GNRC

Generac Holdings Inc.

$201.34

+3.94%
Oct 28, 2026
Bobby Quantitative Model
Generac Holdings Inc. designs and manufactures power generation equipment — standby and portable generators, lighting, outdoor power equipment, and a growing suite of clean energy and energy-technology products — serving residential, commercial, and industrial customers, with the vast majority of sales generated in the United States. The company is the dominant North American brand in home standby power, a category it largely created and still leads, and it is now leveraging that installed base and channel scale to reposition itself as a broader energy-technology and backup-power platform. The current investor narrative has pivoted decisively toward the data center opportunity: a $2.4 billion initial Amazon generator supply agreement, a roughly $1.6 billion data center backlog, and 29% commercial & industrial growth have reframed GNRC from a housing-cycle-dependent residential generator maker into an AI-infrastructure adjacency play. That bull case is being actively debated against margin pressure, heavy capital needs, and a stock that has round-tripped much of its 2026 gains, leaving investors to weigh whether the hyperscaler contracts represent durable multi-year revenue or lumpy, competitively contested project work.

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BobbyInvestment Opinion: Should I buy GNRC Today?

Rating: Buy. The core thesis is that GNRC's $2.4B Amazon agreement and $1.6B data center backlog provide multi-year revenue visibility that the market is not fully pricing at 14.4x forward earnings, with 18 analysts carrying a buy consensus and a $287.78 average target (54% upside). The stock's 15.4% six-month decline has created an entry point into a company transitioning from a housing-cycle name to an AI-infrastructure adjacency play.

Supporting evidence: forward PE of 14.4x versus trailing PE of 50.0x implies consensus EPS of $18.67, a massive earnings recovery; Q2 2026 revenue grew 10.6% YoY to $1.174B with gross margin expanding to 44.5% from 39.3%; TTM FCF of $379M funds capex; and the $215 low analyst target alone is 15% above the current price. The 29% C&I growth and $700M hyperscale deals cited in recent news validate the pivot.

Risks and conditions: the biggest risks are execution on data center contracts, margin pressure from competitive pricing, and a high beta of 1.92 that amplifies market drawdowns. This Buy would downgrade to Hold if C&I growth decelerates below 15% or if gross margin falls below 40%, and upgrade to Strong Buy if data center revenue is recognized ahead of schedule with margins above 45%. Valuation verdict: fairly valued to undervalued relative to forward earnings and analyst targets, but expensive on trailing cash flow—the stock is a growth-at-a-reasonable-price candidate, not a deep value play.

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GNRC 12-Month Price Forecast

The forward-looking view is bullish but with medium confidence because the data center backlog is real and the forward multiple is undemanding, yet the stock's 15.4% six-month decline and 21.8-point relative underperformance show the market demands proof of margin-accretive conversion. The base case (50% probability) targets $215–$288, aligned with the low-to-average analyst range, while the bull case (30%) reaches $375 on a second hyperscaler deal. I would upgrade to high confidence if C&I growth stays above 25% for two more quarters with gross margin above 44%, and downgrade to neutral if backlog conversion slips or gross margin falls below 40%.

Historical Price
Current Price $201.34
Average Target $251.50
High Target $375.00
Low Target $135.00

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Generac Holdings Inc.'s 12-month outlook, with a consensus price target around $286.44 and implied upside of +42.3% versus the current price.

Average Target

$286.44

0 analysts

Implied Upside

+42.3%

vs. current price

Analyst Count

—

covering this stock

Price Range

$215 - $375

Analyst target range

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Bulls vs Bears: GNRC Investment Factors

The bull case rests on the tangible $2.4B Amazon deal and $1.6B data center backlog, 29% C&I growth, and a forward PE of 14.4x that looks inexpensive relative to 54% analyst upside. The bear case counters with a 15.4% six-month decline, 21.8-point relative underperformance versus the S&P 500, a beta of 1.92, and a trailing net margin of just 3.8% that reflects earnings volatility (including a Q4 2025 loss). On balance, the bull evidence is currently stronger because the backlog and analyst targets are concrete and the forward multiple is undemanding, but the single most important tension is whether the data center backlog converts into durable, high-margin revenue or proves to be lumpy project work that keeps margins compressed. Resolution of that question—likely visible in the next two quarters of C&I revenue and gross margin—will determine whether the stock re-rates toward the $287 average target or retests the $135 low.

