Roku, Inc.

ROKU

Roku is a leading TV streaming platform operating in the digital entertainment industry.
It is the dominant operating system for smart TVs in the U.S., connecting viewers with content through its hardware and advertising-driven platform.

$103.66 -1.31 (-1.25%)

Updated: January 16, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model ✓ Updated Daily

Investment Opinion: Should I buy ROKU Today?

Analysis of ROKU Stock

Technical Perspective ROKU exhibits strong bullish momentum, significantly outperforming the market with a 13.76% gain over three months. However, trading near its 52-week high and with a high beta of 1.95, the stock appears overbought and carries substantial volatility risk, as seen in its maximum drawdown of -44.38%. While momentum is positive, caution is warranted given its elevated volatility and proximity to resistance levels.

Fundamental Outlook Revenue growth has improved sequentially, rising to $1.21 billion, and net income margins doubled to 2.05%. Still, gross margins declined slightly, and operational efficiency remains weak with low returns on equity and assets. Financially, ROKU is stable with strong liquidity and minimal debt, but profitability and asset utilization need enhancement to justify investor confidence.

Valuation & Peer Context ROKU’s valuation multiples are stretched, with a forward P/E of 148 and an exceptionally high EV/EBITDA of 234.5, indicating significant growth expectations are priced in. While the PEG ratio near 1.0 suggests these expectations are balanced, the lack of industry benchmarking makes relative assessment difficult. The stock appears richly valued, dependent on flawless execution to meet lofty forecasts.

Risk Assessment The primary risk is high volatility, underscored by a beta of 1.95 and a severe maximum drawdown, making the stock prone to sharp declines. Although short interest is negligible, competitive pressures in streaming and operational inefficiencies pose ongoing threats. Investors must be prepared for significant price swings and sector-specific headwinds.

Investment Recommendation ROKU shows promising revenue momentum and a solid balance sheet, but its lofty valuation and high volatility temper its appeal. While growth prospects in streaming are compelling, the stock is best suited for risk-tolerant investors comfortable with potential downturns. A cautious approach is advisable—consider waiting for a pullback or stronger profitability signals before initiating a position. Not investment advice, for reference only.

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ROKU 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Of course. Here is a 12-month investment outlook for ROKU based on the provided analysis.

12-Month Outlook for ROKU

The outlook for ROKU over the next year is highly contingent on its ability to justify its premium valuation through sustained execution. Key catalysts include continued revenue growth momentum and expansion of its net income margin, which must accelerate to meet lofty investor expectations. Primary risks are significant, stemming from its high volatility (beta of 1.95), competitive pressures in the streaming space, and vulnerability to a market pullback given its stretched valuation multiples. With no specific analyst target provided, the stock's path will be volatile; success depends on translating top-line growth into substantial bottom-line profitability, making it suitable only for risk-tolerant investors.

Wall Street Consensus

Most Wall Street analysts are optimistic about Roku, Inc.'s 12-month outlook, with consensus target around $103.66, indicating expected upside potential.

Average Target
$103.66
30 analysts
Implied Upside
+0%
vs. current price
Analyst Count
30
covering this stock
Price Range
$83 - $135
Analyst target range
Buy Buy
20 (67%)
Hold Hold
9 (30%)
Sell Sell
1 (3%)

Bulls vs Bears: ROKU Investment Factors

Overall, ROKU has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Analyst Upgrades & Positive Forecasts: Analysts project 31-66% stock gains by 2027 with Outperform ratings.
  • Strong Profitability Improvement: Q3 operating income surged 126% YoY, beating expectations.
  • Advertising & Platform Growth: Platform revenues driven by ad strength and expanding subscriptions.
  • Cost Control Measures: Company demonstrates improving profitability through effective expense management.
Bearish Bearish
  • Historical Resistance at $100 Level: Stock has repeatedly failed to sustain above $100 in past years.
  • Mixed Quarterly Results: Q3 report showed mixed performance with cautious forward guidance.
  • Industry Peer Pressure: Stock declines when competitors like Netflix issue weak forecasts.
  • Profitability Sustainability Concerns: Questions remain about maintaining profitability amid market competition.
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ROKU Technical Analysis

ROKU has demonstrated strong outperformance over recent periods, particularly notable given its high volatility profile.

