IQ

IQ

iQIYI is a leading online entertainment service provider in China's streaming industry.
It operates as the "Netflix of China," distinguished by its massive library of original and licensed content and a large, loyal subscriber base.

$1.91 +0.01 (+0.53%)

Updated: December 28, 2025, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy IQ Today?

Based on the provided data, here is a comprehensive analysis of IQ stock.

Technical Analysis The stock is in a pronounced downtrend, having significantly underperformed the market. While its current price is closer to the 52-week low, suggesting it may be oversold, there is no clear technical evidence of a reversal or recovery momentum. The weak price action indicates persistent selling pressure.

Fundamentals Fundamentally, the company faces substantial challenges. Revenue growth is modest, but more critically, profitability is weak with widening losses. The poor liquidity position, negative cash flow, and deeply negative returns on assets and equity point to an unsustainable operational model that lacks efficiency.

Valuation Valuation presents a mixed picture. While trailing earnings multiples are distorted by losses, forward-looking metrics suggest the stock is potentially undervalued. The low price-to-sales and enterprise-value-to-EBITDA ratios are particularly compelling, indicating the market price may not fully reflect the company's underlying sales and cash flow potential.

Risk Risk is elevated. The stock's high volatility and recent large drawdowns underscore its speculative nature. The primary risks are fundamental, rooted in the company's inability to achieve profitability and its weak financial health, which could jeopardize its stability.

Buy Recommendation

While IQ's valuation appears deeply discounted on certain metrics, this is largely a reflection of its significant operational and financial weaknesses. The core issues of persistent unprofitability, negative cash flow, and poor liquidity present a substantial hurdle. For most investors, the potential value opportunity is outweighed by the high fundamental risk. A purchase would be highly speculative, betting on a successful operational turnaround that current data does not yet support. It is recommended to monitor for sustained improvements in profitability and cash flow before considering an investment.

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*Please note: This analysis is for informational purposes only and does not constitute financial advice. All investment decisions carry risk.*

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IQ 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the comprehensive analysis provided, the 12-month outlook for IQ stock remains challenging. Key catalysts for a potential re-rating would be concrete evidence of a successful operational turnaround, specifically a clear path to sustainable profitability and positive cash flow generation from its core business. The primary risks are fundamental, centered on its weak financial health, persistent losses, and negative cash flow, which could lead to further downside if not addressed. While the stock appears undervalued on certain metrics, the analyst target of approximately $2.36 suggests limited upside potential from the current price of $1.90, reflecting skepticism about a near-term recovery given the significant operational headwinds.

Wall Street Consensus

Most Wall Street analysts are optimistic about IQ's 12-month outlook, with consensus target around $2.36, indicating expected upside potential.

Average Target
$2.36
19 analysts
Implied Upside
+24%
vs. current price
Analyst Count
19
covering this stock
Price Range
$1 - $3
Analyst target range
Buy Buy
15 (79%)
Hold Hold
2 (11%)
Sell Sell
2 (11%)

Bulls vs Bears: IQ Investment Factors

Overall, IQ has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Analyst maintains Buy rating: Jefferies maintains Buy rating despite minor price target cut.
  • Share price rebound: Stock showed a 41% recovery recently from lows.
Bearish Bearish
  • Revenue decline in Q3 2025: Company reported declining revenue in latest financial results.
  • High content costs pressure: Rising content expenses are squeezing profit margins.
  • Extreme shareholder losses: Stock has dropped 90% from highs with recent volatility.
  • Chinese market volatility risk: Analysts warn of ongoing volatility for Chinese stocks.
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IQ Technical Analysis

IQ demonstrates weak performance with significant declines across all measured timeframes and substantial underperformance versus the broader market.

The stock has declined sharply, dropping 13.64% over one month and 28.3% over three months, substantially underperforming the market by 32.7 percentage points over the latter period. This negative beta indicates the stock has moved inversely to market trends, failing to participate in any broader rallies.

Currently trading at $1.90, IQ sits in the lower portion of its 52-week range ($1.50-$2.84), approximately 33% above its low. The deep maximum drawdown of -39.76% over the past year suggests the stock remains in an oversold condition relative to its recent trading history, showing limited recovery momentum.

📊 Beta
-0.03
-0.03x market volatility
📉 Max Drawdown
-39.8%
Largest decline past year
📈 52-Week Range
$2-$3
Price range past year
💹 Annual Return
-8.2%
Cumulative gain past year
Period IQ Return S&P 500
1m -14.0% +2.6%
3m -29.3% +4.7%
6m +12.3% +16.8%
1y -8.2% +17.4%
ytd -4.0% +19.5%

IQ Fundamental Analysis

Revenue & Profitability: IQ's revenue grew modestly from Q2 to Q3 2025, but profitability remains a significant weakness. The company reported a net loss in both quarters, with the net loss widening in Q3 as the net income ratio deteriorated to -3.7%. The gross profit margin also contracted sequentially, indicating rising cost pressures or a less favorable revenue mix.

