PLNT

PLNT

Planet Fitness operates a chain of membership-based fitness centers in the sports and recreation clubs industry.
It is defined by its identity as the accessible "Judgement Free Zone," with a core characteristic of its low-cost, high-value model that attracts a broad, casual gym-going demographic.

$100.68 +1.56 (+1.57%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy PLNT Today?

Technical Analysis

PLNT shows mixed signals technically. While it has outperformed the market slightly over three months, recent weakness has led to an 8.7% drop in the past month. Trading near the middle of its 52-week range, the stock appears to be in a corrective phase rather than being deeply oversold, suggesting potential for stabilization if broader conditions improve.

Fundamentals

PLNT maintains strong profitability with net margins around 18% and healthy liquidity, supported by low debt. However, operational efficiency is a concern, as reflected by a negative return on equity and low asset turnover. The company effectively manages inventory, but overall asset utilization needs improvement to enhance shareholder value.

Valuation

Valuation metrics raise red flags, with a high trailing PE of 40.3 and extremely elevated EV/EBITDA of 57.3. The negative price-to-book ratio indicates underlying equity issues, while the PEG ratio of 25.4 suggests minimal growth is priced in. These levels point to significant overvaluation unless exceptional future performance is achieved.

Risk

PLNT carries above-average volatility risk, with a beta of 1.277 and a substantial maximum drawdown of -20.76% over the past year. While low short interest reduces squeeze risk, the stock's sensitivity to market swings requires careful risk management, especially in uncertain economic conditions.

Investment Recommendation

PLNT is not recommended for purchase at this time. The stock's high valuation multiples are not supported by current growth prospects or operational efficiency, increasing downside risk. While profitability is solid, the negative ROE and elevated volatility suggest limited near-term upside. Investors should wait for a more attractive entry point or clearer signs of operational improvement.

*Note: This is not investment advice, for reference only.*

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PLNT 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Of course. Here is a 12-month outlook for PLNT based on the provided analysis.

12-Month Outlook for PLNT:

The outlook for PLNT over the next 12 months is cautious, with valuation presenting the primary headwind. Key catalysts for a re-rating would be a significant improvement in operational efficiency to justify its high earnings multiple or a broader market rally that lifts growth-oriented stocks. However, the major risks are its extreme overvaluation (EV/EBITDA of 57.3) and negative return on equity, which make the stock vulnerable to negative earnings surprises or a shift in market sentiment away from expensive names. Given the disconnect between its price and fundamentals, the stock is likely to remain range-bound or face downward pressure, with a target range dependent on a correction to more reasonable valuation levels, potentially towards the lower end of its 52-week range.

Wall Street Consensus

Most Wall Street analysts are optimistic about PLNT's 12-month outlook, with consensus target around $100.68, indicating expected upside potential.

Average Target
$100.68
18 analysts
Implied Upside
+0%
vs. current price
Analyst Count
18
covering this stock
Price Range
$81 - $131
Analyst target range
Buy Buy
16 (89%)
Hold Hold
2 (11%)
Sell Sell
0 (0%)

Bulls vs Bears: PLNT Investment Factors

Overall, PLNT has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Q3 2025 Earnings Beat: Reported strong third-quarter results that exceeded expectations.
  • Raised Full-Year Forecast: The company raised its financial outlook for the year.
  • Growth Plans Outlined: Investor day highlighted aggressive expansion into new markets.
  • Positive Membership and Unit Growth: Ended 2025 strong with solid membership and unit expansion.
Bearish Bearish
  • Recent Significant Price Drop: Stock price dropped nearly 7% in mid-day trading.
  • Negative Reaction to Year-End Metrics: Stock declined despite positive operational metrics release.
  • Volatility Following News: Shares show sharp declines after positive news periods.
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PLNT Technical Analysis

PLNT has demonstrated moderate volatility with mixed performance over the past year, showing recent weakness but maintaining a relative advantage against the broader market on a three-month basis. The stock's substantial maximum drawdown indicates significant downside pressure has been present during this period.

Over the short term, PLNT has underperformed with an 8.7% decline in the past month, though it maintains a positive 5.14% return over three months that modestly outpaces the market by 1.77%. This recent pullback contrasts with its intermediate-term relative strength, highlighting its above-average volatility as reflected in its beta of 1.277.

Currently trading at $99.12, PLNT sits approximately 41% above its 52-week low and 13% below its high, positioning it in the middle-upper portion of its annual range. While not at extreme levels, the stock appears to be in a corrective phase from recent highs rather than in deeply oversold territory given its current positioning.

šŸ“Š Beta
1.28
1.28x market volatility
šŸ“‰ Max Drawdown
-20.8%
Largest decline past year
šŸ“ˆ 52-Week Range
$88-$114
Price range past year
šŸ’¹ Annual Return
-5.7%
Cumulative gain past year
Period PLNT Return S&P 500
1m -7.3% +1.3%
3m +7.5% +5.7%
6m -4.6% +10.6%
1y -5.7% +16.5%
ytd -8.2% +1.1%

PLNT Fundamental Analysis

Revenue & Profitability PLNT's Q3 2025 revenue of $330.3 million represents a sequential decline from Q2's $340.9 million, though both quarters maintain strong profitability metrics. The company demonstrates robust gross profit margins above 39% and net income margins around 18%, indicating effective cost control despite revenue fluctuations. Operating income ratios exceeding 30% reflect solid core operational profitability.

Financial Health PLNT maintains a conservative debt structure with a debt ratio of just 14.4% and strong liquidity evidenced by current and quick ratios above 2.0. The negative cash conversion cycle of -37 days highlights efficient working capital management, though the cash flow to debt ratio of 0.30 suggests moderate coverage capability. Interest coverage of 4.1x provides adequate debt service capacity.

