HAS

Hasbro

$119.54

-1.68%
Nov 5, 2026
Bobby Quantitative Model
Hasbro, Inc. is a branded play and entertainment company that designs, markets, and licenses toys, games, and digital gaming experiences built on a portfolio of owned and partner brands including Transformers, Peppa Pig, Nerf, Monopoly, Dungeons & Dragons, and Magic: The Gathering, operating within the Consumer Cyclical sector's leisure and toy industry. The company is best understood as a hybrid IP-owner and licensing platform rather than a pure manufacturer, with its Wizards of the Coast and Digital Gaming division serving as the high-margin, high-growth engine that increasingly defines its competitive identity against toy peers. The current investor narrative centers on the explosive performance of Magic: The Gathering and digital gaming, which drove a blowout third quarter with record franchise sales and sharply expanding margins, alongside a strategic pivot toward licensing and away from capital-intensive entertainment production following the EOne divestitures. Debate now hinges on whether Hasbro's earnings power is structurally re-rated higher by the Wizards flywheel or whether the business remains dangerously concentrated in a single franchise, a tension sharpened by the recent departure of the Wizards of the Coast president and lingering questions about the durability of digital gaming growth.

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BobbyInvestment Opinion: Should I buy HAS Today?

Rating: Hold. Hasbro's fundamentals have genuinely inflected — Q3 2026 revenue of $1.595 billion grew 14.98% YoY, gross margin expanded to 75.88% from 68.37%, and net income reached $394.5 million — but at $117.97 the stock trades within 1% of the $119.08 consensus average target after a 31.75% one-month surge, so the risk/reward is balanced rather than compelling. The 12 Buy / 2 Hold / 0 Sell consensus (recommendation mean 1.43, strong_buy) confirms the quality of the business, but the minimal implied upside argues for patience rather than chasing.

Supporting evidence is strong on every fundamental axis: forward PE of 16.91x against a PEG of just 0.197 and consensus forward EPS of $7.73 means the market pays a modest multiple for rapid earnings recovery; PS of 2.47x sits near the bottom of a historical band that ran roughly 5.0x–12.6x; TTM free cash flow of $1.226 billion against only $29.5 million of quarterly capex implies 90%+ FCF conversion; and ROA of 14.94% confirms asset efficiency. The Wizards of the Coast segment at $747.2 million is now roughly 90% the size of the $827.9 million Consumer Products business, and the 750bps gross margin expansion is a direct structural consequence of that mix shift rather than a seasonal anomaly. Analyst conviction is near-unanimous, with UBS, BNP Paribas, and Citigroup reiterating constructive views in late October.

The thesis would be invalidated by three risks: franchise concentration (Magic: The Gathering drives both the top line and the 75.88% margin), the August 2026 departure of WotC President John Hight, and leverage at 6.32x debt-to-equity with $42.7 million of quarterly interest expense consuming roughly 9% of pre-tax income. This Hold would upgrade to Buy on a pullback toward the $100–$105 zone (roughly the analyst low target, implying a forward PE near 13–14x) or on Q4 evidence that Wizards growth is durable without its former president; it would downgrade to Sell if Magic guidance decelerates or gross margin slips back below 70%. Verdict: fairly valued at current levels and undervalued relative to its own sales-multiple history, but not cheap enough to compensate for the concentration risk today.

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HAS 12-Month Price Forecast

Hasbro's fundamental transformation is real — 14.98% revenue growth, 75.88% gross margin, $394.5 million of quarterly net income, and $1.226 billion of TTM free cash flow all confirm that the Wizards-driven mix shift has structurally lifted earnings power. But the market has already recognized it: the stock has rallied 55.53% over one year and 31.75% in a single month, and at $117.97 it trades essentially at the $119.08 consensus target with only +0.9% implied upside. The 12-Buy consensus and $137 high target show analysts remain constructive, yet the $37 spread down to the $100 low target reveals genuine disagreement about normalized earnings and franchise durability. I would upgrade to bullish on a pullback toward $100–$105 (forward PE near 13–14x) or on Q4 confirmation that Wizards growth holds without a permanent segment president; I would downgrade to bearish if Magic guidance decelerates or gross margin falls back below 70%.

