ROK

ROK

Rockwell Automation specializes in industrial automation and digital transformation solutions for the manufacturing sector.
It is a global leader known for its extensive portfolio of control systems, software, and services that enhance productivity and efficiency.

$417.21 +0.33 (+0.08%)

Updated: January 14, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy ROK Today?

**Technical Analysis**

ROK displays impressive medium-term momentum, significantly outperforming the market over three months. However, it is now consolidating near its 52-week high, suggesting potential for a near-term pullback. Its high beta indicates above-average volatility, making it sensitive to broader market movements.

**Fundamental Analysis**

Revenue growth is positive, but profitability is concerning with a sharp decline in net income last quarter. While debt levels are manageable and gross margins improved, operational efficiency remains subpar with low asset turnover. The company needs to demonstrate better cost control and working capital management.

**Valuation**

ROK appears significantly overvalued, trading at premium multiples across all key metrics. The exceptionally high PE and EV/EBITDA ratios suggest the market has priced in substantial future growth. Investors should scrutinize whether this premium is justified given the recent earnings volatility.

**Risk Assessment**

The primary risk is high volatility, with a beta of 1.5 indicating greater sensitivity to market swings. While short interest is low, the stock's 27% maximum drawdown highlights meaningful downside potential. The valuation premium adds vulnerability if growth expectations aren't met.

**Investment Recommendation**

Despite strong recent performance, ROK presents a cautious case. The combination of premium valuation, declining profitability, and high volatility creates substantial risk. Investors should wait for either a meaningful price correction or clearer signs of sustained earnings improvement before considering a position. The stock is better suited for watchlists than new purchases at current levels.

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ROK 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, here is a 12-month outlook for ROK:

ROK's outlook is clouded by the significant disconnect between its premium valuation and its deteriorating fundamentals. A key catalyst would be a substantial improvement in operational efficiency and a return to robust earnings growth to justify its high multiples; however, the immediate risk is a sharp correction as the market re-evaluates its growth expectations. The stock's high beta of 1.5 makes it highly vulnerable to any broader market downturn, amplifying potential downside. Without a specific analyst target, the technical and fundamental picture suggests a high probability of a pullback from the current $416.88 level to find a more sustainable valuation foothold in the coming year.

Wall Street Consensus

Most Wall Street analysts are optimistic about ROK's 12-month outlook, with consensus target around $417.21, indicating expected upside potential.

Average Target
$417.21
29 analysts
Implied Upside
+0%
vs. current price
Analyst Count
29
covering this stock
Price Range
$334 - $542
Analyst target range
Buy Buy
15 (52%)
Hold Hold
13 (45%)
Sell Sell
1 (3%)

Bulls vs Bears: ROK Investment Factors

Overall, ROK has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Quarterly Earnings Beat: Q3 sales grew 13.8% year-over-year, exceeding Wall Street expectations.
  • Stock Price Surge: Shares jumped 9% following earnings, reflecting strong investor confidence.
  • Positive Analyst Outlook: Morgan Stanley raised target price to $440 with an overweight rating.
  • AI-Driven Growth Potential: AI automation trends support the company's long-term growth outlook.
  • Upcoming Guidance Anticipation: Fiscal 2026 guidance expected to provide further positive momentum.
Bearish Bearish
  • Potential Overvaluation Concerns: Stock may be overbought after rapid post-earnings price increase.
  • Market Volatility Risk: High expectations could lead to sharp declines if guidance disappoints.
  • Competitive Pressure: Comparisons with peers like Flex highlight intense industry competition.
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ROK Technical Analysis

Overall Assessment: ROK has demonstrated exceptionally strong medium-term performance with a substantial 21.61% gain over three months, significantly outperforming the broader market.

Short-term Performance: The stock's momentum has moderated recently, with a more modest 0.93% gain over the past month, suggesting a potential consolidation phase following its steep ascent. Despite this recent slowdown, its impressive 18.24% outperformance against the market over three months highlights a period of sustained, powerful upward momentum that is now showing signs of pausing.

