Hilton Worldwide Holdings Inc.

HLT

Hilton Worldwide Holdings Inc.
operates in the hotels and motels industry as a global hospitality leader. Its identity is defined by its powerful brand portfolio and industry-leading franchise model, driving consistent global growth.

$312.73 -3.15 (-1.00%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy HLT Today?

HLT Stock Analysis

Technical Analysis HLT shows impressive momentum, gaining over 16% in three months while trading near its all-time high. This strong performance suggests positive investor sentiment, but the stock may be overbought in the short term after such a significant run-up. Investors should be cautious of potential near-term consolidation.

Fundamentals Revenue stability at ~$3.1 billion is positive, but profitability has weakened with net income margins declining to 9.6% due to rising expenses. The balance sheet remains healthy with minimal debt, though inconsistent gross margins and missing ROE data indicate operational volatility that warrants monitoring.

Valuation HLT appears significantly overvalued with a trailing P/E of 49.4 and forward P/E of 57.1, suggesting investors are pricing in substantial future growth. The extremely high EV/EBITDA of 107.1 further confirms premium pricing, though lack of industry comparables limits relative assessment.

Risk Moderate volatility risk exists with a beta of 1.11 and a maximum drawdown of -25% over the past year. While low short interest reflects market confidence, the hospitality sector remains sensitive to economic cycles and travel demand fluctuations.

Recommendation *Consider Holding or Taking Profits; Not a Strong Buy at Current Levels.* HLT’s technical strength and solid balance sheet are offset by declining profitability and excessive valuation multiples. While the long-term outlook in hospitality remains viable, the current price seems to have captured near-term optimism, leaving limited margin of safety. Investors might await a better entry point or more consistent earnings improvement before establishing new positions.

*This is not investment advice, for reference only.*

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HLT 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the analysis provided, here is a 12-month outlook for HLT:

Over the next 12 months, the key catalyst for HLT will hinge on its ability to translate investor optimism into tangible earnings growth and justify its premium valuation. The primary risk is a significant pullback if the company's profitability does not accelerate to meet high expectations, exacerbated by its sensitivity to any economic slowdown that reduces travel demand. Given the current overbought technicals and extreme valuation multiples, the stock appears vulnerable to consolidation, and investors should monitor for a more attractive entry point rather than initiating new positions at these elevated levels. While analyst targets are not specified, the risk/reward appears skewed to the downside in the near term.

Wall Street Consensus

Most Wall Street analysts are optimistic about Hilton Worldwide Holdings Inc.'s 12-month outlook, with consensus target around $312.73, indicating expected upside potential.

Average Target
$312.73
27 analysts
Implied Upside
+0%
vs. current price
Analyst Count
27
covering this stock
Price Range
$250 - $407
Analyst target range
Buy Buy
13 (48%)
Hold Hold
12 (44%)
Sell Sell
2 (7%)

Bulls vs Bears: HLT Investment Factors

Overall, HLT has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Record Stock Performance: Stock reached all-time highs, indicating strong investor confidence and momentum.
  • Strong Analyst Upgrades: Multiple analysts raised price targets, with Evercore ISI targeting $335.
  • Favorable Debt Management: Company refinanced debt with a $1B note issue at favorable terms.
  • Positive Long-Term Momentum: Highlighted as a top momentum stock for sustained growth potential.
Bearish Bearish
  • Relative Underperformance Concern: Potential underperformance versus the Nasdaq index raises competitive questions.
  • High Valuation Risk: Record stock prices may reflect over-optimism, increasing downside risk.
  • Mixed Analyst Sentiment: Some analysts maintain 'hold' ratings despite positive forecasts.
  • Sector Cyclicality Exposure: Hospitality industry is vulnerable to economic downturns and travel cuts.
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HLT Technical Analysis

HLT has demonstrated strong outperformance with significant price appreciation over the past year. The stock has delivered impressive returns while exhibiting slightly higher volatility than the broader market.

The stock shows robust short-term momentum, gaining over 16% in the past three months and dramatically outperforming the market by the same margin. This performance suggests sustained positive momentum with a 5% gain in the most recent month.

Currently trading near the upper end of its 52-week range, HLT is approximately 4.8% below its all-time high. Given its recent strong run and proximity to peak levels, the stock appears to be in potentially overbought territory rather than oversold, despite the significant recovery from its maximum drawdown.

📊 Beta
1.11
1.11x market volatility
📉 Max Drawdown
-24.8%
Largest decline past year
📈 52-Week Range
$196-$334
Price range past year
💹 Annual Return
+16.8%
Cumulative gain past year
Period HLT Return S&P 500
1m +7.8% +1.0%
3m +15.9% +1.9%
6m +16.4% +6.5%
1y +16.8% +12.1%
ytd +6.7% +0.2%

HLT Fundamental Analysis

Revenue & Profitability HLT's revenue remained stable at approximately $3.1 billion in Q4 2025, showing minimal sequential change from Q3. However, profitability weakened notably, with the net income margin declining from 13.5% to 9.6% quarter-over-quarter, primarily driven by a significant increase in other expenses which compressed operating income. The effective tax rate also rose to 31.5%, further pressuring bottom-line results.