Historical Price
Current Price $119.54
Average Target $117.50
High Target $137.00
Low Target $88.00

Wall Street consensus

Most Wall Street analysts maintain a constructive view on Hasbro's 12-month outlook, with a consensus price target around $119.08 and implied upside of -0.4% versus the current price.

Average Target

$119.08

14 analysts

Implied Upside

-0.4%

vs. current price

Analyst Count

14

covering this stock

Price Range

$100 - $137

Analyst target range

Buy
12 (86%)
Hold
2 (14%)
Sell
0 (0%)

Hasbro is covered by 13 analysts with a strongly bullish distribution of 12 Buy ratings, 2 Hold ratings, and zero Sells, producing a consensus recommendation of "strong_buy" and a recommendation mean of 1.43 on a scale where 1.0 is a strong buy. The average target price of $119.08 implies just +0.9% upside from the current $117.97, indicating that the stock has essentially caught up to consensus fair value after its 31.75% one-month surge, and the consensus leans bullish on fundamentals even as the price target suggests limited near-term upside. This dynamic—strong ratings but minimal implied return—typically signals that analysts have been scrambling to revise targets upward following the Q3 beat, and the recent institutional activity supports that read, with UBS reiterating Buy on October 28, BNP Paribas maintaining Outperform, and Citigroup reiterating Buy on October 21. The target range spans $100.00 to $137.00, a spread of 37% around the average that signals meaningful disagreement about the durability of the Magic: The Gathering-driven earnings surge. The high target of $137.00 (roughly +16% above current price) likely assumes continued Wizards momentum, further margin expansion toward the 75%+ gross margin level, and multiple expansion as the market reclassifies Hasbro as a digital gaming and licensing platform; the low target of $100.00 (about -15% downside) likely prices in franchise concentration risk, a normalization of Magic sales, and the operational uncertainty introduced by the Wizards of the Coast leadership departure. The tight clustering of recent ratings around Buy and Outperform, with no downgrades in the visible institutional data, suggests analysts remain constructive, but the wide $37 target spread and the stock trading essentially at the consensus average argue for caution on chasing the rally at current levels.

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Bulls vs Bears: HAS Investment Factors

The bull case currently carries stronger evidence: the Q3 2026 numbers are objectively excellent, with 14.98% YoY revenue growth, 75.88% gross margin, $394.5 million of net income, and $1.226 billion of trailing free cash flow, all driven by a genuine structural mix shift toward Wizards of the Coast. The bear case is not about weak fundamentals but about price and concentration: at $117.97 the stock trades within 1% of the consensus average target and at 91.5% of its 52-week range after a 31.75% one-month surge, so the easy money has been made. The single most important tension is whether Magic: The Gathering and digital gaming growth is durable enough to justify a permanent re-rating of Hasbro as a high-margin IP platform, or whether it is a cyclical peak in a single franchise now lacking its segment president. How that question resolves over the next two to three quarters will determine whether the stock breaks above $121 toward the $137 high target or reverts toward the $100 low target.