Current Position: Trading at $416.88, ROK is positioned near the apex of its 52-week range, just shy of the $420.19 high. This proximity to its peak, coupled with its high beta of 1.5, indicates the stock is in an elevated technical position and could be susceptible to a pullback if bullish momentum wanes, placing it in a potentially overbought condition.

šŸ“Š Beta
1.52
1.52x market volatility
šŸ“‰ Max Drawdown
-27.9%
Largest decline past year
šŸ“ˆ 52-Week Range
$215-$420
Price range past year
šŸ’¹ Annual Return
+51.1%
Cumulative gain past year
Period ROK Return S&P 500
1m +3.0% +1.3%
3m +25.0% +5.7%
6m +22.6% +10.6%
1y +51.1% +16.5%
ytd +4.7% +1.1%

ROK Fundamental Analysis

Revenue & Profitability ROK's Q4 2025 revenue grew to $2.32 billion from Q3's $2.14 billion, showing positive momentum. However, profitability weakened significantly with net income declining to $138 million (5.96% margin) from Q3's $295 million (13.76% margin), primarily due to elevated other expenses. The Q4 gross margin improved to 69.43% from 40.86% in Q3, indicating better cost control on core operations.

Financial Health The company maintains moderate leverage with a debt-to-equity ratio of 1.0 and debt ratio of 32.5%, suggesting reasonable debt levels. The interest coverage ratio of 12.4x indicates strong ability to service debt obligations. However, the cash flow to debt ratio of 0.12 suggests modest cash generation relative to total debt.

Operational Efficiency ROK shows mixed operational metrics with a modest ROE of 3.8% and asset turnover of 0.21, indicating suboptimal utilization of assets. The operating cycle of 234 days and cash conversion cycle of 115 days reflect significant working capital requirements. These metrics suggest opportunities for improvement in inventory management and receivables collection efficiency.

Quarterly Revenue
$2.3B
2025-09
Revenue YoY Growth
+13.8%
YoY Comparison
Gross Margin
69.4%
Latest Quarter
Free Cash Flow
$1.3B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is ROK Overvalued?

Valuation Level: Rockwell Automation's valuation metrics indicate significant overvaluation across multiple measures. With a trailing PE of 62.17 and forward PE of 71.55, both substantially elevated, along with premium multiples for PB (12.55), PS (5.58), and an exceptionally high EV/EBITDA of 230.68, the stock appears richly priced. The negative PEG ratio of -1.34 further suggests concerns about future earnings growth relative to the current valuation premium.

Given the unavailability of industry average data for comparison, a definitive peer-based assessment cannot be provided. However, the exceptionally high multiples across all valuation metrics strongly suggest Rockwell Automation trades at a significant premium relative to typical industrial sector valuations. Investors should consider whether these premium multiples are justified by superior growth prospects or unique competitive advantages.

Current PE
62.6x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range 12Ɨ-151Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
230.7x
Enterprise Value Multiple

Investment Risk Disclosure

Of course. Here is a risk analysis for ROK based on the provided metrics.

The stock carries elevated volatility risk, evidenced by a Beta of 1.516. This indicates the stock is historically about 50% more volatile than the broader market, meaning it is likely to experience larger price swings both upward and downward. This characteristic is further underscored by a significant 1-year maximum drawdown of -27.91%, highlighting substantial historical loss from a peak to a trough and quantifying the potential for severe capital depreciation during market downturns.

Regarding other specific risks, the provided data shows no notable short interest, which suggests the market does not have a strong, concentrated negative sentiment betting on the stock's decline. The unspecified liquidity metric prevents a full assessment of trading ease and potential slippage. Consequently, the primary risks appear to be tied to its high market sensitivity and volatility rather than pervasive negative sentiment or immediate liquidity concerns.

FAQs

Is ROK a good stock to buy?

