GNRC

Generac Holdings Inc.

$221.34

-1.02%
Oct 7, 2026
Bobby Quantitative Model
Generac Holdings Inc. designs and manufactures power generation equipment — standby and portable generators, lighting, outdoor power equipment, and a growing suite of clean energy and energy-technology products — serving residential, commercial, and industrial customers, with the United States accounting for the majority of sales. The company is the dominant North American brand in home standby power, a category it largely created and still leads, and it is increasingly positioning itself as an energy-technology platform rather than a pure-play generator manufacturer. The current investor narrative has pivoted decisively toward data centers: the September 2026 announcement of an Amazon generator deal with roughly $2.4 billion of initial deliveries has been characterized as a game-changer that validates Generac's commercial and industrial strategy and could add billions in future revenue. That AI/data-center power thesis is now the central debate — bulls see a structural multi-year demand cycle for backup and prime power, while skeptics point to a premium valuation that demands flawless execution, competitive risks from rivals like ERock and other off-grid power entrants, and the inherent cyclicality of a business that just posted a quarterly loss in Q4 2025.

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BobbyInvestment Opinion: Should I buy GNRC Today?

The synthesized recommendation is a Buy, anchored by the analyst consensus rating of 'buy' (mean 1.76) and an average target price of $289.56, implying 33.6% upside. The core thesis is that Generac's data-center pivot, validated by the $2.4 billion Amazon deal, provides a structural growth catalyst that should drive earnings recovery and multiple expansion. The recent pullback to $216.80, 27% below the 52-week high, offers an attractive entry point for investors willing to tolerate volatility.

Supporting evidence includes: 1) Revenue growth of 10.59% year-over-year in Q2 2026, the strongest in several quarters, with sequential improvement from Q1; 2) Gross margin expansion to 44.47% in Q2 2026 from 38.72% in Q1, and operating margin improvement to 17.93% from 11.07%, demonstrating operating leverage; 3) Positive free cash flow of $379.2 million on a trailing basis, with consistent quarterly FCF, and a healthy balance sheet with debt-to-equity of 0.506; 4) The forward PE of 17.23x is reasonable relative to the sector and offers upside if EPS meets the $18.34 consensus. The PS ratio of 1.90x is near historical lows, suggesting the market is not fully pricing the revenue growth.

Key risks that could invalidate the thesis include: 1) Execution risk on the Amazon contract and broader data-center pipeline, with the low analyst target of $215 implying flat execution; 2) Competitive threats from ERock and others, which could pressure pricing and market share; 3) Margin sustainability, as the trailing gross margin of 38.29% is below 2024 levels, and the mix shift could carry lower margins. The rating would upgrade to a Strong Buy if the stock breaks above $250-$260 resistance with strong volume, or downgrade to Hold if revenue growth decelerates below 10% or if gross margins fall below 40%. Relative to its own history, the stock is undervalued on PS but fairly valued on forward PE; relative to peers, it trades at a premium on EV/EBITDA, suggesting the market is pricing in growth that must be delivered.

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GNRC 12-Month Price Forecast

The forward-looking view is bullish, supported by the transformative Amazon contract, improving margins, and a consensus target that implies significant upside. The stock's premium on EV/EBITDA is justified if the data-center pipeline delivers, but execution risk is high, and the wide analyst target range reflects uncertainty. I would upgrade to high confidence if the company reports Q3 2026 revenue growth above 15% and gross margin above 45%, or if additional data-center contracts are announced. I would downgrade to neutral if revenue growth decelerates below 10% or if gross margin falls below 40%, signaling that the growth story is faltering.

Historical Price
Current Price $221.34
Average Target $252.50
High Target $375.00
Low Target $135.00

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Generac Holdings Inc.'s 12-month outlook, with a consensus price target around $287.31 and implied upside of +29.8% versus the current price.

