MARA Holdings, Inc.

MARA

MARA is a financial services holding company operating primarily in the finance industry.
It is characterized by its strategic acquisitions and focus on building a diversified portfolio of complementary financial businesses.

$11.36 +0.70 (+6.57%)

Updated: January 16, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy MARA Today?

Based on a comprehensive analysis of Marathon Digital Holdings (MARA), the recommendation is to Avoid Buying at this time.

While MARA's strong gross margins and clean balance sheet are positive, these are overshadowed by critical weaknesses. The stock's extreme volatility and significant underperformance against the market highlight immense risk, further compounded by negative cash flows and operational metrics indicating inefficient use of capital. The valuation is not compelling enough to justify these substantial risks, as key metrics like the negative PEG ratio signal concerns over future earnings growth.

For investors, the stock's performance is too heavily dependent on the volatile price of Bitcoin, making it a highly speculative bet rather than a sound investment. Until the company can demonstrate consistent profitability, positive cash flow generation, and a stabilization in its share price, the risk-reward profile remains unattractive for most portfolios.

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MARA 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive analysis, the 12-month outlook for Marathon Digital Holdings (MARA) is highly speculative and carries significant risk. The primary catalyst remains a sustained rally in the price of Bitcoin, which would directly boost revenue and mining profitability. However, the key risk is the extreme dependence on this single volatile asset; a downturn in Bitcoin's price would severely impact operations and the stock's valuation. Due to negative cash flows and a lack of compelling valuation metrics, the risk-reward profile is unattractive, suggesting the stock is likely to underperform the broader market unless Bitcoin experiences a major bull run. Without a clear analyst target, investors should exercise caution.

Wall Street Consensus

Most Wall Street analysts are optimistic about MARA Holdings, Inc.'s 12-month outlook, with consensus target around $11.36, indicating expected upside potential.

Average Target
$11.36
14 analysts
Implied Upside
+0%
vs. current price
Analyst Count
14
covering this stock
Price Range
$9 - $15
Analyst target range
Buy Buy
9 (64%)
Hold Hold
5 (36%)
Sell Sell
0 (0%)

Bulls vs Bears: MARA Investment Factors

Overall, MARA has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strategic Shift Towards AI: Expansion into promising AI and data center operations diversifies revenue sources.
  • Strong Revenue Growth: Company posted strong revenue growth despite wider quarterly losses.
  • Positive Analyst Sentiment: Some analysts maintain positive outlooks, supporting the stock's buy case.
  • Vertical Integration with Power Generation: Power-generation projects could stabilize Bitcoin mining margins and create new income.
Bearish Bearish
  • Wider-Than-Expected Quarterly Loss: Post-earnings stock drop followed a larger-than-anticipated quarterly loss.
  • Price Target Reductions: Cantor Fitzgerald significantly lowered its price target from $30 to $21.
  • Neutral Analyst Initiations: Guggenheim initiated coverage with a Neutral rating, indicating caution.
  • Mounting Losses and Valuation Concerns: Persistent losses and high valuation keep the stock under pressure.
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MARA Technical Analysis

MARA has exhibited extremely poor performance characterized by substantial volatility and significant underperformance relative to the broader market over the medium term.

The stock has declined sharply over the past three months, with a nearly 39% drop that significantly underperforms the market by over 44 percentage points, indicating severe weakness. While the one-month decline is more modest at -1.22%, this does little to offset the substantial losses incurred in the prior months.

Currently trading near the middle of its 52-week range, MARA is approximately 55% above its low but 51% below its high, suggesting it is neither strongly overbought nor oversold. Given its extreme beta of 5.4 and a maximum drawdown of -61% over the past year, the stock remains in a highly volatile and high-risk posture.

šŸ“Š Beta
5.37
5.37x market volatility
šŸ“‰ Max Drawdown
-60.7%
Largest decline past year
šŸ“ˆ 52-Week Range
$9-$23
Price range past year
šŸ’¹ Annual Return
-42.9%
Cumulative gain past year
Period MARA Return S&P 500
1m +6.3% +1.9%
3m -48.9% +4.4%
6m -40.6% +10.9%
1y -42.9% +15.7%
ytd +14.6% +1.2%

MARA Fundamental Analysis

Revenue & Profitability Marathon Digital Holdings (MARA) reported Q3 2025 revenue of $252.4 million, showing a sequential increase from the prior quarter. The company maintains a very strong gross profit margin above 82%, though the operating income ratio of 18.9% indicates significant operational expenses. Profitability has moderated from the exceptionally high net income margin of 338.9% in Q2, which was driven by a large non-operating gain.

Financial Health MARA maintains a conservative debt position with a debt-to-equity ratio of 0.71 and a healthy current ratio of 2.09. However, cash flow generation is concerning with negative operating and free cash flow per share, resulting in a cash flow to debt ratio of -0.05. The company's cash position remains substantial at $2.22 per share, providing liquidity despite the current cash burn.

Operational Efficiency The company shows mixed operational efficiency with a modest return on equity of 2.4% and a low asset turnover of 0.03. The negative cash conversion cycle of -23.9 days indicates efficient working capital management, benefiting from extended payables. However, the low fixed asset turnover of 0.16 suggests substantial capital investment that has yet to fully translate into revenue generation.

Quarterly Revenue
$0.3B
2025-09
Revenue YoY Growth
+73.9%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$-1.9B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is MARA Overvalued?

