JD.com, Inc.

JD

JD is a major Chinese e-commerce company operating in the online retail industry.
It is known for its direct-to-consumer model and self-operated logistics network, which ensures fast and reliable product delivery.

$27.27 -0.14 (-0.51%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model โœ“ Updated Daily

Investment Opinion: Should I buy JD Today?

Based on a comprehensive technical, fundamental, and valuation analysis, here is the assessment for JD stock.

Technical Analysis The stock is in a pronounced downtrend, trading near its 52-week low and reflecting severe negative sentiment. While its low beta indicates less volatility than the market, the nearly 40% maximum drawdown confirms significant technical weakness. The deeply oversold condition may attract contrarian buyers, but a definitive bullish reversal signal is not yet present.

Fundamental Analysis JD's fundamentals are mixed, showing strain in its core operations. Revenue remains substantial, but profitability is under pressure with a declining gross margin and an operating loss. Although its balance sheet has moderate leverage, the negative operating cash flow and interest coverage are concerning red flags for financial health, pointing to underlying operational challenges.

Valuation & Risk Valuation sends conflicting signals: a low trailing P/E suggests undervaluation, but a high forward P/E and negative PEG ratio imply the market expects future earnings difficulties. The primary risks involve continued execution issues in the competitive e-commerce sector and potential regulatory headwinds in China, rather than liquidity or speculative short-selling pressures.

Recommendation: HOLD

JD stock presents a high-risk, potential-reward scenario. The deeply oversold price and low trailing P/E could appeal to value investors betting on a long-term turnaround. However, weak technical momentum, pressured core profitability, and poor cash flow metrics suggest significant fundamental challenges persist. Investors should wait for clear signs of operational improvement and a technical trend reversal before considering a buy, making it a "Hold" for now.

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JD 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive analysis, the 12-month outlook for JD stock is one of high uncertainty, balancing deeply oversold conditions against persistent operational challenges.

Key catalysts for a potential rebound would be a successful execution of a strategy to improve profitability, evidenced by a return to positive operating cash flow and expanding gross margins, coupled with a confirmed technical reversal breaking the current downtrend.

Potential risks remain significant, primarily centered on continued execution missteps in the intensely competitive Chinese e-commerce landscape and potential regulatory shifts from the Chinese government that could impact operations or sentiment.

Given the conflicting signals from its valuation metrics and lack of clear positive momentum, a conservative target price range is challenging to establish; however, a move toward the $30-$35 range is plausible if operational improvements materialize, while a break below recent lows could see the stock test the low-$20s.

Wall Street Consensus

Most Wall Street analysts are optimistic about JD.com, Inc.'s 12-month outlook, with consensus target around $27.27, indicating expected upside potential.

Average Target
$27.27
38 analysts
Implied Upside
+0%
vs. current price
Analyst Count
38
covering this stock
Price Range
$22 - $35
Analyst target range
Buy Buy
34 (89%)
Hold Hold
3 (8%)
Sell Sell
1 (3%)

Bulls vs Bears: JD Investment Factors

Overall, JD has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Retail Growth and User Expansion: Solid retail growth and expanding user base support fundamentals.
  • Undervalued Stock Offering Bargain: Shares are considered cheap after significant price declines.
  • Long-Term Bullish Upside Potential: Positive long-term catalysts and growth prospects identified.
Bearish Bearish
  • Persistent Share Price Decline: Stock has dropped significantly, underperforming the sector.
  • Rising Costs and Segment Losses: Subsidies and food delivery losses offsetting growth.
  • Weak Chinese Economic Data: Macroeconomic concerns weighing on investor sentiment.
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JD Technical Analysis

JD has demonstrated weak performance with sustained downward pressure amid significant volatility over the past year.

The stock has declined sharply over both one and three-month periods, underperforming the broader market by a considerable margin during this timeframe, indicating persistent selling pressure. JD's beta of 0.414 suggests it has been less volatile than the market, yet it has still delivered substantially weaker returns.

Currently trading just above its 52-week low, the stock appears deeply oversold, sitting near the extreme bottom of its yearly range. This precarious position, combined with a maximum drawdown of nearly 40% over the past year, reflects severe negative sentiment and technical weakness.

๐Ÿ“Š Beta
0.41
0.41x market volatility
๐Ÿ“‰ Max Drawdown
-40.0%
Largest decline past year
๐Ÿ“ˆ 52-Week Range
$27-$46
Price range past year
๐Ÿ’น Annual Return
-33.8%
Cumulative gain past year
Period JD Return S&P 500
1m -3.9% +1.0%
3m -11.2% +1.9%
6m -15.1% +6.5%
1y -33.8% +12.1%
ytd -7.7% +0.2%

JD Fundamental Analysis

Revenue & Profitability: JD shows solid revenue scale but faces margin pressure, with Q3 2025 gross profit ratio declining to 9.5% from 15.9% in Q2 due to rising costs. Despite generating substantial net income (CNY 5.3 billion in Q3), the company recorded an operating loss, indicating core retail operations remain challenging while profitability relies on other income sources. The net margin of 1.8% reflects thin profitability relative to revenue scale.