Bullish

  • Wizards segment now rivals legacy toy business: Wizards of the Coast and Digital Gaming generated $747.2 million in Q3 2026 versus $827.9 million from Consumer Products, meaning the high-margin digital segment is now roughly 90% the size of the legacy toy business. This mix shift is the structural driver behind the margin transformation, not a one-off seasonal effect.
  • Gross margin expanded 750bps year over year: Q3 2026 gross margin reached 75.88% versus 68.37% in the year-ago quarter and 68.23% in Q1 2026, a direct result of licensing and digital mix. Operating income of $517.3 million (32.43% operating margin) contrasts with the prior-year Q2 operating loss of $798.2 million, showing genuine operating leverage.
  • Forward valuation is undemanding vs growth: Forward PE of 16.91x against a PEG of just 0.197 and consensus forward EPS of $7.73 implies the market is paying a modest multiple for rapid earnings recovery. PS of 2.47x sits near the bottom of a multi-year band that ranged from roughly 5.0x to 12.6x, leaving room for multiple expansion if margins hold.
  • Strong cash generation funds capital returns: Free cash flow TTM is $1.226 billion with Q3 operating cash flow of $302.9 million against only $29.5 million of capex, a 90%+ FCF conversion ratio. That comfortably covers the $98.5 million quarterly dividend and $107.8 million of buybacks, and ROA of 14.94% confirms asset efficiency.

Bearish

  • Stock has already caught consensus fair value: At $117.97 versus an average target of $119.08, implied upside is just +0.9%, meaning the 31.75% one-month surge has fully priced the Q3 beat. The stock sits at 91.5% of its 52-week range ($74.78–$121.04), leaving little cushion for disappointment.
  • Dangerous concentration in one franchise: The entire earnings re-rating hinges on Magic: The Gathering, with Wizards contributing $747.2 million of $1.595 billion in Q3 revenue. A normalization of Magic sales or a digital gaming slowdown would hit both revenue and the 75.88% gross margin simultaneously, given the segment's outsized margin contribution.
  • Leadership vacuum at Wizards of the Coast: The departure of WotC President John Hight in August 2026 raises operational uncertainty precisely as the segment becomes the company's growth engine. Management continuity matters most when a single franchise drives the thesis, and the wide $37 analyst target spread (from $100 to $137) reflects this disagreement.
  • Elevated leverage despite strong cash flow: Debt-to-equity stands at 6.32x, and quarterly interest expense of $42.7 million consumes a meaningful share of the $489.1 million pre-tax income. The distorted ROE of -59.87% and trailing EPS of -$0.03 reflect prior-year impairment, but the leverage leaves less flexibility if the cycle turns.

HAS Technical Analysis

Hasbro is in a powerful, sustained uptrend, with the stock up 55.53% over the trailing year and 42.18% year-to-date, dramatically outpacing the S&P 500's 10.39% and 10.62% respective gains. At a current price of $117.97, the stock sits at roughly 91.5% of its 52-week range of $74.78 to $121.04, positioning it firmly in the upper decile of its annual band and signaling strong momentum that borders on overextension. This near-high positioning reflects a market that has aggressively repriced the equity following the Q3 earnings blowout, leaving little cushion for disappointment. Short-term momentum is accelerating rather than fading: the stock has gained 31.75% over the past month and 29.41% over three months, with the one-month surge actually outpacing the three-month move and implying a sharp positive inflection in early November trading. This is corroborated by a relative strength reading of 33.74 versus the S&P over one month, one of the most extreme divergences in the dataset, and the absence of any meaningful pullback despite the stock's 28.39% maximum drawdown earlier in the period suggests buyers are in firm control. The move from roughly $98 in mid-October to $118 by early November represents a near-vertical advance that historically invites consolidation or mean reversion. Key technical support rests at the 52-week low of $74.78, with intermediate support likely near the $98 breakout zone that preceded the October gap higher; resistance is defined by the 52-week high of $121.04, just 2.6% above the current price. A clean breakout above $121 would confirm the uptrend's continuation and likely trigger momentum-chasing inflows, while a failure and breakdown below $98 would signal exhaustion of the post-earnings move. Notably, Hasbro's beta of just 0.362 implies the stock is roughly 64% less volatile than the market, an unusual profile for a name that has delivered 5x the market's one-year return, suggesting the recent rally is driven by idiosyncratic fundamental catalysts rather than broad market beta and that position sizing can tolerate larger allocations relative to a high-beta cyclical.

