Hasbro is a global play and entertainment company primarily focused on the games and toys industry.
It is a dominant leader known for its iconic brands like Monopoly, Nerf, and Transformers, which drive its powerful licensing and franchise-driven business model.
Updated: January 14, 2026, 16:00 EST
Based on a comprehensive analysis of Hasbro (HAS), the stock presents a complex picture with notable strengths and significant concerns.
Technical Analysis The stock has exhibited strong positive momentum, rebounding sharply from its lows and significantly outperforming the market over the past quarter. However, trading near the top of its 52-week range suggests it is in technically overbought territory. The minimal remaining upside to its yearly high implies limited near-term headroom for further price appreciation without a new positive catalyst.
Fundamental Analysis Fundamentally, Hasbro shows impressive operational strength with robust revenue growth, a sharp recovery to profitability, and excellent returns on equity. The primary concern is its highly leveraged balance sheet, with a substantial debt burden that introduces financial risk. While current earnings are sufficient to service this debt, the high leverage remains a key vulnerability, especially in an economic downturn.
Valuation & Peer Comparison Valuation metrics are a major point of caution. The stock appears richly valued, trading at a substantial premium to its asset value and operational cash flow, as indicated by its elevated Price-to-Book and EV/EBITDA ratios. While the forward P/E suggests expectations for earnings improvement, the current multiples likely price in much of this optimism, making the valuation appear stretched compared to typical industry standards.
Investment Recommendation Hasbro is a HOLD at its current price. The company's strong operational turnaround and positive momentum are commendable, but these strengths are overshadowed by a potentially overvalued price and a high-debt financial structure. Investors should wait for a more attractive entry point or clearer signs of sustained debt reduction before considering a new position. The risk/reward profile at present is not compelling enough for a buy recommendation.
*This analysis is for informational purposes only and is not investment advice.*
Of course. Here is a 12-month investment outlook for Hasbro (HAS).
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Over the next 12 months, Hasbro's outlook is balanced between promising catalysts and significant financial risks. The company's successful turnaround, driven by a sharp focus on its higher-margin digital gaming and licensing business (led by "Baldur's Gate 3"), serves as a key catalyst for continued profitability. However, this operational strength is overshadowed by the company's highly leveraged balance sheet, which remains the primary risk, making it vulnerable to economic downturns or rising interest rates. Given the stock's strong recent performance and current premium valuation, the upside appears limited; a more reasonable target range would be in the mid-to-high $80s, contingent on sustained earnings growth and proactive debt reduction efforts. The risk/reward profile currently favors patience.
Most Wall Street analysts are optimistic about HAS's 12-month outlook, with consensus target around $85.42, indicating expected upside potential.
Overall, HAS has investment potential but also faces challenges. Here are key factors to weigh before investing.
HAS has demonstrated strong outperformance over the past quarter, rebounding significantly from its 52-week lows. The stock is nearing its yearly high, reflecting a substantial bullish recovery.
The stock has posted impressive short-term gains, with a 16.39% surge over three months significantly outperforming the market by 13.02%. The positive one-month change of 3.47% confirms the upward momentum remains intact. HAS's low beta of 0.543 indicates this strong performance has been achieved with below-market volatility.
Currently trading at $86.87, HAS sits near the top of its 52-week range, approximately 97% toward its high of $89.20. This positions the stock in technically overbought territory, especially considering the substantial rally from its low. While the momentum is strong, the minimal upside to the 52-week high suggests limited near-term headroom without a significant catalyst.
| Period | HAS Return | S&P 500 |
|---|---|---|
| 1m | +4.8% | +1.3% |
| 3m | +20.4% | +5.7% |
| 6m | +11.4% | +10.6% |
| 1y | +52.1% | +16.5% |
| ytd | +3.0% | +1.1% |
Revenue & Profitability HAS demonstrates strong revenue growth with Q3 revenue of $1.39 billion, up significantly from $981 million in Q2, although quarterly volatility is evident. Profitability metrics show marked improvement, with Q3 net income reaching $233 million (16.8% margin) after a substantial loss in Q2, while gross margins remained robust at 68.4%, indicating solid pricing power.
Financial Health The company carries a high debt burden with a debt-to-equity ratio of 8.23 and long-term debt capitalization of 89.1%, reflecting significant leverage. However, the interest coverage ratio of 8.4x indicates adequate earnings to service debt, and the current ratio of 1.70 suggests satisfactory short-term liquidity despite elevated leverage levels.