Financial Health The absence of reported debt ratios suggests HLT maintains a strong balance sheet with minimal leverage. The interest coverage ratio of 3.65 indicates sufficient earnings to service interest obligations, though it has decreased from Q3 levels due to lower operating income. Cash flow metrics are unavailable, limiting a complete assessment of liquidity, but the lack of reported debt signals financial stability.

Operational Efficiency Operational metrics present a mixed picture, with asset turnover showing negative figures due to timing or accounting adjustments, while fixed asset turnover remains healthy at 10.9. The absence of ROE data prevents equity efficiency analysis, but the company maintains excellent receivables management with 182 days turnover. The significant quarter-over-quarter volatility in gross margin from 30% to 76% warrants investigation into unusual cost items affecting consistency.

Quarterly Revenue
$3.1B
2025-12
Revenue YoY Growth
+7.7%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$1.9B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is HLT Overvalued?

Based on the provided metrics, HLT appears significantly overvalued. The trailing PE of 49.38 and an even higher forward PE of 57.06 suggest investors are paying a substantial premium for its earnings. This overvaluation is further corroborated by the extremely high EV/EBITDA of 107.10, indicating the enterprise value is exceptionally high relative to its operational cash flow.

A peer comparison to validate this assessment is not possible due to the unavailability of industry average data. To form a conclusive relative valuation, key benchmarks such as the industry average PE and EV/EBITDA ratios would be required to determine how HLT's multiples stack up against its competitors.

PE
49.6x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -78×-79×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
128.6x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: HLT's beta of 1.11 indicates its price is slightly more volatile than the broader market, suggesting moderate sensitivity to market swings. The significant one-year maximum drawdown of -25.32% underscores the stock's potential for substantial losses during market downturns or adverse company-specific events.

Other Risks: The negligible short interest suggests a relatively strong market consensus on the stock's near-term prospects, reducing the risk of a short squeeze. However, this lack of negative sentiment does not inherently protect against other fundamental risks such as shifts in travel demand or operational challenges inherent to the hospitality sector.

FAQs

Is HLT a good stock to buy?

Neutral. While HLT exhibits strong price momentum and a solid balance sheet, its current valuation appears stretched with high P/E multiples, and recent profitability has weakened. This stock is suitable for momentum-focused investors comfortable with volatility, but less ideal for value seekers concerned with current price levels.

Is HLT stock overvalued or undervalued?

Based on the provided data, HLT stock appears significantly overvalued. Key metrics like its trailing PE of 49.38 and an extremely high EV/EBITDA of 107.10 suggest investors are paying an enormous premium. This valuation is difficult to justify given the company's declining profitability, with net income margin falling to 9.6%, and negative earnings growth implied by its negative PEG ratio. Compared to typical market or hospitality industry averages, these multiples are exceptionally high and not supported by the current weakening fundamental performance.

What are the main risks of holding HLT?

Based on the provided information, here are the key risks of holding HLT stock, ordered by importance:

1. Profitability Compression: A significant quarter-over-quarter decline in net income margin, driven by rising operating expenses and a higher tax rate, poses a fundamental risk to earnings quality and future growth. 2. Market Downturn Vulnerability: The stock's beta of 1.11 and a substantial historical maximum drawdown of -25.32% indicate heightened sensitivity to broader market downturns, especially given its current trading near all-time highs. 3. Sector-Specific Demand Risk: As a hospitality company, HLT remains inherently exposed to cyclical shifts in travel demand, which can be adversely affected by economic recessions or changes in consumer spending habits. 4. Operational Inconsistency: Extreme volatility in the gross margin between quarters suggests potential underlying issues with cost control or unusual accounting items, indicating a risk to operational predictability.

What is the price forecast for HLT in 2026?

Based on the provided analysis, my forecast for HLT (Hilton) stock through 2026 is cautious due to recent profitability pressures and an elevated valuation.

My base case target for 2026 is $280-$320, reflecting stagnation as the company works to stabilize margins, while a bull case of $350+ would require a successful rebound in net income and sustained high travel demand. Key growth drivers are the resolution of the "other expenses" compressing profits, the ability to maintain its strong industry position despite economic sensitivity, and effective receivables management. The main assumptions are that travel demand does not enter a sharp recession and that management can address the recent margin volatility.

This forecast carries high uncertainty, heavily dependent on clarifying the unusual expense items and the broader economic outlook for travel and leisure.