Procter & Gamble Company
PG
$0.00
-0.67%
Procter & Gamble is a global leader in the Household & Personal Products industry, manufacturing essential consumer goods. The company is defined by its portfolio of iconic, billion-dollar brands and its dominant market position, built on extensive distribution and consumer trust.…
PG
Procter & Gamble Company
$0.00
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PG 12-Month Price Forecast
Wall Street consensus
Most Wall Street analysts maintain a constructive view on Procter & Gamble Company's 12-month outlook, with a consensus price target around $0.00 and implied upside of — versus the current price.
Average Target
$0.00
7 analysts
Implied Upside
—
vs. current price
Analyst Count
7
covering this stock
Price Range
$0 - $0
Analyst target range
Recent institutional ratings show a mix of opinions, with firms like UBS and Wells Fargo maintaining Buy/Overweight ratings, while Deutsche Bank and TD Cowen have Hold ratings. Specific consensus target price data is not available in the provided inputs. The coverage indicates ongoing analyst engagement but lacks a clear quantitative consensus for target price and rating distribution.
Bulls vs Bears: PG Investment Factors
Procter & Gamble is a financially robust company with iconic brands and strong cash generation, but faces challenges from modest growth and a premium valuation. The stock's recent correction reflects these concerns, positioning it as a high-quality defensive name at a more reasonable price.
Bullish
- Strong Brand Portfolio: Over 20 billion-dollar brands provide pricing power and stable demand.
- Robust Profitability: High net margin of 19.5% and ROE of 30.7% show capital efficiency.
- Excellent Cash Flow: $14.85B TTM FCF supports dividends and buybacks reliably.
- Defensive Business Model: Essential consumer goods offer resilience in economic downturns.
Bearish
- Modest Revenue Growth: Only 1.5% YoY growth in Q2 2026 indicates market saturation.
- Premium Valuation: Forward P/E of 19.8 and P/S of 4.64 are above market average.
- Recent Margin Pressure: Net margin declined from 21.2% to 19.5% quarter-over-quarter.
- Technical Weakness: Stock down 13.45% in past month, trading near 52-week low.
PG Technical Analysis
The stock's overall trend over the past six months has been volatile but ultimately negative, declining 5.52% from October 2025 to March 2026. The price peaked at $167.20 in late February before a sharp correction. Short-term performance shows significant weakness, with the stock down 13.45% over the past month, underperforming the S&P 500 by 5.58 percentage points. However, it has shown relative strength over three months, gaining 0.47% while the broader market fell 7.32%. The current price of $144.72 sits near the lower end of its 52-week range of $137.62 to $174.80, approximately 17% below its yearly high. This suggests the stock is in a corrective phase after its recent peak.
Beta
0.40
0.40x market volatility
Max Drawdown
-21.7%
Largest decline past year
52-Week Range
$138-$174
Price range past year
Annual Return
-15.6%
Cumulative gain past year
| Period | PG Return | S&P 500 |
|---|---|---|
| 1m | -10.4% | -4.3% |
| 3m | +0.9% | -4.0% |
| 6m | -6.0% | -2.0% |
| 1y | -15.6% | +22.2% |
| ytd | +0.9% | -3.8% |
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PG Fundamental Analysis
Revenue growth has been modest but stable, with Q2 2026 revenue of $22.21 billion representing a 1.5% year-over-year increase. Profitability remains strong, with a net margin of 19.5% for the quarter, though this is down from 21.2% in the prior quarter, indicating some margin pressure. The company maintains a solid financial position with a debt-to-equity ratio of 0.68, indicating moderate leverage. Cash flow generation is robust, with free cash flow over the trailing twelve months at $14.85 billion, providing ample coverage for dividends and share repurchases. Operational efficiency is highlighted by a strong return on equity of 30.7%, demonstrating effective use of shareholder capital. The current ratio of 0.70 suggests adequate, though not excessive, liquidity to meet short-term obligations.
Quarterly Revenue
$22.2B
2025-12
Revenue YoY Growth
+0.01%
YoY Comparison
Gross Margin
+0.51%
Latest Quarter
Free Cash Flow
$14.8B
Last 12 Months
Revenue & Net Income Trends (2 Years)
Revenue Breakdown
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Valuation Analysis: Is PG Overvalued?
Given the company's consistent profitability, the primary valuation metric is the P/E ratio. The trailing P/E stands at 24.5, while the forward P/E is 19.8, suggesting expectations of earnings growth. The price-to-sales ratio is 4.64. Peer comparison data is not available in the provided inputs. The valuation appears to be at a premium relative to the market, which is typical for a high-quality, defensive consumer staples company with a strong dividend history.
PE
24.5x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 19x~32x
vs. Industry Avg
N/A
Industry PE ~N/A*
EV/EBITDA
17.4x
Enterprise Value Multiple
Investment Risk Disclosure
The primary risk for PG is its valuation. With a forward P/E of 19.8 and a PEG ratio exceeding 3, the stock is priced for perfection, leaving little room for operational missteps or a slowdown in its already modest 1-2% revenue growth. Recent margin compression, with net margin falling from 21.2% to 19.5% in the latest quarter, highlights sensitivity to input cost inflation and competitive pressures.
Market and technical risks are also present. The stock has significantly underperformed the S&P 500 over the past year by nearly 27 percentage points and is currently trading 17% below its 52-week high. A low beta of 0.34 suggests defensive characteristics but also implies it may lag in strong bull markets. News indicates a market rotation, which could continue to pressure high-quality, slower-growth names like PG as investors seek higher-beta opportunities.
Financial risks are moderate. The debt-to-equity ratio of 0.68 is manageable, and the strong free cash flow provides a solid cushion. However, a current ratio of 0.70 indicates limited liquidity headroom. The key risk is that the company's defensive 'bond-proxy' status could be a liability if interest rates rise, making its dividend yield less attractive relative to fixed income.