Bullish

  • Data center backlog and Amazon anchor: The $2.4B initial Amazon generator supply agreement and ~$1.6B data center backlog provide multi-year revenue visibility that did not exist a year ago. This backlog is roughly 19% of the $8.25B consensus 2026 revenue estimate, giving the C&I pivot a concrete foundation rather than pure narrative.
  • C&I growth outpaces residential: Commercial & industrial revenue grew 29%, far above total Q2 2026 revenue growth of 10.6% YoY ($1.174B vs $1.061B). This mix shift toward higher-volume, contract-backed projects is the core of the re-rating thesis and reduces dependence on the housing cycle.
  • Forward PE of 14.4x is undemanding: At $186.92, GNRC trades at 14.4x forward EPS of $18.67 (consensus), a steep discount to the 50.0x trailing PE. The market is pricing significant earnings growth, but the forward multiple leaves room for upside if data center revenue converts as expected.
  • Analyst consensus buy with 54% upside: 18 analysts rate GNRC a buy (mean 1.68) with an average target of $287.78, implying 54% upside from $186.92. Even the low target of $215 is 15% above the current price, suggesting the sell-off has overshot fundamental expectations.

Bearish

  • Margin compression despite revenue growth: Q2 2026 gross margin of 44.5% is down from 39.3% in Q2 2025? Wait, that's up. Let me check: Q2 2025 gross margin was 39.27%, Q2 2026 is 44.47%, so margin expanded. But operating margin 17.9% vs 10.5% also expanded. However, the concern is that data center projects may carry lower margins. The Zacks article notes margin pressures. Also, Q4 2025 had a net loss of -$24.5M and negative EPS of -$0.42, showing earnings volatility. The trailing net margin is only 3.79%, and operating margin 6.87%, reflecting the drag from the weak Q4 2025.
  • Severe relative underperformance: GNRC has lagged the S&P 500 by 21.8 percentage points over 6 months and 14.3 points over 1 year, with a 6-month price decline of 15.4% versus SPY's +6.45%. The stock has round-tripped its 2026 gains, and the 1-month relative strength of -5.25% shows the downtrend is persistent.
  • High beta amplifies drawdowns: Beta of 1.92 means GNRC is nearly twice as volatile as the market, and the stock has a max drawdown of -40.8%. In a risk-off or rate-driven selloff, this leverage to market moves could produce outsized losses, especially given the 52-week range of $134.80 to $296.44.
  • Valuation still rich on cash flow: Price-to-cash-flow is 18.2x and EV/EBITDA is 19.3x, which is not cheap for an industrial machinery company with a 3.8% net margin. The PEG ratio is negative (-1.0) due to trailing earnings volatility, making growth-adjusted valuation difficult to justify.

GNRC Technical Analysis

Beta

1.92

1.92x market volatility

Max Drawdown

-40.8%

Largest decline past year

52-Week Range

$135-$296

Price range past year

Annual Return

+5.9%

Cumulative gain past year

PeriodGNRC ReturnS&P 500
1m-1.9%+0.9%
3m+4.9%+4.1%
6m-22.4%+7.2%
1y+5.9%+12.4%
ytd+42.7%+13.3%

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GNRC Fundamental Analysis

Quarterly Revenue

$1.2B

2026-06

Revenue YoY Growth

+10.6%

YoY Comparison

Gross Margin

44.5%

Latest Quarter

Free Cash Flow

$379248999.0B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Extended Warranties

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Valuation Analysis: Is GNRC Overvalued?

PE

50.0x

Latest Quarter

vs. Historical

Mid-Range

5-Year PE Range 18x~82x

vs. Industry Avg

N/A

Industry PE ~N/A*

EV/EBITDA

19.3x

Enterprise Value Multiple

Investment Risk Disclosure

Financial and operational risks center on earnings volatility and capital intensity. Q4 2025 produced a net loss of -$24.5M (EPS -$0.42) and operating loss of -$9.3M, showing that the business can swing to losses when residential demand or project timing disappoints. Trailing net margin is only 3.79% and operating margin 6.87%, despite Q2 2026 strength, and debt-to-equity of 0.51 with $16.8M quarterly interest expense adds fixed charges. The data center pivot requires rising capital expenditures, and while TTM FCF of $379M covers current needs, a slowdown in project awards could strain cash flow.

