Philip Morris International Inc.

PM

PM operates globally within the cigarettes industry.
It is a leading international tobacco company, defined by its strong portfolio of iconic brands like Marlboro and its significant global market presence.

$183.50 +0.83 (+0.45%)

Updated: February 19, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy PM Today?

Based on the provided analysis, PM presents a conflicting picture for potential investors.

Technical & Momentum: PM's recent price action is exceptionally strong, showing significant outperformance against the market. However, trading near its 52-week high suggests it may be overextended in the short term, posing a risk of a pullback.

Fundamentals & Valuation: The company's high debt and negative ROE are significant concerns. Combined with valuation metrics that appear stretched—particularly the very high EV/EBITDA ratio—the stock looks expensive relative to its underlying financial health and operational efficiency.

Recommendation: Given the substantial recent run-up in price, coupled with deteriorating profitability metrics and a concerning valuation, PM is not a compelling buy at this level. The current price seems to already reflect the positive momentum, overshadowing the fundamental weaknesses. Investors should wait for a more attractive entry point or clearer signs of improved operational efficiency.

*This is not investment advice, for reference only.*

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PM 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the comprehensive analysis provided, here is a 12-month outlook for Philip Morris International (PM):

12-Month Outlook for PM

The primary catalyst is the continued successful rollout and market penetration of its smoke-free portfolio, particularly IQOS, which is driving the positive price momentum and justifying its premium valuation. However, significant risks persist from its stretched valuation multiples, high debt load, and deteriorating profitability metrics (negative ROE), which could trigger a sharp correction if growth momentum slows or macroeconomic conditions worsen. Without a specific analyst target, the outlook is neutral to cautious; while strong brand and smoke-free strategy provide a floor, the current price appears to fully value near-term prospects, suggesting limited upside and high vulnerability to any negative operational or market news over the next year.

*Disclaimer: This is not investment advice.*

Wall Street Consensus

Most Wall Street analysts are optimistic about Philip Morris International Inc.'s 12-month outlook, with consensus target around $183.50, indicating expected upside potential.

Average Target
$183.50
18 analysts
Implied Upside
+0%
vs. current price
Analyst Count
18
covering this stock
Price Range
$147 - $239
Analyst target range
Buy Buy
13 (72%)
Hold Hold
4 (22%)
Sell Sell
1 (6%)

Bulls vs Bears: PM Investment Factors

Overall, PM has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Dividend Performance: The Motley Fool highlights PM as delivering strong returns for investors.
  • Confident 2026 Earnings Outlook: Company reaffirmed its 2026 earnings forecast at an investor event.
  • Active Investor Engagement: PM is hosting webcasts at major financial conferences like Morgan Stanley.
Bearish Bearish
  • Institutional Selling Pressure: Shell Asset Management significantly reduced its stake in PM by 63.4%.
  • Sin Stock Stigma: Identified as a 'sin stock' that some investors ethically avoid.
  • Lack of Major Positive Catalysts: Recent news primarily covers routine events without major growth announcements.
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PM Technical Analysis

PM has demonstrated exceptionally strong performance with significant recent momentum, particularly notable for its substantial outperformance versus the broader market over the past three months. The stock's low beta further highlights this impressive risk-adjusted return profile.

Over the past one and three months, PM has delivered gains of 6.43% and 17.12% respectively, significantly outpacing the market by 17.14% during the latter period. This robust short-term performance underscores strong positive momentum and investor confidence.

Currently trading at $183.65, PM sits near the upper end of its 52-week range ($142.11 - $190.98), approximately 5% below its high. This proximity to the yearly peak, combined with the substantial rally, suggests the stock may be approaching overbought territory despite its strong fundamental momentum.

📊 Beta
0.41
0.41x market volatility
📉 Max Drawdown
-22.0%
Largest decline past year
📈 52-Week Range
$142-$191
Price range past year
💹 Annual Return
+21.1%
Cumulative gain past year
Period PM Return S&P 500
1m +9.8% +1.0%
3m +18.3% +1.9%
6m +8.8% +6.5%
1y +21.1% +12.1%
ytd +14.5% +0.2%

PM Fundamental Analysis

Revenue & Profitability: PM's Q4 revenue of $10.36 billion represents a sequential decline from Q3's $10.85 billion, while net profit margin compressed to 22.3% from 32.1% in the prior quarter due to higher operating expenses. The company maintains a strong gross profit margin of 65.4%, underscoring solid pricing power, though profitability was impacted by increased interest expense and administrative costs in the final quarter.

