Pfizer Inc.

PFE

Pfizer Inc.
is a global pharmaceutical company engaged in the discovery and development of medicines and vaccines. A key industry leader, its identity is defined by its extensive research and development pipeline and its portfolio of blockbuster drugs, including Comirnaty and Paxlovid.

$25.65 -0.24 (-0.93%)

Updated: January 16, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model โœ“ Updated Daily

Investment Opinion: Should I buy PFE Today?

Technical Analysis

PFE demonstrates its characteristic stability, trading near the upper-middle portion of its 52-week range after a notable recovery. Despite this recovery, the stock has modestly underperformed the broader market over recent months, with its low beta confirming a defensive, low-volatility profile. Current price action suggests a consolidation phase, lacking strong oversold or overbought momentum in the near term.

Fundamental Analysis

Pfizer maintains strong revenue growth and robust profitability, supported by high gross margins and stable operating income. Financially, the company has a conservative debt structure with adequate interest coverage. However, operational efficiency metrics like return on equity and asset turnover are modest, reflecting the capital-intensive nature of the pharmaceutical industry.

Valuation & Peer Comparison

Valuation metrics suggest Pfizer is reasonably priced to potentially undervalued, particularly given its low PEG ratio, which indicates strong growth expectations relative to its price. The absence of direct peer data limits contextual benchmarking, but traditional multiples like P/E and P/B appear solid on an absolute basis.

Risk Assessment

PFE exhibits low market volatility but carries company-specific risks, including patent expirations and regulatory challenges that could impact future revenue. Its moderate liquidity may lead to amplified price movements during large trades, though low short interest indicates limited bearish sentiment. Overall, risks are more operational than market-driven.

Investment Recommendation

Pfizer presents a compelling case for defensive investors seeking stability and reasonable valuation. Its strong profitability, conservative leverage, and low volatility are positive attributes, though growth depends on successful pipeline execution beyond recent revenue peaks. While not without operational risks, PFE is worth considering for a balanced portfolio, particularly for income-oriented investors.

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PFE 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, here is a 12-month outlook for Pfizer (PFE):

Over the next 12 months, Pfizer's primary catalysts will be the successful commercialization of new drugs from its pipeline to offset revenue declines from key patent expirations, particularly for its COVID-19 products. The company's reasonably attractive valuation and defensive profile could attract investors during periods of market uncertainty.

The most significant potential risks are operational, specifically the continued revenue drop from major patent cliffs and potential setbacks or delays in gaining regulatory approval for its new product pipeline.

Given the lack of an analyst target price, a cautious target price range around $26 - $30 seems reasonable, anticipating modest upside driven by its stable fundamentals and recovery potential if new product launches gain traction, barring significant pipeline disappointments.

Wall Street Consensus

Most Wall Street analysts are optimistic about Pfizer Inc.'s 12-month outlook, with consensus target around $25.65, indicating expected upside potential.

Average Target
$25.65
26 analysts
Implied Upside
+0%
vs. current price
Analyst Count
26
covering this stock
Price Range
$21 - $33
Analyst target range
Buy Buy
10 (38%)
Hold Hold
15 (58%)
Sell Sell
1 (4%)

Bulls vs Bears: PFE Investment Factors

Overall, PFE has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • High Dividend Yield: Offers an attractive dividend yield of over 5%, providing income for investors.
  • Undervalued Potential: Stock is significantly undervalued after a major sell-off, presenting a value opportunity.
  • Revenue Stabilization: Company revenues are beginning to stabilize after a period of decline.
  • Strategic Dealmaking: Recent deals like the TrumpRx agreement signal positive strategic moves.
  • Innovation Pipeline: The company is actively working to innovate and strengthen its drug portfolio.
Bearish Bearish
  • Massive Market Cap Loss: Stock slump has wiped out approximately $18 billion in market capitalization.
  • Post-Pandemic Revenue Decline: Facing significant revenue challenges as COVID-related product sales plummet.
  • Wall Street Skepticism: Loss of confidence from many Wall Street investors and analysts.
  • Dividend Safety Concerns: High yield raises questions about the long-term sustainability of the payout.
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PFE Technical Analysis

PFE has demonstrated relative stability with moderate downside pressure in recent months, though it remains positioned closer to its annual highs than lows. The stock has underperformed the broader market over the quarter despite its characteristically low volatility profile. Currently, Pfizer appears to be trading near the upper end of its yearly range following a notable recovery from its 52-week low.

Over the past one and three months, PFE has posted modest declines of -2.52% and -0.36%, respectively. Crucially, its three-month relative strength of -3.73% indicates it has lagged behind the overall market's performance during this period. The stock's low beta of 0.433 confirms its defensive nature, as its price movements have been less volatile than the market.

PFE's current price of $25.15 places it approximately 20% above its 52-week low but about 9% below its high, suggesting it is in the upper-middle portion of its annual range. Given the significant recovery from its low point and the recent underperformance against the market, the stock does not appear to be in an oversold condition and may be consolidating after its rally. While not severely overbought, upside momentum has stalled in the near term.

๐Ÿ“Š Beta
0.43
0.43x market volatility
๐Ÿ“‰ Max Drawdown
-19.8%
Largest decline past year
๐Ÿ“ˆ 52-Week Range
$21-$28
Price range past year
๐Ÿ’น Annual Return
-2.5%
Cumulative gain past year
Period PFE Return S&P 500
1m +0.5% +1.9%
3m +4.6% +4.4%
6m +0.0% +10.9%
1y -2.5% +15.7%
ytd +1.9% +1.2%

PFE Fundamental Analysis

Revenue & Profitability: Pfizer demonstrated strong revenue growth in Q3 2025, with revenue increasing from $14.65 billion to $16.65 billion quarter-over-quarter. The company maintained robust profitability, with a net income margin of 21.3% supported by a healthy gross profit margin of 74.9%. Operating income remained stable at approximately $3.55 billion, indicating consistent operational performance.