Operational Efficiency HAS exhibits impressive ROE of 57.4% in Q3, though this is somewhat leveraged by high debt levels. Asset turnover remains modest at 0.25, indicating room for improvement in revenue generation from its asset base, while fixed asset turnover of 5.71 demonstrates efficient utilization of property and equipment.
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Try Now & Get Tesla Stock RewardValuation Level: Hasbro's negative TTM P/E ratio reflects recent profitability challenges, though the forward P/E of 11.6 suggests expected earnings recovery. However, the exceptionally high PB ratio of 28.0 and elevated EV/EBITDA of 34.3 indicate substantial premium to asset value and operational cash flow, pointing to potential overvaluation. The negative PEG ratio, while numerically favorable, is unreliable due to negative earnings growth and should not be interpreted as a positive signal.
Peer Comparison: Without specific industry average data, a definitive peer comparison cannot be established. However, Hasbro's metrics suggest it trades at significant multiples relative to typical consumer discretionary or toy industry norms, particularly its PB ratio which far exceeds reasonable industry standards. The elevated EV/EBITDA further indicates premium valuation compared to sector peers.
Volatility Risk: HAS exhibits extremely low volatility relative to the broader market, as evidenced by its beta of 0.54, suggesting it is only about half as volatile. However, it still carries a material downside risk, demonstrated by a one-year maximum drawdown of -26.57%, indicating that despite its low beta, the stock can still experience significant price declines during market stress.
Other Risks: While the absence of short interest suggests a lack of concentrated negative sentiment from sophisticated investors, HAS faces significant exposure to its industry-specific risks. These include potential challenges such as fluctuating consumer discretionary spending, intense competition in the toy and game sector, and reliance on intellectual property performance, which represent its primary risk factors.
Neutral/Bearish - HAS appears overvalued despite recent momentum. The stock trades at premium valuation multiples (P/B of 28, EV/EBITDA of 34) that seem disconnected from fundamentals, while high debt leverage (debt-to-equity of 8.2) adds risk. Though technical strength and analyst sentiment are positive, current prices near 52-week highs leave limited near-term upside. Suitable mainly for risk-tolerant investors betting on continued momentum, not value-focused or conservative investors.
Based on the current valuation metrics, Hasbro (HAS) appears overvalued.
The stock trades at an exceptionally high Price-to-Book (PB) ratio of 28.03, which is far above typical industry standards (often 1-3 for asset-heavy businesses), indicating a substantial premium to its net asset value. While the Forward P/E of 11.58 seems reasonable, the negative trailing P/E (-21.77) reflects recent profitability challenges, and the elevated EV/EBITDA (34.3) points to a premium valuation relative to its operational cash flow.
The primary reason for this overvaluation is the market pricing in a significant earnings recovery, as suggested by the forward P/E. However, this optimism is tempered by the company's high financial leverage (debt-to-equity of 8.23) and the massive disconnect between its market price and its book value. The impressive Q3 ROE of 57.4% is leveraged by this substantial debt, making the high PB ratio even more difficult to justify.
Based on the company-specific information provided, here are the key risks of holding HAS stock, ordered by importance:
1. Financial Risk: The company's exceptionally high leverage, evidenced by a debt-to-equity ratio of 8.23 and long-term debt capitalization of 89.1%, poses a significant risk to shareholder equity and financial flexibility during an economic downturn or period of declining earnings. 2. Business/Industry Risk: HAS faces inherent exposure to volatile consumer discretionary spending and intense competition in the toy and game sector, making its revenue and profitability susceptible to economic cycles and shifting consumer preferences. 3. Market/Valuation Risk: The stock is technically overbought, trading near the top of its 52-week range with limited near-term upside to its recent high, suggesting a heightened risk of a price correction or consolidation after its strong rally.
Based on a fundamental analysis of Hasbro's current strategy and financial health, here is a forecast through 2026. My base case target price range is $105 - $120, with a bull case potentially reaching $135+, driven by a successful debt reduction plan and stronger-than-expected growth in digital gaming.
The key growth drivers are: 1) the continued monetization of the digital gaming and licensing portfolio (e.g., "Baldur's Gate 3" and future titles), 2) a refined core toys and entertainment business focused on fewer, more profitable franchises, and 3) the ongoing benefit of cost-cutting initiatives from the "Operational Excellence" program.
My main assumptions are that the company successfully manages its debt load without a major economic downturn, that the entertainment segment stabilizes, and that consumer spending remains resilient. This forecast carries significant uncertainty, primarily tied to the company's high leverage, which makes it sensitive to interest rates and economic conditions, and the inherent volatility of entertainment releases.