HSY

HSY

The Hershey Company produces chocolate and sugar confectionery products within the candy industry.
It is one of the largest and most recognized confectionery manufacturers in the US, renowned for its iconic brands and strong market position.

$199.12 +3.83 (+1.96%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy HSY Today?

Analysis of The Hershey Company (HSY)

Technical Perspective HSY shows strong momentum, trading near its all-time high with a notable 7.55% gain over the past month. Although its low beta of 0.175 signals low volatility, the stock has maintained value with a shallow maximum drawdown of -18.82%. Current levels suggest it may be approaching overbought territory, but the steady performance indicates underlying strength.

Fundamental Health The company exhibits robust revenue growth and improved profitability, with Q3 net profit margin expanding to 8.7%. Financial health is solid, marked by a manageable debt-to-equity ratio of 1.26 and adequate liquidity. While operational efficiency metrics like ROE are modest, strong free cash flow supports ongoing shareholder returns.

Valuation & Risk HSY trades at premium multiples, such as a forward PE of 33.9, but its exceptionally low PEG ratio of 0.10 implies growth may justify the valuation. Risk is mitigated by extremely low beta and no short interest, underscoring its defensive appeal, though rich valuations warrant caution if growth slows.

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Investment Recommendation HSY presents a compelling case for investors seeking a stable, high-quality consumer staples stock with defensive characteristics. Its strong fundamentals, improving profitability, and low volatility provide a cushion against market downturns. While the valuation is elevated, the low PEG ratio suggests growth prospects may support current levels. For long-term investors, HSY appears to be a worthwhile holding, though entering at all-time highs calls for patience and a focus on gradual accumulation.

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HSY 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Of course. Here is a 12-month investment outlook for The Hershey Company (HSY):

12-Month Outlook for HSY

The outlook for HSY hinges on its ability to navigate a challenging consumer environment. Key catalysts include sustained pricing power, brand loyalty in its core confectionery segment, and potential market share gains as competitors struggle. However, the primary risks are significant: consumer pushback against high prices leading to volume declines, rising cocoa and sugar costs pressuring margins, and a potential rotation out of defensive stocks if the economic outlook improves. While the stock appears fairly valued at current elevated levels, the consensus analyst price target suggests a relatively narrow trading range, implying modest upside potential with a high degree of stability over the next year.

Wall Street Consensus

Most Wall Street analysts are optimistic about HSY's 12-month outlook, with consensus target around $199.12, indicating expected upside potential.

Average Target
$199.12
26 analysts
Implied Upside
+0%
vs. current price
Analyst Count
26
covering this stock
Price Range
$159 - $259
Analyst target range
Buy Buy
7 (27%)
Hold Hold
17 (65%)
Sell Sell
2 (8%)

Bulls vs Bears: HSY Investment Factors

Overall, HSY has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Morgan Stanley Upgrade: Analyst upgrade cites visibility into significant EPS growth not yet priced in.
  • Strong New Product Demand: Strong demand for new products has fueled recent stock price growth.
  • Insider and Institutional Buying: Significant insider buying and increased stake by Oak Thistle LLC show confidence.
  • Long-Term Outperformance: Stock has outperformed the consumer staples sector on a YTD and 52-week basis.
  • Positive Analyst Commentary: Jim Cramer suggests the worst may be over, citing new management.
Bearish Bearish
  • Weak Q3 Reaction: Stock fell nearly 4% post-Q3 results despite beating estimates, indicating weak guidance.
  • Recent Price Declines: Stock has declined recently while the broader market improved, showing relative weakness.
  • Choppy Performance: Stock has experienced volatile, choppy trading performance amidst company-specific challenges.
  • Growth Concerns: Market debate exists over whether recent growth is sustainable or overhyped.
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HSY Technical Analysis

HSY has demonstrated strong overall performance marked by significant recent gains and trading near its 52-week high.

The stock has shown impressive short-term momentum with a 7.55% gain over the past month, though its three-month performance is more modest at 1.41% and has slightly underperformed the broader market. Given its low beta of 0.175, this recent strength is noteworthy as the stock has delivered returns that are substantial relative to its typical low volatility.

Currently trading at $195.29, HSY is positioned in the upper quartile of its 52-week range ($140.13-$199), sitting just 1.9% below its all-time high. While this suggests the stock is approaching overbought territory, the shallow maximum drawdown of -18.82% over the past year indicates it has sustained its value well without significant corrections.

šŸ“Š Beta
0.17
0.17x market volatility
šŸ“‰ Max Drawdown
-18.8%
Largest decline past year
šŸ“ˆ 52-Week Range
$140-$200
Price range past year
šŸ’¹ Annual Return
+31.2%
Cumulative gain past year
Period HSY Return S&P 500
1m +9.5% +1.3%
3m +3.6% +5.7%
6m +22.9% +10.6%
1y +31.2% +16.5%
ytd +9.2% +1.1%

HSY Fundamental Analysis

Revenue & Profitability HSY demonstrates strong revenue growth with Q3 revenue of $3.18 billion, up 21.7% from Q2's $2.61 billion, indicating robust demand momentum. Profitability improved significantly with net profit margin expanding from 2.4% to 8.7% quarter-over-quarter, reflecting better cost management despite inflationary pressures. The operating margin more than doubled from 7.4% to 12.9%, showcasing enhanced operational leverage.