Financial Health: Pfizer maintains a conservative debt structure, with a debt-to-equity ratio of 0.66 and a manageable debt ratio of 29.6%. The interest coverage ratio of 5.4x provides adequate cushion for debt servicing. Operating cash flow generation appears sufficient, though the cash flow to debt ratio of 0.07 suggests modest cash generation relative to total debt obligations.

Operational Efficiency: The company shows modest operational efficiency with a return on equity of 3.8% and return on assets of 1.7%. Asset turnover remains low at 0.08, reflecting Pfizer's capital-intensive pharmaceutical operations. Inventory turnover of 0.36 and days inventory outstanding of 247 indicate significant inventory holding periods typical for the pharmaceutical industry.

Quarterly Revenue
$16.7B
2025-09
Revenue YoY Growth
-5.9%
YoY Comparison
Gross Margin
75.0%
Latest Quarter
Free Cash Flow
$16.2B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is PFE Overvalued?

Valuation Level: Based on traditional valuation metrics, Pfizer appears reasonably priced to potentially undervalued. The TTM PE of 14.56 and forward PE under 10 suggest solid earnings relative to price, while the PB of 1.54 indicates moderate valuation versus book value. A PEG ratio of 0.44, well below 1, signals strong growth expectations relative to valuation, though the elevated EV/EBITDA of 34.69 warrants attention for potential operational inefficiencies when considering debt and cash.

Peer Comparison: A conclusive industry comparison cannot be provided since peer data is unavailable for benchmarking. Without industry average PE, PB, PS, and EV/EBITDA ratios, it's impossible to determine how Pfizer's valuation metrics stack against pharmaceutical sector peers. This analysis would benefit from comparative industry data to contextualize whether Pfizer trades at a premium or discount to competitors.

PE
14.9x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -20ร—-1666ร—
vs. Industry Avg
N/A
Industry PE ~N/Aร—
EV/EBITDA
34.7x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk Analysis:

PFE demonstrates low systematic risk with a Beta of 0.433, indicating it is approximately 57% less volatile than the broader market. This suggests relative stability during market fluctuations. However, the stock experienced a maximum drawdown of -19.77% over the past year, reflecting moderate downside volatility despite its low Beta, implying susceptibility to company-specific events or sector headwinds.

Other Risks Analysis:

While short interest is negligible, indicating minimal speculative bearish sentiment, PFE faces risks from patent expirations on key drugs and pipeline setbacks that could impact revenue. Additionally, moderate liquidity may exacerbate price movements during large institutional trades, and regulatory hurdles or clinical trial outcomes present persistent operational risks. The stockโ€™s stability may be tested by these fundamental challenges rather than market-driven volatility.

FAQs

Is PFE a good stock to buy?

Opinion: Neutral to slightly Bearish

Core Reasons: 1. Post-Pandemic Headwinds: Significant revenue declines post-COVID demand normalization and patent expirations create fundamental pressure 2. Mixed Financials: While valuation appears reasonable (low P/E, high dividend yield), operational efficiency metrics are weak with low asset turnover 3. Technical Stagnation: Recent underperformance versus market with stalled momentum near upper trading range suggests limited near-term catalysts

Suitable For: Income-focused investors seeking high dividend yield, contrarian value investors with long-term horizon (3-5+ years)

Note: Requires patience through transitional period as company addresses revenue challenges and executes innovation strategy. Not suitable for growth-seeking investors.

Is PFE stock overvalued or undervalued?

Based on the provided data, Pfizer (PFE) stock appears undervalued. Compared to historical norms, its forward P/E of approximately 9.6 and a PEG ratio of 0.44 (well below 1.0) are particularly compelling. These key metrics suggest the market price does not fully reflect the company's strong earnings and growth expectations. The undervaluation is primarily driven by the disconnect between its solid profitability (21.3% net income margin) and future earnings potential, despite current lower operational efficiency metrics like ROE.

What are the main risks of holding PFE?

Based on the provided information, here are the key risks of holding Pfizer (PFE) stock:

1. Revenue Concentration Risk: The company faces significant revenue threats from patent expirations on key drugs and potential pipeline setbacks, which could substantially impact future earnings. 2. Operational and Regulatory Risk: Persistent risks from regulatory hurdles and clinical trial outcomes present ongoing challenges that can lead to unexpected delays, costs, or failures. 3. Financial Efficiency Risk: The company demonstrates low operational efficiency with a Return on Equity of 3.8% and an asset turnover of 0.08, indicating challenges in generating profits from its equity and asset base.

What is the price forecast for PFE in 2026?

Based on the analysis provided, here is a Pfizer (PFE) stock forecast through 2026:

Through 2026, we project a base-case target price range of $28 - $32 and a bull-case scenario nearing $35, contingent on the successful execution of its strategic pivot. Key growth drivers for this period include the commercial uptake of new non-COVID products like its oncology and immunology pipeline to counter major patent expirations, alongside effective cost management to preserve profitability. Our main assumptions are a stabilization of core revenue and no major pipeline setbacks, though the forecast is highly uncertain due to the unpredictable nature of drug launches and clinical trial outcomes. Ultimately, Pfizer's progress in transitioning beyond its COVID-related revenue peak will be the primary determinant of its 2026 valuation.