Financial Health: The company shows a concerning debt profile with a debt ratio of 70.6%, though interest coverage remains adequate at 10.5x. The current ratio below 1.0 indicates potential liquidity constraints, but strong operating cash flow generation provides some cushion against near-term obligations.

Operational Efficiency: PM demonstrates weak operational returns with an ROE of -23.1%, primarily driven by negative shareholder equity. Asset turnover is low at 0.15, suggesting inefficient utilization of the asset base, while the extended cash conversion cycle of 228 days indicates working capital management challenges.

Quarterly Revenue
$10.4B
2025-12
Revenue YoY Growth
+4.5%
YoY Comparison
Gross Margin
65.6%
Latest Quarter
Free Cash Flow
$8.3B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is PM Overvalued?

PM's current valuation appears stretched based on multiple metrics. The TTM PE ratio of 24.13 and forward PE of 26.08 suggest premium pricing, while the negative PB and PEG ratios indicate concerning profitability and growth expectations. Most notably, the extremely high EV/EBITDA ratio of 76.3 signals significant overvaluation relative to the company's operational cash flow generation.

Without industry average data for comparison, it's challenging to contextualize these metrics against peers. However, the combination of negative book value, negative growth expectations implied by the PEG ratio, and exceptionally high enterprise value multiples creates a concerning valuation picture that likely exceeds reasonable benchmarks for most tobacco or consumer staples sectors.

PE
24.0x
Latest Quarter
vs. Historical
Near High
5-Year PE Range -81×-26×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
76.3x
Enterprise Value Multiple

Investment Risk Disclosure

The stock exhibits low volatility risk relative to the broader market, evidenced by a beta of 0.409. While this suggests less price fluctuation than the market average, the one-year maximum drawdown of -21.96% demonstrates that the security is still susceptible to significant, albeit less frequent, downside movements.

From an ownership and liquidity perspective, the absence of any disclosed short interest indicates no notable institutional betting against the stock, which can be viewed as a positive signal. This generally suggests stronger consensus among market participants and lower near-term risk from a short squeeze scenario.

FAQs

Is PM a good stock to buy?

Neutral - While PM shows strong technical momentum and analyst support, significant valuation concerns and fundamental weaknesses create headwinds. The stock appears fully priced near 52-week highs with stretched multiples (EV/EBITDA 76.3), while fundamental metrics like negative ROE and high debt raise questions about sustainability. Suitable for risk-tolerant investors seeking dividend stability, but cautious investors may want to wait for a better entry point given current valuation levels.

Is PM stock overvalued or undervalued?

Based on the evidence, PM stock appears overvalued. Key metrics like a negative P/B ratio (-24.1) and negative PEG ratio (-0.94) are major red flags, indicating a negative book value and negative growth expectations. This valuation looks unsustainable compared to typical benchmarks for stable consumer staples companies, especially when combined with declining quarterly revenue, a high debt ratio, and a low ROE (-23.1%). The stretched valuation is not supported by the company's current weak profitability and operational challenges.

What are the main risks of holding PM?

Based on the provided information, here are the key risks of holding Philip Morris International (PM) stock, ordered by importance:

1. Financial Health Risk: The company's high debt ratio of 70.6% and a current ratio below 1.0 create vulnerability to rising interest rates and potential liquidity constraints. 2. Business & Profitability Risk: Recent compression of the net profit margin from 32.1% to 22.3% and a deeply negative Return on Equity (ROE) of -23.1% signal potential underlying issues with cost control and capital structure efficiency. 3. Valuation & Momentum Risk: After a significant rally that has brought the stock near its 52-week high, it may be susceptible to a pullback as the strong positive momentum may not be sustainable.

What is the price forecast for PM in 2026?

Based on the provided analysis, here is a forecast for Philip Morris International (PM) stock performance through 2026.

My 2026 forecast suggests a base case target range of $190-$210, while a bull case could reach $230-$250, driven primarily by the successful global adoption of its smoke-free IQOS portfolio and sustained pricing power. Key assumptions include stable regulatory progress for reduced-risk products and effective management of its high debt load without a significant downturn impacting consumer spending. This outlook is highly uncertain, heavily dependent on the pace of smoke-free revenue growth to offset profitability pressures and justify its current valuation premium.