Operational Efficiency Operational efficiency presents challenges, with return on equity at -30.3% indicating shareholder value erosion despite positive returns on assets (1.9%) and capital employed (3.9%). Asset turnover of 0.11 suggests suboptimal utilization of the asset base, though strong inventory turnover of 8.3x points to effective inventory management relative to sales volume.

Quarterly Revenue
$0.3B
2025-09
Revenue YoY Growth
+13.0%
YoY Comparison
Gross Margin
82.4%
Latest Quarter
Free Cash Flow
$0.2B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is PLNT Overvalued?

Valuation Level

PLNT's valuation metrics indicate significant overvaluation concerns, with a trailing PE ratio of 40.3 and a forward PE of 36.8, both elevated compared to broader market benchmarks. The exceptionally high negative PB ratio of -44.6 is unusual, likely stemming from negative shareholder equity, which raises financial health concerns, while the PS ratio of 6.48 further suggests premium pricing relative to sales revenue. The alarmingly high PEG ratio of 25.4 indicates minimal growth is priced into the stock, and the EV/EBITDA of 57.3 is extraordinarily high, signaling the market is pricing in substantial future growth expectations that may be difficult to achieve.

Peer Comparison

A direct peer comparison is not feasible as industry average data is unavailable, but PLNT's valuation metrics appear stretched even without specific benchmarks. The elevated PS ratio of 6.48 and negative PB ratio suggest the company is trading at a significant premium compared to typical industrial norms, indicating potential overvaluation relative to the broader market. The extreme EV/EBITDA multiple of 57.3 particularly stands out as unsustainable unless the company can deliver exceptional growth, which the high PEG ratio of 25.4 does not support.

Current PE
39.7x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 27Ɨ-330Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
71.2x
Enterprise Value Multiple

Investment Risk Disclosure

Based on the provided metrics, PLNT exhibits notable volatility risk relative to the broader market. A beta of 1.277 indicates the stock is likely to experience amplified price movements, being about 28% more volatile than the market. This is compounded by a significant one-year maximum drawdown of -20.76%, underscoring the potential for substantial peak-to-trough losses during market downturns.

Regarding other risks, the absence of any significant short interest suggests a generally bullish or neutral sentiment among institutional investors, reducing the threat of a short squeeze. However, the lack of short interest data alone does not preclude other liquidity or operational risks that should be investigated separately to complete the risk profile.

FAQs

Is PLNT a good stock to buy?

Neutral to slightly bearish. While PLNT demonstrates operational strength and growth plans, its valuation is stretched with a high P/E (~40) and a concerning negative P/B ratio. The stock also exhibits high volatility and unexplained sell-offs, suggesting underlying market skepticism. This stock may suit aggressive, growth-oriented investors comfortable with significant price swings, but it appears overvalued for most cautious or value-focused investors at this level.

Is PLNT stock overvalued or undervalued?

Based on the metrics provided, PLNT stock appears significantly overvalued. Its valuation multiples (PE of 40.3, PS of 6.48, and a remarkably high PEG of 25.4) are substantially elevated compared to typical market and industrial norms, suggesting investors are pricing in exceptional future growth. However, this conflicts with the company's weak operational efficiency, indicated by a negative Return on Equity (-30.3%) and low asset turnover (0.11). The stretched valuations are not sufficiently supported by the underlying fundamentals or growth prospects implied by the high PEG ratio, pointing to overvaluation.

What are the main risks of holding PLNT?

Based on the provided data, the key risks of holding PLNT are:

1. Market Volatility Risk: The stock's high beta of 1.277 indicates it is significantly more volatile than the broader market, exposing investors to amplified price swings and substantial peak-to-trough losses, as evidenced by its 20.76% maximum drawdown. 2. Operational Efficiency Risk: Despite solid profitability margins, the company suffers from a severely negative Return on Equity (-30.3%) and very low asset turnover (0.11), signaling poor utilization of shareholder capital and assets to generate earnings. 3. Revenue Volatility Risk: Recent quarterly revenue has shown inconsistency with a sequential decline from Q2 to Q3 2025, indicating potential susceptibility to fluctuating demand or competitive pressures in its business operations.

What is the price forecast for PLNT in 2026?

Of course. Here is a PLNT stock forecast through 2026 based on the provided analysis.

PLNT Stock Forecast for 2026

1. Target Price Range: * Base Case (2026): $70 - $85. This assumes a necessary correction from current extreme valuations as the market demands clearer evidence of sustainable growth and improved operational efficiency. * Bull Case (2026): $100 - $115. This scenario requires PLNT to successfully accelerate revenue growth while significantly improving its return on equity and asset utilization, thereby justifying its premium valuation.

2. Key Growth Drivers: * Acceleration of Top-Line Growth: Moving beyond its current high profitability, PLNT needs to demonstrate it can consistently grow revenue at a rate that justifies its valuation multiple. * Improvement in Operational Efficiency: A critical driver will be enhancing its return on equity (currently -30.3%) and asset turnover, proving it can generate greater returns from its invested capital. * Expansion of Profit Margins: Maintaining its strong gross and operating margins while scaling the business will be key to increasing absolute profitability.

3. Main Assumptions: * The current high valuation multiples (e.g., EV/EBITDA of 57.3) are unsustainable without significant operational improvement. * Market sentiment will shift from rewarding potential to demanding tangible financial results and efficiency. * The company can maintain its strong profitability and financial health while addressing its efficiency challenges.

4. Uncertainty of the Forecast: This forecast is highly uncertain due to PLNT's extreme valuation, which makes the stock highly sensitive to changes in market sentiment, interest rates, and any deviations from expected earnings. The path to 2026 is contingent on the company's ability to bridge the gap between its high price and its current operational metrics.