Average Target

$287.31

0 analysts

Implied Upside

+29.8%

vs. current price

Analyst Count

—

covering this stock

Price Range

$215 - $375

Analyst target range

Coverage is robust, with 16 analysts and a consensus recommendation of "buy" (recommendation mean 1.76 on a 1–5 scale where 1 is Strong Buy). The average price target is $289.56, which implies roughly +33.6% upside from the current $216.80, while the low target of $215.00 sits essentially at the current price and the high target of $375.00 implies about +73% upside. The consensus is clearly bullish, and the fact that the average target is 33.6% above spot — combined with the stock trading 27% below its 52-week high — suggests analysts believe the recent pullback is a buying opportunity rather than the start of a deeper derating. The target range is wide — $215 to $375, a spread of $160, or roughly 55% of the average target — which signals meaningful disagreement about the data-center opportunity's magnitude and timing. The high target of $375 likely assumes full conversion of the Amazon contract and a broader AI power pipeline, multiple expansion back toward prior-cycle levels, and EPS at or above the high end of the $16.60–$20.06 estimate range; the low target of $215 essentially prices in flat execution, no incremental data-center wins, and continued residential softness. Institutional ratings show a stable-to-constructive pattern: the most recent actions (September 17–18, 2026) include JP Morgan maintaining Overweight, Roth Capital at Neutral, Canaccord Genuity and Needham at Buy, Stephens & Co. and Cantor Fitzgerald at Overweight, with no downgrades in the visible record — the only Neutral/Equal Weight voices are Roth Capital and Barclays, indicating the bear case is a minority view. The concentration of reiterated bullish ratings immediately after the Amazon announcement suggests analysts are anchoring on the data-center thesis, but the wide target dispersion and the presence of a $215 low target mean investors should treat the consensus as directionally positive yet highly execution-dependent.

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Bulls vs Bears: GNRC Investment Factors

The bull case currently has stronger evidence, driven by the Amazon contract, strong Q2 2026 margin expansion, and a consensus buy rating with 33.6% upside to the average target. However, the bear case is not without merit: the stock trades at a premium on EV/EBITDA and EV/Sales, has a high beta of 1.913, and recently posted a quarterly loss, highlighting execution and cyclicality risks. The single most important tension is whether the data-center pipeline converts into durable, high-margin revenue at scale; if it does, the forward PE of 17.23x is undemanding and the stock could re-rate toward the $289 average target. If execution stumbles or competition intensifies, the premium multiple could compress, exposing the stock to a retest of its 52-week low of $134.80.

Bullish

  • Amazon deal validates data-center pivot: The $2.4 billion initial-delivery contract with Amazon, announced September 17, 2026, is a game-changer that validates Generac's commercial and industrial strategy. It provides a concrete anchor customer for the AI power thesis and could add billions in future revenue, with analysts reiterating bullish ratings immediately after the news.
  • Forward PE of 17.23x is undemanding: The forward PE of 17.23x is roughly 65% below the trailing PE of 49.95x, implying consensus FY EPS of $18.34 versus trailing EPS of $0.02. This massive gap means the stock is priced for a dramatic earnings recovery, and if that materializes, the valuation is reasonable for a company with a structural growth catalyst.
  • Strong Q2 2026 margin expansion: Q2 2026 gross margin expanded to 44.47% from 38.72% in Q1 2026, and operating margin improved to 17.93% from 11.07%. Net income swung to $143.2 million from a Q4 2025 loss of -$24.5 million, demonstrating significant operating leverage as volumes recover.
  • Analyst consensus implies 33.6% upside: The average price target of $289.56 from 16 analysts implies 33.6% upside from the current $216.80, with a high target of $375.00 (73% upside). The consensus recommendation is 'buy' with a mean of 1.76, and no downgrades were recorded after the Amazon announcement.

Bearish

  • Premium EV/EBITDA and EV/Sales multiples: Despite the low PS ratio, EV/EBITDA of 19.31x and EV/Sales of 3.02x represent a clear premium to the Industrial - Machinery sector, where mature peers trade in the mid-teens on forward earnings and 2-3x EV/Sales. This premium demands flawless execution of the data-center ramp.
  • High beta and severe drawdown risk: With a beta of 1.913, the stock is roughly 91% more volatile than the market, and it experienced a -40.78% maximum drawdown over the past year. This high volatility means position sizing must be conservative, and the stock can lose nearly half its value in a single cycle.
  • Recent quarterly loss highlights earnings volatility: Q4 2025 posted a net loss of -$24.5 million (EPS -$0.42) on a 36.29% gross margin, demonstrating the inherent cyclicality of the business. Trailing net margin is only 3.79% and operating margin 6.87%, well below the 2024 levels, indicating that the recovery is still fragile.
  • Competitive threats from ERock and others: ERock's IPO provides critical off-grid power for AI data centers and is backed by explosive backlog growth, posing a direct competitive threat to Generac's data-center ambitions. The competitive landscape for AI power is intensifying, which could pressure pricing and market share.

