KO

KO

The Coca-Cola Company is a dominant global leader in the non-alcoholic beverage industry.
It is defined by its iconic brand portfolio and unparalleled worldwide distribution network that delivers its products to consumers in over 200 countries.

$69.87 -0.24 (-0.34%)

Updated: December 28, 2025, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy KO Today?

Based on a comprehensive review of technicals, fundamentals, valuation, and risks, KO presents a stable but fully valued investment case.

Technical Analysis: Coca-Cola is behaving exactly as investors would expect from a classic defensive stock. It offers modest returns with lower volatility than the overall market, trading in a neutral zone between its yearly high and low. The stock shows some short-term pressure but has demonstrated resilient medium-term performance and relative strength, confirming its stable, low-beta nature.

Fundamentals: KO exhibits impressive financial fortitude. It maintains stable quarterly revenue of over $12 billion, with exceptional profitability demonstrated by a near-62% gross margin and a remarkably high net income margin close to 30%. The company's moderate debt-to-equity ratio of 1.52 is well-supported by strong interest coverage and robust operational cash flow, providing excellent financial flexibility. However, its low asset turnover ratio highlights the capital-intensive nature of spreading its vast brand portfolio globally.

Valuation & Risk: The primary drawback is KO's elevated valuation, trading at a premium across most traditional metrics. Its P/E ratios above 23 and PEG near 3.5 suggest the stock is pricing in much of its predictable growth and defensive quality, presenting a "high quality, high price" dilemma. The main risk appears to be opportunity cost – paying a premium for stability instead of seeking higher growth elsewhere.

Recommendation: KO remains a cornerstone defensive holding for risk-averse portfolios seeking stability and reliable income. While not a bargain price, its premium valuation is supported by exceptional fundamentals, manageable debt, and strong brand loyalty justifying its steady anchoring role. Consider it a core defensive buy for capital preservation and durable dividend income, particularly suited for uncertain markets.

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KO 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive analysis, Coca-Cola (KO) presents a stable but modest growth outlook over the next 12 months, with its premium valuation likely capping significant upside potential.

Key Catalysts: The primary drivers will be the company's ability to continue its strategic pricing power, drive growth in non-soda categories like sports drinks and coffee, and expand its presence in emerging markets, leveraging its unparalleled global distribution network.

Potential Risks: The main risk is the stock's elevated valuation, which leaves it vulnerable to multiple compression if interest rates remain higher for longer, increasing the opportunity cost of holding a lower-growth defensive stock. A global economic slowdown could also pressure consumer spending on discretionary beverages.

Target Price Range: Given the analyst consensus target of ~$79.61, the stock offers an approximate 13-15% upside potential from the current price, placing the 12-month target range in the $78 - $82 area. This reflects a fair value for its quality but fully prices in its predictable, low-growth profile.

Wall Street Consensus

Most Wall Street analysts are optimistic about KO's 12-month outlook, with consensus target around $79.61, indicating expected upside potential.

Average Target
$79.61
23 analysts
Implied Upside
+14%
vs. current price
Analyst Count
23
covering this stock
Price Range
$72 - $87
Analyst target range
Buy Buy
18 (78%)
Hold Hold
3 (13%)
Sell Sell
2 (9%)

Bulls vs Bears: KO Investment Factors

Overall, KO has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Q3 earnings beat: Third-quarter results topped analyst estimates, driving a 4% stock jump.
  • Consistent dividend focus: The company is known for its reliable dividend payments, attracting income investors.
  • Positive 2026 catalysts: Upcoming developments position the stock for potential new highs.
  • Blue-chip defensive status: Coca-Cola is a stable performer in the consumer staples sector.
Bearish Bearish
  • Cooling momentum: Recent stock movement has been modest with slight price declines.
  • Underperformance vs. market: Stock change has sometimes been less than the S&P 500's gains.
  • CEO transition uncertainty: Leadership change introduces potential uncertainty for future strategy.
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KO Technical Analysis

KO has demonstrated defensive characteristics with modest returns and lower volatility relative to the broader market. The stock shows a mixed near-term performance but maintains a stable long-term profile consistent with its low-beta nature.

Over the past month, KO declined 2.74%, reflecting some short-term pressure, but it has gained 5.83% over three months and outperformed the market by 1.43% during that period. This suggests resilience and relative strength despite recent weakness, aligning with its defensive equity profile.

Currently trading at $70.11, KO sits midway between its 52-week high of $74.38 and low of $60.62, indicating a neutral position without clear overbought or oversold conditions. The moderate proximity to the yearly high, combined with a contained maximum drawdown of -9.82%, underscores its stability.

📊 Beta
0.39
0.39x market volatility
📉 Max Drawdown
-9.8%
Largest decline past year
📈 52-Week Range
$61-$74
Price range past year
💹 Annual Return
+15.2%
Cumulative gain past year
Period KO Return S&P 500
1m -3.1% +2.6%
3m +5.9% +4.7%
6m +3.0% +16.8%
1y +15.2% +17.4%
ytd +16.3% +19.5%

KO Fundamental Analysis

Revenue & Profitability: KO's Q3 2025 revenue was stable at $12.455 billion, maintaining strong profitability with a gross profit margin of 61.5% and a robust net income margin of 29.7%. This indicates the company continues to effectively translate sales into significant bottom-line earnings, demonstrating pricing power and cost control.