The stock has gained 13.76% over three months, significantly outperforming the market by 10.39%, with positive momentum continuing over the past month with a 3.96% gain despite its elevated beta of 1.95 indicating substantial volatility. This suggests robust short-term bullish momentum relative to broader market conditions.

Currently trading at $110.51, ROKU sits near the top of its 52-week range ($52.43-$116.66), approximately 5% below its yearly high. Given its proximity to the upper boundary and high beta characteristic, the stock appears overbought despite its strong momentum, with investors exposed to significant volatility as evidenced by its maximum drawdown of -44.38% over the past year.

📊 Beta
1.95
1.95x market volatility
📉 Max Drawdown
-44.4%
Largest decline past year
📈 52-Week Range
$52-$117
Price range past year
💹 Annual Return
+36.6%
Cumulative gain past year
Period ROKU Return S&P 500
1m -6.7% +1.9%
3m +9.8% +4.4%
6m +16.5% +10.9%
1y +36.6% +15.7%
ytd -4.7% +1.2%

ROKU Fundamental Analysis

Revenue & Profitability ROKU demonstrated sequential revenue growth from $1.11 billion to $1.21 billion quarter-over-quarter, with the net income ratio improving from 0.94% to 2.05%. However, the gross profit margin declined from 44.8% to 43.4%, indicating some pressure on profitability despite the top-line expansion, and operating margins remain thin at just 0.78%.

Financial Health The company maintains a strong liquidity position with a current ratio of 2.74 and a robust cash ratio of 1.30. Its debt ratio is a conservative 10.4%, with a low debt-to-equity ratio of 0.17, though the cash flow to debt ratio of 0.28 suggests its operating cash flow generation relative to its debt obligations could be stronger.

Operational Efficiency ROKU's return on equity is a minimal 0.95%, reflecting weak profitability generation for shareholders. The asset turnover of 0.28 indicates relatively inefficient use of assets to generate sales. While the cash conversion cycle of 53 days is manageable, the low ROCE of 0.30% further underscores challenges in operational effectiveness.

Quarterly Revenue
$1.2B
2025-09
Revenue YoY Growth
+25.0%
YoY Comparison
Gross Margin
43.4%
Latest Quarter
Free Cash Flow
$-0.4B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is ROKU Overvalued?

Valuation Level: ROKU's negative trailing PE ratio reflects recent unprofitability, while its forward PE of 148 remains exceptionally high despite significant improvement, indicating substantial growth expectations. The elevated PB ratio of 6.23 suggests premium valuation relative to book value, though the PS ratio of 3.71 appears more moderate. However, the extremely high EV/EBITDA of 234.5 confirms stretched valuation multiples overall, pointing to overvaluation unless exceptionally strong growth materializes.

Peer Comparison: Without industry average data for direct benchmarking, assessing relative valuation is challenging. However, ROKU's metrics would likely rank among the higher end of streaming/media companies given its triple-digit forward PE and EV/EBITDA ratios. The PEG ratio near 1.0 suggests the market prices growth expectations appropriately, but the absence of industry context limits conclusive relative valuation assessment against peers.

PE
-545.6x
Latest Quarter
vs. Historical
Near Low
5-Year PE Range -299×-324×
vs. Industry Avg
N/A
Industry PE ~N/A×
EV/EBITDA
234.5x
Enterprise Value Multiple

Investment Risk Disclosure

Based on the provided metrics, ROKU exhibits significant volatility risk. A beta of 1.95 indicates the stock is approximately 95% more volatile than the broader market, making it highly sensitive to market swings. This elevated risk is further evidenced by a substantial one-year maximum drawdown of -44.38%, highlighting the potential for severe capital depreciation during adverse periods.

