The Kroger Co.

KR

The Kroger Co.
operates as a leading supermarket retailer in the grocery stores industry. It is traditionally viewed as a defensive, value-oriented stock due to its massive scale and the essential nature of its business.

$68.24 +1.06 (+1.58%)

Updated: February 27, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy KR Today?

Based on a comprehensive analysis of Kroger (KR), the recommendation is to Avoid / Hold.

The stock's recent technical strength is overshadowed by critically weak fundamentals. The severe deterioration into a net loss, coupled with a highly leveraged balance sheet and negative cash flow, indicates significant operational distress. While the stock's low volatility and low PEG ratio provide some defensive appeal, these metrics are unreliable given the underlying profitability collapse. Without a clear path to restoring margins and managing its substantial debt, the risk of further downside outweighs the potential for recovery.

*This analysis is for informational purposes only and does not constitute investment advice.*

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KR 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on Kroger's (KR) current financial health, the 12-month outlook appears challenging. The primary catalysts for any potential recovery would be successful execution of cost-cutting initiatives and an improvement in operating margins to stem the recent losses. However, the significant risks are substantial, including persistent operational distress from negative cash flow, the burden of a highly leveraged balance sheet, and intense competitive pressures in the grocery sector. In the absence of a clear turnaround strategy, the stock is likely to remain under pressure, with a high probability of trading range-bound or facing further downside. Without a specific analyst target, a cautious approach is warranted.

Wall Street Consensus

Most Wall Street analysts are optimistic about The Kroger Co.'s 12-month outlook, with consensus target around $68.24, indicating expected upside potential.

Average Target
$68.24
25 analysts
Implied Upside
+0%
vs. current price
Analyst Count
25
covering this stock
Price Range
$55 - $89
Analyst target range
Buy Buy
11 (44%)
Hold Hold
13 (52%)
Sell Sell
1 (4%)

Bulls vs Bears: KR Investment Factors

Overall, KR has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Digital Transformation Efforts: Digital pivot aims for sustainable, profitable long-term growth.
  • Attractive Dividend Stock: Recognized as one of the best affordable dividend stocks.
  • Store Expansion Strategy: New store in Texas shows long-term competitive rebalancing.
  • Healthcare Pharmacy Initiatives: Savings programs for GLP-1 drugs expand pharmacy services.
  • Potential Valuation Opportunity: Recent price pullback may present an entry point.
Bearish Bearish
  • Revenue Miss Concerns: Missed sales estimates despite beating earnings, causing stock drop.
  • Elevated Spending Worries: Wells Fargo flagged spending concerns, turning neutral on stock.
  • Recent Stock Performance: Share price has declined approximately 7% over three months.
  • Growth Uncertainty: Analysts express concerns about the company's future growth trajectory.
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KR Technical Analysis

KR has demonstrated strong recent performance with a nearly 10% monthly gain, though its longer-term trajectory relative to the market remains subdued.

While KR has surged 9.88% over the past month, its three-month return of 2.83% modestly lags the broader market by 1.1%. The stock's low beta confirms this subdued volatility, indicating it moves less dramatically than the market.

Currently trading approximately 37% above its 52-week low and 9% below its high, KR sits in the upper-middle portion of its yearly range. Despite the recent rally, its significant 20% maximum drawdown over the past year suggests room for recovery is not yet exhausted, placing it in a relatively neutral position.

šŸ“Š Beta
0.63
0.63x market volatility
šŸ“‰ Max Drawdown
-20.3%
Largest decline past year
šŸ“ˆ 52-Week Range
$59-$75
Price range past year
šŸ’¹ Annual Return
+5.3%
Cumulative gain past year
Period KR Return S&P 500
1m +10.4% -1.4%
3m +3.3% +4.1%
6m -5.0% +7.5%
1y +5.3% +15.4%
ytd +8.4% +0.4%

KR Fundamental Analysis

Revenue & Profitability KR's Q3 2025 results show a slight revenue decline to $33.9 billion from $33.9 billion in Q2, but the critical issue is a severe deterioration in profitability. The company swung to an operating loss of -$1.5 billion and a net loss of -$1.3 billion, translating to a negative operating margin of -4.6% and a negative net margin of -3.9%. This sharp decline from a profitable Q2 indicates significant operational pressures.

Financial Health The company's financial health is strained, with a high debt-equity ratio of 3.58 and a total debt to capitalization of 78%, indicating substantial leverage. The weak liquidity is evident from a current ratio below 1 (0.88) and a low cash ratio of 0.22. Further concern arises from the negative interest coverage ratio and a low cash flow to debt ratio of 0.038, suggesting limited capacity to service its debt obligations from current earnings and cash flow.

