The Kraft Heinz Company

KHC

KHC is a leading food manufacturer in the canned, frozen, and preserved food specialties sector.
It is a major packaged food powerhouse, distinguished by its extensive portfolio of well-known household brands across various grocery categories.

$23.99 +0.04 (+0.17%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy KHC Today?

**Technical Analysis**

KHC has exhibited defensive qualities with extremely low market correlation but has consistently underperformed, trading near 52-week lows. Its oversold condition suggests limited immediate upside, reflecting weak investor sentiment and a lack of positive momentum drivers.

**Fundamentals**

The company displays stable revenue growth and effective cost control, improving profitability in the latest quarter. However, operational efficiency remains modest with low returns on equity and assets, indicating potential inefficiencies in capital utilization despite sound working capital management.

**Valuation**

While the forward P/E of 11 appears reasonable, the elevated PEG ratio and sky-high EV/EBITDA suggest shares are expensive relative to growth prospects. The below-book P/B offers some valuation cushion, but overall metrics signal limited upside without stronger earnings growth.

**Risk**

KHC carries low market volatility risk but significant stock-specific risk, evidenced by a steep maximum drawdown. The absence of short interest may point to muted market expectations, potentially limiting near-term catalysts despite moderate liquidity.

**Investment Recommendation**

KHC is not currently recommended for purchase. While financially stable and defensive, the stock lacks clear growth catalysts and trades at a premium relative to its modest growth outlook. Investors may find better opportunities in consumer staples with stronger momentum and more attractive valuations. Wait for signs of operational improvement or a more compelling entry point near stronger support levels.

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KHC 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, the 12-month outlook for Kraft Heinz (KHC) appears neutral with a cautious bias.

Key catalysts for potential upside are limited; any positive momentum would likely stem from a significant acceleration in earnings growth, a successful new product launch that reinvigorates the top line, or strategic moves that demonstrably improve operational efficiency and returns on capital.

Potential risks are more pronounced and include the persistent lack of investor enthusiasm and positive catalysts, continued operational inefficiencies as reflected in low ROE/ROA, and the stock's expensive valuation relative to its modest growth prospects (high PEG and EV/EBITDA), which could cap meaningful upside.

Given the absence of a specific analyst target and the overall assessment, a target price range is difficult to justify; the stock is more likely to trade sideways or see only marginal appreciation unless fundamental improvements materialize. A re-rating would require clear evidence that the company can translate its financial stability into stronger, sustainable growth.

Wall Street Consensus

Most Wall Street analysts are optimistic about The Kraft Heinz Company's 12-month outlook, with consensus target around $23.99, indicating expected upside potential.

Average Target
$23.99
21 analysts
Implied Upside
+0%
vs. current price
Analyst Count
21
covering this stock
Price Range
$19 - $31
Analyst target range
Buy Buy
1 (5%)
Hold Hold
16 (76%)
Sell Sell
4 (19%)

Bulls vs Bears: KHC Investment Factors

Overall, KHC has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • New CEO Leadership: New CEO Steve Cahillane believes the company's challenges are fixable.
  • Strategic Simplification: Company paused a complex split plan to focus on core operations.
  • Strong Brand Portfolio: Company is anchored by well-known brands like Kraft and Heinz.
Bearish Bearish
  • Poor Stock Performance: Shares have significantly underperformed the S&P 500 over six months.
  • Financial Pressures: Financials are pressured by inflation, tariffs, and negative sales guidance.
  • Rating Downgrades: The stock has faced recent analyst downgrades due to ongoing challenges.
  • Growth Concerns: 2026 guidance expects negative organic net sales, indicating weak growth.
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KHC Technical Analysis

KHC has demonstrated notably defensive characteristics but poor absolute returns due to its minimal volatility and significant underperformance against the market.

The stock has declined over the past one and three months, underperforming the broader market by 3.59% in the latter period; this aligns with its extremely low beta of 0.047, indicating it has moved with minimal correlation to market swings but has failed to generate positive momentum on its own. Currently trading closer to its 52-week low of $21.99 than its high of $33.35, KHC is in oversold territory with substantial downside risk still evident from its 30.48% maximum drawdown over the past year.

šŸ“Š Beta
0.05
0.05x market volatility
šŸ“‰ Max Drawdown
-30.5%
Largest decline past year
šŸ“ˆ 52-Week Range
$22-$33
Price range past year
šŸ’¹ Annual Return
-20.5%
Cumulative gain past year
Period KHC Return S&P 500
1m +1.0% +1.0%
3m -3.9% +1.9%
6m -12.3% +6.5%
1y -20.5% +12.1%
ytd -1.6% +0.2%

KHC Fundamental Analysis

Revenue & Profitability KHC demonstrates stable revenue growth with Q4 revenue increasing to $6.35 billion from $6.24 billion in Q3, while gross profit margin improved slightly to 32.6%. Net income rose to $651 million with a net margin of 10.2%, reflecting effective cost management as operating margins expanded sequentially.