While short interest data is listed as "None," implying minimal immediate pressure from short sellers, other risks remain pertinent. The high volatility likely contributes to wider bid-ask spreads, posing liquidity challenges for large trades. Furthermore, as a company in the competitive streaming hardware and platform sector, ROKU faces significant execution and competitive risks that are not fully captured by these quantitative metrics.

FAQs

Is ROKU a good stock to buy?

Neutral. While ROKU shows strong operational momentum and profitability improvements, its valuation appears stretched with an extremely high forward P/E of 148 and EV/EBITDA of 234.5, compounded by significant volatility (beta of 1.95). This stock is best suited for high-risk tolerance investors who are bullish on the long-term streaming/advertising story and can withstand substantial price swings.

Is ROKU stock overvalued or undervalued?

Based on the metrics provided, ROKU appears to be overvalued. Its valuation multiples (Forward PE of 148 and PB ratio of 6.23) are exceptionally high, indicating that the current stock price embeds extremely optimistic growth expectations. While the PEG ratio of approximately 1.0 suggests growth priced in, the company's weak operational efficiency (low ROE and ROCE) and thin margins do not currently support such a premium valuation. Unless ROKU achieves exceptionally strong and profitable growth, its current price seems stretched.

What are the main risks of holding ROKU?

Based on the provided information, here are the key risks of holding ROKU stock, ordered by importance:

1. Extreme Market Sensitivity: With a beta of 1.95, the stock is highly volatile and prone to severe price swings, as evidenced by its 52-week maximum drawdown of -44.38%. 2. Profitability and Operational Inefficiency: The company operates on thin operating margins (0.78%) and demonstrates weak returns for shareholders, reflected in a low Return on Equity of 0.95%. 3. Intense Competitive Pressure: As a player in the streaming platform and hardware sector, ROKU faces significant execution risk from well-funded competitors, which is a fundamental business risk not fully captured by its financial metrics.

What is the price forecast for ROKU in 2026?

Of course. Based on the provided fundamental and industry analysis, here is a forecast for Roku's (ROKU) stock performance through 2026.

ROKU Stock Forecast for 2026

1. Target Price Range: * Base Case (2026): $135 - $160. This assumes Roku successfully manages its margin pressures and achieves modest, consistent growth in its platform segment while navigating a competitive streaming advertising market. * Bull Case (2026): $180 - $220. This scenario hinges on Roku achieving significant international expansion, gaining substantial market share in connected TV (CTV) advertising, and demonstrating a clear path to sustained, higher profitability.

2. Key Growth Drivers: * Connected TV (CTV) Advertising Dominance: The ongoing shift of advertising budgets from linear TV to CTV is a powerful secular tailwind. Roku's position as a leading platform puts it in a prime position to capture this growth. * International Expansion: Successfully replicating its US-focused platform model in key international markets (like Latin America and Europe) represents a massive, largely untapped growth opportunity. * Platform Revenue Diversification: Growth in higher-margin platform revenue streams beyond advertising, such as content distribution deals and Roku-branded TVs, is critical for improving overall profitability.

3. Main Assumptions: * The macro environment stabilizes, supporting advertiser spending. * Roku maintains its competitive moat against larger tech rivals (Amazon, Google, Apple). * The company's investments in content and international markets begin to yield meaningful returns, improving its weak return metrics (ROE, ROCE).

4. Uncertainty of the Forecast: This forecast is highly speculative, given Roku's current thin profit margins and high volatility (beta ~2.0). The stock's performance is exceptionally sensitive to shifts in advertising demand, competitive pressures, and investor sentiment towards growth stocks. The wide target range reflects the significant uncertainty surrounding its ability to translate top-line growth into robust bottom-line results.