Financial Health: The company maintains a moderate debt position with a debt-to-equity ratio of 1.52, supported by a healthy interest coverage ratio of 10.2x. Strong operating cash flow generation provides ample coverage for debt obligations and supports financial flexibility.

Operational Efficiency: KO delivers solid returns with an ROE of 11.8%, reflecting effective use of shareholder capital, though the asset turnover of 0.12 indicates the capital-intensive nature of its business model. The negative cash conversion cycle of -200 days demonstrates exceptional working capital efficiency, as the company collects from customers long before paying suppliers.

Quarterly Revenue
$12.5B
2025-09
Revenue YoY Growth
+5.1%
YoY Comparison
Gross Margin
61.5%
Latest Quarter
Free Cash Flow
$5.6B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is KO Overvalued?

Valuation Level: KO's valuation metrics appear elevated across all traditional measures. The TTM P/E of 23.2 and forward P/E of 21.8 are moderately high for a mature consumer staples company, while the PB ratio of 9.65 and PS ratio of 6.33 indicate a significant premium to the company's book value and sales. The PEG ratio of 3.34 is particularly concerning as it suggests the stock is expensive relative to its expected earnings growth, and the EV/EBITDA of 20.6 further confirms a premium valuation.

Peer Comparison: A comprehensive peer comparison cannot be performed as industry average data is unavailable. Without benchmark data for the beverage or broader consumer staples sector, it is impossible to determine whether KO's premium multiples are justified by superior fundamentals or simply represent overvaluation relative to its competitors. This lack of contextual data significantly limits the conclusiveness of the valuation assessment.

Current PE
23.1x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 19×-40×
vs. Industry Avg
-12.1%
Industry PE ~26.3×
EV/EBITDA
20.5x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility risk appears manageable as evidenced by a Beta of 0.393, indicating the stock is significantly less volatile than the broader market. This aligns with the modest one-year maximum drawdown of -9.82%, reflecting a defensive profile typical for a consumer staples leader. Overall, the stock demonstrates low sensitivity to market swings.

Other risks are subdued, with a very low short interest of 2.07% suggesting minimal speculative pressure or bearish sentiment. As a mega-cap stock, KO benefits from exceptional liquidity, mitigating transaction cost risks. The primary risks likely revolve around broader sector-specific challenges such as inflationary pressures on inputs and changing consumer preferences.

FAQs

Is KO a good stock to buy?

Based on the analysis, my opinion is neutral to slightly bearish on KO at its current price.

The stock's defensive qualities, strong profitability, and reliable dividend are positives for long-term income investors. However, these strengths are currently offset by a premium valuation (e.g., PEG ratio of 3.34) and modest near-term momentum.

This stock is best suited for defensive, income-focused investors seeking stability, but growth-oriented investors may find better opportunities elsewhere given its high valuation.

Is KO stock overvalued or undervalued?

Based on the metrics provided, KO appears overvalued. Key valuation ratios are elevated, with a P/E of 23.2, a P/B of 9.65, and a particularly high PEG ratio of 3.34, which suggests the stock is expensive relative to its earnings growth potential. While Coca-Cola possesses exceptional profitability (29.7% net margin) and strong operational efficiency, these premium multiples are difficult to justify for a mature, low-growth company in the consumer staples sector. Without industry averages for a direct comparison, the high absolute levels of these metrics indicate the stock is priced for perfection.

What are the main risks of holding KO?

Based on the provided information, here are the key risks of holding Coca-Cola (KO) stock:

1. Business/Industry Risk: The company faces sector-specific headwinds, primarily from persistent inflationary pressures on key inputs like sugar and packaging, which could compress its robust profit margins. 2. Market/Sentiment Risk: As a low-volatility, defensive stock, KO carries a significant risk of underperformance during strong bull markets when investors favor more aggressive, high-growth companies. 3. Financial/Operational Risk: KO's capital-intensive business model, evidenced by a low asset turnover ratio, requires continual heavy investment to maintain its global infrastructure, potentially limiting capital allocation flexibility.

What is the price forecast for KO in 2026?

Based on a continuation of its current strategy, Coca-Cola (KO) is forecasted for steady, low-single-digit organic growth through 2026. Our base case target price range is $80 - $85, with a bull case pushing towards $90 if execution excels.

Key growth drivers will be continued pricing power, expansion in non-soda categories (coffee, sports drinks), and market share gains in emerging economies. The main assumptions are stable global economic conditions, successful innovation, and the maintenance of its premium brand valuation.

It is important to note that this forecast is highly uncertain and contingent on interest rate trends, as KO's elevated valuation is vulnerable to multiple compression in a higher-for-longer rate environment.