PEP

PEP

PepsiCo is a global beverage and convenient foods leader in the consumer staples sector.
Its identity is anchored by a powerful portfolio of iconic brands, including Pepsi and Frito-Lay, creating a resilient business with a dual revenue stream from drinks and snacks.

$145.92 +2.44 (+1.70%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy PEP Today?

Of course. Here is a comprehensive analysis of whether PEP is worth buying.

Technical Analysis: PEP is currently exhibiting defensive characteristics. While the stock has declined from its yearly highs and is in a short-term downtrend, its low volatility (beta of 0.42) and position in the lower half of its yearly range suggest it may be oversold rather than fundamentally broken. This price action is typical for a stable, dividend-paying stock during a broader market pullback.

Fundamental Analysis: The company's foundation is robust. PEP is executing well, showing solid revenue growth and maintaining strong profitability with impressive gross margins above 50%. Its financial health is sound, with ample capacity to service its debt, and it demonstrates excellent operational efficiency through its negative cash conversion cycle.

Valuation & Risk: The valuation sends mixed signals. A forward P/E of 19.2 and a very low PEG ratio hint at undervaluation relative to earnings growth. However, a high Price-to-Book ratio suggests the market prices in significant intangible brand value. Risks are muted; its low beta and defensive sector make it a relatively stable holding, though inflation remains a key watch point.

Buy Recommendation: PepsiCo presents a compelling case for investors seeking stability and income. Its technical weakness appears more cyclical than catastrophic, while its fundamental engine of strong brands and pricing power remains intact. The valuation is reasonable for a high-quality defensive name, and its low risk profile offers a cushion in volatile markets. For long-term investors, the current price offers a potential entry point for a proven compounder.

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PEP 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, here is a 12-month outlook for PepsiCo (PEP):

Over the next 12 months, PepsiCo is expected to demonstrate resilience, driven by its strong portfolio of defensive brands and pricing power, which should continue to deliver stable revenue and earnings growth. The primary catalysts are its operational excellence and the appeal of its dependable dividend to investors seeking safety, particularly if market volatility persists. Key risks include persistent cost inflation squeezing margins and the potential for the stock to remain range-bound if investors favor more cyclical sectors during an economic recovery. Given the current price of $143.48 and indications of being potentially oversold, a reasonable target price range for the year is $160 - $170, reflecting a return to its higher historical valuation range as its defensive qualities are rewarded.

Wall Street Consensus

Most Wall Street analysts are optimistic about PEP's 12-month outlook, with consensus target around $145.92, indicating expected upside potential.

Average Target
$145.92
24 analysts
Implied Upside
+0%
vs. current price
Analyst Count
24
covering this stock
Price Range
$117 - $190
Analyst target range
Buy Buy
7 (29%)
Hold Hold
15 (62%)
Sell Sell
2 (8%)

Bulls vs Bears: PEP Investment Factors

Overall, PEP has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Positive Sales Growth: PepsiCo showed a rise in sales in its latest earnings report.
  • Attractive Dividend Yield: The company offers a compelling 4%+ dividend yield.
  • Strategic Margin Expansion: PepsiCo targets core operating margin expansion and record productivity savings.
  • Positive Long-Term Outlook: The company targets 4-6% net revenue growth for 2026.
  • Technological Modernization: Partnerships with Siemens and NVIDIA aim to modernize plants using digital twins.
Bearish Bearish
  • Stock Price Decline: PEP stock dropped, falling below its 50-day Simple Moving Average.
  • Investor Concerns on Earnings: The stock drop reflects investor uncertainties about dividends and EPS.
  • Industry Underperformance: PEP declined 4.2% in one month against soft drinks industry growth.
  • Valuation Concerns: Some analysts suggest competitors like COKE and KDP offer better value.
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PEP Technical Analysis

Of course. Here is the technical analysis of PEP's price performance.

Overall Assessment PEP's stock has exhibited notable weakness over recent months, currently trading in a defensive posture after a significant decline from its yearly highs.

Short-term Performance The stock has underperformed over the short term, with a 1-month decline of -3.73% and a 3-month decline of -0.85%. However, its Relative Strength figure of -4.22% indicates it has actually outperformed the broader market over the last three months, suggesting the overall market weakness has been more severe. The stock's low beta of 0.421 confirms its characteristic as a less volatile, defensive holding.

Current Position With a current price of $143.48, PEP is trading approximately 44% above its 52-week low but remains over 10% below its 52-week high. The significant max drawdown of -18.16% shows the stock experienced a substantial peak-to-trough decline during the year. Given its position in the lower half of its annual range and the recent downward momentum, the stock appears to be in an oversold condition rather than overbought.

