Altria Group, Inc.

MO

Altria is a leading company in the cigarettes and tobacco industry.
It is defined by its ownership of the iconic Marlboro brand and a focus on generating substantial cash flow from its core tobacco operations.

$67.99 +1.22 (+1.83%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy MO Today?

Based on a comprehensive analysis of Altria Group (MO), here is an assessment of whether the stock is worth buying.

Technical Analysis MO exhibits strong positive momentum, having significantly outperformed the market recently. However, trading near the top of its 52-week range suggests the stock is overbought in the short term. This position warrants caution for new investors, as it may be due for a pullback before continuing its upward trend.

Fundamental Analysis The fundamentals present a mixed picture. While revenue showed sequential improvement, profitability was pressured by a significant contraction in net margin last quarter. The company's high leverage and weak liquidity ratios are concerns, but its exceptionally strong operating cash flow generation remains a key positive, underpinning its attractive dividend.

Valuation Valuation metrics are conflicting. The trailing P/E ratio appears reasonable, but the much higher forward P/E suggests analysts anticipate declining earnings. The negative book value and extremely high EV/EBITDA ratio are significant red flags, pointing to potential overvaluation or underlying financial stress that is not reflected in the share price.

Risk Assessment MO's low beta indicates it is a less volatile stock, which is appealing for risk-averse investors. Nonetheless, it is not without risk, carrying substantial exposure to industry-specific headwinds like litigation and regulation. The absence of significant short interest removes a potential catalyst for sharp price spikes but also means the stock's fate is tied directly to its business fundamentals.

Investment Recommendation HOLD, with a cautious view for new buyers. While MO's high dividend yield and strong cash flow are compelling for income-focused portfolios, the stock appears overbought technically, and its valuation sends worrying signals about future earnings. The high debt level and regulatory risks inherent to the tobacco industry add further caution. Investors might consider waiting for a more attractive entry point rather than buying at current elevated levels.

*This is not investment advice, for reference only.*

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MO 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on a comprehensive analysis, the 12-month outlook for Altria Group (MO) is cautious. The stock faces significant headwinds from its high debt load, pressured profitability, and the persistent regulatory and litigation risks inherent to the tobacco industry. While its high dividend yield, supported by strong operating cash flow, should provide a floor for the stock, the combination of an overbought technical position and concerning valuation metrics (high forward P/E and EV/EBITDA) suggests limited near-term upside. Key risks include a faster-than-expected decline in cigarette volumes due to regulation or consumer shifts, while a potential catalyst could be successful innovations in reduced-risk products like NJOY. Given the conflicting signals, a target price in-line with the current range, around $60-$68, seems probable as the market weighs these opposing forces.

Wall Street Consensus

Most Wall Street analysts are optimistic about Altria Group, Inc.'s 12-month outlook, with consensus target around $67.99, indicating expected upside potential.

Average Target
$67.99
14 analysts
Implied Upside
+0%
vs. current price
Analyst Count
14
covering this stock
Price Range
$54 - $88
Analyst target range
Buy Buy
5 (36%)
Hold Hold
7 (50%)
Sell Sell
2 (14%)

Bulls vs Bears: MO Investment Factors

Overall, MO has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • High Dividend Yield: Attractive 6.4-7.2% yield appeals to income-focused investors.
  • Dividend King Status: 50+ years of dividend increases signals financial discipline.
  • Market Leadership: Dominant position with strong brands like Marlboro.
  • Undervalued Stock: Current low price may present buying opportunity.
Bearish Bearish
  • Declining Cigarette Sales: Long-term volume declines threaten core business sustainability.
  • Legal and Regulatory Risks: Ongoing lawsuits and regulations pressure profitability.
  • Dividend Sustainability Concerns: High payout ratio may be unsustainable amid challenges.
  • Underperforming Stock Price: Recent declines reflect market skepticism about future.
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MO Technical Analysis

MO has demonstrated strong positive momentum over recent periods, significantly outperforming the broader market. The stock's low beta indicates this appreciation has occurred with relatively muted volatility compared to market swings.

Over the past one and three months, MO has delivered impressive gains of 8.05% and 13.92%, respectively. Notably, its 3-month relative strength of nearly 14% confirms substantial outperformance versus the market benchmark.

Currently trading at $66.54, MO is near the upper end of its 52-week range, situated approximately 97% toward its high of $68.60. Given its recent sharp ascent and proximity to the yearly peak, the stock appears overbought in the short term, warranting caution for new entries.

šŸ“Š Beta
0.50
0.50x market volatility
šŸ“‰ Max Drawdown
-19.1%
Largest decline past year
šŸ“ˆ 52-Week Range
$53-$69
Price range past year
šŸ’¹ Annual Return
+25.1%
Cumulative gain past year
Period MO Return S&P 500
1m +11.2% +1.0%
3m +17.6% +1.9%
6m +3.0% +6.5%
1y +25.1% +12.1%
ytd +18.6% +0.2%

MO Fundamental Analysis

Revenue & Profitability: MO's Q4 revenue of $5.85 billion showed sequential improvement from Q3's $5.25 billion, though profitability faced headwinds as the net profit margin contracted significantly from 45.2% to 19.1%. This margin compression appears largely driven by quarter-specific factors, including a substantial increase in other expenses during Q4.

