Alphabet Inc.

GOOG

Google (GOOG) is a global technology leader in internet-related services and products, primarily operating in the tech sector.
It is defined by its dominance in online search and advertising, with massive scale stemming from its popular suite of consumer platforms.

$303.56 -0.38 (-0.13%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy GOOG Today?

Technical Analysis

GOOG has delivered strong long-term performance, more than doubling from its 52-week low, though it is currently experiencing near-term volatility with a recent 9% pullback. Trading about 13.5% below its 52-week high, the stock is not in overbought territory and may be undergoing healthy consolidation. Despite recent softness, it has still outperformed the broader market over the last three months, showing relative strength.

Fundamentals

The company exhibits robust revenue growth and exceptional profitability, with Q4 revenue up 11% sequentially and net margins above 30%. Financial health is outstanding, featuring minimal debt, strong cash flow generation, and ample liquidity. Operational efficiency is solid, with reasonable returns on equity and capital, reflecting a healthy balance between high-margin services and infrastructure investment.

Valuation & Risk

GOOG's valuation appears relatively fair, with a trailing PE around 28, suggesting it is priced in line with earnings expectations. The high EV/EBITDA ratio lacks clear context without sector comparisons, making overall valuation assessment incomplete. Risk is moderate, with volatility slightly above the market average and potential for drawdowns, though the absence of high short interest and strong fundamentals cushion downside exposure.

Investment Recommendation

Based on the analysis, GOOG presents a compelling long-term investment opportunity. Its strong fundamental health, profitable growth, and leadership in key tech sectors provide a solid foundation. The recent price pullback offers a more attractive entry point compared to recent highs. While market volatility may persist, the company’s financial strength and competitive positioning support a positive outlook. (Note: This is not investment advice, for reference only.)

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GOOG 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, here is a 12-month outlook for GOOG:

12-Month Outlook for GOOG

The outlook for GOOG over the next year is positive, driven by catalysts such as its leadership in AI integration across Search and Cloud, robust revenue growth, and exceptional profitability. Key risks include broader market volatility, which the stock is susceptible to, and the potential for regulatory headwinds impacting its core business segments. Given the lack of a specific analyst target, a reasonable 12-month price target range could be projected in the $330-$360 area, representing a 9-19% upside from the current price, as the stock appears fairly valued and is emerging from a healthy consolidation phase.

Wall Street Consensus

Most Wall Street analysts are optimistic about Alphabet Inc.'s 12-month outlook, with consensus target around $303.56, indicating expected upside potential.

Average Target
$303.56
68 analysts
Implied Upside
+0%
vs. current price
Analyst Count
68
covering this stock
Price Range
$243 - $395
Analyst target range
Buy Buy
60 (88%)
Hold Hold
8 (12%)
Sell Sell
0 (0%)

Bulls vs Bears: GOOG Investment Factors

Overall, GOOG has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong AI Advancements: Google's AI innovations are driving growth and investor confidence.
  • Robust Ad Revenue: Better-than-expected advertising trends are lifting financial performance.
  • Cloud Segment Growth: Google Cloud advancements contribute significantly to revenue surge.
  • Market Outperformance: Stock is outperforming peers in the Magnificent Seven group.
  • Long-term Investment Expansion: Continued AI investments position for future $4 trillion valuation.
Bearish Bearish
  • Autonomous Vehicle Setbacks: Waymo's vehicle recall raises regulatory and safety concerns.
  • Recent Stock Volatility: Shares dropped over 5% amid broader market declines.
  • Competitive AI Pressure: Past challenges from rivals like GPT-4 impacted performance.
  • High Expectations Risk: Valuation depends heavily on continued AI success execution.
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GOOG Technical Analysis

GOOG has demonstrated significant absolute gains over the past year but is currently experiencing notable short-term volatility. The stock has more than doubled from its 52-week low, although it has retreated from recent highs.

The stock's short-term performance is mixed, declining 9.11% over the past month despite a positive 3.8% return over the last three months. Despite the recent pullback, GOOG has still outperformed the broader market by 3.82% during this three-month period, reflecting relative strength amid recent volatility.

Currently trading at $302.82, GOOG sits approximately 13.5% below its 52-week high, indicating it is not in overbought territory. Positioned near the upper-middle portion of its annual range while being closer to the high than the low, the stock may be experiencing a healthy consolidation after its substantial rally.

📊 Beta
1.09
1.09x market volatility
📉 Max Drawdown
-21.5%
Largest decline past year
📈 52-Week Range
$143-$350
Price range past year
💹 Annual Return
+62.6%
Cumulative gain past year
Period GOOG Return S&P 500
1m -5.8% +1.0%
3m +8.8% +1.9%
6m +48.7% +6.5%
1y +62.6% +12.1%
ytd -3.7% +0.2%

GOOG Fundamental Analysis

Revenue & Profitability GOOG delivered strong revenue growth with Q4 revenue reaching $113.9 billion, representing an 11% sequential increase from Q3's $102.3 billion. Profit margins remain robust with a net profit margin of 30.3% in Q4, though this declined slightly from 34.2% in Q3 primarily due to higher operating expenses relative to revenue growth. The company maintains exceptional profitability with operating margins exceeding 30%.