šŸ“Š Beta
0.42
0.42x market volatility
šŸ“‰ Max Drawdown
-18.2%
Largest decline past year
šŸ“ˆ 52-Week Range
$128-$160
Price range past year
šŸ’¹ Annual Return
+0.8%
Cumulative gain past year
Period PEP Return S&P 500
1m -3.1% +1.3%
3m -2.8% +5.7%
6m +8.5% +10.6%
1y +0.8% +16.5%
ytd +2.6% +1.1%

PEP Fundamental Analysis

Revenue & Profitability PEP demonstrated solid quarterly revenue growth, increasing from $22.7 billion to $23.9 billion sequentially. The company maintains robust profitability with a gross margin of 53.6% and net margin of 10.9% in Q3, reflecting strong pricing power despite modest margin compression from the previous quarter. Operating income remained healthy at $3.6 billion, indicating effective cost management.

Financial Health PEP's debt position shows moderate leverage with a debt-to-equity ratio of 2.62, though the current ratio of 0.91 suggests some liquidity constraints. Interest coverage remains strong at 13.5 times, providing ample capacity to service debt obligations. The negative cash conversion cycle of -153 days indicates efficient working capital management, allowing the company to operate with favorable cash flow timing.

Operational Efficiency The company delivers solid returns with ROE of 13.4%, though asset turnover of 0.22 suggests room for improvement in capital allocation. Operating cash flow generation remains healthy at $3.27 per share, supporting dividend payments and reinvestment. The company's operational metrics reflect a mature consumer staples business with stable, if not spectacular, efficiency ratios.

Quarterly Revenue
$23.9B
2025-09
Revenue YoY Growth
+6.4%
YoY Comparison
Gross Margin
53.6%
Latest Quarter
Free Cash Flow
$3.6B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is PEP Overvalued?

Valuation Level: PepsiCo's current valuation metrics present a mixed picture. A forward P/E of 19.2 and a PEG ratio significantly below 1 at 0.18 suggest potential undervaluation when considering growth prospects. However, the elevated PB ratio of 9.89 and a notably high EV/EBITDA of 52.9 indicate that the stock trades at a premium relative to its asset base and cash flow generation, pointing to some degree of overvaluation on these specific measures.

Peer Comparison: Without direct industry average data, a comprehensive comparative analysis cannot be provided. The absence of benchmark ratios prevents determining whether PepsiCo's valuation multiples represent a discount or premium to its beverage and snack food sector peers. A meaningful peer assessment would require the relevant industry comps to contextualize these valuation metrics properly.

Current PE
22.6x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 13Ɨ-120Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
52.9x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility risk appears limited, with a beta of 0.421 indicating the stock is considerably less volatile than the broader market. The 18.16% one-year maximum drawdown suggests a relatively moderate risk profile, consistent with its defensive consumer staples positioning.

Other risks are also subdued, as evidenced by a lack of significant short interest reflecting strong market conviction in the company's stability. High trading liquidity further mitigates execution risks, though investors should remain mindful of sector-wide pressures like commodity input cost inflation.

FAQs

Is PEP a good stock to buy?

Neutral to cautiously bullish. The bullish case rests on PEP's defensive profile (low volatility, 3% dividend), solid profitability (10.9% net margin), and strategic growth targets. However, its premium valuation (high EV/EBITDA) and near-term price weakness warrant caution. This stock is suitable for long-term, income-focused investors seeking stability over aggressive growth.

Is PEP stock overvalued or undervalued?

PEP appears reasonably valued with a slight lean toward undervaluation based on growth expectations. While its high P/B ratio of 9.89 suggests premium pricing, the forward P/E of 19.2 and remarkably low PEG ratio of 0.18 indicate attractive valuation relative to earnings growth. The stock trades at a premium to its asset base but appears reasonably priced given PepsiCo's strong profitability (10.9% net margin) and efficient operations, particularly when considering its defensive characteristics in the consumer staples sector.

What are the main risks of holding PEP?

Based on the provided information, here are the key risks of holding PepsiCo (PEP) stock, ordered by importance:

1. Profitability Risk: Despite strong absolute margins, the sequential compression in gross margin highlights the persistent pressure from elevated commodity and input costs, which could continue to erode earnings if pricing power diminishes. 2. Liquidity Risk: The current ratio of 0.91 indicates the company has less current assets than current liabilities, suggesting potential vulnerability in meeting short-term obligations without relying on operating cash flow or external financing. 3. Market Sentiment Risk: The stock's position in the lower half of its 52-week range and its significant 18.16% maximum drawdown reflect negative market momentum and sentiment, which could persist despite the company's stable fundamentals. 4. Capital Efficiency Risk: The low asset turnover ratio of 0.22 suggests the company is generating relatively low revenue for its asset base, indicating potential challenges in achieving high growth and optimal returns on its large capital investments.

What is the price forecast for PEP in 2026?

Based on PepsiCo's defensive brand portfolio and operational resilience, the 2026 stock forecast projects a base case target price range of $185-$195 and a bull case of $200-$210, implying steady mid-single-digit annualized returns from the current $143.48. Key growth drivers include consistent pricing power in its snack and beverage segments, strategic cost management to protect margins, and reliable dividend growth attracting income-focused investors. Primary assumptions are that inflation moderates but remains manageable, consumer demand stays stable, and PEP maintains its market share against private label competition. This forecast carries uncertainty regarding broader economic conditions, potential shifts in consumer health trends, and unforeseen commodity price shocks that could impact the projected valuation range.