Valuation Level: MARA exhibits mixed valuation signals across key metrics. The stock appears reasonably valued on a price-to-earnings basis with TTM and forward PEs of 15.2 and 13.8 respectively, while the price-to-book ratio of 0.8 suggests potential undervaluation relative to assets. However, concerning indicators include the elevated EV/EBITDA of 28.2 and negative PEG ratio of -0.16, which reflects negative expected earnings growth and warrants caution.

Peer Comparison: Without specific industry average data for comparison, a definitive peer assessment cannot be made. The valuation metrics should be evaluated against relevant mining or cryptocurrency mining sector benchmarks to determine relative positioning. For meaningful comparative analysis, industry-specific ratio averages would be required to contextualize whether MARA trades at a premium or discount to its competitors.

PE
14.8x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -979Ɨ-73Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
28.2x
Enterprise Value Multiple

Investment Risk Disclosure

The stock exhibits extreme volatility risk, as evidenced by its exceptionally high Beta of 5.365, indicating it is roughly five times more volatile than the broader market. This is further confirmed by a severe one-year maximum drawdown of -60.68%, highlighting the potential for significant capital erosion during market downturns.

The primary risk beyond volatility is liquidity, as the complete absence of reported short interest may suggest constrained market depth or potential challenges in executing trades at desired prices. Investors should also consider the stock's high correlation to the price of Bitcoin, exposing it to the unique regulatory and speculative risks inherent to the cryptocurrency mining sector.

FAQs

Is MARA a good stock to buy?

Neutral to Bearish for most investors. While MARA shows strategic promise with its AI pivot and maintains strong gross margins, it faces severe volatility (beta of 5.4) and weak cash flow generation despite decent valuation multiples. The stock is suitable only for highly risk-tolerant speculators comfortable with extreme price swings and direct Bitcoin exposure. Long-term or conservative investors should avoid due to its high-risk profile and persistent operational losses.

Is MARA stock overvalued or undervalued?

Based on the metrics provided, MARA appears undervalued primarily based on its attractive price-to-book ratio of 0.8, implying the market values it below its net asset value. While its PE ratios (TTM: 15.16, Forward: 13.79) seem reasonable, key concerns include its negative PEG ratio (-0.16), signaling negative earnings growth expectations, and negative cash flows which pressure its financial health. Ultimately, the stock's valuation is a mixed bag, but the significant discount to book value suggests potential undervaluation, albeit with high risk given its weak profitability and cash generation.

What are the main risks of holding MARA?

Based on the provided information, here are the key risks of holding MARA stock, ordered by importance:

1. Extreme Market Volatility: The stock's exceptionally high beta of over 5.3 makes it roughly five times more volatile than the broader market, exposing investors to a severe risk of capital erosion, as demonstrated by a maximum drawdown of over -60% in the past year. 2. High Dependency on Bitcoin Price: The company's operations and stock performance are highly correlated to the price of Bitcoin, directly exposing it to the significant regulatory, speculative, and market risks inherent to the cryptocurrency sector. 3. Persistent Negative Cash Flow: Despite a strong gross margin, the company is burning cash with negative operating and free cash flow, which raises concerns about long-term financial sustainability without relying on external financing or its existing cash reserves. 4. Potential Liquidity and Trading Risks: The absence of reported short interest may indicate constrained market depth, which could pose challenges for investors attempting to execute trades at desired prices, especially during periods of high volatility.

What is the price forecast for MARA in 2026?

Of course. Based on the provided fundamental analysis and the speculative nature of Marathon Digital Holdings (MARA), here is a professional forecast for its stock performance through 2026.

MARA Stock Forecast through 2026

1. Target Price Range: * Base Case (2026): $15 - $25. This scenario assumes a moderate bull market for Bitcoin, where MARA successfully scales its hash rate and improves operational efficiency, leading to sustained revenue growth but continued high volatility. * Bull Case (2026): $40 - $60+. This is contingent on a major Bitcoin bull run (e.g., surpassing previous all-time highs), where MARA's leveraged exposure to Bitcoin's price leads to exponentially higher revenues and profitability.

2. Key Growth Drivers: * Bitcoin Price Appreciation: As a pure-play Bitcoin miner, MARA's revenue and stock price are directly correlated to the price of Bitcoin. A rising BTC price is the single most important catalyst. * Operational Hash Rate Growth: Successfully increasing its operational hash rate (computing power) would allow the company to mine more Bitcoin, boosting production regardless of short-term price fluctuations. * Regulatory Clarity and ETF Flows: Positive regulatory developments and sustained inflows into Spot Bitcoin ETFs could create a favorable macro environment, boosting institutional adoption and the underlying asset's value.

3. Main Assumptions: * Bitcoin experiences a cyclical bull market into 2025-2026. * MARA continues to execute on its operational expansion plans without major technical setbacks. * The company maintains its strong liquidity position to navigate potential crypto winters. * The broader macroeconomic environment remains supportive of risk assets.

4. Uncertainty of the Forecast: This forecast is highly speculative and carries extreme risk. MARA's performance is inextricably linked to the volatile and unpredictable cryptocurrency market. A significant downturn in Bitcoin's price, regulatory crackdowns, or operational failures could render these targets unachievable, potentially leading to substantial losses. The current negative cash flows highlight this vulnerability.

In summary, while MARA offers leveraged upside to a Bitcoin bull market, its path to 2026 is fraught with volatility and binary outcomes, making it suitable only for investors with a very high risk tolerance.