INTU

INTU

Intuit Inc.
operates in the prepackaged software industry, specializing in financial management solutions for consumers, small businesses, and accounting professionals. The company is a dominant provider of tax and accounting software, anchored by powerful brands like TurboTax and QuickBooks that create a highly resilient, recurring-revenue business model.

$566.60 -38.68 (-6.39%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy INTU Today?

Based on the provided analysis, here is a comprehensive assessment of INTU (Intuit).

Technical Analysis: INTU is currently in a downtrend, showing significant weakness and underperformance against the market. While the stock is approaching oversold territory after a sharp decline, its high beta suggests continued volatility is likely. The technical picture points to near-term pressure and a lack of positive momentum.

Fundamental Analysis: The company's fundamentals are strong, featuring solid revenue growth, expanding profit margins, and excellent working capital management. Its conservative debt level and high-interest coverage ratio indicate a financially healthy company. The core business is profitable, though some efficiency metrics are moderate, which is typical for its operational model.

Valuation & Risk: Valuation is INTU's primary concern, with metrics like P/E and EV/EBITDA at exceptionally high levels, suggesting the stock is priced for near-perfect future growth. The main risks involve this rich valuation, which leaves little room for error, and the stock's higher volatility, making it more susceptible to market swings.

Buy Recommendation:

INTU represents a classic divergence between strong fundamentals and challenging technicals/valuation. The company's excellent operational health and market position are compelling for long-term investors who can tolerate volatility. However, the current high price and negative momentum suggest waiting for a better entry point or a market correction would be prudent. Therefore, it is a Hold for now, with a potential to become a Buy on significant pullbacks that improve the risk-reward profile.

*This is not investment advice, for reference only.*

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INTU 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the comprehensive analysis, here is a 12-month outlook for INTU:

12-Month Outlook for INTU

Intuit's outlook is a tale of opposing forces. The key positive catalysts are its strong fundamental health, including solid revenue growth and market leadership in tax and accounting software, which should support long-term appreciation. The primary risk remains its exceptionally rich valuation, which leaves the stock vulnerable to negative earnings surprises or a broader market pullback that could compress its high multiples. While no analyst target was provided, the current price appears to fully value near-perfect execution, suggesting a cautious range-bound performance is likely over the next year until either fundamentals accelerate further or the valuation becomes more attractive. A more compelling entry point may emerge if market volatility creates a significant pullback.

Wall Street Consensus

Most Wall Street analysts are optimistic about INTU's 12-month outlook, with consensus target around $566.60, indicating expected upside potential.

Average Target
$566.60
37 analysts
Implied Upside
+0%
vs. current price
Analyst Count
37
covering this stock
Price Range
$453 - $737
Analyst target range
Buy Buy
27 (73%)
Hold Hold
9 (24%)
Sell Sell
1 (3%)

Bulls vs Bears: INTU Investment Factors

Overall, INTU has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong AI Platform Launch: Intuit debuts AI platform with $10,000 refund advance and 13,000 experts to enhance customer financial decisions.
  • Better-Than-Expected Earnings: Company beat profit and sales estimates in latest quarterly results driven by strong AI product demand.
  • Consumer Platform Strength: Combination of TurboTax and Credit Karma creates powerful consumer financial decision-making platform.
  • Wall Street Bullish Views: Analyst recommendations remain positive with Intuit seen as advantageous compared to peers like Autodesk.
Bearish Bearish
  • Mixed Outlook Concerns: Company provided mixed guidance for current period despite beating earnings estimates.
  • Profit Margin Pressure: Stock broke down after earnings as profit margins shrink and small business outlook weakens.
  • Insider Selling Activity: Director Scott Cook sold $50.3 million in shares through family trust in December.
  • Technical Breakdown Signal: Stock technical analysis shows breakdown pattern raising concerns about further downside potential.
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INTU Technical Analysis

Overall Assessment: INTU has demonstrated significant weakness over the recent periods, underperforming the broader market and showing substantial negative momentum.

Short-term Performance: The stock has declined by over 10% in the past month and 6% over three months, significantly underperforming the market by 9.52 percentage points during the latter period, indicating pronounced selling pressure. This negative trend is consistent with its high beta of 1.25, suggesting heightened volatility that has recently worked against the stock.

Current Position: Trading at $605.28, INTU sits roughly 25.6% above its 52-week low but approximately 25.6% below its high, placing it in the lower half of its yearly range. Considering its recent sharp declines and the significant distance from the yearly peak, the stock is approaching oversold territory, though its high beta warrants caution regarding further volatility.

šŸ“Š Beta
1.25
1.25x market volatility
šŸ“‰ Max Drawdown
-29.8%
Largest decline past year
šŸ“ˆ 52-Week Range
$533-$814
Price range past year
šŸ’¹ Annual Return
-8.8%
Cumulative gain past year
Period INTU Return S&P 500
1m -15.6% +1.3%
3m -11.7% +5.7%
6m -26.4% +10.6%
1y -8.8% +16.5%
ytd -10.0% +1.1%

INTU Fundamental Analysis

Revenue & Profitability INTU demonstrated solid revenue growth with Q1 2026 revenue increasing to $3.885 billion from $3.831 billion in the prior quarter. Profitability improved significantly, with the net profit margin expanding to 11.5% from 9.9%, driven by higher operating income and effective cost management. The company maintains a strong gross profit margin near 79%, indicating healthy core operations.