Beta

0.36

0.36x market volatility

Max Drawdown

-28.4%

Largest decline past year

52-Week Range

$75-$124

Price range past year

Annual Return

+55.5%

Cumulative gain past year

PeriodHAS ReturnS&P 500
1m+31.3%-5.9%
3m+27.8%-5.2%
6m+22.3%-0.6%
1y+55.5%+8.2%
ytd+44.1%+7.5%

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HAS Fundamental Analysis

Hasbro's revenue trajectory has inflected decisively upward, with Q3 2026 revenue of $1.595 billion representing 14.98% year-over-year growth against $1.388 billion in the prior-year quarter, and marking a clear acceleration from the $1.140 billion reported in Q2 2026 and $1.000 billion in Q1 2026. The sequential build through the year reflects both seasonal toy demand and, more importantly, the surging contribution of Wizards of the Coast and Digital Gaming, which generated $747.2 million in the period versus $827.9 million from Consumer Products and just $20.2 million from Entertainment. The fact that the digital gaming segment now rivals the legacy consumer products business in size is the central growth story, and the 14.98% YoY top-line expansion against a prior-year base that included a massive $855.8 million Q2 2025 loss demonstrates genuine operating recovery rather than accounting noise. Profitability has transformed: Q3 2026 net income reached $394.5 million, a 24.73% net margin, with gross margin expanding to 75.88% from 68.37% in the year-ago quarter and 68.23% in Q1 2026. This margin expansion is the direct result of mix shift toward high-margin licensing and digital gaming, and operating income of $517.3 million (32.43% operating margin) contrasts starkly with the prior year's Q2 operating loss of $798.2 million. The company is now solidly profitable on a quarterly basis, though the trailing twelve-month EPS of -$0.03 and net margin of -6.86% in the valuation snapshot still reflect the drag of the prior-year impairment, meaning the trailing figures understate current run-rate earnings power. Balance sheet and cash flow metrics reveal a leveraged but cash-generative business: debt-to-equity stands at a high 6.32x, yet free cash flow TTM is a robust $1.226 billion and Q3 operating cash flow was $302.9 million against just $29.5 million of capex, yielding a 90%+ FCF conversion ratio. Cash on hand of $850.7 million and a current ratio of 1.38 provide adequate liquidity, while ROA of 14.94% is strong even as the distorted ROE of -59.87% reflects the prior-year equity impairment; the company comfortably funds its $98.5 million quarterly dividend and $107.8 million of buybacks from internal cash generation, though the elevated leverage warrants monitoring.

Quarterly Revenue

$1.6B

2026-09

Revenue YoY Growth

+15.0%

YoY Comparison

Gross Margin

75.9%

Latest Quarter

Free Cash Flow

$1.2B

Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

Entertainment Segment
Wizards Of The Coast And Digital Gaming
Consumer Products

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Valuation Analysis: Is HAS Overvalued?

Because trailing net income is marginally negative (EPS of -$0.03, trailing PE of -36.01x), the trailing PE is not a meaningful anchor; I therefore lead with the forward PE of 16.91x, which reflects the market's expectation that normalized earnings will be substantial, and corroborate with the PS ratio of 2.47x and EV/EBITDA of 11.86x. The enormous gap between the negative trailing PE and the 16.91x forward multiple implies the market expects a dramatic earnings recovery, consistent with consensus EPS estimates of $7.73 for the forward period and the $394.5 million quarterly net income run-rate. On a price-to-sales basis of 2.47x, Hasbro screens cheap relative to its own history, where PS ratios ranged from roughly 5.0x to 12.6x over the past several years, suggesting the sales multiple has compressed even as the stock rallied. Peer comparison is constrained by the absence of explicit industry-average multiples in the provided valuation data, but Hasbro's 2.47x PS and 11.86x EV/EBITDA sit at the lower end of what a branded IP and gaming platform typically commands, particularly given a 63.82% gross margin and 75.88% quarterly gross margin that exceed traditional toy manufacturers. The forward PE of 16.91x against a PEG ratio of just 0.197 implies the market is paying a modest multiple for what consensus expects to be rapid earnings growth, a combination that reads as undervalued if the Wizards-driven earnings trajectory holds. Historically, Hasbro's PE has swung wildly from negative territory to 47.6x, but its PS ratio of 2.47x is near the bottom of its multi-year band (versus 7.06x at year-end 2024 and 10.56x in mid-2025), and its price-to-book of 21.57x is elevated only because book equity was impaired by prior losses. The current valuation therefore reflects a market that has repriced the stock on earnings recovery but has not yet awarded it the premium sales multiple it historically commanded, leaving room for multiple expansion if margin durability is confirmed.