Financial Health: The company maintains moderate leverage with a debt-to-equity ratio of 0.48 and total debt-to-capitalization of 33%, suggesting manageable debt levels. However, concerning signals emerge from negative operating cash flow per share (-2.57) and negative interest coverage (-1.44), indicating potential liquidity strain and inability to cover interest expenses from operating earnings.

Operational Efficiency: JD demonstrates mixed operational performance with a reasonable ROE of 2.3% but weak asset turnover of 0.42, suggesting inefficient asset utilization. The negative cash conversion cycle (-17 days) highlights strong working capital management, allowing the company to fund operations through supplier credit. However, negative return on capital employed (-0.003) indicates poor returns on invested capital.

Quarterly Revenue
$299.1B
2025-09
Revenue YoY Growth
+14.8%
YoY Comparison
Gross Margin
9.5%
Latest Quarter
Free Cash Flow
$9.1B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is JD Overvalued?

Valuation Level: JD's trailing P/E ratio of 8.87 suggests potential undervaluation based on historical earnings, highlighting an attractive entry point from an earnings perspective. However, the significantly higher forward P/E of approximately 18.73 and a negative PEG ratio of -1.31 indicate the market anticipates future earnings growth challenges, casting doubt on the sustainability of the current low multiple. The extremely high EV/EBITDA of over 44 further signals that the company's enterprise value is expensive relative to its operating cash flow.

Peer Comparison: A definitive peer comparison cannot be conducted as industry average data is unavailable for benchmarking JD's valuation metrics. This lack of context makes it difficult to determine if JD's low P/E and high EV/EBITDA are industry-standard or company-specific phenomena. An accurate assessment of JD's relative valuation therefore requires obtaining comparable industry data.

PE
8.8x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -65ร—-248ร—
vs. Industry Avg
N/A
Industry PE ~N/Aร—
EV/EBITDA
44.4x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: JD exhibits low systematic risk with a significantly low Beta of 0.414, indicating its price movements are less volatile than the broader market. However, investors should note the substantial 1-year maximum drawdown of -39.97%, which highlights a considerable period of significant peak-to-trough decline, suggesting potential for sharp but irregular downside volatility despite the low Beta.

Other Risks: The primary risks appear concentrated elsewhere, as the stock shows no reported short interest, eliminating speculative downside pressure from bearish bets. This low short interest and the company's sizable market capitalization generally indicate good liquidity, but risks likely stem from broader sector-specific challenges, regulatory changes in China, or company-specific execution issues.

FAQs

Is JD a good stock to buy?

Bearish for the near term. While the stock appears technically oversold and has a low P/E, the sharp revenue growth slowdown, margin compression, and negative operating cash flow signal weakening core profitability. Furthermore, negative interest coverage and a high forward P/E suggest underlying financial stress and muted earnings growth expectations. This stock may only suit highly risk-tolerant, contrarian investors betting on a long-term turnaround, as significant macroeconomic and execution risks persist.

Is JD stock overvalued or undervalued?

Based on the provided data, JD stock appears overvalued. While its trailing P/E of 8.87 might seem low, the negative PEG ratio (-1.31) and extremely high EV/EBITDA (>44) reveal deep-seated issues. These metrics suggest the market is factoring in negative earnings growth and that the companyโ€™s enterprise value is expensive relative to its operating cash flow. The weak fundamentals, including an operating loss, negative operating cash flow, and a negative return on capital, do not support a premium valuation, making the stock look expensive despite its low P/E.

What are the main risks of holding JD?

Based on the provided information, here are the key risks of holding JD stock, ordered by importance:

1. Profitability and Liquidity Strain: Core retail operations are unprofitable (evidenced by an operating loss and negative interest coverage), creating fundamental business risk and potential cash flow challenges. 2. Severe Negative Sentiment and Technical Weakness: The stock is trading near its 52-week low with a maximum drawdown of nearly 40%, reflecting intense selling pressure and a high risk of continued price decline. 3. Broader Sector and Regulatory Pressures: As a major Chinese company, JD faces significant industry risk from potential regulatory changes within China and sector-specific economic challenges.

What is the price forecast for JD in 2026?

Based on the current analysis projecting forward to 2026, JD's forecast is characterized by a pivotal execution phase. The base case target price is $30-$35, contingent on a successful margin recovery strategy reversing the recent gross profit compression. A bull case pushing toward $40 would require a sustained recovery in operating cash flow and a decisive breakout from the long-term technical downtrend.

Key growth drivers are: 1) Restoring gross margins to historical levels above 14%, 2) Returning core retail operations to sustainable profitability (positive operating income), and 3) Improving asset utilization to enhance returns on capital.

The primary assumptions are that JD can navigate intense competition without further margin erosion and that Chinese regulatory pressures remain stable. The forecast carries high uncertainty, heavily dependent on the company's ability to demonstrate a clear turnaround in its core business fundamentals over the next 12-18 months.