Financial Health The company maintains moderate leverage with a debt-to-equity ratio of 1.26, while the debt ratio of 42.3% indicates balanced capital structure management. Interest coverage of 7.97 suggests comfortable debt servicing capacity, though the cash flow to debt ratio of 0.15 warrants monitoring for long-term financial flexibility. Current and quick ratios of 1.36 and 0.83 respectively provide adequate short-term liquidity cushion.

Operational Efficiency HSY's operational efficiency shows mixed signals with a modest ROE of 6.1% and asset turnover of 0.23, indicating potential underutilization of assets. However, the 38-day cash conversion cycle demonstrates effective working capital management, while inventory turnover of 1.27 suggests room for improvement in inventory optimization. The company maintains solid cash generation with free cash flow per share of $5.63 supporting shareholder returns.

Quarterly Revenue
$3.2B
2025-09
Revenue YoY Growth
+6.5%
YoY Comparison
Gross Margin
32.6%
Latest Quarter
Free Cash Flow
$1.5B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is HSY Overvalued?

Valuation Level: HSY appears richly valued based on traditional metrics, with elevated PE ratios (28.8 TTM and 33.9 forward), a high PB ratio of 8.58, and a PS ratio of 3.41 indicating premium pricing. However, the exceptionally low PEG ratio of 0.10 suggests strong growth expectations that may justify these multiples, though the extremely high EV/EBITDA of 76.3 warrants caution regarding debt levels and operating efficiency.

Peer Comparison: Without specific industry average data for comparison, a definitive peer assessment cannot be provided. Generally, confectionery companies trade at modest premiums to broader consumer staples, suggesting HSY's current multiples likely sit above sector norms given their magnitude. Further analysis would require concrete benchmark data to determine relative valuation positioning accurately.

Current PE
29.1x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 11Ɨ-134Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
76.3x
Enterprise Value Multiple

Investment Risk Disclosure

HSY demonstrates remarkably low volatility risk, with a beta of just 0.175 indicating it is significantly less volatile than the broader market. While the stock experienced a substantial one-year maximum drawdown of -18.82%, this level of downside capture is relatively modest for an equity and suggests a defensive profile. Historically, a low beta implies the stock may offer a cushion during broader market downturns, although past drawdowns highlight that it is not immune to periodic price corrections.

The stock appears to carry negligible risk from short sellers, as there is no reported short interest, implying strong market conviction in its stability. However, this lack of speculative pressure could also mask complacency among investors. While not a primary risk, the stock's stability could be tested by events that challenge its defensive status, such as significant commodity input cost inflation or shifts in consumer spending habits.

FAQs

Is HSY a good stock to buy?

Bullish for long-term investors, supported by strong revenue momentum (Q3 revenue up 21.7%) and improving profitability (net margin expanding to 8.7%). The stock's low beta (0.175) offers defensive appeal, and insider/institutional buying signals confidence. However, its premium valuation (P/E ~29) and recent volatility make it less suitable for risk-averse or short-term traders.

Is HSY stock overvalued or undervalued?

HSY appears fairly valued overall. While its elevated PE (28.8 vs. typical consumer staples ~20-25), PB (8.58), and PS (3.41) ratios suggest overvaluation, the remarkably low PEG ratio (0.10) justifies these premiums by pricing in exceptional growth expectations. The valuation reflects strong recent profitability improvements (margins doubling quarter-over-quarter) and robust revenue growth, balancing premium multiples with compelling growth prospects that likely align with current market pricing.

What are the main risks of holding HSY?

Based on the provided information, here are the key risks of holding HSY:

1. Commodity Price Volatility: As a confectionery maker, HSY faces significant exposure to sharp increases in the cost of key agricultural inputs like cocoa and sugar, which can rapidly compress profitability despite strong revenue growth. 2. Valuation Pressure from Recent Highs: Trading just 1.9% below its all-time high, the stock is in overbought territory, increasing its vulnerability to a price correction if future growth fails to meet heightened market expectations. 3. Sluggish Operational Efficiency: A relatively low asset turnover ratio of 0.23 indicates potential underutilization of assets, posing a business risk to achieving higher returns on equity and sustained long-term growth. 4. Moderate Financial Flexibility: A cash flow to debt ratio of 0.15 suggests the company's ability to pay down its obligations from operational cash flow is limited, which is a financial risk in a rising interest rate environment.

What is the price forecast for HSY in 2026?

Based on a continuation of current trends, here is a strategic forecast for HSY through 2026.

My base case target price range for HSY in 2026 is $210-$230, with a bull case of $250+ contingent on optimal execution. The key secular growth drivers are its unparalleled brand loyalty in core confectionery, sustained pricing power that outpaces commodity inflation, and strategic expansion into high-growth adjacent categories like salty snacks. The primary assumptions underpinning this forecast are that consumer demand for indulgent brands remains resilient and that the company successfully mitigates volatile cocoa costs through hedging and efficiency gains. It is critical to note that this outlook carries significant uncertainty, primarily tied to extreme cocoa price volatility and potential consumer pushback against persistent price increases, making margin preservation the central challenge.