PE

-36.0x

Latest Quarter

vs. Historical

Low-End

5-Year PE Range 8x~22x

vs. Industry Avg

21.9x

Industry PE ~21.9x*

EV/EBITDA

11.9x

Enterprise Value Multiple

Investment Risk Disclosure

Financial and operational risks center on leverage and concentration. Debt-to-equity of 6.32x is high for a consumer cyclical, and quarterly interest expense of $42.7 million against $489.1 million of pre-tax income means roughly 9% of pre-tax profit goes to debt service. The bigger structural risk is revenue concentration: Wizards of the Coast contributed $747.2 million of Q3 2026's $1.595 billion, so a single franchise (Magic: The Gathering) now drives both the top line and the 75.88% gross margin, and any normalization in that segment would compress margins far faster than the legacy toy business ever could. Trailing EPS of -$0.03 and a net margin of -6.86% also show how thin the cushion is if the recovery stalls, since the current profitability rests on a very recent inflection.

Market and competitive risks are dominated by valuation compression and franchise durability. The stock has rallied 55.53% over one year and 31.75% in a single month, with a relative strength of 33.74 versus the S&P over one month, an extreme divergence that historically precedes consolidation. With the price essentially at the $119.08 consensus target, any Q4 miss or soft Magic guidance would force analysts to cut rather than raise, and the $37 spread between the $100 low and $137 high targets shows how little agreement exists on normalized earnings. The August 2026 departure of Wizards of the Coast President John Hight introduces execution risk at the worst possible moment, and the stock's low beta of 0.362 means the recent gains came from idiosyncratic catalysts rather than market tailwinds, so there is no broad beta cushion if sentiment reverses.

The worst-case scenario is a Magic: The Gathering demand normalization combined with a leadership transition misstep, which would hit revenue, the 75.88% gross margin, and the re-rating narrative simultaneously. In that chain of events, the stock would likely retest the $100 analyst low target (about -15% from $117.97) and, in a deeper de-rating, the $98 breakout zone that preceded the October gap higher. A full retracement to the 52-week low of $74.78 would represent roughly -37% downside from the current price, and the stock has already demonstrated a 28.39% maximum drawdown within the observed period, so that magnitude is not hypothetical. The realistic adverse case is a -15% to -25% move toward $88–$100 if Q4 Wizards growth decelerates, with the -37% tail reserved for a genuine franchise reset.

FAQ

Ranked by severity, the first risk is franchise concentration: Wizards of the Coast generated $747.2 million of Q3 2026's $1.595 billion revenue and drives the 75.88% gross margin, so a Magic: The Gathering demand normalization would hit revenue and margin simultaneously. Second is valuation and momentum risk: the stock is up 55.53% over one year and 31.75% in a month, sits at 91.5% of its 52-week range, and trades within 1% of the $119.08 consensus target, leaving minimal cushion for a Q4 miss. Third is operational/leadership risk: the August 2026 departure of Wizards of the Coast President John Hight creates execution uncertainty at the segment that defines the thesis, reflected in the wide $37 analyst target spread from $100 to $137. Fourth is financial leverage: debt-to-equity of 6.32x with $42.7 million of quarterly interest expense consuming roughly 9% of $489.1 million pre-tax income limits flexibility if the cycle turns, and the 28.39% historical max drawdown shows the stock can move sharply against holders.

