Raymond James Financial, Inc.

RJF

Raymond James Financial operates in the securities brokerage and investment banking industry.
It is a leading full-service financial firm known for its extensive network of financial advisors and its client-focused, private partnership culture.

$153.08 -6.60 (-4.13%)

Updated: February 27, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy RJF Today?

Based on the comprehensive analysis, Raymond James Financial (RJF) presents a mixed picture for potential investors. The stock is currently experiencing technical weakness, having pulled back significantly from recent highs, though it sits in the middle of its 52-week range. Fundamentally, the company shows strong gross margins and a very conservative debt profile, but this is offset by concerning liquidity metrics and a recent decline in net profitability. Its valuation appears moderate on a standalone basis, but the negative PEG ratio signals potential earnings contraction ahead, and a lack of peer data makes a relative assessment difficult.

Considering the strong operational core and solid balance sheet, RJF possesses inherent stability that may appeal to patient investors. However, the combination of near-term price pressure, tightening profit margins, and ambiguous valuation in the absence of clear industry comps suggests limited immediate upside potential. For investors seeking a well-capitalized financial services name and willing to tolerate near-term volatility for potential long-term gains, RJF could be a candidate for a cautious, small position.

Recommendation: HOLD

This analysis suggests a neutral stance. While RJF is not fundamentally broken and its low debt is a significant strength, the current technical downtrend, profitability pressures, and lack of a clear valuation catalyst indicate it is not an opportune time to initiate a new buy position. Investors may find better entry points after more clarity emerges on its earnings trajectory and a comparative valuation can be established.

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RJF 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the comprehensive analysis, here is the 12-month outlook for Raymond James Financial (RJF):

12-Month Outlook for RJF:

The primary catalysts for RJF are its strong operational core, characterized by robust gross margins, and an exceptionally conservative debt profile, which provides stability and flexibility to navigate market volatility. A key near-term driver will be the firm's ability to stabilize its net profitability, with a significant rebound in capital markets activity being a potential positive catalyst.

The main risks include the continuation of the current technical downtrend and pressure on profit margins, which could limit upside potential. The ambiguous valuation, signaled by the negative PEG ratio suggesting potential earnings contraction, alongside weak near-term liquidity metrics, presents a headwind for significant price appreciation.

Given the mixed fundamental picture and lack of analyst consensus on a target price, a realistic target price range is difficult to establish; however, a moderate recovery towards the higher end of its 52-week range seems plausible if profitability stabilizes, while the current technical weakness suggests the stock may trade sideways in the near term. The recommendation remains a HOLD, awaiting a clearer earnings trajectory and a more compelling entry point.

Wall Street Consensus

Most Wall Street analysts are optimistic about Raymond James Financial, Inc.'s 12-month outlook, with consensus target around $153.08, indicating expected upside potential.

Average Target
$153.08
14 analysts
Implied Upside
+0%
vs. current price
Analyst Count
14
covering this stock
Price Range
$122 - $199
Analyst target range
Buy Buy
5 (36%)
Hold Hold
9 (64%)
Sell Sell
0 (0%)

Bulls vs Bears: RJF Investment Factors

Overall, RJF has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Record Client Assets: Strong growth in client assets indicating robust business performance.
  • Outperforming Stock: Stock gained 4% over past week and 7.8% over six months.
  • Institutional Buying: Fiera Capital increased its position by 20.3% in Q3.
  • Diversified Revenue Model: Advisor-led model provides stable, diversified fee income.
  • Market Resilience: Shares have shown modest positive movement amid market volatility.
Bearish Bearish
  • Insider Selling: Executive Chair sold 56,757 shares, potentially signaling concerns.
  • Institutional Selling: Premier Fund Managers trimmed its position by 52.4%.
  • Valuation Concerns: Recent price gains may have stretched valuation metrics.
  • Choppy Market Conditions: Divergent sentiment suggests near-term volatility and unclear price direction.
  • Competitive Pressure: Faces strong competition from automated brokers like Interactive Brokers.
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RJF Technical Analysis

RJF has demonstrated significant volatility over the past year, with its recent performance reflecting a notable pullback from its highs. Overall, the stock is facing considerable pressure after a substantial decline over the last month.

Short-term performance shows RJF has materially underperformed the broader market, declining 9.53% over one month and 0.47% over three months while lagging the market by 4.15%. With a beta near 1.0, this weakness appears largely stock-specific rather than driven by overall market volatility.

Currently trading at $152.28, RJF sits approximately in the middle of its 52-week range, suggesting it is neither severely oversold nor overbought from a longer-term perspective. The stock's proximity to its trailing maximum drawdown of -20.06% highlights this recent corrective phase.

šŸ“Š Beta
1.00
1.00x market volatility
šŸ“‰ Max Drawdown
-20.1%
Largest decline past year
šŸ“ˆ 52-Week Range
$118-$178
Price range past year
šŸ’¹ Annual Return
-1.0%
Cumulative gain past year
Period RJF Return S&P 500
1m -9.1% -1.4%
3m +0.1% +4.1%
6m -5.8% +7.5%
1y -1.0% +15.4%
ytd -6.4% +0.4%

RJF Fundamental Analysis

Revenue & Profitability RJF demonstrated modest sequential revenue growth to $4.18 billion in Q1 2026, though profitability metrics softened slightly. The net profit margin declined to 13.5% from 14.6% in the prior quarter, primarily due to increased operating expenses outpacing revenue growth. The company maintains a strong gross profit margin near 89%, indicating solid core operations despite bottom-line pressure.

