PEW

PEW

GrabAGun Digital Holdings operates an online marketplace focused on firearms and related accessories.
It positions itself as a specialized e-commerce platform in the shooting sports industry, emphasizing a comprehensive product catalog and a targeted customer experience.

$3.74 +0.02 (+0.54%)

Updated: January 12, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy PEW Today?

Based on a comprehensive analysis, PEW presents a high-risk, speculative opportunity that is unsuitable for most investors.

From a technical perspective, the stock is deeply oversold after a catastrophic price decline, which does create a possibility for a sharp rebound. However, this potential is severely undermined by fundamentally broken operations, characterized by inconsistent revenue, significant losses, and negative cash flow. While the company has no debt, its reliance on external funding for survival and the extreme historical volatility (-77% drawdown) point to profound operational distress and substantial risk.

Recommendation: Not a Buy. The combination of unproven operations, severe price instability, and the lack of a clear competitive benchmark makes PEW an exceptionally speculative bet. The current price near book value may attract speculative traders, but for investors seeking sustainable growth, the overwhelming evidence of operational failure and high risk suggests that capital is better deployed elsewhere. This stock is best avoided until it demonstrates a credible and sustained path to profitability.

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PEW 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the comprehensive analysis provided, here is a 12-month outlook for PEW:

12-Month Outlook for PEW

PEW's outlook for the next 12 months is highly speculative and carries significant risk, with any potential upside likely driven by technical rebounds from its deeply oversold condition rather than fundamental improvement. The key near-term catalyst would be securing necessary external funding to continue operations, but the primary risk remains its fundamentally broken business model, characterized by inconsistent revenue and persistent cash burn. Given the profound operational distress and lack of analyst coverage, a specific target price is unavailable, and the stock is expected to remain highly volatile; while a bounce to the $4.50-$5.50 range is possible on speculative momentum, a decline or further stagnation is equally probable without evidence of a sustainable turnaround.

Wall Street Consensus

Most Wall Street analysts are optimistic about PEW's 12-month outlook, with consensus target around $3.74, indicating expected upside potential.

Average Target
$3.74
1 analysts
Implied Upside
+0%
vs. current price
Analyst Count
1
covering this stock
Price Range
$3 - $5
Analyst target range
Buy Buy
1 (100%)
Hold Hold
0 (0%)
Sell Sell
0 (0%)

Bulls vs Bears: PEW Investment Factors

Overall, PEW has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Stock Performance: Stock surged 17-22% recently with high trading volume indicating strong investor interest.
  • Dual Listing Expansion: Addition of NYSE Texas listing provides wider market access and potential liquidity.
  • Strong Retail Investor Base: 51% individual ownership shows significant public confidence and support.
  • Firearms Industry Position: Operating in specialized online retail niche with established market presence.
Bearish Bearish
  • High Volatility Risk: Recent 13% price drop shows susceptibility to significant swings.
  • ESG Investment Concerns: Firearms business faces exclusion from biblically responsible and ESG portfolios.
  • Retail Investor Dominance: High individual ownership may lead to higher volatility and sentiment-driven moves.
  • Industry Headwinds: Firearms retail faces ongoing regulatory and political pressures.
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PEW Technical Analysis

PEW has demonstrated significant volatility over the past year, characterized by a sharp decline from its highs but showing tentative signs of stabilization recently.

In the short term, the stock has shown a modest recovery with a 6.25% gain over the past month; however, this recent uptick does not offset the substantial 22.89% loss over three months, during which it significantly underperformed the broader market by over 26 percentage points. This suggests the recovery is nascent and against a longer-term bearish trend.

Currently trading at $3.74, the price is much closer to its 52-week low of $3 than its high of $21.4, indicating the stock is technically in an oversold territory. This position suggests potential for a rebound, though it also reflects the deep losses and negative sentiment that have dominated the past year.

šŸ“Š Beta
0.18
0.18x market volatility
šŸ“‰ Max Drawdown
-77.1%
Largest decline past year
šŸ“ˆ 52-Week Range
$3-$21
Price range past year
šŸ’¹ Annual Return
-71.5%
Cumulative gain past year
Period PEW Return S&P 500
1m +6.2% +1.1%
3m -22.9% +3.3%
6m -71.5% +12.0%
1y -71.5% +19.6%
ytd +23.0% +1.8%

PEW Fundamental Analysis

Revenue & Profitability PEW shows concerning revenue inconsistency with $22.3 million in Q3 2025 following zero revenue in Q2, while maintaining negative profitability margins. The company reported a net income ratio of -14.6% in Q3, indicating significant operational losses despite revenue generation. Gross profit margins of 10.7% appear insufficient to cover elevated administrative expenses.