Operational Efficiency Operational efficiency has collapsed this quarter, with a deeply negative Return on Equity (-18.7%) and Return on Assets (-2.6%), reflecting poor profitability relative to the capital base. While the operating cycle remains efficient at 32 days, the asset turnover of 0.66 is modest and is being overwhelmed by the severe margin compression. The negative free cash flow per share of $0.01 underscores the current inefficiency in converting sales into cash.

Quarterly Revenue
$33.9B
2025-11
Revenue YoY Growth
+0.7%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$2.2B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is KR Overvalued?

Based on the available metrics, KR appears significantly overvalued using traditional earnings-based measures. A trailing PE of 53.34 is extremely high, indicating investors are paying a substantial premium for current earnings. The negative forward PE and negative EV/EBITDA further complicate the valuation picture, strongly suggesting recent earnings instability that contradicts the optimism implied by the high trailing PE ratio.

A peer comparison is unfortunately not feasible as industry average data is unavailable. However, a Price-to-Earnings Growth (PEG) ratio of approximately 0.025, derived from the trailing PE, is exceptionally low and would typically signal significant undervaluation if the underlying growth projections are reliable. This creates a conflicting valuation narrative that cannot be properly contextualized without industry benchmarks.

PS
0.3x
Price-to-Sales Ratio
vs. Historical
Near High
5-Year PE Range -82Ɨ-49Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/Sales
N/Ax
Enterprise Value-to-Sales Ratio

Investment Risk Disclosure

Volatility Risk: KR's beta of 0.629 indicates it is approximately 37% less volatile than the broader market, suggesting muted volatility risk during normal market conditions. However, its one-year maximum drawdown of -20.27% demonstrates it is still susceptible to significant declines during periods of market stress.

Other Risks: KR possesses no notable short interest, implying a lack of concentrated negative sentiment from sophisticated investors. The primary risk is likely idiosyncratic, stemming from competitive pressures and margin compression in the highly competitive grocery sector rather than from liquidity or short-selling activity.

FAQs

Is KR a good stock to buy?

Based on the analysis, my opinion is neutral. The stock shows severe fundamental weakness with recent losses and high debt, though technicals indicate some recovery potential and low volatility. It may suit income-focused investors attracted by the dividend, but growth and value investors should be cautious due to profitability and valuation concerns.

Is KR stock overvalued or undervalued?

Based on the complete data, KR appears overvalued, particularly when assessed through the lens of its collapsing fundamentals. While the low PEG ratio hints at growth expectations, it is overshadowed by highly concerning metrics. The enormous trailing P/E of 53.34 is difficult to justify given the company's negative profitability (operating and net losses), strained financial health (high debt, weak liquidity), and negative return on equity. This valuation implies optimism that is starkly at odds with the company's current severe operational and financial distress.

What are the main risks of holding KR?

Based on the provided information, here are the key risks of holding KR stock, ordered by importance:

1. Severe Profitability Collapse: KR has swung to significant quarterly losses driven by severe margin compression, directly threatening its ability to generate earnings and service its high debt load. 2. High Financial Leverage and Weak Liquidity: With a debt-to-equity ratio of 3.58 and a current ratio below 1, the company faces substantial risk from its inability to comfortably meet short-term obligations and service its debt, especially given its current losses. 3. Intense Industry Competition: The company operates in the highly competitive grocery sector, which is the primary source of the margin pressures eroding its profitability. 4. Susceptibility to Significant Declines: Despite a low beta, the stock's 20% maximum drawdown over the past year demonstrates it remains vulnerable to substantial price declines during market downturns or company-specific setbacks.

What is the price forecast for KR in 2026?

Based on the distressed financials and lack of credible turnaround catalysts, the outlook for Kroger (KR) through 2026 is highly uncertain and skewed to the downside.

* Target Price Range: A realistic base case for 2026 suggests the stock could trade between $45 - $55, reflecting the substantial risks of continued operational losses and balance sheet strain. Any bull case (contingent on a successful, rapid turnaround not yet evident) would struggle to surpass the $60 - $65 range, merely returning to near current levels. * Key Growth Drivers: A recovery would depend overwhelmingly on 1) a dramatic restoration of profitability to positive operating margins, and 2) significant debt reduction to improve financial flexibility. * Main Assumptions: This forecast assumes the intense competitive pressures and operational inefficiencies persist, preventing a swift margin recovery and keeping free cash flow constrained. * Uncertainty: The forecast carries extremely high uncertainty; the company's negative cash flow and high leverage pose existential risks that could lead to far greater downside if not urgently addressed.