GNRC Technical Analysis

GNRC is in a choppy but net-positive uptrend: the stock is up 27.54% over the past year and 53.65% year-to-date, and at $216.80 it sits at roughly 50.7% of its 52-week range of $134.80 to $296.44. That mid-range positioning is unusual for a stock with such strong YTD gains and reflects a violent round trip — a powerful run to the April–June highs followed by a sharp correction into September. The takeaway is that this is neither a clean momentum leader pressing highs nor a washed-out value name; it is a high-beta recovery story still roughly 27% below its 52-week high, with the burden of proof on the bulls to reclaim prior highs. Recent momentum has turned sharply positive: the stock is up 19.94% over the past month versus a 0.59% gain for SPY, a relative-strength spread of +19.35 points, while the 3-month change is -14.19% (relative strength -17.53 versus SPY). This divergence — strong 1-month, negative 3-month, positive 1-year — signals a V-shaped rebound off the September capitulation low rather than a mature trend, and the 4.28% single-day jump on the latest session (from $207.91 to $216.80) confirms buyers are aggressively stepping in. The 1-month surge is likely news-driven (the Amazon deal and analyst activity around mid-September) and, absent follow-through volume, could prove to be a sharp mean-reversion bounce within a still-unresolved correction. Key levels are well defined: support sits at the 52-week low of $134.80, with the more relevant near-term floor at the September closing low around $175, while resistance is the 52-week high of $296.44, with intermediate supply near the $250–$260 zone where the stock repeatedly stalled in May and June. A decisive breakout above $250–$260 would signal the data-center re-rating is being fully priced in and open the path back toward $296; a breakdown below $175 would invalidate the recovery and expose the $134.80 low. With a beta of 1.913 — roughly 91% more volatile than the market — position sizing must be conservative, and the -40.78% maximum drawdown over the past year is a stark reminder that this name can lose nearly half its value in a single cycle.

Beta

1.92

1.92x market volatility

Max Drawdown

-40.8%

Largest decline past year

52-Week Range

$135-$296

Price range past year

Annual Return

+32.6%

Cumulative gain past year

PeriodGNRC ReturnS&P 500
1m+18.1%+0.9%
3m-6.2%+3.4%
6m+6.9%+14.4%
1y+32.6%+16.2%
ytd+56.9%+14.0%

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GNRC Fundamental Analysis

Revenue is growing at a solid clip: Q2 2026 revenue was $1.1735 billion, up 10.59% year-over-year, and up sequentially from $1.0594 billion in Q1 2026. The multi-quarter trend shows a business re-accelerating off a soft patch — Q4 2025 revenue of $1.0915 billion and Q3 2025 revenue of $1.1144 billion were roughly flat to down versus the $1.2348 billion posted in Q4 2024 — with the Q2 2026 print marking the strongest year-over-year comparison in several quarters. The only disclosed segment, Extended Warranties at $232.9 million, is a high-margin recurring revenue stream that supports the aftermarket attach story, but the real growth driver per management commentary and news flow is the commercial/industrial and data-center power business, evidenced by the $2.4 billion Amazon initial-delivery contract. The investment case now hinges on whether that data-center pipeline converts into durable revenue at attractive margins, since the residential standby business remains tied to weather events and discretionary homeowner spending. Profitability is real but volatile: Q2 2026 net income was $143.2 million on a 44.47% gross margin and 12.21% net margin, a dramatic swing from the Q4 2025 net loss of -$24.5 million (gross margin 36.29%, net margin -2.24%). Gross margin expanded from 38.72% in Q1 2026 to 44.47% in Q2 2026, and operating margin improved from 11.07% to 17.93% over the same span, indicating meaningful operating leverage as volumes recover. The trailing figures are less flattering — trailing net margin of 3.79% and operating margin of 6.87% — because the Q4 2025 loss drags the annual picture, and the 38.29% trailing gross margin sits below the 40%+ levels the company posted in 2024, suggesting the mix shift toward commercial/data-center work may carry different margin economics than the legacy residential business. The balance sheet is healthy and cash generation is improving: debt-to-equity is a modest 0.506, the current ratio is 2.03, and ROE is 6.06% with ROA of 4.72%. Free cash flow on a trailing basis is $379.2 million, and quarterly FCF has been consistently positive — $62.9 million in Q2 2026, $89.9 million in Q1 2026, and $129.9 million in Q4 2025 — though the Q2 figure was dampened by $88.99 million of acquisitions and $58.29 million of capex against $121.2 million of operating cash flow. With cash of $264.9 million at quarter-end and interest coverage of roughly 12.5x in Q2 2026, Generac can fund both its data-center expansion and its acquisition strategy internally; the main financial risk is not solvency but the working-capital intensity of the business, with a cash conversion cycle of about 146 days and days-of-inventory-outstanding near 171 days, which ties up capital if demand forecasts prove optimistic.