Financial Health: The company maintains a moderate interest coverage ratio of 6.25x, but concerning liquidity metrics include a current ratio of 0.61 and quick ratio of 0.49, suggesting potential short-term liquidity constraints. The debt ratio of 73.4% indicates significant leverage, though the cash conversion cycle of approximately 17 days reflects efficient working capital management.

Operational Efficiency: ROE stands at a negative -31.9%, primarily reflecting the company's negative shareholders' equity position rather than operational performance. Asset turnover remains modest at 0.17, while the operating cash flow to sales ratio of 56% demonstrates strong cash generation relative to revenue, supporting dividend sustainability despite the elevated payout ratio.

Quarterly Revenue
$6.1B
2025-09
Revenue YoY Growth
-3.0%
YoY Comparison
Gross Margin
62.8%
Latest Quarter
Free Cash Flow
$9.2B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is MO Overvalued?

Based on MO's TTM PE of 12.56 and Forward PE of 21.64, the stock's valuation level appears mixed. A TTM PE of 12.56 could indicate potential undervaluation relative to broad market averages, suggesting the stock is priced reasonably based on trailing earnings. However, the significant jump to a Forward PE of 21.64 may signal that analysts expect a substantial decline in future earnings, which introduces a note of caution despite the seemingly attractive trailing multiple.

A peer comparison is not possible as industry average data is unavailable. The negative Price-to-Book (PB) ratio of -27.61 reflects a negative book value of equity, which is atypical and requires careful analysis of the company's balance sheet. Furthermore, the extremely high EV/EBITDA ratio of 65.63 is a significant concern, indicating that the market values the company's enterprise at a substantial premium to its operating cash flow, which often points to overvaluation or underlying financial stress.

PE
12.6x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -8Ɨ-81Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
65.6x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: With a beta of 0.497, MO exhibits significantly lower volatility than the broader market, suggesting muted sensitivity to market fluctuations. However, its maximum drawdown of -19.15% over the past year indicates the stock has still experienced a substantial peak-to-trough decline, highlighting that while less volatile, it is not immune to significant price drops during market stress.

Other Risks: The absence of any reported short interest suggests minimal speculative pressure from bearish investors, which can be a stabilizing factor. This lack of a short squeeze dynamic removes a potential source of upside volatility but leaves the stock more directly exposed to fundamental risks related to its core business, such as ongoing litigation and regulatory pressures facing the tobacco industry.

FAQs

Is MO a good stock to buy?

Based on the provided analysis, my opinion is bearish.

Core reasons include: 1) The stock is technically overbought near its 52-week high after a sharp rally, suggesting poor short-term timing, 2) Fundamental weaknesses are evident, including margin compression, negative ROE, and high leverage, and 3) Analyst consensus is a "Sell," reflecting deep concerns about the core business's long-term viability amid declining sales and legal pressures. This stock is recommended only for highly risk-tolerant, income-focused investors who prioritize high dividend yield over capital preservation and are prepared for significant long-term industry headwinds.

Is MO stock overvalued or undervalued?

Based on the metrics provided, MO appears to be overvalued. While its trailing P/E ratio of 12.56 is moderately attractive, the forward P/E of 21.64 indicates anticipated earnings decline, and the extremely negative P/B ratio (-27.61) signals underlying financial distress from negative shareholder equity. The stock's valuation is primarily challenged by poor profitability and financial health, as evidenced by a negative ROE (-31.9%), high debt (73.4% ratio), and weak liquidity (current ratio of 0.61), overshadowing its strong operating cash flow generation.

What are the main risks of holding MO?

Based on the provided information, here are the key risks of holding Altria Group (MO), ordered by importance:

1. Significant financial leverage and weak liquidity, as indicated by a high 73.4% debt ratio and current/quick ratios below 1.0, posing risks to financial flexibility, especially in a rising interest rate environment. 2. Chronic regulatory and litigation pressures inherent to the tobacco industry, which create persistent uncertainty and potential for substantial financial penalties or operating restrictions. 3. Sharp profitability compression, evidenced by the Q4 net profit margin collapsing from 45.2% to 19.1%, signaling potential vulnerability in core earnings power despite recent revenue growth. 4. Technical overbought condition and vulnerability to a pullback, given the stock is trading near its 52-week high after a significant rally, increasing near-term downside risk.

What is the price forecast for MO in 2026?

Based on the provided analysis, here is the MO stock forecast for 2026:

Target Price & Outlook: The forecast through 2026 remains cautious, with a base case target range of $50-$60, reflecting the continued decline in the core cigarette business and high financial leverage. A bull case scenario, contingent on the successful scaling of NJOY and significant debt reduction, could push the stock toward $70-$75.

Key Growth Drivers & Risks: The primary growth drivers are the high dividend yield, which provides shareholder support, and the potential for its reduced-risk product portfolio (like NJOY) to gain meaningful market share. However, these are offset by major risks, including a persistent secular decline in cigarette volumes, a burdensome debt load limiting strategic flexibility, and ongoing regulatory and litigation pressures.

Assumptions & Uncertainty: This forecast assumes continued erosion of the traditional tobacco business and only modest success for new products in a highly competitive landscape. The significant uncertainty lies in the pace of the smokeable products decline and the company's ability to effectively manage its substantial debt while navigating a challenging regulatory environment.