Financial Health The company exhibits exceptional financial health with a conservative debt ratio of 12.1% and minimal leverage (debt-to-equity of 0.17). Strong operating cash flow generation is evident with an operating cash flow to sales ratio of 46%, though the negative interest coverage ratio appears to be a data anomaly given the company's substantial cash reserves. GOOG maintains abundant liquidity with current and quick ratios both at 2.0.

Operational Efficiency GOOG demonstrates solid operational efficiency with an ROE of 8.3% and ROCE of 7.3%. Asset turnover remains relatively low at 0.19, consistent with the company's capital-intensive infrastructure investments, while working capital management appears efficient with a cash conversion cycle of 26 days. The company's operational metrics reflect its business model balancing high-margin software with substantial physical infrastructure investments.

Quarterly Revenue
$113.8B
2025-12
Revenue YoY Growth
+18.0%
YoY Comparison
Gross Margin
59.8%
Latest Quarter
Free Cash Flow
$44.4B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is GOOG Overvalued?

Based on its trailing and forward PE ratios hovering around 28, GOOG appears relatively fairly valued. The PE ratios suggest the stock is priced in line with its current earnings expectations, neither demonstrating clear undervaluation nor overvaluation based on this metric alone.

Without specific industry comparison data, PE ratio analysis provides limited insight into relative valuation positioning versus peers. The EV/EBITDA of 84 significantly exceeds typical industry norms but lacks context for meaningful benchmarking against tech giant competitors without appropriate sector averages. Valuation determination thus remains incomplete without sectorized comparisons that would typically anchor such forward-looking multiples.

PE
27.8x
Latest Quarter
vs. Historical
Near High
5-Year PE Range 14×-28×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
84.0x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility risk is moderately elevated with a beta slightly above 1 (currently 1.086), indicating GOOG's price movements are marginally more volatile than the broader market. However, the one-year maximum drawdown of -21.67% demonstrates a capacity for significant declines during market downturns. This combination suggests the stock can experience notable price swings.

Other risks appear limited for this large-cap stock. The absence of a meaningful short interest figure implies minimal speculative pressure from bearish investors. Primary remaining risks would likely stem from broader market liquidity events or sector-specific regulatory challenges.

FAQs

Is GOOG a good stock to buy?

Bullish. GOOG presents a compelling case due to its strong fundamental health—evidenced by robust revenue growth and exceptional profitability—coupled with leadership in high-growth areas like AI and cloud computing. Despite near-term volatility, the stock's recent pullback offers a more attractive entry point after a significant rally. This opportunity is best suited for long-term growth investors comfortable with moderate market-related swings.

Is GOOG stock overvalued or undervalued?

Based on the metrics provided, GOOG appears fairly valued. Its trailing and forward PE ratios around 28 are reasonable for a high-quality tech company with strong profitability. However, the exceptionally high EV/EBITDA ratio of 84 and negative PEG ratio suggest significant growth expectations are already priced in. While GOOG maintains exceptional profitability (30%+ net margins) and financial health, current valuation appears to reflect these strengths adequately rather than presenting obvious undervaluation. Valuation seems appropriate given its growth trajectory and industry position.

What are the main risks of holding GOOG?

Based on the provided information, here are the key risks of holding GOOG stock, ordered by importance:

1. Market Volatility Risk: The stock's beta above 1 and significant maximum drawdown indicate it is susceptible to notable price declines during broader market downturns. 2. Regulatory & Antitrust Risk: As a dominant tech giant, the company faces persistent and significant risk from sector-specific regulatory challenges and potential antitrust actions. 3. Profit Margin Compression Risk: The sequential decline in net profit margin highlights vulnerability to rising operational costs, which could pressure its high profitability.

What is the price forecast for GOOG in 2026?

Based on the provided data, here is a professional forecast for GOOG stock through 2026:

Target Price Range for 2026: * Base Case: $400 - $450 * Bull Case: $475 - $525

Key Growth Drivers: 1. AI Integration: Leadership in integrating generative AI across its core Search and Cloud (GCP) platforms to drive user engagement and market share gains. 2. Cloud Acceleration: Sustained, high-margin revenue growth from Google Cloud as enterprises continue their digital transformation. 3. Profitability & Financial Health: Exceptional profit margins and a fortress-like balance sheet provide ample capital for strategic investments and shareholder returns.

Main Assumptions: * Revenue grows at a low-teens annual percentage, supported by AI and Cloud. * The company maintains operating margins above 30%. * No major adverse regulatory actions significantly impair core business segments.

Uncertainty: This forecast is highly sensitive to the successful monetization of AI advancements and assumes the broader market and economic conditions remain relatively stable, with significant uncertainty around the pace of AI adoption and competitive dynamics. The negative interest coverage ratio, while likely an anomaly, warrants monitoring for any underlying shifts in financial strategy.