Financial Health The company maintains moderate leverage with a debt-to-equity ratio of 0.46 and interest coverage of 4.55x, indicating manageable debt levels. However, cash flow metrics are unavailable in this dataset, limiting the assessment of liquidity and cash generation capabilities.

Operational Efficiency KHC shows modest operational metrics with return on equity at 1.6% and asset turnover of 0.08, suggesting room for improvement in capital utilization. The 66-day inventory outstanding and 32-day sales outstanding indicate reasonable working capital management, though fixed asset turnover remains low at 0.87.

Quarterly Revenue
N/A
2025-12
Revenue YoY Growth
N/A
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$1.8B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is KHC Overvalued?

Valuation Level The negative trailing P/E ratio reflects recent non-recurring losses, making it an unsuitable valuation metric. The forward P/E of approximately 11.0 suggests the market is pricing in a return to profitability, though the exceptionally high PEG ratio of 5.7 indicates the stock is expensive relative to its expected earnings growth. The modest price-to-book ratio of 0.67 offers some value support, but the extremely high EV/EBITDA of 32.7 signals the overall enterprise is richly valued based on its operating cash flow.

Peer Comparison A direct peer comparison cannot be performed as industry average data is not available for this analysis. Without industry benchmarks for P/E, P/B, or EV/EBITDA ratios, it is not possible to determine how KHC's valuation multiples stack up against its sector competitors. The analysis is therefore limited to an absolute assessment of the company's standalone valuation metrics.

PE
-4.9x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -461Ɨ-96Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
32.7x
Enterprise Value Multiple

Investment Risk Disclosure

Based on the provided metrics, KHC exhibits minimal volatility risk relative to the broader market, as evidenced by its extremely low Beta of 0.047, indicating its price is largely insensitive to market swings. However, the stock carries significant specific risk, demonstrated by its substantial one-year maximum drawdown of -30.48%, which reveals a high potential for loss despite its low correlation to market movements.

Other notable risks for KHC include an apparent lack of short interest, which could suggest a consensus view that limits contrarian trading and potentially reduces price discovery efficiency. While liquidity is not quantified here, its status as a large-cap stock generally implies moderate liquidity risk; however, the absence of notable short interest may also point to limited speculative interest or perceived lack of near-term catalysts.

FAQs

Is KHC a good stock to buy?

Neutral to Bearish - KHC presents significant challenges despite some defensive qualities. The stock's poor absolute performance, pressured financials from inflation and negative sales guidance, and overwhelmingly bearish analyst consensus are major concerns. While the low beta offers some defensiveness and strong brands provide a foundation, it's best suited only for highly risk-averse, income-focused investors willing to wait for a potential multi-year turnaround under new leadership.

Is KHC stock overvalued or undervalued?

KHC appears overvalued based on growth-adjusted metrics despite some value signals. Although its forward P/E of 11 seems reasonable and its P/B ratio of 0.67 suggests asset backing, the extremely high PEG ratio of 5.7 indicates the market is pricing in excessive growth expectations relative to actual earnings potential. The EV/EBITDA of 32.7 further confirms premium pricing, particularly concerning given the company's modest 1.6% ROE and limited operational efficiency improvements.

What are the main risks of holding KHC?

Based on the provided information, here are the key risks of holding KHC (Kraft Heinz Co.) stock, ordered by importance:

1. Specific/Idiosyncratic Risk: The stock carries a high potential for significant loss independent of the market, as evidenced by its substantial one-year maximum drawdown of -30.48%, despite having extremely low market correlation (Beta of 0.047). 2. Operational Efficiency Risk: The company demonstrates poor capital utilization, with a very low Return on Equity of 1.6% and a low Asset Turnover of 0.08, indicating fundamental challenges in profitably managing its assets and equity. 3. Market Momentum & Sentiment Risk: The stock is trading near its 52-week low with a demonstrated lack of positive momentum and limited speculative or contrarian interest, suggesting weak investor sentiment and a scarcity of near-term catalysts for price appreciation.

What is the price forecast for KHC in 2026?

Based on the provided analysis, Kraft Heinz (KHC) faces significant headwinds in achieving substantial price appreciation by 2026. A base case target price would be in the range of $25-$28, reflecting marginal growth from the current price and assuming continued execution on cost management but no major top-line acceleration. A bull case of $30-$33 would be contingent on a successful large-scale product launch or strategic acquisition that demonstrably reignites revenue growth.

Key growth drivers necessary for upside include: 1) a breakout new product that reverses stagnant sales, 2) strategic moves that significantly improve operational efficiency and ROE/ROA, and 3) a successful pivot to capture higher growth in emerging markets or health-conscious categories.

Main assumptions are that the current modest profitability and stable financial health persist, but that the core challenges of subdued growth and low investor enthusiasm remain largely unchanged. The forecast is highly uncertain and heavily dependent on management's ability to create a compelling growth narrative, as the current valuation already appears to price in the company's modest prospects, leaving little room for multiple expansion.