and positive analyst sentiment provide support. This suits momentum investors comfortable with volatility, but caution is warranted for value-focused buyers given valuation concerns.

Is GM stock overvalued or undervalued?

Based on traditional valuation metrics alone, General Motors (GM) appears fairly valued to slightly undervalued. Key metrics like a PE ratio of 8.55 and a Price-to-Sales (PS) ratio of 0.41 suggest the market is not pricing in significant growth or high profitability.

The primary reason for this modest valuation is the company's recent operational performance; declining revenue, compressed profit margins (net margin of 2.9%), and low returns (ROE of 2.0%) indicate significant operational headwinds. These fundamentals justify the low multiples. While the negative PEG ratio points to declining growth expectations, the low absolute values for PE and PS provide a margin of safety, suggesting the stock is not overvalued relative to its current earnings and sales.

What are the main risks of holding GM?

Based on the provided information, the key risks of holding GM stock are:

1. Significant market volatility risk, as the stock's high beta of 1.317 makes it substantially more sensitive to market downturns than the broader market. 2. Deteriorating operational profitability, evidenced by a sharp Q3 2025 decline in gross and net profit margins, indicating growing cost or pricing pressures. 3. Elevated financial leverage, with a debt-to-equity ratio of 2.0 potentially amplifying losses during a cyclical downturn in the automotive industry. 4. Industry-wide cyclical and competitive risks, including inherent exposure to fluctuating consumer demand and intense competition, which can suppress long-term returns.

What is the price forecast for GM in 2026?

Based on current analysis, my forecast for General Motors (GM) stock through 2026 suggests a potential price range of $90-$120.

Key growth drivers include successful execution of its EV and software initiatives to improve profitability, stabilization of profit margins amid cost pressures, and market share gains through new model launches and autonomous driving technology (Cruise). Main assumptions are that GM navigates the competitive and economic landscape effectively, avoids major operational setbacks, and progresses steadily towards its 2030 revenue targets for its new businesses.

Significant uncertainty remains, particularly regarding EV adoption rates, macroeconomic conditions, and the company's ability to reverse its recent profitability declines. The forecast is heavily dependent on GM demonstrating improved operational execution over the coming quarters to justify a higher valuation.