Neutral/Hold. While ROK shows strong momentum and positive earnings beats, the stock appears overvalued with elevated P/E ratios and is trading near its 52-week high, making it susceptible to a pullback. The mixed fundamentals, including declining Q4 profitability and suboptimal operational efficiency, temper the outlook. This stock is best suited for aggressive, momentum-oriented investors who can tolerate high volatility, rather than value seekers or the risk-averse.

Is ROK stock overvalued or undervalued?

Based on the provided data, Rockwell Automation (ROK) stock appears significantly overvalued.

Key Valuation Metrics:

1. PE Ratio: 62.17 (Trailing) and 71.55 (Forward) are extremely high, indicating investors are paying a large premium for current and expected earnings. 2. Price-to-Book (PB) Ratio: 12.55 suggests the market price is over 12 times the company's accounting value, a significant premium. 3. EV/EBITDA: An exceptionally high 230.68 further confirms the stock is trading at a massive premium to its core operating earnings.

Reasons Behind the Valuation:

The current valuation multiples are difficult to justify given the company's fundamentals. While revenue growth is positive, profitability has recently declined sharply (net income margin fell to 5.96% in Q4). Furthermore, operational efficiency metrics like a low ROE (3.8%) and high operating cycle (234 days) do not support such premium multiples. The negative PEG ratio (-1.34) signals that the high PE ratio is not backed by expected earnings growth, heightening overvaluation concerns.

What are the main risks of holding ROK?

Based on a comprehensive review of the provided data, here are the key risks of holding ROK, ordered by importance and covering different risk dimensions.

1. Market Risk (High Volatility): The stock's high beta of 1.5 makes it significantly more volatile than the market, exposing it to larger price declines during broader market downturns, which is confirmed by its substantial 27.9% maximum drawdown. 2. Business Risk (Profitability Pressures): The company faces significant operational execution risk, as evidenced by a sharp quarterly decline in net income margin from 13.8% to 6.0%, indicating vulnerability to rising expenses that are not fully offset by revenue growth. 3. Financial Risk (Working Capital Inefficiency): ROK carries a prolonged cash conversion cycle of 115 days, signaling potential liquidity risk as capital is tied up in inventory and receivables for an extended period, which can strain cash flow despite a manageable debt level. 4. Technical/Valuation Risk (Overbought Position): The stock is technically vulnerable to a near-term correction as it trades near its 52-week high following a period of exceptional performance, suggesting it may be overextended and prone to profit-taking.

What is the price forecast for ROK in 2026?

Of course. Here is a professional forecast for Rockwell Automation (ROK) through 2026.

ROK Stock Forecast for 2026

1. Target Price Range:

* Base Case (2026): $380 - $450. This reflects moderate growth, assuming industrial automation spending continues but is tempered by a slower-than-expected economic environment and ongoing margin pressures. * Bull Case (2026): $500 - $575. This scenario requires a significant acceleration in smart manufacturing and reshoring trends, coupled with successful execution on margin improvement and market share gains.

2. Key Growth Drivers:

* Industry 4.0 Adoption: Persistent demand for factory automation, digitalization, and the Industrial Internet of Things (IIoT) as companies seek efficiency gains. * Supply Chain Reshoring: Government incentives and strategic pivots are driving increased manufacturing investment in North America, a key market for ROK. * Product Portfolio Strength: Rockwell's integrated control and information solutions create a competitive "walled garden," fostering strong customer loyalty and recurring software revenue.

3. Main Assumptions:

* Global industrial production shows low-to-mid single-digit growth without a major recession. * The company successfully manages supply chain costs, leading to stabilized or slightly improved operating margins. * Interest rates begin to decline, reducing borrowing costs for capital projects and easing pressure on valuation multiples.

4. Uncertainty & Risks:

This forecast is highly sensitive to the macroeconomic cycle. A deep industrial recession would significantly challenge the base and bull cases, while stronger-than-expected global capex spending would be a clear upside risk. The stock's premium valuation also leaves it vulnerable to corrections if quarterly execution falters.