Quarterly Revenue

$1.2B

2026-06

Revenue YoY Growth

+10.6%

YoY Comparison

Gross Margin

44.5%

Latest Quarter

Free Cash Flow

$379248999.0B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Extended Warranties

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Valuation Analysis: Is GNRC Overvalued?

Because Generac is profitable on a trailing basis (net income positive, though barely at a 3.79% net margin), the PE ratio is the appropriate primary metric, and the trailing PE of 49.95x versus a forward PE of 17.23x is the single most important valuation signal here. That enormous gap — the forward multiple is roughly 65% below the trailing multiple — tells you the market expects a dramatic earnings recovery, with consensus FY EPS estimates of $18.34 (range $16.60–$20.06) implying earnings roughly 2.9x the trailing figure. In other words, the stock is not cheap on what the company has earned but looks reasonably valued on what analysts expect it to earn, which makes the forward PE entirely dependent on execution of the data-center ramp. On the secondary metrics, the picture is mixed: PS is 1.90x, PB is 3.03x, EV/Sales is 3.02x, but EV/EBITDA is a rich 19.31x and the PCF ratio is 18.22x, while the PEG ratio of -0.999 is meaningless given the negative trailing growth base. Relative to the Industrial - Machinery sector, where mature peers typically trade in the mid-teens to low-20s on forward earnings and roughly 2–3x EV/Sales, Generac's 17.23x forward PE is broadly in line to modestly above the group, but its 19.31x EV/EBITDA and 3.02x EV/Sales represent a clear premium — investors are paying up for the data-center growth optionality rather than for the current earnings base. That premium is defensible only if the Amazon contract and the broader AI power pipeline deliver the revenue acceleration embedded in the $8.12 billion consensus revenue estimate; if growth disappoints, the multiple has room to compress toward sector norms. Historically, Generac's valuation has swung violently: the PE ratio ranged from 17.78x (Q4 2024) to 81.67x (Q1 2024) and 135.01x (Q1 2023), while the PS ratio has ranged from about 5.98x (Q4 2022) to 27.18x (Q3 2021). At a current PS of 1.90x, the stock is trading near the very bottom of its own historical PS band — cheaper than at any point in the past several years on a sales basis — even as the trailing PE of 49.95x sits in the middle of its historical range. That divergence suggests the market is pricing in substantial revenue growth (which mechanically lowers PS) but is not yet willing to capitalize the earnings recovery at a premium multiple, a posture that leaves room for multiple expansion if margins normalize toward the 40%+ gross and 16%+ operating levels seen in 2024.