The 12-month forecast is split into three scenarios. The base case (50% probability, $110–$125) assumes forward EPS near the $7.73 consensus and revenue near $5.914 billion, with gross margin settling in the low-to-mid 70s and the stock consolidating around the $119.08 average target at roughly 16.9x forward earnings. The bull case (25%, $130–$137) requires Wizards revenue holding at or above the $747.2 million Q3 level, gross margin sustaining above 75%, a permanent WotC president appointment, and analyst target revisions above $130, driving multiple expansion toward the $137 high target. The bear case (25%, $88–$100) assumes Magic sales normalize, the leadership transition produces missteps, and margin compresses, pulling the stock toward the $100 low target and the $98 breakout zone, with tail risk to the $74.78 52-week low. The base case is most likely, and its key assumption is that Wizards growth decelerates only modestly rather than reversing.

On the metrics that matter HAS looks fairly valued to modestly undervalued, but not cheap. Trailing PE of -36.01x is meaningless given the -$0.03 trailing EPS from prior-year impairment, so the forward PE of 16.91x against $7.73 consensus EPS is the right anchor, and a 0.197 PEG implies the market pays a modest multiple for rapid earnings recovery. The PS ratio of 2.47x sits near the bottom of a multi-year band that ran roughly 5.0x–12.6x (versus 7.06x at year-end 2024 and 10.56x in mid-2025), and EV/EBITDA of 11.86x is reasonable for a branded IP and gaming platform with a 63.82% gross margin. The elevated price-to-book of 21.57x is an artifact of impaired book equity, not a premium signal. What the valuation implies is that the market has repriced Hasbro on earnings recovery but has not yet awarded it the premium sales multiple it historically commanded — so there is room for multiple expansion if margin durability is confirmed, but the stock is no longer a discount bin name.

From a risk/reward standpoint HAS is a reasonable but not compelling buy at $117.97: the business quality is high, with 14.98% YoY Q3 revenue growth, a 75.88% gross margin, $394.5 million of quarterly net income, and $1.226 billion of TTM free cash flow, and the 12-Buy/2-Hold/0-Sell consensus with a 1.43 recommendation mean confirms broad analyst support. The problem is price: the stock sits within 1% of the $119.08 average target, implying only +0.9% upside, after a 31.75% one-month surge that has already captured the Q3 beat. The biggest downside risk is franchise concentration — Magic: The Gathering drives both the top line and the margin, and a normalization could pull the stock toward the $100 low target (-15%) or the $74.78 52-week low (-37%) in a full reset. It is a good buy for patient investors who can accumulate on a pullback toward $100–$105 (forward PE near 13–14x) or who get Q4 confirmation that Wizards growth is durable without a permanent segment president; it is a poor entry for anyone chasing the current momentum at fair value.

HAS is better suited to a medium-to-long-term holding than to short-term trading, though the entry timing matters more than the horizon label. The business is in a genuine earnings recovery — Q3 2026 revenue grew 14.98% YoY, net income reached $394.5 million, and TTM free cash flow of $1.226 billion funds a 3.38% dividend yield and $107.8 million of quarterly buybacks — which supports a multi-year thesis if the Wizards mix shift proves durable. The low beta of 0.362 means the stock is roughly 64% less volatile than the market, which argues against treating it as a short-term momentum vehicle, even though the recent 31.75% one-month move was driven by idiosyncratic catalysts rather than beta. Earnings visibility is improving but still hinges on a single franchise and an unresolved leadership vacancy, so position sizing should reflect concentration risk. A concrete minimum holding period of 12–18 months is appropriate — long enough to see two to three more quarterly prints confirm whether the 75%+ gross margin is structural, and to capture the re-rating if the market begins to value Hasbro as a digital gaming and licensing platform rather than a toy cyclical.