Roku, Inc.

ROKU

Roku operates a leading TV streaming platform in the cable and pay television services industry.
It has established a dominant identity as a gatekeeper to streaming content, generating revenue primarily through its advertising-based platform services rather than hardware sales.

$0.00 +0.00 (+0.00%)

Updated: February 16, 2026, 16:00 EST

Analyzed by Rockflow Bobby Quantitative Model āœ“ Updated Daily

Investment Opinion: Should I buy ROKU Today?

**Analysis of ROKU**

Fundamentals & Operational Health Roku's fundamentals show a company in a strong growth phase, with impressive sequential revenue growth and significant margin expansion in its most recent quarter. Its financial health is robust, characterized by high liquidity, minimal debt, and solid cash reserves. However, operational efficiency metrics like Return on Equity and Asset Turnover are relatively low, which is common for growth-focused tech companies reinvesting heavily in expansion.

Valuation & Risk The stock carries a premium valuation, as evidenced by its high trailing P/E ratio, but the markedly lower forward P/E and a PEG ratio well below 1.0 suggest the market is pricing in substantial future earnings growth, potentially indicating undervaluation relative to that growth trajectory. The primary risk is high volatility, with a beta of nearly 2.0, meaning the stock is likely to experience larger swings than the overall market, amplified by its exposure to the cyclical advertising market.

Investment Recommendation Based on the analysis, ROKU presents a compelling investment case for growth-oriented investors comfortable with volatility. The company's strong revenue momentum, improving profitability, and clean balance sheet provide a solid foundation. The attractive PEG ratio implies the current price may not fully reflect the company's earnings growth potential. Therefore, for investors with a higher risk tolerance and a long-term horizon, ROKU is considered a BUY.

*This is not investment advice, for reference only.*

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ROKU 12-Month Price Forecast

RockFlow Model Forecast: Three Scenarios for 2026

Based on the provided analysis, here is a 12-month outlook for ROKU:

12-Month Outlook for ROKU

The outlook is positive, driven by key catalysts including continued strong sequential revenue growth, further margin expansion from its platform segment, and its leading position in the connected TV (CTV) advertising space. The primary risks are its high volatility (beta ~2.0), which could lead to significant swings, and its exposure to cyclical downturns in the digital advertising market. While no specific analyst target was provided, the analysis concludes the stock is a BUY for growth investors, with the sub-1.0 PEG ratio suggesting the current price may be attractive relative to its earnings growth potential over this period.

Wall Street Consensus

Most Wall Street analysts are optimistic about Roku, Inc.'s 12-month outlook, with consensus target around $0.00, indicating expected upside potential.

Average Target
$0.00
31 analysts
Implied Upside
+0%
vs. current price
Analyst Count
31
covering this stock
Price Range
$0 - $0
Analyst target range
Buy Buy
23 (74%)
Hold Hold
7 (23%)
Sell Sell
1 (3%)

Bulls vs Bears: ROKU Investment Factors

Overall, ROKU has investment potential but also faces challenges. Here are key factors to weigh before investing.

Bullish Bullish
  • Strong Q4 Earnings Beat: Q4 results exceeded expectations with a return to profitability.
  • Record Premium Subscription Growth: Achieved biggest quarter ever for net adds to premium subscriptions.
  • Positive Analyst Price Target Increase: Evercore ISI raised price target to $150 on strong results.
  • Upbeat 2026 Financial Outlook: Company provided an optimistic guidance for the coming year.
Bearish Bearish
  • Significant Year-to-Date Stock Decline: Stock is down 17% this year despite recent surge.
  • High Historical Volatility: Stock has experienced massive volatility over three years.
  • Intense Streaming Market Competition: Operates in a highly competitive and saturated industry.
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ROKU Technical Analysis

Unfortunately, I cannot provide a meaningful analysis of ROKU's recent price performance as the essential price data and performance metrics are unavailable.

Without the current price, recent percentage changes, market-relative performance, and the 52-week range, assessing the stock's trend, momentum, and current valuation status is impossible. The provided Beta of 1.99 indicates the stock is theoretically highly volatile, but this alone is insufficient for performance analysis.

To conduct a proper technical assessment, specific numerical data on recent price action and its position relative to yearly highs and lows is required.

šŸ“Š Beta
1.99
1.99x market volatility
šŸ“‰ Max Drawdown
0.0%
Largest decline past year
šŸ“ˆ 52-Week Range
$0-$0
Price range past year
šŸ’¹ Annual Return
+0.0%
Cumulative gain past year
Period ROKU Return S&P 500

ROKU Fundamental Analysis

Revenue & Profitability Roku demonstrated strong sequential revenue growth, increasing from $1.21 billion in Q3 to $1.39 billion in Q4 2025, with notable margin expansion. The company's net profit margin improved significantly from 2.0% to 5.8% quarter-over-quarter, reflecting better cost control and operational leverage. This improvement was driven by a substantial increase in operating income, which rose from $9.5 million to $66 million.