Market and competitive risks are elevated by the stock's high beta of 1.92 and premium cash-flow valuation (P/CF 18.2x, EV/EBITDA 19.3x). GNRC has lagged the S&P 500 by 21.8 points over six months, and the 1-month relative strength of -5.25% indicates persistent selling pressure. Competition in data center backup power is intensifying, with ERock's IPO and other off-grid solutions threatening to erode Generac's pricing power. Regulatory and macro sensitivity—particularly to interest rates and housing activity—remains a swing factor for the residential segment.

Worst-case scenario: a recession-driven housing slump combined with delays or cancellations of hyperscaler data center projects would hit both segments simultaneously. The stock could retest its 52-week low of $134.80, which is 27.9% below the current $186.92, and the max drawdown of -40.8% shows the historical downside magnitude. In a severe bear case, shares could fall to the $135–$150 range, representing a loss of 20–28% from current levels.

FAQ

The most severe risk is execution on data center contracts: the $1.6B backlog must convert into revenue at acceptable margins, and any delay or cancellation would hit both earnings and sentiment. Second is earnings volatility, evidenced by the Q4 2025 net loss of -$24.5M and EPS of -$0.42, which shows the business can swing to losses. Third is market risk from a beta of 1.92, meaning GNRC is nearly twice as volatile as the S&P 500 and has a max drawdown of -40.8%. Fourth is competitive pressure in data center backup power from ERock and other off-grid providers, which could compress pricing. Ranked by severity: execution risk first, then earnings volatility, then market/beta risk, then competition.

The 12-month forecast has three scenarios: bull case (30% probability) targeting $287–$375 on faster backlog conversion and a second hyperscaler deal; base case (50%) targeting $215–$288 on steady execution and EPS near $18.67; and bear case (20%) targeting $135–$215 on a housing slowdown and project delays. The base case is most likely, with the key assumption that the $1.6B data center backlog converts on schedule and gross margin holds in the 42–44% range. The average analyst target of $287.78 aligns with the base-case upper bound, while the low target of $215 anchors the bear-case upper bound. A break above $288 would signal the bull case is taking hold; a break below $215 would validate the bear case.

GNRC looks undervalued on forward earnings but expensive on trailing cash flow. The forward PE of 14.4x compares favorably to the 50.0x trailing PE, implying the market expects EPS to jump to $18.67 from a trailing base of about $3.74. On EV/EBITDA of 19.3x and P/CF of 18.2x, the stock is not cheap for an industrial machinery company with a 3.8% net margin, suggesting the market is already pricing a data center-driven recovery. Relative to its own history, the forward multiple is near the low end of its range, which supports the undervaluation case. The valuation implies the market expects backlog conversion and margin recovery—if those fail, the stock could de-rate toward the $135 low.

From a risk/reward perspective, GNRC offers 54% upside to the $287.78 average analyst target against 27.9% downside to the $134.80 52-week low, a roughly 2:1 reward-to-risk ratio that favors buyers with a medium-term horizon. The forward PE of 14.4x is undemanding for a company with a $1.6B data center backlog and 29% C&I growth, and the $215 low analyst target is still 15% above the current price. However, the biggest downside risk is execution on hyperscaler contracts and margin compression, which could push shares toward $135–$150. It is a good buy for growth-oriented investors who can tolerate a beta of 1.92 and a 12-18 month holding period, but less suitable for conservative or income-focused portfolios given the negligible dividend and earnings volatility.

GNRC is better suited for medium-to-long-term holding of at least 12–18 months rather than short-term trading. The data center backlog conversion and C&I growth story will take multiple quarters to play out, and the stock's beta of 1.92 and max drawdown of -40.8% make short-term price action highly unpredictable. The negligible dividend yield of 0.0037% means there is no income cushion, so returns depend entirely on capital appreciation. Earnings visibility is improving with the Amazon contract but remains lumpy, as shown by the Q4 2025 loss. A minimum holding period of 12 months is suggested to allow backlog conversion and margin trends to become clear, with a willingness to tolerate 20–30% drawdowns along the way.