Financial Health The company maintains a conservative debt profile with a low debt ratio of 20.4% and a solid interest coverage ratio of 9.2x, indicating comfortable debt servicing capability. However, the cash flow to debt ratio of 0.09 suggests modest cash generation relative to total debt obligations, warranting monitoring of future cash flow trends.

Operational Efficiency INTU shows moderate operational efficiency with an ROE of 2.3% and asset turnover of 0.12, reflecting the capital-intensive nature of its business model. The negative cash conversion cycle of -23.9 days indicates strong working capital management, as the company collects receivables faster than it pays suppliers. Fixed asset turnover of 4.0 demonstrates reasonable utilization of property and equipment investments.

Quarterly Revenue
$3.9B
2025-10
Revenue YoY Growth
+18.3%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$5.5B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is INTU Overvalued?

INTU appears significantly overvalued based on traditional valuation metrics. The trailing P/E of 42.94 is very high, while the forward P/E of over 104 and an extremely elevated EV/EBITDA ratio of 255 signal that the market is pricing in exceptionally high future growth. This is further dampened by a high PEG ratio of nearly 6 and rich price-to-sales and price-to-book multiples above 9, all suggesting the stock trades at a substantial premium.

A peer comparison is not possible as industry average data is unavailable. Therefore, the valuation analysis is isolated and cannot be contextualized against sector norms for software or financial data providers. The conclusion of overvaluation is based solely on the absolute level of INTU's multiples, which appear demanding.

Current PE
40.9x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -2266Ɨ-1261Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
255.1x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: INTU exhibits above-market volatility with a Beta of 1.254, implying it typically moves about 25% more than the broader market. The stock's maximum drawdown of -25.03% over the past year confirms this heightened sensitivity, indicating a significant downside risk during market downturns.

Other Risks: The notable lack of significant short interest suggests the market does not currently anticipate major negative catalysts. However, this does not eliminate fundamental risks related to its high valuations or its concentrated exposure to the tax and small business software markets, which are subject to economic cycles.

FAQs

Is INTU a good stock to buy?

Neutral opinion: INTU presents a complex case with offsetting strengths and weaknesses.

While fundamentally strong with solid revenue growth, healthy margins, and promising AI initiatives, the stock faces near-term headwinds from demanding valuations (forward P/E >100) and technical weakness (down ~10% in one month). The mixed outlook and margin pressures create uncertainty.

Suitable for: Long-term growth investors comfortable with volatility, who believe INTU's AI investments will justify its premium valuation over time. Not ideal for value seekers or those with low risk tolerance.

Is INTU stock overvalued or undervalued?

Based on the provided data, INTU stock appears significantly overvalued.

Key valuation metrics like its trailing P/E of 42.94, forward P/E of 104, and PEG ratio of nearly 6 are extremely high, indicating the market is pricing in exceptionally aggressive future growth. This overvaluation is further supported by rich price-to-sales (9.1) and price-to-book (9.15) multiples.

The primary reason for this premium valuation is the market's lofty growth expectations, as reflected in the astronomical forward P/E. While INTU demonstrates solid revenue growth and high gross margins (79%), its current profitability (net margin of 11.5%) does not justify these valuation levels, creating a high risk if growth fails to meet expectations.

What are the main risks of holding INTU?

Based on the provided information, here are the key risks of holding INTU stock, ordered by importance:

1. Market Volatility Risk: The stock's high beta of 1.25 indicates it is highly sensitive to market swings, exposing it to greater downside risk than the broader market, as confirmed by its recent sharp underperformance. 2. Industry and Economic Cyclicality Risk: The company's heavy reliance on the tax and small business software markets makes its revenue vulnerable to economic downturns, which can reduce demand from its core customer base. 3. Operational Efficiency Risk: A low asset turnover ratio of 0.12 reflects a capital-intensive business model, indicating potential challenges in generating revenue efficiently from its asset base.

What is the price forecast for INTU in 2026?

Based on Intuit's dominant industry position and consistent execution, I project a 2026 target price range of $680-$750 per share, representing a base case of ~12% annualized return and a bull case of ~25% upside from current levels. Key growth drivers include continued penetration of its AI-driven platform (Intuit Assist), small business ecosystem expansion with QuickBooks, and pricing power within its TurboTax franchise. Main assumptions are sustained double-digit revenue growth, margin expansion from operating leverage, and a gradual valuation multiple re-rating as AI monetization proves durable. This forecast carries significant uncertainty given Intuit's premium valuation, which remains highly sensitive to any deceleration in Small Business segment growth or shifts in competitive dynamics for tax software.