Financial Health The company maintains a strong liquidity position with current and quick ratios above 2.6, supported by a robust cash ratio of 1.28. Roku's debt levels remain conservative with a low debt ratio of 19.7% and minimal interest expense, evidenced by an exceptional interest coverage ratio of 118x. The cash flow to debt ratio of 0.26 indicates adequate coverage, though debt servicing capacity could be strengthened.

Operational Efficiency Roku's operational metrics show mixed performance with a relatively low return on equity of 3.0% and return on assets of 1.8%, indicating modest capital efficiency. The asset turnover ratio of 0.31 suggests the company generates $0.31 of revenue per dollar of assets, reflecting the capital-intensive nature of the streaming platform business. However, the 52-day cash conversion cycle demonstrates effective working capital management.

Quarterly Revenue
$1.4B
2025-12
Revenue YoY Growth
+31.3%
YoY Comparison
Gross Margin
43.5%
Latest Quarter
Free Cash Flow
$-0.3B
Last 12 Months

Revenue & Net Income Trends (2 Years)

Revenue Breakdown

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Valuation Analysis: Is ROKU Overvalued?

Valuation Level: Roku's current trailing P/E ratio of 150.59 indicates a premium valuation, reflecting high growth expectations from the market. However, the significant discount of the forward P/E ratio of 49.9 suggests these expectations are anchored to substantial projected earnings growth in the coming year. The low PEG ratio of 0.23, which is well below 1, strongly supports the case that the stock may be undervalued relative to its earnings growth potential, despite the elevated absolute P/E multiples.

Peer Comparison: A direct peer comparison using industry averages cannot be performed as the necessary benchmark data is unavailable. Therefore, the assessment relies solely on Roku's intrinsic metrics. The company's high EV/EBITDA ratio of 184.1 signals that it is valued expensively on a cash flow basis, which is typical for growth companies reinvesting heavily for expansion, but this cannot be contextualized against sector norms without comparative data.

PE
150.6x
Latest Quarter
vs. Historical
Mid-Range
5-Year PE Range -299Ɨ-324Ɨ
vs. Industry Avg
N/A
Industry PE ~N/AƗ
EV/EBITDA
184.1x
Enterprise Value Multiple

Investment Risk Disclosure

Volatility Risk: ROKU's beta of 1.99 indicates the stock is approximately twice as volatile as the broader market, representing significant systematic risk. While the one-year maximum drawdown is unavailable, a beta of this magnitude suggests investors should be prepared for potentially severe price swings relative to market indices.

Other Risks: The elevated beta and growth-oriented nature of the stock often attract substantial speculative interest, making it susceptible to sharp movements driven by sentiment shifts. General liquidity and execution risks, common in the competitive streaming hardware and platform sector, remain persistent concerns, particularly regarding advertising revenue cyclicality.

FAQs

Is ROKU a good stock to buy?

Based on the provided data, I am bullish on ROKU. The core reasons are its strong return to profitability in Q4, record premium subscriber growth, and a notably low PEG ratio of 0.23 suggesting the stock is undervalued relative to its earnings growth potential. This stock is best suited for growth-oriented investors with a higher risk tolerance, given its high beta of 1.99 and exposure to a competitive market.

Is ROKU stock overvalued or undervalued?

Based on growth-adjusted metrics, ROKU appears undervalued. While its P/E of 150 is exceptionally high compared to the broader market, the key valuation metrics are its Forward P/E of 49.9 and a remarkably low PEG ratio of 0.23. The PEG ratio, which is significantly below 1, indicates the stock's price is not keeping pace with its projected earnings growth. This potential undervaluation is supported by ROKU's strong fundamental improvements, including sequential revenue growth and a near-tripling of its net profit margin, suggesting the high growth expectations embedded in its valuation may be attainable.

What are the main risks of holding ROKU?

Based on the provided information, here are the key risks of holding ROKU stock, ordered by importance:

1. Market Volatility Risk: The stock's high beta of 1.99 exposes investors to amplified price swings, making it significantly more volatile than the broader market. 2. Industry Competition & Cyclicality Risk: As a player in the competitive streaming sector, Roku faces persistent risks from platform competition and vulnerability to cyclical downturns in advertising revenue. 3. Capital Efficiency Risk: The modest return on equity (3.0%) and low asset turnover ratio (0.31) indicate the company faces challenges in generating high returns from its invested capital.

What is the price forecast for ROKU in 2026?

Based on the provided analysis, my ROKU forecast for 2026 sees a base case target price range of [Data Unavailable due to missing current price] with a bull case of [Data Unavailable]. The stock's performance will be driven by continued leadership in the Connected TV (CTV) advertising market, further margin expansion from its high-margin platform segment, and sustained user growth. My assumptions include a stable digital advertising environment allowing for sequential revenue growth and effective cost management sustaining improved profitability. However, this forecast is highly uncertain and subject to ROKU's high volatility (beta ~2.0) and its sensitivity to cyclical downturns in the broader ad market.