Financial Health: The company's financial health is concerning, characterized by weak liquidity and cash flow generation. The current ratio of 0.42 indicates potential difficulty in meeting short-term obligations, while the negative operating and free cash flow per share highlight a lack of operational cash generation. Although the debt ratio appears moderate at 31%, the negative interest coverage ratio signifies an inability to cover interest expenses with operating earnings.

Operational Efficiency: Operational efficiency metrics are poor, with both Return on Assets and Return on Equity deeply negative, reflecting an inability to generate profits from its asset and equity base. The low asset turnover ratio suggests the company is not efficiently utilizing its assets to drive sales. These figures collectively point to fundamental challenges in the core business model's profitability and efficiency.

Quarterly Revenue
$6.7B
2025-09
Revenue YoY Growth
-7.8%
YoY Comparison
Gross Margin
18.2%
Latest Quarter
Free Cash Flow
$0.5B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is IQ Overvalued?

Valuation Level: IQ exhibits a significant valuation discrepancy between trailing and forward multiples. While the TTM PE of 190.0 appears exceptionally high, the forward PE of 15.5 suggests normalized earnings expectations. The stock appears fundamentally undervalued based on its PB ratio below 1.0, minimal PS ratio of 0.07, and very attractive EV/EBITDA of 2.8, indicating strong value relative to current earnings and assets.

Peer Comparison: Without specific industry averages for comparison, a definitive peer assessment cannot be provided. However, the forward PE of 15.5 appears reasonable for a growth company, while the sub-1.0 PB and exceptionally low PS ratios would likely compare favorably against most media or technology sector averages. The EV/EBITDA multiple of 2.8 is particularly compelling and would typically rank among the lowest in any industry grouping.

Current PE
191.0x
Latest Quarter
vs. Historical
Near High
5-Year PE Range -27×-93×
vs. Industry Avg
+419.4%
Industry PE ~36.8×
EV/EBITDA
2.8x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility risk is elevated due to the stock's significant maximum drawdown of -39.76% over the past year, indicating substantial price declines have occurred. The slightly negative beta of -0.032 suggests the stock has exhibited a very weak, inverse relationship to broad market movements, creating unique volatility dynamics that may complicate hedging strategies.

Regarding other risks, the short interest of 4.55% is moderate and does not currently suggest widespread negative sentiment or elevated short squeeze potential. The primary concern remains the stock's liquidity profile, which could present challenges for larger institutional positions seeking efficient entry or exit points.

FAQs

Is IQ a good stock to buy?

Bearish. The stock faces declining revenue, persistent unprofitability, and weak liquidity, which overshadow its seemingly cheap valuation. It is suitable only for highly risk-tolerant, speculative investors who are willing to bet on a potential turnaround in a volatile Chinese market.

Is IQ stock overvalued or undervalued?

Based on the provided data, IQ stock appears undervalued from a multiples perspective but this is clouded by severe fundamental weaknesses. The stock looks undervalued using key metrics like its Forward PE of 15.5, a Price-to-Book (PB) ratio below 1.0 (0.97), and an extremely low Price-to-Sales (PS) ratio of 0.07, which compare favorably to industry norms. However, this apparent undervaluation is likely a reflection of the company's poor fundamentals, including negative profitability, negative cash flow, and weak operational efficiency, which create significant risk and justify the low valuation multiples.

What are the main risks of holding IQ?

Based on the provided analysis, the key risks of holding IQ stock are:

1. Financial Health and Liquidity Risk: The company's weak liquidity profile, evidenced by a current ratio of 0.42 and negative cash flows, creates a significant risk of being unable to meet its short-term obligations. 2. Fundamental Profitability Risk: The core business model faces severe challenges, as indicated by persistent net losses, contracting margins, and deeply negative returns on assets and equity. 3. Market and Volatility Risk: The stock exhibits high volatility with a substantial maximum drawdown and a negative beta, meaning it has historically declined during market rallies, isolating it from potential broader market gains.

What is the price forecast for IQ in 2026?

Based on the current operational and financial challenges, the IQ stock forecast for 2026 presents a cautious outlook. The base case target range remains near the $2.30-$2.40 analyst consensus, reflecting a slow and difficult path to stabilization, while a bull case could reach towards $3.20-$3.40 only with successful execution of a major turnaround. Key growth drivers depend on achieving sustainable profitability, positive cash flow generation, and improved operational efficiency from its core business. The primary assumptions are that aggressive cost management will eventually stem losses and that market conditions will not deteriorate further; however, the forecast carries high uncertainty due to the company's weak financial health, negative cash flows, and the substantial risk that the operational turnaround may not materialize as hoped.