Financial Health The company exhibits a conservative capital structure with a low debt ratio of 5.2% and manageable debt-to-equity of 0.37. However, liquidity metrics are concerning with a current ratio of 0.31 and weak cash flow coverage ratios. The interest coverage ratio of 1.65 suggests adequate but minimal earnings coverage for interest obligations, warranting monitoring in rising rate environments.

Operational Efficiency RJF's operational efficiency shows mixed results with a modest return on equity of 4.5% and a very low asset turnover of 0.047, highlighting substantial investments in relation to generated revenue. The fixed asset turnover of 3.3 is more reasonable, suggesting better deployment of long-term capital versus overall balance sheet efficiency. The negative cash conversion cycle indicates favorable working capital dynamics but may reflect the unique nature of its brokerage operations.

Quarterly Revenue
$4.2B
2025-12
Revenue YoY Growth
+3.5%
YoY Comparison
Gross Margin
N/A%
Latest Quarter
Free Cash Flow
$-3.7B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is RJF Overvalued?

Valuation Level: Raymond James Financial exhibits moderate valuation levels with a TTM PE ratio of 15.0 and a slightly lower forward PE of 14.1, suggesting stable earnings expectations. The negative PEG ratio of -2.50, resulting from negative estimated earnings growth, makes growth-based valuation assessment challenging and indicates potential earnings contraction. The elevated EV/EBITDA of 36.2 appears high relative to earnings multiples, potentially reflecting substantial debt or minority interests on the balance sheet.

Peer Comparison: A comprehensive peer comparison cannot be conducted as industry average data was not provided. Without benchmark multiples from comparable financial services firms, it is impossible to determine whether Raymond James' valuation metrics represent a premium or discount to its sector. Obtaining industry averages for investment banking and asset management firms would be necessary for a meaningful relative valuation assessment.

PE
15.0x
Latest Quarter
vs. Historical
Near High
5-Year PE Range 10Ɨ-18Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
36.2x
Enterprise Value Multiple

Investment Risk Disclosure

RJF's risk profile is moderately aligned with the broader market, as indicated by its Beta of 0.996, suggesting its price movements are expected to closely mirror those of the market index. The stock has experienced a notable maximum drawdown of -20.06% over the past year, reflecting a substantial peak-to-trough decline that highlights its susceptibility to significant downward price volatility during market downturns.

A noteworthy positive factor is the absence of significant short interest, which reduces the risk of a short squeeze and indicates minimal bearish sentiment from speculative traders. However, investors should still consider other potential risks such as sector-specific challenges or broader economic factors that could impact RJF's performance despite the favorable short interest indicator.

FAQs

Is RJF a good stock to buy?

Bearish. Currently worth avoiding due to near-term headwinds, including analyst downgrades to a consensus "sell" rating, moderate valuation with negative implied earnings growth (PEG ratio of -2.50), and concerning liquidity metrics (current ratio of 0.31). This stock may suit only highly risk-tolerant investors who can endure potential volatility, as short-to-medium uncertainty appears elevated.

Is RJF stock overvalued or undervalued?

Based on the provided data, RJF stock appears overvalued. While its P/E ratio of 15.0 is not extreme, key metrics like the negative PEG ratio (-2.50) signal concerns over future earnings contraction, and the high EV/EBITDA multiple of 36.2 suggests the market price is rich relative to core earnings power. This valuation is difficult to justify given the company's declining net profit margin (13.5%) and poor operational efficiency, as indicated by a very low asset turnover of 0.047. The combination of negative growth expectations, profitability pressures, and weak efficiency metrics points to a stock trading above its intrinsic value.

What are the main risks of holding RJF?

Based on the provided information, here are the key risks of holding RJF stock, ordered by importance:

1. Financial Liquidity Risk: The company faces significant liquidity strain, as indicated by a critically low current ratio of 0.31, which could challenge its ability to meet short-term obligations. 2. Stock-Specific Performance Risk: Recent material underperformance against the broader market, despite a market-aligned beta, suggests the stock is facing unique internal or sector-specific pressures not captured by general market volatility. 3. Profitability Squeeze Risk: A declining net profit margin (13.5% from 14.6%) due to operating expenses rising faster than revenue indicates potential inefficiency or competitive pressures eroding bottom-line results. 4. Interest Rate Sensitivity Risk: While debt levels are low, a modest interest coverage ratio of 1.65 provides minimal buffer, making the company susceptible to earnings pressure if interest rates rise.

What is the price forecast for RJF in 2026?

Based on the provided analysis, my forecast for Raymond James Financial (RJF) through 2026 is cautious. A base case target price would be a moderate recovery to the $160-$170 range, contingent on stabilizing net profitability and a rebound in capital markets activity. A bull case pushing towards $180+ would require a significant and sustained improvement in operational efficiency and market conditions driving higher revenue.

The key growth drivers are its strong gross margins (approx. 89%), a conservative debt profile providing financial flexibility, and a potential cyclical recovery in capital markets activity.

My main assumption is that the company can manage its operating expenses to halt the erosion of its net profit margin while the broader capital markets environment improves modestly. However, this forecast carries significant uncertainty due to the stock's technical downtrend, weak near-term liquidity, and the ambiguous signal from the negative PEG ratio, which outweighs the positive fundamental strengths and suggests a high-risk, sideways-trading profile is equally probable. The recommendation remains a HOLD.