PE

50.0x

Latest Quarter

vs. Historical

Mid-Range

5-Year PE Range 18x~82x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

19.3x

Enterprise Value Multiple

Investment Risk Disclosure

Financial and operational risks are moderate but notable. The company carries a debt-to-equity of 0.506 and a current ratio of 2.03, which are healthy, but its cash conversion cycle of 146 days and days-of-inventory-outstanding near 171 days tie up significant capital. Trailing net margin is only 3.79% and operating margin 6.87%, dragged by the Q4 2025 net loss of -$24.5 million, and the 38.29% trailing gross margin is below the 40%+ levels seen in 2024, indicating potential margin pressure from the mix shift toward commercial/data-center work. Additionally, the residential standby business remains tied to weather events and discretionary spending, creating revenue volatility.

Market and competitive risks are significant. The stock trades at a premium on EV/EBITDA (19.31x) and EV/Sales (3.02x) relative to the Industrial - Machinery sector, leaving room for multiple compression if growth disappoints. The beta of 1.913 means the stock is highly sensitive to market swings, and the -40.78% maximum drawdown over the past year underscores its volatility. Competitive threats are rising, notably from ERock's IPO, which provides off-grid power for AI data centers and could erode Generac's market share. Regulatory and macro headwinds, such as interest rates affecting data-center capex, also pose risks.

In a worst-case scenario, a failure to convert the Amazon contract into profitable revenue, combined with competitive share loss and a residential downturn, could trigger a sharp derating. The stock could retest its 52-week low of $134.80, representing a decline of approximately 37.8% from the current price of $216.80. The analyst low target of $215 offers little downside protection, and if the data-center thesis unravels, the stock could fall below $175, the September closing low, and potentially approach the 52-week low. Investors could lose over a third of their capital in this adverse scenario.

FAQ

The key risks include: 1) Execution risk on the $2.4 billion Amazon contract and broader data-center pipeline, which is critical to the growth thesis; 2) Competitive threats from ERock and other off-grid power providers, which could pressure market share and pricing; 3) Margin sustainability, as trailing gross margin of 38.29% is below 2024 levels and the mix shift could carry lower margins; 4) High volatility, with a beta of 1.913 and a -40.78% max drawdown over the past year, meaning the stock can lose nearly half its value in a downturn. These risks are ranked from most to least severe, with execution risk being the most immediate.

The 12-month forecast includes three scenarios: bull case (30% probability) with a target range of $290-$375, assuming successful data-center execution and multiple expansion; base case (50% probability) with a target range of $215-$290, assuming steady execution and moderate growth; and bear case (20% probability) with a target range of $135-$215, assuming delays, competitive losses, and margin compression. The base case is most likely, hinging on the Amazon contract proceeding on schedule and residential demand stabilizing. The key assumption is that revenue grows at a mid-to-high single-digit rate and gross margin holds above 40%.

GNRC's valuation is mixed. On a trailing basis, the PE of 49.95x appears expensive, but the forward PE of 17.23x is reasonable and in line with the Industrial - Machinery sector. The PS ratio of 1.90x is near the low end of its historical range (5.98x to 27.18x), suggesting the market is not fully pricing revenue growth. However, EV/EBITDA of 19.31x and EV/Sales of 3.02x represent a premium to peers, indicating that investors are paying for the data-center growth optionality. Overall, the stock is fairly valued to slightly undervalued on forward earnings, but the premium on EV/EBITDA means it is not a bargain.

From a risk/reward perspective, GNRC offers a compelling opportunity for investors who can tolerate volatility. The stock trades at $216.80, with a consensus analyst target of $289.56 implying 33.6% upside, and the forward PE of 17.23x is reasonable if earnings recover as expected. However, the biggest downside risk is execution on the data-center pipeline; if the Amazon contract fails to convert, the stock could retest its 52-week low of $134.80, representing a 37.8% decline. It is a good buy for growth-oriented investors with a long-term horizon, but position sizing should be conservative due to the high beta of 1.913.

GNRC is more suitable for long-term investment, given its growth stage and the multi-year nature of the data-center power cycle. The stock's high beta of 1.913 and -40.78% max drawdown make it risky for short-term trading, as it can experience sharp swings. The negligible dividend yield of 0.0037% means it is not an income play. Earnings visibility is improving but still dependent on contract execution, suggesting a minimum holding period of 2-3 years to allow the data-center thesis to fully play out. Short-term traders might capitalize on news-driven volatility, but the risk/reward favors patient investors.