Financial Health The company shows no debt obligations with zero debt ratios across all metrics, suggesting minimal financial leverage risk. However, with negative operating cash flow metrics and losses exceeding $3 million in Q3, PEW appears reliant on external funding rather than operational cash generation to sustain operations.

Operational Efficiency PEW demonstrates poor operational efficiency with zero returns on assets and equity, and no asset turnover recorded in the latest quarter. The negative EBITDA of $3.3 million in Q3 indicates fundamental operational challenges in converting assets and equity into profitable outputs.

Quarterly Revenue
$0.0B
2025-09
Revenue YoY Growth
N/A
YoY Comparison
Gross Margin
10.7%
Latest Quarter
Free Cash Flow
N/A
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is PEW Overvalued?

Valuation Level: PEW presents a mixed valuation picture with a negative forward PE ratio and elevated PS ratio of 5.01, suggesting current earnings challenges despite revenue-based premium pricing. However, the PB ratio of 1.04 indicates the stock trades near its book value, while the extremely high PEG ratio signals significant growth expectations are priced in relative to earnings projections. The absence of traditional earnings multiples makes conclusive valuation difficult based on standard metrics.

Peer Comparison: Without industry average data available, a comparative analysis cannot be meaningfully conducted. This limitation prevents assessment of whether PEW's valuation multiples represent a premium or discount relative to sector peers. Investors would need industry benchmarks to properly contextualize these valuation metrics against comparable companies.

Current PE
-5718.7x
Latest Quarter
vs. Historical
N/A
5-Year PE Range -5719Ɨ--2588Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
N/Ax
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: The stock exhibits extremely low systematic risk relative to the market, as evidenced by its Beta of approximately 0.18. However, this is sharply contrasted by its alarming 1-year maximum drawdown of -77.06%, which indicates catastrophic idiosyncratic price volatility and suggests the stock has experienced a severe price collapse. Investors should be aware of the significant disconnect between its low market correlation and its extreme historical price instability.

Other Risks: The notable absence of short interest data is unusual and could indicate either a stock too illiquid or obscure to garner short seller attention, representing a significant liquidity and information risk. This lack of market scrutiny, combined with the extreme price decline, suggests profound underlying issues that may include poor liquidity or operational distress, making recovery uncertain.

FAQs

Is PEW a good stock to buy?

Bearish. The stock shows concerning fundamentals with inconsistent revenue, negative profitability, and poor operational efficiency. While technically oversold and debt-free, it faces severe volatility, ESG risks, and political headwinds in the firearms retail sector. Suitable only for speculative, high-risk investors comfortable with extreme price swings and industry-specific challenges.

Is PEW stock overvalued or undervalued?

Based on the available data, PEW is likely overvalued. Key metrics like the elevated PS ratio of 5.01 and the astronomically high PEG ratio of 190.6 indicate that significant future growth is already priced into the stock. This premium valuation is unjustified given the company's current fundamentals, which show negative profitability, inconsistent revenue generation, and negative cash flow. Although the stock trades near its book value (PB of 1.04), the complete lack of earnings and poor operational efficiency make the current price difficult to support fundamentally.

What are the main risks of holding PEW?

Based on the provided information, here are the key risks of holding PEW, ordered by importance:

1. Severe Price Volatility and Capital Erosion Risk: The stock's catastrophic -77.06% maximum drawdown indicates a history of severe price collapse, presenting a direct and substantial risk to invested capital despite its low correlation to the broader market. 2. Fundamental Operational and Profitability Risk: The company demonstrates deep operational deficiencies, including inconsistent revenue, negative profitability margins, and negative EBITDA, indicating a core business model that is currently unsustainable without external funding. 3. Liquidity and Information Risk: The notable absence of short interest data and the stock's obscurity suggest poor market liquidity and a lack of professional scrutiny, which can lead to difficulty exiting a position and a higher potential for unforeseen negative news.

What is the price forecast for PEW in 2026?

Based on current data, a forecast for PEW to 2026 is exceptionally speculative due to its distressed financial state.

Our base case target range is $2.00-$3.50, assuming the company struggles to secure consistent funding and fails to achieve a sustainable turnaround. A bull case of $6.00+ would require successfully securing significant external capital and demonstrating a viable, profitable business model, which currently appears unlikely. Key growth drivers are entirely dependent on securing funding and executing a complete operational overhaul. The primary assumptions are that the company's fundamental challenges persist and that it lacks a clear path to profitability. This forecast carries extreme uncertainty, and the stock remains a high-risk speculation with a substantial possibility of minimal value.